XDi | UX360° - User experience design & usability engineering for websites, tablet und mobile apps
The XDi - Experience Design Institut develops, organizes and hosts seminars, trainings and workshops for the design of products, services and systems using the methods of user experience design, user centered design and design thinking.
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UX360° – Certified UX & Usability Expert

User experience design, user centered design and usability for web, tablet and smartphone

Locations & dates
Berlin, 11th – 15th Sep 2017
Brussels, 2nd – 6th Oct 2017
Munich,  16th – 20th Oct 2017
Amsterdam, 13th – 17th Nov 2017
Copenhagen, 27th Nov – 1st Dec 2017
German Events
Numbers & facts
Language: English
Duration: 5 days
Max.Participants: 12
Times: 1st day 10:00 – 17:00
Next days: 09:00 – 17:00
Last day: 09:00 – 15:00
Participation fee*: € 2.490,00 (early bird/8 weeks before the seminar), € 2.890,00 (regular price)
Contact person: Maike Vossen
Email: intouch@xd-i.com
Phone: +49 221 168 19 762
*tax excluded
Requests & registration
  • 10% for UPA/UXPA/IDF members
  • 25% for self-payers and freelancers
  • 10% for registration of a 2nd employee
  • 20% for registration of a 3rd (or more) employee
  • 25% for entrepeneures and startup companies
  • 25% for non-profit organizations
  • 35% for students and apprentices
  • 50% for unemployed
For completing the seminar participants receive the certificate “Certified UX & Usability Expert” by the XDi – Experience Design Institut.
Included services
  • XDi-certificate “Certified UX & Usability Expert”
  • High-quality digitized material
  • Numerous templates for your day-to-day work
  • Single and group work with presentations and feedback rounds
  • Exchange and discussions with your fellow participants
  • Photographic and filmed documentation of practical exercise
  • A lot of best practices and online resources
  • Special seminar locations with a creative atmosphere
  • Lunch, beverages, fruit and snacks
  • An alumni group for further exchange
Recommendation reward
All seminar participants receive a 100€ coupon for any other XDi seminar* as a reward for the mediation of a new customer**.
* paying the seminar fee is required
** meditation of a co-worker won’t be considered for the reward
In-house seminars
We are offering special in-house seminars fitting your company’s interests. We recommend in-house seminars for educating whole teams on user experience design and usability and for implementing the corresponding methods into your business. Use an in-house seminar as kick-off event or for a current project’s ideation and concept development. We educate your staff members and help them develop solutions for new challenges at your company. Request an in-house seminar.
What is it about

The Internet, tablets and smartphones have already become our constant companions. A large proportion of people in the “developed countries” is „always on”. Content, features and applications will therefore be used across channels and media information and services should be always and everywhere available. For this to happen meaningful and with a positive user experience, it needs people who are able to conceive intelligent and user-friendly concepts for various media and devices.

What to expect

An excellent „user experience“ makes a satisfied customer, increases credibility, gives a positive reception in social networks and amplifies a company’s reputation. In this seminar you learn to develop successful and user friendly websites, apps and software for your customers to enjoy and be satisfied with.

What you will learn

The seminar UX360 ° empowers you to successfully design digital products, services and information services. You learn to design content, structure and functionality of interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions. You will even be able to successfully conceive websites and apps, brief and control external service providers or communicate competently with internal stakeholders and advice them.

Who should participate

The seminar was developed for designers, developers, consultants, speakers, project and product managers, marketing and content managers and scrum product owners, who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations.

10:00 – 10:30 Welcome, getting to know and warm up
10:30 – 13:00 User experience and usability basics

Definitions and disciplines
Human/user centered design, user experience design, interaction design, information architecture, usability engineering, user interface design, design thinking


Phases, methods and tools
Planning, research, observation, analysis, objectives, strategy, requirements, ideation, prototyping, testing, design, creation, evaluation, evolution


Principles and guidelines
Information foraging, information scent, design principles, perception and attention, simplicity, web credibility …


Standards and rules
DIN ISO standards 9241-110/11 & 13407, Hick’s and Fitts’s law, Ben Schneiderman’s eight golden rules of interface design, 10 usability heuristics by Jakob Nielsen …


13:00 – 14:00 Lunch break
14:00 – 16:30 User and task analysis

User goals and needs
User types, personas, user scenarios, use cases, interview, task analysis, surveys, focus groups, field studies, contextual inquiry, cultural probes


Practical exercise: Developing personas, user scenarios and use cases
Result presentation, feedback and discussion


Task analysis
Usage contexts (contextual inquiry), task analysis (cognitive task analysis/task analysis grid), task definition


16:30 – 17:00 Retrospective, reflection and integration
17:00 End of day 1


09:00 – 09:30 Preview, calibration and warm up
09:30 – 12:00 Product analysis and testing

Product analysis
SUS (system usability scale), Google heart framework, expert review/heuristic evaluation, content audit


Usability testing
First click testing, A/B testing, Usability Lab, remote testing, mouse tracking, eye tracking, retrospective think aloud


Web analytics
Google Analytics, Adobe Analytics, Piwik Open Analytics …


12:00 – 12:30 Competition and market analysis

Benchmarking, Best Practices, Performance-Metriken


12:30 – 13:30 Lunch break
13:30 – 14:30 Company and product strategy

Product vision, mission statement, goal definition, UX strategy, UX principles, requirements for success, ROI (return on invest), KPI’s (key performance indicators)


Practical exercise: Developing a product strategy using the „product vision board“
Presentation of the results, feedback and discussion


14:30 – 16:00 Product scope and requirements

Requirement analysis and definition, scope matrix, user stories, user story mapping, content landscape


Practical exercise: Creating a scope matrix
Presentation of the results, feedback and discussion


16:00 – 16:30 Project planning and organization

Requirement analysis and definition, scope matrix, user stories, user story mapping, content landscape


16:30 – 17:00 Retrospective, reflection and integration
17:00 End of day 2
09:00 – 09:30 Preview, calibration and warm up
09:30 – 12:30 Information architecture and sitemap

Information architecture, organization structures and schemes, sitemap, categorizing and labeling contents, card sorting


Practical exercise: Developing an information architecture using card sorting and tree-testing
Presentation of the results, feedback and discussion


12:30 – 13:30 Lunch break
13:30 – 16:00 Navigation and search

Navigation technique, navigation logic and hierarchy, search, filters and sorting


Practical exercise: Creating and testing a navigation
Presentation of the results, feedback and discussion


16:00 – 16:30 Processes, flows and paths

Process design, flowcharts (user flows, screen flows), cores and paths


16:30 – 17:00 Retrospective, reflection and integration
17:00 End of day 3
09:00 – 09:30 Preview, calibration and warm up
09:30 – 12:30 Sketches, wireframes and prototypes

Sketches, scribbles and sketchnotes
Sketches, sketchnotes, stenceling, paper prototypes, paper cutouts, Design Studio


Practical exercise: Creating first sketches and drafts of screens and features using the Design Studio method
Presentation, feedback and discussion


Wireframes and prototypes
Atomic design, wireframing (site structure, grids and stencils, using, placing and prioritizing of interface elements), interactive prototypes (with Azure, UXPin, InVision, Pop)


Practical exercise: Refining the sketches as wireframes (with pen and paper or Basamiq/Sketch)
Presentation, feedback and discussion


12:30 – 13:30 Lunch break
13:30 – 15:30 Interaction design and design patterns

Conceptual models, design patterns, micro interactions, gesture navigation, interface states, panels and states, system feedback


15:30 – 16:30 Responsive design and mobile design

Responsive design
Layout types (fixed, fluid, adaptive, responsive), designing patterns, viewports, breakpoints, Mobile first, workflow


Mobile design
Devices and operating systems, tipps and tricks, gestures and interactions, animations and transitions


Practical exercise: Adapting wireframes for tablets and smartphones
Presentation of the results, feedback and discussion


16:30 – 17:00 Retrospective, reflection and integration
17:00 End of day 4
09:00 – 09:30 Preview, calibration and warm up
09:30 – 10:30 Style guide and graphic elements

Colors, typography, graphic elements, imagery, video, sound, wording, tonality


10:30 – 11:30 Screen design and animation

UI kits, animations, transitions, fadings, micro interactions


11:30 – 12:00 Emotional design and bold design

One pager, Flat UI, poster art, picture and video backgrounds


12:00 – 13:00 Lunch break
13:00 – 14:30 Final presentation

Final presentation of the results (personas, user scenarios, product vision, scope matrix, sitemap, wireframes, moodsboards), final feedback and discussion


14:30 – 15:00 Integration, conclusion and farewell
15:00 End of seminar
Katja Busch, Dipl.-Medienwirtin (Media Sciences major), UX manager, coach & consultant
Katja Busch, Dipl.-Medienwirtin (Media Sciences major), UX manager, coach & consultant
Arno Karrasch, experience architect, -strategist and -manager & service designer
Arno Karrasch, experience architect, -strategist and -manager & service designer
Stefan Werner Schmitt, Diplom-Designer (design major), systematic management coach, XD/UX trainer, author, entrepreneur
Stefan Werner Schmitt, Diplom-Designer (design major), systematic management coach, XD/UX trainer, author, entrepreneur
Logo Interaction Design Foundation
Evelyn Kühn, Otto Group, Hamburg
Evelyn Kühn, Otto Group, Hamburg

“Thank you Mister Schmitt for the inspiring seminar. I’ve taken with me many methods and practical examples all around the conception and development of digital applications. ”
More feedback

Your benefits
  • First-class instructors with a strong practical knowledge
  • Trainers with many years of practical experience in an international context
  • Didactically prepared and creatively implemented learning content
  • Practically applied and solid theoretical knowledge
  • Application of recent results of brain research
  • Integrated coaching and mental training methods
  • Comprehensive course materials with many other tips, tricks and links
  • Attractive spaces with a special atmosphere
  • Personal, informal handling
Our added value
The XDi works with new and interactive education programs based on current findings in brain research. Our credo is „learning by doing“ – our participants learn the application of relevant methods and techniques using practicals exercises in small groups.