XDi | UX360° - Learn to design websites, apps and software in user experience design and usability courses and classes
The XDi - Experience Design Institut develops, organizes and hosts courses, classes, trainings, seminars and workshops for the design of products, services and systems using the methods of user experience design, user centered design and design thinking.
UX Education, UX Training, UX Workshop, UX Seminar, UX Course, UX Class, UX Classes, UX Certification, UX Degree, UI UX Classes, UI UX Design Course, UI UX Training Course, UI UX Design Course, UX Design Course, UX Design Courses, UX Design Class, UX Design Classes, UI UX Training, UX Design Education, UX Design Certificate, UX Design Certification, Learn UX Learn UX Design, Learning UX Design, User Experience Education, User Experience Training, User Experience Workshop, User, Experience Workshops, User Experience Seminar, User Experience Course, User Experience Courses, User Experience Class, User Experience Classes, User Experience Online Course, User Experience Training Courses, User Experience Training Online, Usability Education, Usability Training, Usability Workshop, Usability Seminar, Usability Course, Usability Class, Certificate, Certification, Degree, UX Certification Online, User Experience Certification Online
1914
page-template-default,page,page-id-1914,desktop,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.1,qode-theme-ver-2.1.1,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

UX360° – Certified UX & Usability Expert

User experience design, user centered design and usability for web, tablet and smartphone

Locations & dates
Copenhagen, 27th Nov – 1st Dec 2017 (Few Places)
Brussels, 9th – 13th Apr 2018
Amsterdam, 18th – 22th Jun 2018
Copenhagen, 16th – 20th Jul 2018
German Events
Numbers & facts
Language: English
Duration: 5 days
Max.Participants: 12
Schedules: 1st day 10:00 – 17:00
Next days: 09:00 – 17:00
Last day: 09:00 – 15:00
Participation fees*: € 2.790,00 (early bird/8 weeks before the seminar), € 3.190,00 (regular price)
Contact person: Judith Schumacher
Email: intouch@xd-i.com
Phone: +49 221 168 19 762
*tax excluded
Requests & registration
Discounts
  • 10% for UPA/UXPA & IDF members
  • 10% for the 2nd employee
  • 20% for the 3rd employee
  • 20% for entrepreneurs and startup companies
  • 20% for non-profit organizations
  • 25% for self-payers and freelancers
  • 35% for students and apprentices
  • 50% for unemployed
Certificate
For completing the seminar, participants receive the certificate “Certified UX & Usability Expert” by the XDi – Experience Design Institut.
Included services
  • XDi-certificate “Certified UX & Usability Expert”
  • High-quality digitized material
  • Numerous templates for your day-to-day work
  • Single and group work with presentations and feedback rounds
  • Exchange and discussions with your fellow participants
  • Photographic and filmed documentation of practical exercise
  • A lot of best practices and online resources
  • Special seminar locations with a creative atmosphere
  • Lunch, beverages, fruit and snacks
  • An alumni group for further exchange
Recommendation reward
All seminar participants receive a 100€ coupon for any other XDi seminar* as a reward for the mediation of a new customer**.
* paying the seminar fee is required
** meditation of a co-worker won’t be considered for the reward
In-house seminars
We are offering special in-house seminars fitting your company’s interests. We recommend in-house seminars for educating whole teams on user experience design and usability and for implementing the corresponding methods into your business. Use an in-house seminar as kick-off event or for a current project’s ideation and concept development. We educate your staff members and help them develop solutions for new challenges at your company. Request an in-house seminar.
What is it about

Internet, tablets and smartphones have already become our constant companions. A large proportion of people in “developed countries” is „always on”. Content, features and applications will therefore be used across channels, so as media information and services which should be always and everywhere available. For this to happen meaningful and with a positive user experience, people who are able to conceive intelligent and user-friendly concepts for various media and devices are required.

What to expect

An excellent „user experience“ satisfies customers, increases credibility, allows a positive reception on social networks and improves a firm’s reputation. In this seminar, you will learn to develop successful and user-friendly websites, apps and software for your customers enjoyable and pleasant.

What you will learn

UX360 ° seminar empowers you to successfully design digital products or services and information services, but also to create content, structure and functionality for interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions. You will even be able to conceive websites and apps, brief and control external service providers or communicate competently with internal stakeholders and advice them.

Collage_1
Who should participate

This seminar was developed for designers, developers, consultants, speakers, project and product managers, marketing and content managers, and scrum product owners, who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations.

Agenda
10:00 – 10:30 Welcome, get to know & warm up
10:30 – 13:00 User experience and usability basics

Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession

 

Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design

 

Phases & methods
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide

 

Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law

 

Practical exercises: Collaborative UX research for UX & usability basics

 

13:00 – 14:00 Lunch break
14:00 – 17:00 User & task analysis

Personas
User types, user segmentation, user goals and needs, market research vs. design research

 

Practical exercises: Developing personas, presentation, feedback and discussion

 

Customer life cycle
Customer life cycle, task analysis & definition, cognitive task analysis, top tasks

 

Practical exercises: Creating a customer life cycle with top tasks, presentation, feedback and discussion

 

Customer journey and experience
Customer journey, service experience, touch points, experience mapping

 

17:00 End of day 1
09:00 – 09:15 Preview, calibration and warm up
09:15 – 10:15 User & task analysis

User scenarios
User scenarios, use cases, use contexts

 

Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion

 

10:15 – 11:45 Product analysis & testing

Product analysis
SUS System Usability Scale, Google heart framework, expert review/heuristic evaluation, content audit, online survey

 

Usability testing
First click testing, A/B testing, usability lab, remote testing, mouse tracking, eye tracking, retrospective Think Aloud

 

Practical exercises: Implementing a live usability test for a selected application

 

Web analytics
Google Analytics, Adobe Analytics, Piwik Open Analytics …

 

11:45 – 12:00 Competition & market analysis

Benchmarking, best practices, evaluation models, performance metrics

 

12:00 – 12:30 Retrospektive, reflexion and integration
12:30 – 13:30 Lunch break
13:30 – 15:30 Business & product strategy

Business strategy
Business goals, goal definition

 

Product strategy
Product vision, UX principles, mission statement, value proposition, business model, success criteria, ROI (return on invest), KPIs (Key Performance Indicators), UX strategy

 

Practical exercises: Developing a product strategy using the product vision board, presentation, feedback and discussion

 

15:30 – 17:00 Product scope & requirements

Functional specification
Requirement analysis and definition, capability and scope matrix, user stories, user story mapping

 

Content strategy
Content strategy, SEO, Content life cycle, voice of tone

 

Practical exercises: Developing a content strategy using the content strategy planner, presentation, feedback and discussion

 

17:00 End of day 2
09:00 – 09:15 Preview, calibration and warm up
09:15 – 09:45 Project planning & organization

Stakeholder management, agile & lean UX, design sprints

 

09:45 – 10:15 Retrospektive, reflexion and integration
10:15 – 12:30 Information architecture & sitemap

Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting

 

Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion

 

12:30 – 13:30 Lunch break
13:30 – 16:00 Navigation & search

Navigation techniques, navigation logic and hierarchy, search, filters and sorting

 

Practical exercises: Developing and (tree-)testing a navigation, presentation, feedback and discussion

 

16:00 – 16:30 Processes & flows

Process design, flow charts (user flows, screen flows), cores & paths

 

16:30 – 17:00 Retrospektive, reflexion and integration
17:00 End of day 3
09:00 – 09:15 Preview, calibration and warm up
09:15 – 12:30 Sketches, wireframes & prototypes

Sketches, scribbles & sketchnotes
Sketches, sketchnotes, stenciling, paper prototypes, paper cut-outs, design studio

 

Practical exercises: Creating first sketches and drafts of screens and features using the design studio-method (Lo-fi prototyping), presentation, feedback and discussion

 

Wireframes & prototypes
Atomic design, information design, wireframes, interactive prototypes

 

Practical exercises: Selecting and refining sketches into wireframes (me-fi prototyping) with Balsamiq, Sketch and others

 

12:30 – 13:30 Lunch break
13:30 – 15:45 Interaction design & design patterns

Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states

 

Practical exercises: Refining and implementing wireframes into interactive, click-able prototypes (hi-fi prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feedback and discussion

 

15:45 – 16:30 Responsive design & mobile design

Responsive design
Layout types (fixed, fluid , adaptive, responsive), design grids, break points, mobile first, workflow

 

Mobile design
Devices and operating systems, tips and tricks, gestures and interaction, animations and transitions

 

16:30 – 17:00 Retrospektive, reflexion and integration
17:00 End of day 4
09:00 – 09:15 Preview, calibration and warm up
09:15 – 11:00 Styleguide & graphical elements

Corporate design, color pallet, typography and fonts, UI patterns, graphical elements, layout grids, text and tonality, images, videos and sound, mood boards

 

Practical exercises: Creating a mood board with imagery, color pallet and font selection as design basis

 

11:00 – 11:30 Screen design & animations

UI kits, animations, transitions, fadings, micro interactions

 

11:30 – 12:00 Design & UI trends

One pager, flat UI, poster art and typography, image and video backgrounds

 

12:00 – 13:00 Lunch break
13:00 – 14:30 Final presentation

Final presentation, results, final feedback, exchange and discussion

 

14:30 – 15:00 Integration, conclusion and farewell

Tips, links and sources, certificates, good-byes

 

15:00 End of the seminar
Trainer
Mathias Wrba, User Experience Strategist, concepter, interaction designer und product owner
Mathias Wrba, User Experience Strategist, concepter, interaction designer und product owner
Dr.-Ing. Christian Graf, Senior UX architect, product manager, mentor & coach
Dr.-Ing. Christian Graf, Senior UX architect, product manager, mentor & coach
Acknowledgement
Logo Interaction Design Foundation
Feedback
Evelyn Kühn, Otto Group, Hamburg
Evelyn Kühn, Otto Group, Hamburg

“Thank you Mister Schmitt for the inspiring seminar. I’ve taken with me many methods and practical examples all around the conception and development of digital applications. ”
More feedback

Your benefits
  • First-class instructors with a strong practical knowledge
  • Trainers with many years of practical experience in an international context
  • Didactically prepared and creatively implemented learning content
  • Practically applied and solid theoretical knowledge
  • Application of recent results of brain research
  • Integrated coaching and mental training methods
  • Comprehensive course materials with many other tips, tricks and links
  • Attractive spaces with a special atmosphere
  • Personal, informal handling
Our added value
The XDi works with new and interactive education programs based on current findings in brain research. Our credo is „learning by doing“ – our participants learn the application of relevant methods and techniques using practicals exercises in small groups.