User experience has become the most important factor for designing successful digital products. The quality of the user experience determines whether websites, apps and software are used or not. User experience design has therefore become a key factor, a touch on the scales. An excellent “user experience” ensures satisfied users, creates better customer loyalty, increases credibility, ensures positive reception in media and app stores and enhances a company’s reputation.
The profession of the user experience designer has become increasingly differentiated. Knowledge and skills in the professions UX Design, Usability and Interaction Design are more important and in demand than ever. It is becoming more and more important to apply the methods of these disciplines in a concentrated form in order to quickly come to pragmatic solutions and to develop them iteratively. In the spirit of the Lean UX and Agile UX mindsets, we will familiarize you with the development of user scenarios, user story maps and content strategies to develop information architectures, wireframes and interactive prototypes, which will then be tested.
In this workshop we teach the participants the methodologies of the User Experience Design and provide them with a lean toolset (Lean UX). With the help of agile methods (design sprints) you will learn to find intelligent and practicable solutions with the help of different stakeholders. You will learn to design interactive, digital products with an excellent user experience in a very short time.
The workshop was developed for designers and design managers, project and product managers, web and software developers, speakers and editors, copywriters and concept developers, marketing and content managers, media and information officers, information and interaction managers, usability engineers, scrum masters and product owners, who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organisations.
The human brain, the digital ecosystem, the disciplines in user experience design
Eight Golden Rules, Principles of Interaction Design, 10 Principles Of Effective Webdesign
User types, user segmentation, user goals and needs, market research vs. design research
User Scenarios, Use Cases, User Stories, usage contexts
Practical exercises: Development of a user scenario with all use cases, presentation, feedback and discussion
Requirement Analysis and Definition, Capability and Scope Matrix, User Stories, User Story Mapping
Practical exercises: Development of a user story map, presentation, feedback and discussion
Content-Strategie, Content Life Cycle, SEO&SEM
Practical exercises: Development of a content strategy using the “Content Strategy Planner”, presentation, feedback and discussion
Organizational structures/schemata, categorization and labeling, sitemap, card sorting
Practical exercises: Development of an information architecture using card sorting, presentation, feedback and discussion
Navigation techniques, navigation logic and hierarchy, search, filter and sorting
Lean UX, Design Studio, Design Sprint
Practical exercises: Sketching and designing screens and features with the Design Studio method Feedback and discussion
Wireframing & Prototyping
Micro Interactions, Information Design, Responsive webdesign vs. mobile app design, Wireframing and Prototyping
Practical exercises: Development of wireframes and clickable, interactive prototypes
Presentation, feedback and discussion
Test plan, live testing, analysis, feedback
Practical exercises: Realization of live usability tests of the developed interactive prototypes