User experience has become the most important factor for designing successful digital products. The quality of the user experience determines whether websites, apps and software are used or not. User experience design has therefore become a key factor, a touch on the scales. An excellent “user experience” ensures satisfied users, creates better customer loyalty, increases credibility, ensures positive reception in media and app stores and enhances a company’s reputation.
The profession of the user experience designer has become increasingly differentiated. Knowledge and skills in the professions UX Design, Usability and Interaction Design are more important and in demand than ever. It is becoming more and more important to apply the methods of these disciplines in a concentrated form in order to quickly come to pragmatic solutions and to develop them iteratively. In the spirit of the Lean UX and Agile UX mindsets, we will familiarize you with the development of user scenarios, user story maps and content strategies to develop information architectures, wireframes and interactive prototypes, which will then be tested.
In this workshop we teach the participants the methodologies of the User Experience Design and provide them with a lean toolset (Lean UX). With the help of agile methods (design sprints) you will learn to find intelligent and practicable solutions with the help of different stakeholders. You will learn to design interactive, digital products with an excellent user experience in a very short time.
The workshop was developed for designers and design managers, project and product managers, web and software developers, speakers and editors, copywriters and concept developers, marketing and content managers, media and information officers, information and interaction managers, usability engineers, scrum masters and product owners, who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organisations.
The teams (Product team, Tech team, Business team), The digital ecosystem, Being a designer today
Personas, user types, user segmentation, user goals and needs, market research vs. design research
Practical exercises: Build teams, choose an example company and persona and pick up their pain points to focus on, presentation, feedback and discussion
Agile UX vs. Lean UX, Sprints and Design Spikes, User Centered Design, User Scenarios
Practical exercises: Create User Scenarios responding to your chosen company and persona , presentation, feedback and discussion
Customer Journeys and Customer Journey Maps, Empathy Mapping
Practical exercises: Map your customer journey based on the created user scenario and define the key elements to successfully meet customer expectations, presentation, feedback and discussion
Agile development, The product roadmap, epics and the backlog, feature mapping, user stories, the scrum board,
Practical exercises: With your idea for a product in mind create a backlog with epics and features and write user stories for some of the features, presentation, feedback and discussion
Conventions, Consistency, Control, Feedback, Error prevention, Forgiveness, Don’t make me think, Baby duck syndrome, Mental models, Fitts’ Law, Hick-Hyman Law
The design process, Sketching, Wireframing, Mockups and Prototyping, Design Sprint, Design Studio
Practical exercises: Sketching and designing screens and features with the Design Studio method, presentation, feedback and discussion
Design for multiple devices, Responsive design, Mobile first, iOS Design, Material Design
Lo-Fi Prototyping/Paper Prototyping, Interactive Click-Dummies, UI Kits, Interactive Prototypes
Practical exercises: Transfer your scribbles to an interactive prototype, presentation, feedback and discussion
Testing methods, user interviews, Test plan, Live testing, Analysis, Feedback
Practical exercises: Elaborate questions/assignments for a live testing of your product and conduct interviews, feedback and discussion
Learning from mistakes, The scrum retrospective, Applying test results, Shipping a product