XDi | DT360° - Design Thinking Master - workshop, course, training, seminar and school for design thinking and innovation thinking
The masterclass "DT360° - Design Thinking Master" enables you to use a participatory and co-creative team process with participants from different disciplines and branches to get to specific ideas for innovations.
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DT360° – Design Thinking Master

Agile, user centered development of innovative products and services, 5 days Masterclass

Locations & dates
Dublin, 26th – 30th Nov 2018
Barcelona, 18th – 22nd Feb 2019
London, 25th – 29th Mar 2019
Copenhagen, 08th – 12th Apr 2019
Dublin, 17th – 21st Jun 2019
Glasgow, 22nd – 26th Jul 2019
German Events
Requests & registration
Numbers & facts
Language: English
Duration: 5 days
Max.Participants: 20
Schedules: 1st day 10:00 – 17:00
Next days: 09:00 – 17:00
Last day: 09:00 – 15:00
Participation fees*: € 2.990,00 (early bird/8 weeks before the seminar), € 3.490,00 (regular price)
Contact person: Stefan Schmitt
Email: intouch@xd-i.com
Phone: +49 221 168 19 762
*tax excluded
  • 10% for the 2nd employee
  • 20% for the 3rd employee
  • 25% discount for self-payers
For completing the seminar, participants receive the certificate “Certified design thinking master” by the XDi – Experience Design Institut.
Included services
  • XDi-certificate “Design thinking master”
  • High-quality digitized material
  • Numerous templates for your day-to-day work
  • Single and group work with presentations and feedback rounds
  • Exchange and discussions with your fellow participants
  • Photographic and filmed documentation of practical exercise
  • A lot of best practices and online resources
  • Special seminar locations with a creative atmosphere
  • Lunch, beverages, fruit and snacks
  • An alumni group for further exchange

Developing successful, innovative business models, products and services in times of disruptive technologies, saturated markets, ever shorter product lifecycles and continuously rising customer expectations is the essential entrepreneurial challenge of our time.

An excellent way to meet this challenge is Design Thinking. Our Design Thinking Masterclass gives you a 360° view of this creative, structured innovation method and iteratively passes through the phases of the design thinking process. You will learn to analyse complex problems and to solve them creatively, iteratively and interdisciplinary.

In this workshop, we combine the most effective design thinking methods with agile project management and implementation tools to achieve a transfer into business practice without design thinking remaining ineffective. You will leave our Masterclass with a case full of practical tools and an action plan to integrate design thinking into your daily work routine tomorrow.

What to expect

In this workshop, you will learn best practices from various industries to understand and apply the versatile application possibilities of design thinking. You analyse the needs of your target groups in creative, structured work processes, develop a multitude of innovative solutions with the aid of various ideas methods and test your approaches with the help of previously developed prototypes.

You will learn different creative techniques that help you to master challenges in your daily work routine and to solve problems successfully. You will learn how to transform ideas into concrete implementation steps and how you can integrate design thinking into your work and communication processes.

You will explore the prerequisites for successful integration into your working environment and learn to recognize the interfaces between your product, your customers and internal work processes. In a pleasant, personal atmosphere, you will interactively deal with the process in small teams and will be able to apply the experience gained to your own situation and develop your own toolbox.

What you will learn

In this Design Thinking-Workshop you will learn in a participative, co-creative team process with participants from different disciplines and industries to come up with concrete innovation ideas and to force their implementation. You will get to know and apply numerous methods and tools and build up a solid set of instruments in the areas of user research, idea and prototyping.

You will learn to apply different research methods, analyze the results and derive insights for your product strategy. They experiment with different creative techniques to initiate, control and moderate creative processes. They practice different prototyping methods and apply them in different test scenarios. Our Masterclass puts you in a position to combine design thinking and agile development methods to implement ideas immediately.

You will be able to formulate a design task, moderate a team and manage design thinking processes in your company and adapt them to your needs. You will leave this master class with in-depth knowledge of the most important components of design thinking and have an individual strategy for integrating design thinking into your company and applying and passing on your knowledge.

Who should participate

The Masterclass is interesting for all those who work as a professional, consultant, manager, managing director or entrepreneur in the fields of innovation and product management, customer experience and customer service, IT & technology, sales and marketing, research and development and who deal with the topic of product and service innovations from an operational, strategic and organizational point of view.

The Design Thinking Master is particularly suitable for innovation managers and consultants, product, service and user experience designers, product, project and design managers, service and business development managers, customer service and experience managers as well as company founders, team, department and group leaders who want to manage multidisciplinary teams and make collaboration more successful with the help of creative methods. No previous knowledge of Design Thinking is required to participate in the Design Thinking Masterclass.


Design thinking basics & agile user research

On the first day you will get to know the most important components of Design Thinking, formulate your expectations and goals for the Masterclass and deal practically with methods and procedures of User Research, the basis of Design Thinking.


10:00-10:30 Interactive welcoming round and get-to-know
10:30-13:00 Design thinking crash course: introduction
Definition & application fields of design thinking

Meaning of the concept and variety of interpretations, possibilities to apply design thinking in different business and service areas


Design thinking process
Discovery of iterative functions through researchs, interpretations, experiences and implementations


Focus on the user
Different steps of user centered designs: from building empathy to co-creation


Requirements for the team, the room and entrepreneurial processes


Practical exercises (circa. 1,5h): Crash Course Design Thinking. You dive into the mindset of Design Thinking and go through the most important steps. They have first experiences with design thinking methods such as observation, visual thinking and persona development.


13:00-14:00 Lunch break
Building empathy – user research

To discover and understand the world of life and the needs of potential users (without a great deal of time and money), to define goals and plan user research, to find and interpret “digital traces” of the users, do’s & dont’s in user research.

Practical exercises (circa 2h): Application of different research methods such as issue mapping, stakeholder map, interviews, 5-Whys and contextual inquiry.


16:30-17:00 Reflexion and outlook

From researching and interpreting to experimenting

Along with a concrete task, you will learn on the 2nd day to identify the needs and problems of real users, to analyse and interpret them and then generate a multitude of ideas for possible solution scenarios. You will learn to apply different creative techniques and to build up a high, creative intensity in the team and to make use of it.


09:00-09:30 Warm up, attunement for the day
09:30-13:00 User research and synthesis
Agile user research / guerilla research methods

Formulation of relevant goals for the challenges of the individual teams, identification and understanding of user needs based on observations, interviews, visual thinking and “digital traces”.


Result synthesis

Evaluation, interpretation and evaluation of the data collected in the form of interviews, images and video-recordings with the help of storytelling, clustering, Journey Map, Empathy Map, JTBD (Jobs To Be Done).


Practical exercises (circa 1,5h):Preparation and execution of agile user research methods and result synthesis in small teams.


13:00-14:00 Lunch break
14:00-16:30 Idea laboratory

Acquaintance with and application of various creative techniques and games that help you to generate a multitude of innovative ideas in your team.


Practical exercise: Generate ideas using creative containment, style brainstorming and 6-3-5 method.


16:30-17:00 Reflexion and outlook

Making an idea come alive – prototyping and testing

On the third day you will get to know numerous facets and methods of prototyping. You experiment with different ways to convey and illustrate your ideas and experience user feedback as an important factor with aha effect for your product or service development.


09:00-09:30 Warm up, attunement for the day
09:30-13:00 Prototyping – exploration and application

The importance of prototypes in design thinking, the use of prototyping in all phases of the design thinking process, getting to know each other, selecting and using different types of prototyping.


Practical exercises (circa 2h): Practical application of different prototyping methods such as visual posters, paper prototyping, rapid prototyping and experience prototyping.


13:00 – 14:00 Lunch break
14:00 – 16:30 Field research and test laboratory

Design and planning of different test situations, presentation of the prototypes, recording, analysis and evaluation of feedback, integration of the feedback into the product and service development, supplementation of the design thinking methods with agile / scrum tools.


Practical exercises: (circa 2h): Practical applications of SWOT-Feedback, Six Thinking Hats, Kano model and Features-Box


16:30-17:00 Reflexion and outlook

Presenting solutions and preparing implementation

On the 4th day, the solutions developed in the team will be presented with the help of the Business Model Canvas in the form of Elevator Pitches. From there it goes smoothly into the implementation with the help of agile development methods.


09:00-09:30 Warm up, attunement for the day
09:30-13:00 Presenting and “pitching“ solutions using business model canvas

Modelling and structuring of the desired solution in the business context, planning adequate use of resources and budget, planning and communicating implementation in the company, coordinating procedures, corporate culture and communication, reflection on design thinking and open questions about the methods.


Practical exercises: (circa 2h): Creation and presentation (elevator pitch) of a business model canvas for your own solution in the team


13.00-14:00 Lunch break
14:00-16:30 Agile Café

Planning and controlling implementation, innovative solutions and innovative implementation models, iteration, flexibility and lean production times, design sprints as an important tool for agile work processes, agile development with SCRUM, Google Sprints and Lean Canvas.


Practical exercise (circa 1,5h): Practical exercise (circa 1,5h): Planning and drafting a project for implementing the developed solution using agile development methods


16:30-17:00 Reflexion and outlook

Integrating design thinking successfully into your practice

On the last day we analyze best practices of successful implementation of design thinking in various companies and institutions. The participants develop individual strategies for the profitable use of design thinking in their own everyday work and document their learning in words and pictures.


09:00-09:30 Warm up, attunement for the day
09:30-12:30 Design thinking in the context “business“

Analysis of successful practical examples (case studies), reconstruction of one’s own work situation, recognition of situations for the use of design thinking methods.


Practical exercise (circa 1h): Phrasing application strategies as well as inquiry and planning of action steps


12.30-13:30 Lunch break
13:30 – 15:00  Reflexion and outlook
Sharing, summarizing and discussing results and insights


15:00 Ende der Masterclass

Anastasia Gramatchikova, Design thinking lead coach, digital strategist, trainer and conference speaker
Anastasia Gramatchikova, Design thinking lead coach, digital strategist, trainer and conference speaker
Galina Emelina, Senior Design Thinking and Start Up-Coach, lecturer, entrepreneur, music producer
Galina Emelina, Senior Design Thinking and Start Up-Coach, lecturer, entrepreneur, music producer
Anna-Katharina Walk, idea scout, creative consultant and workshop planner
Anna-Katharina Walk, idea scout, creative consultant and workshop planner

“Thank you for this wonderful design thinking workshop! I really liked the workshop’s concept and the trainers led us through the week professionally. All in all truly recommendable.”
More feedback

Your benefits
  • First-class instructors with a strong practical knowledge
  • Trainers with many years of practical experience in an international context
  • Didactically prepared and creatively implemented learning content
  • Practically applied and solid theoretical knowledge
  • Application of recent results of brain research
  • Integrated coaching and mental training methods
  • Comprehensive course materials with many other tips, tricks and links
  • Attractive spaces with a special atmosphere
  • Personal, informal handling
Our added value
The XDi works with new and interactive education programs based on current findings in brain research. Our credo is „learning by doing“ – our participants learn the application of relevant methods and techniques using practicals exercises in small groups.
In-house seminars
We are offering special in-house seminars fitting your company’s interests. We recommend in-house seminars for educating whole teams on user experience design and usability and for implementing the corresponding methods into your business. Use an in-house seminar as kick-off event or for a current project’s ideation and concept development. We educate your staff members and help them develop solutions for new challenges at your company. Request an in-house seminar.