MUX_Amsterdam_2020_1

Certified UX & Usability Professional

Certified UX & Usability Professional

User Experience & Interaction Design with Lean UX & Agile UX - UX Training, 2 days

Contents

UX & Usability Principles

From basics and backgrounds to the disciplines, concepts and principles of user experience design.

User Research & Task Analysis

Get to know your users and their needs with personas and user scenarios.

Functional & Content Requirements

Requirements for functions and content with Agile UX and Lean UX.

Information Architecture & Navigation

Developing information architecture and navigation design.

Interaction Design & Information Design

Interaction and information design with sketches, wireframes and interactive prototypes.

Usability Testing

Test an existing or prototypical software application.

Accomplishments

User experience has become the most important factor for designing successful digital products. The quality of the user experience determines whether websites, apps and software are used or not. User experience design has therefore become a key factor, a touch on the scales. An excellent “user experience” ensures satisfied users, creates better customer loyalty, increases credibility, ensures positive reception in media and app stores and enhances a company’s reputation.

What to expect in this ux training

The profession of the user experience designer has become increasingly differentiated. Knowledge and skills in the professions UX Design, Usability and Interaction Design are more important and in demand than ever. It is becoming more and more important to apply the methods of these disciplines in a concentrated form in order to quickly come to pragmatic solutions and to develop them iteratively. In the spirit of the Lean UX and Agile UX mindsets, we will familiarize you with the development of user scenarios, user story maps and content strategies to develop information architectures, wireframes and interactive prototypes, which will then be tested.

What you will learn in this ux training

In this workshop we teach the participants the methodologies of the User Experience Design and provide them with a lean toolset (Lean UX). With the help of agile methods (design sprints) you will learn to find intelligent and practicable solutions with the help of different stakeholders. You will learn to design interactive, digital products with an excellent user experience in a very short time.

Who should attend this ux training

The workshop was developed for designers and design managers, project and product managers, web and software developers, speakers and editors, copywriters and concept developers, marketing and content managers, media and information officers, information and interaction managers, usability engineers, scrum masters and product owners, who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organisations.

X8® - Our Training Concept

Agenda

09:00 - 9:30 Welcome, get to know each other and warm up

The convivence of multiple disciplines merging into the User Experience (Business + User + Content + Interaction). An introduction to the product development ecosystem: Structures, roles, who does what in a product team.The digital touchpoints, its differences, and special requirements. The complexity of approaching product development in a digital, multi-platform ecosystem. Usability principles

  • What is UX? What is Lean UX? Agile methods vs other methods. What is a sprint? The design spike. User stories and scrum methodologies in action

Team up in groups of 2 or 3 people and pick one of the provided examples, you’ll work with a company trying to address their problems and solving them through agile & lean methods.

  • The MVP as the first goal. User centered design and the importance of research. Research methods: User segmentation, personas, marketing vs design research

Find which one of the given personas works for your company and why.

12:30 - 13:30 Lunch

  • Taking personas into user scenarios. Mapping a customer journey. Examples of customer journeys and how they work. Airbnb’s story approach to a customer journey
  • Break down the user scenario for when your customer goes through a specific part of your product, and map their actions, interactions, contexts and steps taken. Quick presentation of your user scenario for the rest of the class
  • Thinking, building, learning, and iterating. Creating a backlog of user stories, defining our MVP. Product Roadmap. The sprint 0. Moving user stories across a scrum board.
  • With your idea for a product in mind, create a backlog with EPICS and FEATURES to be built. Develop user stories for at least two of the features, and analyze which roles you’ll need to be involved to bring the stories to “done”. Explain your backlog quickly to the rest of the class.

16:30 - 17:00 Recap, questions, end of the day.

09:00 - 9:30 Recap

  • Design basics: how do we perceive the world? Design process: Sketches, wireframes, Mockups, Interactive prototypes. Designing for multiple devices (Responsive / Adaptive). Mobile first. Design patterns: Navigation, filtering, search, etc. Introduction to iOS Design / Material design. What is the Design Studio method? Applying Design Studio to quick sketching
  • Quickly make some scribbles with the help of the Design Studio method to represent the way you visualise the features you defined in the previous exercise. Discuss the results with the rest
  • What is a prototype? Agile prototyping. Prototyping alternatives and tools.

 

Practical exercises: Make your scribbles into interactive prototypes for at least one of your features that responds back to your User Scenario. Elaborate at least one of the screens in Desktop, tablet and mobile format. Make a brief presentation of the results.

  • Make your scribbles into interactive prototypes for at least one of your features that responds back to your User Scenario. Elaborate at least one of the screens in Desktop, tablet and mobile format. Make a brief presentation of the results.

12:30 - 13:30 Lunch

  • Why is testing important? Testing methods and possibilities. How to conduct an interview? Live testing.
  • Video: Watch some UX interviews.
  • Elaborate questions and/or assignments for a live testing of your product.
  • Practical exercises: We’ll do user testing within the group. Teams split in two, one will be interviewed using the prototype they built, and the other one will be interviewed in another team, and then switch again. The person interviewing should take notes on how the person responds to the assignments. At the end of the exercise, each team member should have at least conducted 1 interview and been interviewed once.
  • What we got right, what we failed, what we learned. Retrospectives and action points. Applying results of the testing to building the next sprint. About shipping a product: Better done than perfect.
  • Propose an alternative to one of the features of your product that didn’t test as expected. Make an action plan, or change your prototype. Make a small exposition on those changes for the whole class, showing the improvements or learnings.
  • Examples of different organization sizes. A brief introduction to the Google Design Sprint. Agile vs Scrum vs Kanban vs Waterfall.

16:30 - 17:00 Recap, questions, fill feedback form online, delivery of certificates.

Benefits

Dates

10% discount for self-payers and up to 15% discount for the registration of several employees at one seminar

Hamburg |
16.-17.04.2020
Hamburg
16.-17.04.2020
Hamburg Hamburg
16.-17.04.2020
Enough places
Early Bird
Available until 06.02.2020
990,00 €*
1.190,00 €*
Enough places
Berlin |
25.-26.06.2020
Berlin
25.-26.06.2020
Berlin Berlin
25.-26.06.2020
Enough places
Early Bird
Available until 16.04.2020
990,00 €*
1.190,00 €*
Enough places
Munich |
02.-03.07.2020
Munich
02.-03.07.2020
Munich Munich
02.-03.07.2020
Enough places
Early Bird
Available until 23.04.2020
990,00 €*
1.190,00 €*
Enough places
*plus 19% VAT German dates *plus 19% VAT
Discount
Ask for discounts for the registration to multiple seminars
5%
for the registration of 2 employees
10%
for the registration of 3 employees
15%
for the registration of 4+ employees
10%
for self-payers

Trainer

Testimonials

Informations

Facts & Figures
Duration: 2 Days
Language: English
Participant: Minimal 4 | Maximum 12
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 9 a.m. – 5 p.m.

Contact person
Lidia Lozanovska

Certificate

Certified UX & Usability Professional

The certificate “Certified UX & Usability Professional” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation. The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

References

Recommendations

Agile UX Training, Lean UX Workshop, Lean UX Training, Learn UX, Learn UX Design

Certified Service Design Thinker

Certified Service Design Thinker

Service Innovation & Customer Experience Design - Service Design Training, 3 days

Contents

Service Design Thinking Basics

From definitions and specifications to customer journeys, touchpoints and blueprints to the design process.

Design Research & Customer Journey

Understanding user needs and identifying innovation potential with Service Safaris and Cultural Probes.

Cognitive Synthesis & Customer Journey Mapping

Interpretation of research results, empathy mapping for the customer and customer journey visualization with CJM.

Ideation & Servicekonzepte

Finding and prioritizing ideas and utilizing them to generate and visualize service concepts.

Service Prototyping & Co-Design

Development of prototypical services with experience prototyping and service blueprints.

Service Design Thinking in the business

Develop service innovations with blueprints and implement them in business practice.

Accomplishments

Nowadays, differentiation and success on the market are not achieved by features, but by a unique customer experience, new services and connections between products and services. With special processes and methods, service design thinking helps you to identify innovation potential and to create attractive and useful services for your customers, which can be implemented efficiently by you as a provider. This seminar enables you to see the innovation and optimization potential in your own offers so that you can successfully design services and holistic customer experience.

What to expect in this service design training

When people are using a product or a service, they come in touch with various interfaces and communication channels. The design of such “touchpoints” often lays in the hands of several different teams, which not rarely lead to gaps and breaches in the customer experience. The demand for specially skilled designers, managers and consultants, who can orchestrate a consistent and successful customer experience, is increasing in private as well as in public sector.

What you will learn in this service design training

You will get to know methods and tools from human-centered design, which will help you to understand your customers better and perceive pain points and improvement potential from their point of view. From there, you will be taught to think at adaptable and innovative solutions which can be communicated and implemented effectively. The perspective of service design thinking will help you to see your own offers in an integrated way and recognize new opportunities for service expansion or enhancement in all phases, from acquisition to follow-up.

Who should attend this service design training

This seminar was developed for people who are responsible for the conceptual and strategic development of new services and a holistic, cross-channel customer experience in organizations, agencies, institutions or NGO’s. These are, for example, service planners and managers, project and product managers, marketing and sales managers, customer service managers, designers and design managers from all fields (user experience, visual design, product design) as well as architects, scrum masters, product owners, business consultants and start-ups.

X8® - Our Training Concept

Agenda

On the first day you will receive an overview of the field of service design which will include exercise, so that you can experience the way of thinking, methods and tools, and reflect on them over the course of the seminar.

09:00 – 09:30 Welcome, getting to know and warm up

Definitions and disciplines
Service design, design thinking, customer experience design, human-centered design

The service perspective of design
Customer journey, touch points, channels, experience cycle, blueprint, service ecosystem, expectation management, service and product design quality criteria for services…

The necessity and use of service design
Important trends (servitization, shared economy, experience economy,…), new requirements for companies (customer experience as USP, pressure of innovation etc.), example cases

The Design process
The double diamond process, analysis and exploration, insights, ideation, concept development, prototyping, testing, implementation

Practical exercise (about 2h): Design thinking crash course. You will go through the most important steps of the design process, try exploration and empathy-building methods, develop new ideas, build prototypes and try them out.

12:15 – 13:15 Lunch break

Design research goals
Understanding of user’s needs, detection of latent needs, improvement of customer satisfaction, the realization of innovation potential, easier understanding of how to change customer’s behavior

Methods and tools
Immersion, service safari, design ethnography, AEIOU observations, diary studies, cultural probes, extreme users, mood boards…

Practical exercise (about 2,5h): Design research methods

16:30 – 17:00 Retrospective, reflection and integration

On the second day, you will learn how to analyze service offers from a customer’s perspective with the help of a customer journey map. In the context of a specific design exercise, you will be taught how to identify innovation potential and to transform your insights into adaptable and efficient solutions.

09:00 – 09:15 Preview and warm up

Design research synthesis
Organization of research results, build of clusters, search for patterns, interpretation, insights, modeling, problem re-framing

Representing users
Personas as an empathy tool, orientation and sources of inspiration; A-day-in-the-life, empathy mapping

Customer journey mapping
Visualization of customer’s journey, a discovery of the potential for improvements and innovations, optimization of resources, alternatives and applications

Practical exercise (about 2,5h): Personas, customer journey mapping

12:30 – 13:30 Lunch break

Finding und prioritizing ideas
Brainstorming, body storming, inspiration cards, opportunity maps,…

Developing and visualizing service concepts
Sketching, concept map, storytelling, storyboarding, scenarios, offering maps, design the box, service evidencing…

Practical exercise (about 2,5h): Finding ideas, affinity diagramming, design the box

16:30 – 17:00 Retrospective, reflection and integration

On the third day, you will learn how to include customer feedback during the development of a concept, in order to enhance the design and minimize risks and costs. Furthermore, you will be taught how to communicate your service concepts in your own organization effectively.

09:00 – 09:15 Preview and warm up

Forms of prototyping in service design and possibilities to include the user: experience prototyping, lofi vs. hifi prototyping, desktop walkthrough, service staging, role plays, service evidencing, co-design, service innovation labs, etc.

Practical exercise (about 2,5): Prototyping and testing: You build and test prototypes based on your storyboard and let the feedback influence your work.

12:15 – 13:15 Lunch break

Developing services in detail
Service blueprints – requirement specifications for services (possible interactions, touchpoints, organizational and technical requirements…), stakeholder maps, system maps, motivation/use matrix, business model canvas for services

Integrating service design thinking into your own business
Typical challenges while integrating design thinking, tips, design tools and visualizations of the organizational change, best practices…

Practical exercise (about 1,5h): Service Blueprinting

15:30 – 16:00 Integration, conclusion and farewell

Benefits

Dates

10% discount for self-payers and up to 15% discount for the registration of several employees at one seminar

Munich |
10.-12.02.2020
Munich
10.-12.02.2020
Munich Munich
10.-12.02.2020
Enough places
Standard rate
1.790,00 €*
Enough places
Hamburg |
30.03.-01.04.2020
Hamburg
30.03.-01.04.2020
Hamburg Hamburg
30.03.-01.04.2020
Enough places
Early Bird
Available until 20.01.2020
1.490,00 €*
1.790,00 €*
Enough places
Berlin |
15.-17.06.2020
Berlin
15.-17.06.2020
Berlin Berlin
15.-17.06.2020
Enough places
Early Bird
Available until 06.04.2020
1.490,00 €*
1.790,00 €*
Enough places
*plus 19% VAT German dates *plus 19% VAT
Discount
Ask for discounts for the registration to multiple seminars
5%
for the registration of 2 employees
10%
for the registration of 3 employees
15%
for the registration of 4+ employees
10%
for self-payers

Trainer

Testimonials

Informations

Facts & Figures
Duration: 3 Days
Language: English
Participant: Minimal 3 | Maximum 12
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 1st & 2nd day: 9 a.m. – 5 p.m., 3rd day: 9 a.m. – 4 p.m.

Contact person
Lidia Lozanovska

Certificate

Certified Service Design Thinker

The certificate “Certified Service Design Thinker” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation. The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

References

Recommendations

Service Design Training, Service Design Workshop, Service Design Thinking Training, Service Design Thinking Workshop, Customer Journey Workshop, Customer Journey Training

DT360° – Certified Design Thinking Master

DT360° – Certified Design Thinking Master

Agile, user-centric development of innovative products and services with Design Thinking - Design Thinking Workshop, 5 days

Contents

Design Thinking Basics

Design Thinking Crash Course with definitions, fields of application, processes and prerequisites.

Agile User Research & Synthesis

Exploration, evaluation, interpretation and evaluation through interviews, storytelling, clustering, journey map, empathy map and JTBD (Jobs To Be Done).

Ideation, Prototyping & Fieldwork

Application of different creative techniques, use of prototyping as well as design and planning of different test situations.

Business Model & Pitch

Model, structure, present and pitch solutions with Business Model Canvas.

Implementation ala Scrum & Lean

Plan and control implementation with design sprints, SCRUM, Google sprints and lean canvas.

Design Thinking in the company context

Analysis of case studies and best practices of successful implementation of design thinking in various companies and institutions.

Accomplishments

Developing successful, innovative business models, products and services in times of disruptive technologies, saturated markets, ever shorter product lifecycles and continuously rising customer expectations is the essential entrepreneurial challenge of our time.

An excellent way to meet this challenge is Design Thinking. Our Design Thinking Masterclass gives you a 360° view of this creative, structured innovation method and iteratively passes through the phases of the design thinking process. You will learn to analyse complex problems and to solve them creatively, iteratively and interdisciplinary.

In this workshop, we combine the most effective design thinking methods with agile project management and implementation tools to achieve a transfer into business practice without design thinking remaining ineffective. You will leave our Masterclass with a case full of practical tools and an action plan to integrate design thinking into your daily work routine tomorrow.

What to expect in this Design Thinking Workshop

In this workshop, you will learn best practices from various industries to understand and apply the versatile application possibilities of design thinking. You analyse the needs of your target groups in creative, structured work processes, develop a multitude of innovative solutions with the aid of various ideas methods and test your approaches with the help of previously developed prototypes.

You will learn different creative techniques that help you to master challenges in your daily work routine and to solve problems successfully. You will learn how to transform ideas into concrete implementation steps and how you can integrate design thinking into your work and communication processes.

You will explore the prerequisites for successful integration into your working environment and learn to recognize the interfaces between your product, your customers and internal work processes. In a pleasant, personal atmosphere, you will interactively deal with the process in small teams and will be able to apply the experience gained to your own situation and develop your own toolbox.

What you will learn in this Design Thinking Workshop

In this Design Thinking workshop you will learn in a participative, co-creative team process with participants from different disciplines and industries to come up with concrete innovation ideas and to force their implementation. You will get to know and apply numerous methods and tools and build up a solid set of instruments in the areas of user research, idea and prototyping.

You will learn to apply different research methods, analyze the results and derive insights for your product strategy. They experiment with different creative techniques to initiate, control and moderate creative processes. They practice different prototyping methods and apply them in different test scenarios. Our Masterclass puts you in a position to combine design thinking and agile development methods to implement ideas immediately.

You will be able to formulate a design task, moderate a team and manage design thinking processes in your company and adapt them to your needs. You will leave this master class with in-depth knowledge of the most important components of design thinking and have an individual strategy for integrating design thinking into your company and applying and passing on your knowledge.

Who should attend this Design Thinking Workshop

The Masterclass is interesting for all those who work as a professional, consultant, manager, managing director or entrepreneur in the fields of innovation and product management, customer experience and customer service, IT & technology, sales and marketing, research and development and who deal with the topic of product and service innovations from an operational, strategic and organizational point of view.

The Design Thinking Master is particularly suitable for innovation managers and consultants, product, service and user experience designers, product, project and design managers, service and business development managers, customer service and experience managers as well as company founders, team, department and group leaders who want to manage multidisciplinary teams and make collaboration more successful with the help of creative methods. No previous knowledge of Design Thinking is required to participate in the Design Thinking Masterclass.

X8® - Our Training Concept

Agenda

On the first day you will get to know the most important components of Design Thinking, formulate your expectations and goals for the Masterclass and deal practically with methods and procedures of User Research, the basis of Design Thinking.

09:30 - 10:00 Interactive welcoming round and get-to-know

Definition & application fields of design thinking
Meaning of the concept and variety of interpretations, possibilities to apply design thinking in different business and service areas

Design thinking process
Discovery of iterative functions through researchs, interpretations, experiences and implementations

Focus on the user
Different steps of user centered designs: from building empathy to co-creation

Requirements
Requirements for the team, the room and entrepreneurial processes

Practical exercises (circa. 1,5h): Crash Course Design Thinking. You dive into the mindset of Design Thinking and go through the most important steps. They have first experiences with design thinking methods such as observation, visual thinking and persona development.

13:00 - 14:00 Lunch break

Discovering and understanding of the life and needs of potential users (without temporal and financial effort), defining goals and planning user research, finding and interpreting the users’ “digital footsteps“, user research’s do’s and don’t’s

Practical exercises (circa 2h): Application of different research methods such as issue mapping, stakeholder map, interviews, 5-Whys and contextual inquiry.

16:30 - 17:00 Reflexion and outlook

Along with a concrete task, you will learn on the 2nd day to identify the needs and problems of real users, to analyse and interpret them and then generate a multitude of ideas for possible solution scenarios. You will learn to apply different creative techniques and to build up a high, creative intensity in the team and to make use of it.

09:00-09:30 Warm up, attunement for the day

Agile user research / guerilla research methods
Formulation of relevant goals for the challenges of the individual teams, identification and understanding of user needs based on observations, interviews, visual thinking and “digital traces”.

Result synthesis
Evaluation, interpretation and evaluation of the data collected in the form of interviews, images and video-recordings with the help of storytelling, clustering, Journey Map, Empathy Map, JTBD (Jobs To Be Done).

Practical exercises (circa 1,5h): Preparation and execution of agile user research methods and result synthesis in small teams.

13:00 - 14:00 Lunch break

Acquaintance with and application of various creative techniques and games that help you to generate a multitude of innovative ideas in your team.

Practical exercise: Generate ideas using creative containment, style brainstorming and 6-3-5 method.

16:30 - 17:00 Reflexion and outlook

On the third day you will get to know numerous facets and methods of prototyping. You experiment with different ways to convey and illustrate your ideas and experience user feedback as an important factor with aha effect for your product or service development.

09:00-09:30 Warm up, attunement for the day

The importance of prototypes in design thinking, the use of prototyping in all phases of the design thinking process, getting to know each other, selecting and using different types of prototyping.

Practical exercises (circa 2h): Practical application of different prototyping methods such as visual posters, paper prototyping, rapid prototyping and experience prototyping.

13:00 – 14:00 Lunch break

Design and planning of different test situations, presentation of the prototypes, recording, analysis and evaluation of feedback, integration of the feedback into the product and service development, supplementation of the design thinking methods with agile / scrum tools

Practical exercises: (circa 2h): Practical applications of SWOT-Feedback, Six Thinking Hats, Kano model and Features-Box

16:30 - 17:00 Reflexion and outlook

On the 4th day, the solutions developed in the team will be presented with the help of the Business Model Canvas in the form of Elevator Pitches. From there it goes smoothly into the implementation with the help of agile development methods.

09:00-09:30 Warm up, attunement for the day

Modeling and structuring of the desired solution in the business context, planning the adequate use of resources and budget, planning and communicating implementation in the company, coordinating procedures, corporate culture and communication, reflection on design thinking and open questions about the methods.

Practical exercises: (circa 2h): Creation and presentation (elevator pitch) of a business model canvas for your own solution in the team

13:00 - 14:00 Lunch break

Planning and controlling implementation, innovative solutions and innovative implementation models, iteration, flexibility and lean production times, design sprints as an important tool for agile work processes, agile development with SCRUM, Google Sprints and Lean Canvas.

Practical exercise (circa 1,5h): Practical exercise (circa 1,5h): Planning and drafting a project for implementing the developed solution using agile development methods

16:30 - 17:00 Reflexion and outlook

On the last day we analyze best practices of successful implementation of design thinking in various companies and institutions. The participants develop individual strategies for the profitable use of design thinking in their own everyday work and document their learning in words and pictures.

09:00-09:30 Warm up, attunement for the day

Analysis of successful practical examples (case studies), reconstruction of one’s own work situation, recognition of situations for the use of design thinking methods.

Practical exercise (circa 1h): Phrasing application strategies as well as inquiry and planning of action steps

12:30 - 13:30 Lunch break

Sharing, summarizing and discussing results and insights

Benefits