From basics and backgrounds to the disciplines, concepts and principles of user experience design.
Get to know your users and their needs with personas and user scenarios.
Requirements for features and content including user stories and content strategy
Developing information architecture and navigation design.
Interaction and information design with sketches, wireframes and interactive prototypes.
From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.
From basics and backgrounds to the disciplines, concepts and principles of user experience design.
Get to know your users and their needs with personas and user scenarios.
Requirements for features and content including user stories and content strategy
Developing information architecture and navigation design.
Interaction and information design with sketches, wireframes and interactive prototypes.
From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.
Digital media have long been established in all walks of life. Internet, tablets and smartphones have become our constant companions. Content, features and applications will therefore be used across channels, and media convergent – information and services should be always and everywhere available. Numerous contents of various kinds should be brought to the various digital devices such as desktop PC, mobile and tablet in an adequate way.
Knowledges and skills in the professions user experience design and usability are important and demanded more than ever. They are becoming increasingly extensive, differentiating themselves further and require special expertise. In this seminar, we enable participants to develop world class user interfaces for websites, apps and other screen-based applications.
This seminar enables you to successfully develop websites, mobile apps and browser-based software conceptually. You will learn the methods, phases and processes in the design of digital products and get specific tools“ and „Guidelines“ for designing interactive products with an excellent user experience. You will also learn to design contents, structures and functionalities for websites, mobile and software applications.
This seminar was developed for designers and design managers, project and product managers, web and software developers, presenters and editors, copywriters and concept developers, marketing and content managers, media and Information Officer, Information and Interaction Manager, social media consultants and managers, usability engineers, Scrum Master and Product Owner who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organizations.
Mobile Lean UX design, and development process
Overview of the main workflow when designing a mobile product, from its conceptualization to launching.
How to choose: Mobile app vs. mobile website
Should it be an app or does a mobile website fit the users needs better?. Not everything needs to be an app. In some cases, a mobile website will do. Learn to choose when to make what.
Practical exercise: Given a product idea, participants will need to decide between making it as a mobile app or mobile web, and explain the benefits of their decision.
Ideas that are worth making as an app
Everyone has an idea for an app, but does it worth it? The key aspects to know if you have a good concept in front of you.
Taking advantage of the mobile’s phone hardware
A small computer in your pocket, learn how to take advantage of your phone’s hardware potential.
Navigation systems for both web and apps
When structuring your app or site, you need to know how to think navigation from the very beginning of your project.
Practical exercise: Sketching low-fidelity wireframes on paper to accomplish the main flow of the app, and then making a navigable prototype from it.
Interaction patterns in iOS and Android
Similar but different: we’ll learn how the same things are accomplished in both iOS and Android, following each one’s particular conventions.
Interaction design for touch screens
From touch target sizes, to interaction areas and ways of holding of a device. Learn how all this will affect your design decisions.
Dealing with data and complex information
Forms, filters and menus are normally used to split information. We’ll review good practices to use them.
Practical exercise: Participants will design a small search system using filters and resources to split information on screen.
Visual design on mobile: color, typography, grids
Visual design has to adapt to a smaller screen than a desktop, so this will affect the way all visual elements and layout are presented.
iOS and Android design languages
Both operating systems base their design decisions on principles. We’ll see how to follow them, and when to break them.
Sketch / Figma introduction
We’ll have a basic introduction to learn the tools that you’ll need to design an UI.
Practical exercise: Designing medium fidelity wireframes, and then adding interaction with InVision.
Designing a screen in all its states
An approach on how to design interfaces that change over time, and that have many intermediate states that are often not considered.
Practical exercise: We’ll take a main screen as a base, and participants will design its different loading and intermediate states.
Gestures on mobile devices
How to use gestures on mobile devices as one of the main ways of interacting with information, and how to make the most of them.
Principles of UI animation
How to use animation with care to make transitions, give feedback and reinforce meaning in specific parts of the product.
Micro-interactions
An overview of those ‘small’ interface details that could make a big difference when they are designed in a thoughtful way.
Introduction to animation tools: Framer
Framer is becoming a more and more powerful tool, so we’ll learn how to use its main features to add interaction and animation to prototypes.
Practical exercise: Designing an animation for one part of the app that attendants select.
Preparing assets for developers
The designer’s job should also include handling assets to the rest of the team, and we’ll see what to keep into account when doing that.
10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar
Short profile Short profile Short profile Almost 10 years ago, Javier traveled to Barcelona to specialize in mobile design, learning UX for apps since the first versions of iOS and Android. All his experience was put into ‘Designing Mobile Apps’ a book he co-wrote. The repercussions of this project took him to make part of different design events and conferences around the world, such as Colombia 3.0, UX Spain, UX Sofia and different editions of Campus Party. Javier has taught design at ELISAVA and IED, the two most well-known design schools in Barcelona. Besides this, he has held and co-organised design workshops in more than 15 countries around the world, from Brazil to China.
„The Trainer was really friendly and good. He explained stuff very well and added some topic we asked extra.“
Wonderful course with the most relevant agenda of all the UX courses and conferences I've been to. If you actually want to improve your skills as a Mobile UX designer, I highly recommend this course. Javier is a great and funny trainer as well! 🙂
Facts & Figures
Times: 1st Day: 10 a.m. till 5 p.m., 2nd & 3rd Day: 9 a.m. till 5 p.m.
The certificate “Certified Mobile UX & UI Design Specialist” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.
The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.
Lots of Best Practices
Lots of Best Practices
Lots of Best Practices
XDi'Inhouse
XDi'360°
You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.
XDi'Coaching
In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.
XDi'Consulting
We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.
The transfer of knowledge about methods, techniques and tools of the digital world is the basis of all skills. Therefore we provide the theoretical foundation in short input units and then apply the presented methods and tools in practice.
Our credo is "Learning by Doing" - the participants of our seminars learn the application of relevant methods and techniques by means of practical exercises in a co-creative team process. The results of the practical work are then presented.
Learning is fun. Play and fun, trying out and making mistakes play an important role in learning. Only what triggers emotions can have an effect. We support you playfully to reach your goal.
Visualization is an important and powerful tool to make ideas and concepts understandable. We animate our participants to think visually and encourage them to draw their thoughts.
The results of the individual and group work are presented to the team or to all participants. Everyone is asked to communicate their work verbally, visually and argumentatively and put it into the right light.
All participants are invited to criticize - positive as well as negative. It is important to communicate what likes and dislikes and to give suggestions for improvements. In the dialogue with others and the open exchange of arguments, we make it possible to better reflect on the effect of one's own actions and to broaden one's own horizon.
All thematic blocks will be concluded with a retrospective. The experiences made are reflected in individual and group work. We create an instance of conscious perception and mentally repeat the experiences in order to better integrate them.
The power lies in the peace and quiet. Everyone is invited to explore themselves, to consciously perceive experiences and to let experiences work. We create moments of peace and look together into the inner self to manifest the acquired knowledge.
From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.
Get to know the personas of your users and test the developed products.
Develop a product vision and goals in a team, define KPIs and establish the ROI.
Requirements for features and content along with user stories and content strategy
Development of information architecture, the definition of navigation structure and technique and defining user flows.
Interaction design with sketches, wireframes and interactive prototypes.
Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.
From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.
Get to know the personas of your users and test the developed products.
Develop a product vision and goals in a team, define KPIs and establish the ROI.
Requirements for features and content along with user stories and content strategy
Development of information architecture, the definition of navigation structure and technique and defining user flows.
Interaction design with sketches, wireframes and interactive prototypes.
Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.
Internet, tablets and smartphones have already become our constant companions. A large proportion of people in “developed countries” is „always on”. Content, features and applications will therefore be used across channels, so as media information and services which should be always and everywhere available. For this to happen meaningful and with a positive user experience, people who are able to conceive intelligent and user-friendly concepts for various media and devices are required.
An excellent „user experience“ satisfies customers, increases credibility, allows a positive reception on social networks and improves a firm’s reputation. In this seminar, you will learn to develop successful and user-friendly websites, apps and software for your customers enjoyable and pleasant.
UX360 ° seminar empowers you to successfully design digital products or services and information services, but also to create content, structure and functionality for interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions. You will even be able to conceive websites and apps, brief and control external service providers or communicate competently with internal stakeholders and advice them.
This seminar was developed for designers, developers, consultants, speakers, project and product managers, marketing and content managers, and scrum product owners, who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations.
Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession
Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design
Phases & methods
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide
Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law
Practical exercises: Collaborative UX research for UX & usability basics
Personas
User types, user segmentation, user goals and needs, market research vs. design research
Practical exercises: Developing personas, presentation, feedback and discussion
Customer lifecycle
Customer lifecycle, task analysis & definition, cognitive task analysis, top tasks
Practical exercises: Creating a customer lifecycle with top tasks, presentation, feedback and discussion
Customer journey and experience
Customer journey, service experience, touch points, experience mapping
User scenarios
User scenarios, use cases, use contexts
Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion
Product analysis
SUS System Usability Scale, Google heart framework, expert review/heuristic evaluation, content audit, online survey
Usability testing
First click testing, A/B testing, usability lab, remote testing, mouse tracking, eye tracking, retrospective Think Aloud
Practical exercises: Implementing a live usability test for a selected application
Web analytics
Google Analytics, Adobe Analytics, Piwik Open Analytics …
Benchmarking, best practices, evaluation models, performance metrics
Business strategy
Business goals, goal definition
Product strategy
Product vision, UX principles, mission statement, value proposition, business model, success criteria, ROI (return on invest), KPIs (Key Performance Indicators), UX strategy
Practical exercises: Developing a product strategy using the product vision board, presentation, feedback and discussion
Functional specification
Requirement analysis and definition, capability and scope matrix, user stories, user story mapping
Content strategy
Content strategy, SEO, Content life cycle, voice of tone
Practical exercises: Developing a content strategy using the content strategy planner, presentation, feedback and discussion
Stakeholder management, agile & lean UX, design sprints
Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting
Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion
Navigation techniques, navigation logic and hierarchy, search, filters and sorting
Practical exercises: Developing and (tree-)testing a navigation, presentation, feedback and discussion
Process design, flow charts (user flows, screen flows), cores & paths
Sketches, scribbles & sketchnotes
Sketches, sketchnotes, stenciling, paper prototypes, paper cut-outs, design studio
Practical exercises: Creating first sketches and drafts of screens and features using the design studio-method (Lo-fi prototyping), presentation, feedback and discussion
Wireframes & prototypes
Atomic design, information design, wireframes, interactive prototypes
Practical exercises: Selecting and refining sketches into wireframes (me-fi prototyping) with Balsamiq, Sketch and others
Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states
Practical exercises: Refining and implementing wireframes into interactive, click-able prototypes (hi-fi prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feedback and discussion
Responsive design
Layout types (fixed, fluid , adaptive, responsive), design grids, break points, mobile first, workflow
Mobile design
Devices and operating systems, tips and tricks, gestures and interaction, animations and transitions
Corporate design, color palette, typography and fonts, UI patterns, graphical elements, layout grids, text and tonality, images, videos and sound, mood boards
Practical exercises: Creating a mood board with imagery, color palette and font selection as design basis
UI kits, animations, transitions, fadings, micro interactions
One pager, flat UI, poster art and typography, image and video backgrounds
Final presentation, results, final feedback, exchange and discussion
Tips, links and sources, certificates, good-byes
10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar
Short profile Short profile Short profile Short profile Short profile
Short profile Short profile Short profile Short profile Short profile
Short profile Short profile Short profile Short profile Short profile 
Christine Fish is a product strategist, agile UX practitioner, and design educator working with global clients to champion co-creation, human-centered design, empathy and conceptual thinking to envision meaningful products that align with business needs.
Christian helps teams in startups as well as corporations to find, design and implement the right products and services. Christian’s favorite topics are #universaldesign and the process for good UC (#meta_ux) and his specialty is the usability for medical technology. As mentor and coach the transferring knowledge and supporting personal development are important to him. He’s currently living and working in Hamburg.
Katja Busch worked the last 20 world wide web years as a photographer, concept developer, information architect, content strategist, head of UX and trainer. Today she is 360° UX manager and coach, project manager and consultant for digital transformation. For her, people and their specific needs build the center of attention in all her doing.
Arno Karrasch has 20 years of experience as a sysadmin, concept developer, information architect, director UX, experience design lead, experience strategist and design thinker in agencies, consulting firms, corporations, start-ups and innovation labs. Today he focuses on people and supports companies as a consultant & coach to act customer-centered and to deal with new technologies.
Christian Fox is an independent UX conceptual designer, who assists companies in designing their digital products. He studied digital media and has been implementing successful relaunch and optimization projects for more than 8 years. Whether portal, shop, intranet or app – the user focus runs through all phases of his projects. Christian’s main areas of expertise are UX research, usability and prototyping.
"That was really great, useful and a lot of fun! Thank you very much, Katya."
Customer-focused work, isn't that what we do? How far one's own thoughts and actions are partly removed from it becomes clear in this seminar. The focus is not on the solution but on the customer's needs. What would our persona do? What are the top tasks? UX360º, very refreshing and highly recommended!
Thank you very much for the wonderful seminar. I learned a lot and was able to take a lot with me and I am also happy about the contacts I have made.
Facts & Figures
Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m. | 9 a.m. – 3 p.m.
The certificate “Certified UX & Usability Expert” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation. The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.
Lots of Best Practices
Lots of Best Practices
Lots of Best Practices
XDi'Inhouse
XDi'360°
You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.
XDi'Coaching
In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.
XDi'Consulting
We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.
The transfer of knowledge about methods, techniques and tools of the digital world is the basis of all skills. Therefore we provide the theoretical foundation in short input units and then apply the presented methods and tools in practice.
Our credo is "Learning by Doing" - the participants of our seminars learn the application of relevant methods and techniques by means of practical exercises in a co-creative team process. The results of the practical work are then presented.
Visualization is an important and powerful tool to make ideas and concepts understandable. We animate our participants to think visually and encourage them to draw their thoughts.
The results of the individual and group work are presented to the team or to all participants. Everyone is asked to communicate their work verbally, visually and argumentatively and put it into the right light.
All participants are invited to criticize - positive as well as negative. It is important to communicate what likes and dislikes and to give suggestions for improvements. In the dialogue with others and the open exchange of arguments, we make it possible to better reflect on the effect of one's own actions and to broaden one's own horizon.
All thematic blocks will be concluded with a retrospective. The experiences made are reflected in individual and group work. We create an instance of conscious perception and mentally repeat the experiences in order to better integrate them.
The power lies in the peace and quiet. Everyone is invited to explore themselves, to consciously perceive experiences and to let experiences work. We create moments of peace and look together into the inner self to manifest the acquired knowledge.
Learning is fun. Play and fun, trying out and making mistakes play an important role in learning. Only what triggers emotions can have an effect. We support you playfully to reach your goal.
From basics and backgrounds to the disciplines, concepts and principles of user experience design.
Get to know your users and their needs with personas and user scenarios.
Requirements for features and content including user stories and content strategy
Developing information architecture and navigation design.
Interaction and information design with sketches, wireframes and interactive prototypes.
From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.
From basics and backgrounds to the disciplines, concepts and principles of user experience design.
Get to know your users and their needs with personas and user scenarios.
Requirements for features and content including user stories and content strategy
Developing information architecture and navigation design.
Interaction and information design with sketches, wireframes and interactive prototypes.
From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.
Digital media have long been established in all walks of life. Internet, tablets and smartphones have become our constant companions. Content, features and applications will therefore be used across channels, and media convergent – information and services should be always and everywhere available. Numerous contents of various kinds should be brought to the various digital devices such as desktop PC, mobile and tablet in an adequate way.
Knowledges and skills in the professions user experience design and usability are important and demanded more than ever. They are becoming increasingly extensive, differentiating themselves further and require special expertise. In this seminar, we enable participants to develop world class user interfaces for websites, apps and other screen-based applications.
This seminar enables you to successfully develop websites, mobile apps and browser-based software conceptually. You will learn the methods, phases and processes in the design of digital products and get specific tools“ and „Guidelines“ for designing interactive products with an excellent user experience. You will also learn to design contents, structures and functionalities for websites, mobile and software applications.
This seminar was developed for designers and design managers, project and product managers, web and software developers, presenters and editors, copywriters and concept developers, marketing and content managers, media and Information Officer, Information and Interaction Manager, social media consultants and managers, usability engineers, Scrum Master and Product Owner who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organizations.
Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession
Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design
Phases, methods and tools
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide
Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law
Practical exercises: Collaborative UX research for UX & usability basics
Personas
User types, user segmentation, user goals and needs, market research vs. design research
Practical exercises: Developing personas, presentation, feedback and discussion
User Scenarios
User scenarios, use cases, use contexts
Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion
Functional specification
Requirement analysis and definitions, capability and scope matrix, user stories, user story mapping
Practical exercise: Creating a user story map, presentation, feedback and discussion
Content strategy
Content strategy, SEO, Content life cycle, voice of ton
Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting
Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion
Navigation technique, navigation logic and hierarchy, search, filters and sorting
Process design, flowcharts (user flows, screen flows), cores and paths
Sketches, scribbles and sketchnotes
Sketches, sketchnotes, stenceling, paper prototypes, paper cutouts, Design Studio
Practical exercise: Creating first sketches and drafts of screens and features using the design studio-method (Lo- prototyping), presentation, feedback and discussion
Wireframes and prototypes
Atomic design, wireframing (site structure, grids and stencils, using, placing and prioritizing of interface elements), interactive prototypes (with Azure, UXPin, InVision, Pop)
Practical exercise: Selecting and refining sketches into wireframes (me- prototyping) with Balsamiq, Sketch and others
Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states
Practical exercise: Refining and implementing wireframes into interactive, click-able proto- types (hi- prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feed- back and discussion
Corporate design, color pallet, typography and fonts, UI patterns, graphical elements
Practical exercise: Creating a mood board with imagery, color pallet and font selection as design basis, presentation and feedback
Screen design & animations
Animations, transitions, fadings, micro interactions
Design & UI trends
One pager, flat UI, poster art and typography, image and video backgrounds
Final presentation, results, final feedback, exchange and discussion
Tips, links and sources, certificates, good-byes
10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar
Short profile Short profile Short profile Short profile Short profile Short profile
Short profile Short profile Short profile
Bibiana Meya is a freelance user experience consultant.
She supports companies to integrate UX into their business strategy, to understand what people want and why they want it. From this, she develops products that accompany the stories of her users and make a brand perceptible in every interaction.
Christine Fish is a product strategist, agile UX practitioner, and design educator working with global clients to champion co-creation, human-centered design, empathy and conceptual thinking to envision meaningful products that align with business needs.
Christian Fox is an independent UX conceptual designer, who assists companies in designing their digital products. He studied digital media and has been implementing successful relaunch and optimization projects for more than 8 years. Whether portal, shop, intranet or app – the user focus runs through all phases of his projects. Christian’s main areas of expertise are UX research, usability and prototyping.
The seminar explains the connections between the different research and prototyping methods very clearly. All important methods are explained and supported by many exercises. The cheerful trainer created a good atmosphere.
"The seminar "UX Professional, Advanced User Experience" has given me a multitude of valuable ideas that will enrich my work in the conception of software systems. It is fascinating what a variety of topics we have worked through in three days. The extensive seminar documents with the many links to more in-depth information round off the positive overall impression."
The 3 days were very interesting and instructive. Despite much theory not boring! Great praise! My expectations were fulfilled.
For me as a print designer who is increasingly involved with interactive design, the seminar was an enrichment in many respects. Stefan succeeds in conveying the variety of relevant topics in a simple and practical way.
Dear Stefan, thank you very much for the great seminar! It was a lot of fun and pleasure to join this exciting seminar.
Facts & Figures
Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m.
The certificate “Certified UX & Usability Specialist” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation. The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.
Lots of Best Practices
Lots of Best Practices
Lots of Best Practices
XDi'Inhouse
XDi'360°
You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.
XDi'Coaching
In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.
XDi'Consulting
We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.
