MUX_Copenhagen_2019_2

DT360_EN_Copenhagen_2019_2

SDT_EN_Copenhagen_2019_2

UXP_EN_Copenhagen_2019_2

UX360_EN_Copenhagen_2019_2

UXD_Copenhagen

Certified UX & Usability Specialist – Copenhagen

Certified UX & Usability Specialist

UX Design & Interaction Design für Web, Tablet & Smartphone

Contents

User Experience & Usability Basics

From basics and backgrounds to the disciplines, concepts and principles of user experience design.

User Research & Task Analysis

Get to know your users and their needs with personas and user scenarios.

Product requirements & Scope

Requirements for features and content including user stories and content strategy

Information Architecture & Navigation

Developing information architecture and navigation design.

Interaction Design & Information Design

Interaction and information design with sketches, wireframes and interactive prototypes.

User Interface Design & Styleguide

From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.

Digital media have long been established in all walks of life. Internet, tablets and smartphones have become our constant companions. Content, features and applications will therefore be used across channels, and media convergent – information and services should be always and everywhere available. Numerous contents of various kinds should be brought to the various digital devices such as desktop PC, mobile and tablet in an adequate way.

What to expect

Knowledges and skills in the professions user experience design and usability are important and demanded more than ever. They are becoming increasingly extensive, differentiating themselves further and require special expertise. In this seminar, we enable participants to develop world class user interfaces for websites, apps and other screen-based applications.

What you will learn

This seminar enables you to successfully develop websites, mobile apps and browser-based software conceptually. You will learn the methods, phases and processes in the design of digital products and get specific tools“ and „Guidelines“ for designing interactive products with an excellent user experience. You will also learn to design contents, structures and functionalities for websites, mobile and software applications.

Who should participate

This seminar was developed for designers and design managers, project and product managers, web and software developers, presenters and editors, copywriters and concept developers, marketing and content managers, media and Information Officer, Information and Interaction Manager, social media consultants and managers, usability engineers, Scrum Master and Product Owner who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organizations.

Agenda

Welcome, getting to know and warm up

Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession

Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, informa- tion architecture, user interface design

Phases, methods and tools
User analysis & design research, business goals & product strategy, product scope & re- quirements, information architecture & navigation, information & interaction design, user interface design & styleguide

Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law

Practical exercises: Collaborative UX research for UX & usability basics

Personas
User types, user segmentation, user goals and needs, market research vs. design research

Practical exercises: Developing personas, presentation, feedback and discussion

User Scenarios
User scenarios, use cases, use contexts

Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion

Retrospective, reflection and integration

Review, Preview and calibration

Functional specification
Requirement analysis and definitions, capability and scope matrix, user stories, user story mapping

Practical exercise: Creating a user story map, presentation,  feedback and discussion

Content strategy
Content strategy, SEO, Content life cycle, voice of ton

Practical exercises: Developing a content strategy using the content strategy planner, presen- tation, feedback and discussion

Retrospektive, reflexion and integration

Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting

Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion

 

Navigation technique, navigation logic and hierarchy, search, filters and sorting

Process design, flowcharts (user flows, screen flows), cores and paths

Retrospective, reflection and integration

Review, Preview and calibration

Sketches, scribbles and sketchnotes
Sketches, sketchnotes, stenceling, paper prototypes, paper cutouts, Design Studio

Practical exercise: Creating first sketches and drafts of screens and features using the design studio-method (Lo- prototyping), presentation, feedback and discussion

Wireframes and prototypes
Atomic design, wireframing (site structure, grids and stencils, using, placing and prioritizing of interface elements), interactive prototypes (with Azure, UXPin, InVision, Pop)

Practical exercise: Selecting and refining sketches into wireframes (me- prototyping) with Balsamiq, Sketch and others

Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states

Practical exercise: Refining and implementing wireframes into interactive, click-able proto- types (hi- prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feed- back and discussion

Retrospektive reflexion and integration

Corporate design, color pallet, typography and fonts, UI patterns, graphical elements

Practical exercise: Creating a mood board with imagery, color pallet and font selection as design basis, presentation and feedback

 

Screen design & animations
Animations, transitions, fadings, micro interactions

Design & UI trends
One pager, flat UI, poster art and typography, image and video backgrounds

Final presentation, results, final feedback, exchange and discussion

Tips, links and sources, certificates, good-byes

Dates

Sufficient free places Few vacant places Waiting list Fully booked

10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar

Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
10%
for self-payers & freelancers

Trainer

Testimonials

Information

Facts & Figures
Duration: 3 Days
Language: English
Participant: Minimal | Maximum
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m.

Contact person
Stefan Schmitt

Certificate

Certified UX & Usability Specialist

The certificate “Certified UX & Usability Specialist” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.

The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Accomplishments

Benefits

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

Our Way

References

Recommendations

Certified UX & Usability Professional – Copenhagen 13.05.2019

Certified UX & Usability Professional

User Experience & Interaction Design mit Lean UX & Agile UX

Contents

UX & Usability Principles

From basics and backgrounds to the disciplines, concepts and principles of user experience design.

User Research & Task Analysis

Get to know your users and their needs with personas and user scenarios.

Functional & Content Requirements

Requirements for functions and content with Agile UX and Lean UX.

Information Architecture & Navigation

Developing information architecture and navigation design.

Interaction Design & Information Design

Interaction and information design with sketches, wireframes and interactive prototypes.

Usability Testing

Test an existing or prototypical software application.

User experience has become the most important factor for designing successful digital products. The quality of the user experience determines whether websites, apps and software are used or not. User experience design has therefore become a key factor, a touch on the scales. An excellent “user experience” ensures satisfied users, creates better customer loyalty, increases credibility, ensures positive reception in media and app stores and enhances a company’s reputation.

What is it about

The profession of the user experience designer has become increasingly differentiated. Knowledge and skills in the professions UX Design, Usability and Interaction Design are more important and in demand than ever. It is becoming more and more important to apply the methods of these disciplines in a concentrated form in order to quickly come to pragmatic solutions and to develop them iteratively. In the spirit of the Lean UX and Agile UX mindsets, we will familiarize you with the development of user scenarios, user story maps and content strategies to develop information architectures, wireframes and interactive prototypes, which will then be tested.

What you will learn

In this workshop we teach the participants the methodologies of the User Experience Design and provide them with a lean toolset (Lean UX). With the help of agile methods (design sprints) you will learn to find intelligent and practicable solutions with the help of different stakeholders. You will learn to design interactive, digital products with an excellent user experience in a very short time.

Who should participate

The workshop was developed for designers and design managers, project and product managers, web and software developers, speakers and editors, copywriters and concept developers, marketing and content managers, media and information officers, information and interaction managers, usability engineers, scrum masters and product owners, who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organisations.

Agenda

09:00 - 9:30 Welcome, get to know each other and warm up

The convivence of multiple disciplines merging into the User Experience (Business + User + Content + Interaction). An introduction to the product development ecosystem: Structures, roles, who does what in a product team.The digital touchpoints, its differences, and special requirements. The complexity of approaching product development in a digital, multi-platform ecosystem. Usability principles

  • What is UX? What is Lean UX? Agile methods vs other methods. What is a sprint? The design spike. User stories and scrum methodologies in action

Team up in groups of 2 or 3 people and pick one of the provided examples, you’ll work with a company trying to address their problems and solving them through agile & lean methods.

  • The MVP as the first goal. User centered design and the importance of research. Research methods: User segmentation, personas, marketing vs design research

Find which one of the given personas works for your company and why.

12:30 - 13:30 - Lunch

  • Taking personas into user scenarios. Mapping a customer journey. Examples of customer journeys and how they work. Airbnb’s story approach to a customer journey
  • Break down the user scenario for when your customer goes through a specific part of your product, and map their actions, interactions, contexts and steps taken. Quick presentation of your user scenario for the rest of the class
  • Thinking, building, learning, and iterating. Creating a backlog of user stories, defining our MVP. Product Roadmap. The sprint 0. Moving user stories across a scrum board.
  • With your idea for a product in mind, create a backlog with EPICS and FEATURES to be built. Develop user stories for at least two of the features, and analyze which roles you’ll need to be involved to bring the stories to “done”. Explain your backlog quickly to the rest of the class.

16:30 - 17:00 - Recap, questions, end of the day.

09:00 - 9:30 Recap

  • Design basics: how do we perceive the world? Design process: Sketches, wireframes, Mockups, Interactive prototypes. Designing for multiple devices (Responsive / Adaptive). Mobile first. Design patterns: Navigation, filtering, search, etc. Introduction to iOS Design / Material design. What is the Design Studio method? Applying Design Studio to quick sketching
  • Quickly make some scribbles with the help of the Design Studio method to represent the way you visualise the features you defined in the previous exercise. Discuss the results with the rest
  • What is a prototype? Agile prototyping. Prototyping alternatives and tools.

Practical exercises: Make your scribbles into interactive prototypes for at least one of your features that responds back to your User Scenario. Elaborate at least one of the screens in Desktop, tablet and mobile format. Make a brief presentation of the results.

12:30 - 13:30 Lunch

  • Why is testing important? Testing methods and possibilities. How to conduct an interview? Live testing.
  • Video: Watch some UX interviews.
  • Elaborate questions and/or assignments for a live testing of your product.
  • Practical exercises: We’ll do user testing within the group. Teams split in two, one will be interviewed using the prototype they built, and the other one will be interviewed in another team, and then switch again. The person interviewing should take notes on how the person responds to the assignments. At the end of the exercise, each team member should have at least conducted 1 interview and been interviewed once.
  • What we got right, what we failed, what we learned. Retrospectives and action points. Applying results of the testing to building the next sprint. About shipping a product: Better done than perfect.
  • Propose an alternative to one of the features of your product that didn’t test as expected. Make an action plan, or change your prototype. Make a small exposition on those changes for the whole class, showing the improvements or learnings.
  • Examples of different organization sizes. A brief introduction to the Google Design Sprint. Agile vs Scrum vs Kanban vs Waterfall.

16:30 - 17:00 Recap, questions, fill feedback form online, delivery of certificates.

Dates

Sufficient free places Few vacant places Waiting list Fully booked

10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar

Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
10%
for self-payers & freelancers

Trainer

Testimonials

Information

Facts & Figures
Duration: 2 Days
Language: Deutsch
Participant: Minimal | Maximum
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 9 a.m. – 5 p.m.

Contact person
Stefan Schmitt

Certificate

Certified UX & Usability Professional

The certificate “Certified UX & Usability Professional” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.

The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Accomplishments

Benefits

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

Our Way

References

Recommendations

UX360° – Copehagen, 06.05.2019

UX 360° – Certified UX & Usability Expert

User Experience Design, User Centered Design and Usability for Web, Tablet and Smartphone

Contents

User Experience & Usability Basics

From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.

User Research & Usability Testing

Get to know the personas of your users and test the developed products.

Business & Product Strategy

Develop a product vision and goals in a team, define KPIs and establish the ROI.

Product requirements & Scope

Requirements for features and content along with user stories and content strategy

Information Architecture & Navigation

Development of information architecture, the definition of navigation structure and technique and defining user flows.

Interaction Design & Prototyping

Interaction design with sketches, wireframes and interactive prototypes.

User Interface Design & Styleguide

Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.

Internet, tablets and smartphones have already become our constant companions. A large proportion of people in “developed countries” is „always on”. Content, features and applications will therefore be used across channels, so as media information and services which should be always and everywhere available. For this to happen meaningful and with a positive user experience, people who are able to conceive intelligent and user-friendly concepts for various media and devices are required.

What to expect

An excellent „user experience“ satisfies customers, increases credibility, allows a positive reception on social networks and improves a firm’s reputation. In this seminar, you will learn to develop successful and user-friendly websites, apps and software for your customers enjoyable and pleasant.

What you will learn

UX360 ° seminar empowers you to successfully design digital products or services and information services, but also to create content, structure and functionality for interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions. You will even be able to conceive websites and apps, brief and control external service providers or communicate competently with internal stakeholders and advice them.

Who should participate

This seminar was developed for designers, developers, consultants, speakers, project and product managers, marketing and content managers, and scrum product owners, who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations.

Agenda

Welcome, get to know & warm up

Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession

Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design

Phases & methods
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide

Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law

Practical exercises: Collaborative UX research for UX & usability basics

Personas
User types, user segmentation, user goals and needs, market research vs. design research

Practical exercises: Developing personas, presentation, feedback and discussion

Customer lifecycle

Customer lifecycle, task analysis & definition, cognitive task analysis, top tasks

Practical exercises: Creating a customer lifecycle with top tasks, presentation, feedback and discussion

Customer journey and experience
Customer journey, service experience, touch points, experience mapping

Preview, calibration and warm up

User scenarios
User scenarios, use cases, use contexts

Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion

Product analysis
SUS System Usability Scale, Google heart framework, expert review/heuristic evaluation, content audit, online survey

Usability testing
First click testing, A/B testing, usability lab, remote testing, mouse tracking, eye tracking, retrospective Think Aloud

Practical exercises: Implementing a live usability test for a selected application

Web analytics
Google Analytics, Adobe Analytics, Piwik Open Analytics …

Benchmarking, best practices, evaluation models, performance metrics

Retrospektive, reflexion and integration

Business strategy
Business goals, goal definition

Product strategy
Product vision, UX principles, mission statement, value proposition, business model, success criteria, ROI (return on invest), KPIs (Key Performance Indicators), UX strategy

Practical exercises: Developing a product strategy using the product vision board, presentation, feedback and discussion

Functional specification
Requirement analysis and definition, capability and scope matrix, user stories, user story mapping

Content strategy
Content strategy, SEO, Content life cycle, voice of tone

Practical exercises: Developing a content strategy using the content strategy planner, presentation, feedback and discussion

Preview, calibration and warm up

Stakeholder management, agile & lean UX, design sprints

Retrospektive, reflexion and integration

Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting

Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion

Navigation techniques, navigation logic and hierarchy, search, filters and sorting

Practical exercises: Developing and (tree-)testing a navigation, presentation, feedback and discussion

Process design, flow charts (user flows, screen flows), cores & paths

Retrospektive, reflexion and integration

Preview, calibration and warm up

Sketches, scribbles & sketchnotes
Sketches, sketchnotes, stenciling, paper prototypes, paper cut-outs, design studio

Practical exercises: Creating first sketches and drafts of screens and features using the design studio-method (Lo-fi prototyping), presentation, feedback and discussion

Wireframes & prototypes
Atomic design, information design, wireframes, interactive prototypes

Practical exercises: Selecting and refining sketches into wireframes (me-fi prototyping) with Balsamiq, Sketch and others

Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states

Practical exercises: Refining and implementing wireframes into interactive, click-able prototypes (hi-fi prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feedback and discussion

Responsive design
Layout types (fixed, fluid , adaptive, responsive), design grids, break points, mobile first, workflow

Mobile design
Devices and operating systems, tips and tricks, gestures and interaction, animations and transitions

Retrospektive, reflexion and integration

Preview, calibration and warm up

Corporate design, color palette, typography and fonts, UI patterns, graphical elements, layout grids, text and tonality, images, videos and sound, mood boards

Practical exercises: Creating a mood board with imagery, color palette and font selection as design basis

UI kits, animations, transitions, fadings, micro interactions

One pager, flat UI, poster art and typography, image and video backgrounds

Final presentation, results, final feedback, exchange and discussion

Tips, links and sources, certificates, good-byes

Dates

Sufficient free places Few vacant places Waiting list Fully booked

10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar

Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
10%
for self-payers & freelancers

Trainer

Testimonials

Information

Facts & Figures
Duration: 5 Days
Language: English
Participant: Minimal | Maximum
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m. | 9 a.m. – 3 p.m.

Contact person
Stefan Schmitt

Certificate

Certified UX & Usability Expert

The certificate “Certified UX & Usability Expert” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.

The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Accomplishments

Benefits

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

Our Way

References