On the first day you will get to know the most important components of Design Thinking, formulate your expectations and goals for the Masterclass and deal practically with methods and procedures of User Research, the basis of Design Thinking.
09:30 - 10:00 Interactive welcoming round and get-to-know
Definition & application fields of design thinking
Meaning of the concept and variety of interpretations, possibilities to apply design thinking in different business and service areas
Design thinking process
Discovery of iterative functions through researchs, interpretations, experiences and implementations
Focus on the user
Different steps of user centered designs: from building empathy to co-creation
Requirements for the team, the room and entrepreneurial processes
Practical exercises (circa. 1,5h): Crash Course Design Thinking. You dive into the mindset of Design Thinking and go through the most important steps. They have first experiences with design thinking methods such as observation, visual thinking and persona development.
13:00 - 14:00 Lunch break
Discovering and understanding of the life and needs of potential users (without temporal and financial effort), defining goals and planning user research, finding and interpreting the users’ “digital footsteps“, user research’s do’s and don’t’s
Practical exercises (circa 2h): Application of different research methods such as issue mapping, stakeholder map, interviews, 5-Whys and contextual inquiry.