UXD_Dublin

UXD_Dublin

Certified UX & Usability Specialist

UX Design & Interaction Design für Web, Tablet & Smartphone

Contents

User Experience & Usability Basics

From basics and backgrounds to the disciplines, concepts and principles of user experience design.

User Research & Task Analysis

Get to know your users and their needs with personas and user scenarios.

Product requirements & Scope

Requirements for features and content including user stories and content strategy

Information Architecture & Navigation

Developing information architecture and navigation design.

Interaction Design & Information Design

Interaction and information design with sketches, wireframes and interactive prototypes.

User Interface Design & Styleguide

From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.

Digital media have long been established in all walks of life. Internet, tablets and smartphones have become our constant companions. Content, features and applications will therefore be used across channels, and media convergent – information and services should be always and everywhere available. Numerous contents of various kinds should be brought to the various digital devices such as desktop PC, mobile and tablet in an adequate way.

What to expect

Knowledges and skills in the professions user experience design and usability are important and demanded more than ever. They are becoming increasingly extensive, differentiating themselves further and require special expertise. In this seminar, we enable participants to develop world class user interfaces for websites, apps and other screen-based applications.

What you will learn

This seminar enables you to successfully develop websites, mobile apps and browser-based software conceptually. You will learn the methods, phases and processes in the design of digital products and get specific tools“ and „Guidelines“ for designing interactive products with an excellent user experience. You will also learn to design contents, structures and functionalities for websites, mobile and software applications.

Who should participate

This seminar was developed for designers and design managers, project and product managers, web and software developers, presenters and editors, copywriters and concept developers, marketing and content managers, media and Information Officer, Information and Interaction Manager, social media consultants and managers, usability engineers, Scrum Master and Product Owner who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organizations.

Agenda

Welcome, getting to know and warm up

Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession

Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, informa- tion architecture, user interface design

Phases, methods and tools
User analysis & design research, business goals & product strategy, product scope & re- quirements, information architecture & navigation, information & interaction design, user interface design & styleguide

Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law

Practical exercises: Collaborative UX research for UX & usability basics

Personas
User types, user segmentation, user goals and needs, market research vs. design research

Practical exercises: Developing personas, presentation, feedback and discussion

User Scenarios
User scenarios, use cases, use contexts

Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion

Retrospective, reflection and integration

Review, Preview and calibration

Functional specification
Requirement analysis and definitions, capability and scope matrix, user stories, user story mapping

Practical exercise: Creating a user story map, presentation,  feedback and discussion

Content strategy
Content strategy, SEO, Content life cycle, voice of ton

Practical exercises: Developing a content strategy using the content strategy planner, presen- tation, feedback and discussion

Retrospektive, reflexion and integration

Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting

Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion

 

Navigation technique, navigation logic and hierarchy, search, filters and sorting

Process design, flowcharts (user flows, screen flows), cores and paths

Retrospective, reflection and integration

Review, Preview and calibration

Sketches, scribbles and sketchnotes
Sketches, sketchnotes, stenceling, paper prototypes, paper cutouts, Design Studio

Practical exercise: Creating first sketches and drafts of screens and features using the design studio-method (Lo- prototyping), presentation, feedback and discussion

Wireframes and prototypes
Atomic design, wireframing (site structure, grids and stencils, using, placing and prioritizing of interface elements), interactive prototypes (with Azure, UXPin, InVision, Pop)

Practical exercise: Selecting and refining sketches into wireframes (me- prototyping) with Balsamiq, Sketch and others

Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states

Practical exercise: Refining and implementing wireframes into interactive, click-able proto- types (hi- prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feed- back and discussion

Retrospektive reflexion and integration

Corporate design, color pallet, typography and fonts, UI patterns, graphical elements

Practical exercise: Creating a mood board with imagery, color pallet and font selection as design basis, presentation and feedback

 

Screen design & animations
Animations, transitions, fadings, micro interactions

Design & UI trends
One pager, flat UI, poster art and typography, image and video backgrounds

Final presentation, results, final feedback, exchange and discussion

Tips, links and sources, certificates, good-byes

Dates

Sufficient free places Few vacant places Waiting list Fully booked

10% Rabatt für Selbstzahler und bis zu 20% Rabatt für die Anmeldung mehrerer Mitarbeiter an einem Seminar

Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
10%
for self-payers & freelancers

Trainer

Testimonials

Information

Facts & Figures
Duration: 3 Days
Language: English
Participant: Minimal | Maximum
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m.

Contact person
Stefan Schmitt
s.schmitt@xd-i.com
+49 221 168 19 762

Certificate

Certified UX & Usability Specialist

The certificate “Certified UX & Usability Specialist” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.

The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Accomplishments

Benefits

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

Our Way

References

Recommendations

MUX_Dublin

Certified Mobile UX & UI Design Specialist

Mobile UX & User Interface Design for apps and mobile websites

Contents

User Experience & Usability Basics

From basics and backgrounds to the disciplines, concepts and principles of user experience design.

User Research & Task Analysis

Get to know your users and their needs with personas and user scenarios.

Product requirements & Scope

Requirements for features and content including user stories and content strategy

Information Architecture & Navigation

Developing information architecture and navigation design.

Interaction Design & Information Design

Interaction and information design with sketches, wireframes and interactive prototypes.

User Interface Design & Styleguide

From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.

Digital media have long been established in all walks of life. Internet, tablets and smartphones have become our constant companions. Content, features and applications will therefore be used across channels, and media convergent – information and services should be always and everywhere available. Numerous contents of various kinds should be brought to the various digital devices such as desktop PC, mobile and tablet in an adequate way.

What to expect

Knowledges and skills in the professions user experience design and usability are important and demanded more than ever. They are becoming increasingly extensive, differentiating themselves further and require special expertise. In this seminar, we enable participants to develop world class user interfaces for websites, apps and other screen-based applications.

What you will learn

This seminar enables you to successfully develop websites, mobile apps and browser-based software conceptually. You will learn the methods, phases and processes in the design of digital products and get specific tools“ and „Guidelines“ for designing interactive products with an excellent user experience. You will also learn to design contents, structures and functionalities for websites, mobile and software applications.

Who should participate

This seminar was developed for designers and design managers, project and product managers, web and software developers, presenters and editors, copywriters and concept developers, marketing and content managers, media and Information Officer, Information and Interaction Manager, social media consultants and managers, usability engineers, Scrum Master and Product Owner who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organizations.

Agenda

Welcome, getting to know and warm up

Mobile Lean UX design, and development process

Overview of the main workflow when designing a mobile product, from its conceptualization to launching.

How to choose: Mobile app vs. mobile website

Should it be an app or does a mobile website fit the users needs better?. Not everything needs to be an app. In some cases, a mobile website will do. Learn to choose when to make what.

Practical exercise: Given a product idea, participants will need to decide between making it as a mobile app or mobile web, and explain the benefits of their decision.

Ideas that are worth making as an app

Everyone has an idea for an app, but does it worth it? The key aspects to know if you have a good concept in front of you.

Taking advantage of the mobile’s phone hardware

A small computer in your pocket, learn how to take advantage of your phone’s hardware potential.

Navigation systems for both web and apps

When structuring your app or site, you need to know how to think navigation from the very beginning of your project.

Practical exercise: Sketching low-fidelity wireframes on paper to accomplish the main flow of the app, and then making a navigable prototype from it.

Interaction patterns in iOS and Android

Similar but different: we’ll learn how the same things are accomplished in both iOS and Android, following each one’s particular conventions.

Retrospective, reflection and integration

Review and preview

Interaction design for touch screens

From touch target sizes, to interaction areas and ways of holding of a device. Learn how all this will affect your design decisions.

Dealing with data and complex information

Forms, filters and menus are normally used to split information. We’ll review good practices to use them.

Practical exercise: Participants will design a small search system using filters and resources to split information on screen.

Visual design on mobile: color, typography, grids

Visual design has to adapt to a smaller screen than a desktop, so this will affect the way all visual elements and layout are presented.

iOS and Android design languages

Both operating systems base their design decisions on principles. We’ll see how to follow them, and when to break them.

Sketch / Figma introduction

We’ll have a basic introduction to learn the tools that you’ll need to design an UI.

Practical exercise: Designing medium fidelity wireframes, and then adding interaction with InVision.

Retrospektive, reflexion and integration

Review and preview

Designing a screen in all its states

An approach on how to design interfaces that change over time, and that have many intermediate states that are often not considered.

Practical exercise: We’ll take a main screen as a base, and participants will design its different loading and intermediate states.

Gestures on mobile devices

How to use gestures on mobile devices as one of the main ways of interacting with information, and how to make the most of them.

Principles of UI animation

How to use animation with care to make transitions, give feedback and reinforce meaning in specific parts of the product.

Micro-interactions

An overview of those ‘small’ interface details that could make a big difference when they are designed in a thoughtful way.

Introduction to animation tools: Framer

Framer is becoming a more and more powerful tool, so we’ll learn how to use its main features to add interaction and animation to prototypes.

Practical exercise: Designing an animation for one part of the app that attendants select.

Preparing assets for developers

The designer’s job should also include handling assets to the rest of the team, and we’ll see what to keep into account when doing that.

Final presentation

Integration, conclusion and farewell

Dates

Sufficient free places Few vacant places Waiting list Fully booked

10% Rabatt für Selbstzahler und bis zu 20% Rabatt für die Anmeldung mehrerer Mitarbeiter an einem Seminar

Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
10%
for self-payers & freelancers

Trainer

Testimonials

Information

Facts & Figures
Duration: 3 Days
Language: English
Participant: Minimal | Maximum
Cancellation:

Times: 1st Day: 10 a.m. till 5 p.m., 2nd & 3rd Day: 9 a.m. till 5 p.m.

Contact person
Stefan Schmitt
s.schmitt@xd-i.com
+49 221 168 19 762

Certificate

Certified Mobile UX & UI Design Specialist

The certificate “Certified Mobile UX & UI Design Specialist” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.

The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Accomplishments

Benefits

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

Our Way

References

Recommendations

SDT_Dublin

Certified Service Design Thinker

Service Innovation & Customer Experience Design

Contents

Service Design Thinking Basics

From definitions and specifications to customer journeys, touchpoints and blueprints to the design process.

Design Research & Customer Journey

Understanding user needs and identifying innovation potential with Service Safaris and Cultural Probes.

Cognitive Synthesis & Customer Journey Mapping

Interpretation of research results, empathy mapping for the customer and customer journey visualization with CJM.

Ideation & Servicekonzepte

Finding and prioritizing ideas and utilizing them to generate and visualize service concepts.

Service Prototyping & Co-Design

Development of prototypical services with experience prototyping and service blueprints.

Service Design Thinking in the business

Develop service innovations with blueprints and implement them in business practice.

Nowadays, differentiation and success on the market are not achieved by features, but by a unique customer experience, new services and connections between products and services. With special processes and methods, service design thinking helps you to identify innovation potential and to create attractive and useful services for your customers, which can be implemented efficiently by you as a provider. This seminar enables you to see the innovation and optimization potential in your own offers so that you can successfully design services and holistic customer experience.

What to expect

When people are using a product or a service, they come in touch with various interfaces and communication channels. The design of such “touchpoints” often lays in the hands of several different teams, which not rarely lead to gaps and breaches in the customer experience. The demand for specially skilled designers, managers and consultants, who can orchestrate a consistent and successful customer experience, is increasing in private as well as in public sector.

What you will learn

You will get to know methods and tools from human-centered design, which will help you to understand your customers better and perceive pain points and improvement potential from their point of view. From there, you will be taught to think at adaptable and innovative solutions which can be communicated and implemented effectively. The perspective of service design thinking will help you to see your own offers in an integrated way and recognize new opportunities for service expansion or enhancement in all phases, from acquisition to follow-up.

Who should participate

This seminar was developed for people who are responsible for the conceptual and strategic development of new services and a holistic, cross-channel customer experience in organizations, agencies, institutions or NGO’s. These are, for example, service planners and managers, project and product managers, marketing and sales managers, customer service managers, designers and design managers from all fields (user experience, visual design, product design) as well as architects, scrum masters, product owners, business consultants and start-ups.

Agenda

On the first day you will receive an overview of the field of service design which will include exercise, so that you can experience the way of thinking, methods and tools, and reflect on them over the course of the seminar.

Welcome, getting to know and warm up

Definitions and disciplines

Service design, design thinking, customer experience design, human-centered design

The service perspective of design

Customer journey, touch points, channels, experience cycle, blueprint, service ecosystem, expectation management, service and product design quality criteria for services…

The necessity and use of service design

Important trends (servitization, shared economy, experience economy,…), new requirements for companies (customer experience as USP, pressure of innovation etc.), example cases

Design process

The double diamond process, analysis and exploration, insights, ideation, concept development, prototyping, testing, implementation

Practical exercise (about 2h): Design thinking crash course. You will go through the most important steps of the design process, try exploration and empathy-building methods, develop new ideas, build prototypes and try them out.

Design research goals

Understanding of user’s needs, detection of latent needs, improvement of customer satisfaction, the realization of innovation potential, easier understanding of how to change customer’s behavior

Methods and tools

Immersion, service safari, design ethnography, AEIOU observations, diary studies, cultural probes, extreme users, mood boards…

Practical exercise (about 2,5h): Design research methods

Retrospective, reflection and integration

On the second day, you will learn how to analyze service offers from a customer’s perspective with the help of a customer journey map. In the context of a specific design exercise, you will be taught how to identify innovation potential and to transform your insights into adaptable and efficient solutions.

Preview and warm up

Design research synthesis 

Organization of research results, build of clusters, search for patterns, interpretation, insights, modeling, problem re-framing

Representing users

Personas as an empathy tool, orientation and sources of inspiration; A-day-in-the-life, empathy mapping

Customer journey mapping  

Visualization of customer’s journey, a discovery of the potential for improvements and innovations, optimization of resources, alternatives and applications

Practical exercise (about 2,5h): Personas, customer journey mapping

Finding und prioritizing ideas

Brainstorming, body storming, inspiration cards, opportunity maps,…

Developing and visualizing service concepts

Sketching, concept map, storytelling, storyboarding, scenarios, offering maps, design the box, service evidencing…

Practical exercise (about 2,5h): Finding ideas, affinity diagramming, design the box

Retrospective, reflection and integration

On the third day, you will learn how to include customer feedback during the development of a concept, in order to enhance the design and minimize risks and costs. Furthermore, you will be taught how to communicate your service concepts in your own organization effectively.

Preview and warm up

Forms of prototyping in service design and possibilities to include the user: experience prototyping, lofi vs. hifi prototyping, desktop walkthrough, service staging, role plays, service evidencing, co-design, service innovation labs, etc.

Practical exercise (about 2,5): Prototyping and testing: You build and test prototypes based on your storyboard and let the feedback influence your work.

 

Developing services in detail

Service blueprints – requirement specifications for services (possible interactions, touchpoints, organizational and technical requirements…), stakeholder maps, system maps, motivation/use matrix, business model canvas for services

Integrating service design thinking into your own business

Typical challenges while integrating design thinking, tips, design tools and visualizations of the organizational change, best practices…

Practical exercise (about 1,5h): Service Blueprinting

Integration, conclusion and farewell

Dates

Sufficient free places Few vacant places Waiting list Fully booked

10% Rabatt für Selbstzahler und bis zu 20% Rabatt für die Anmeldung mehrerer Mitarbeiter an einem Seminar

Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
10%
for self-payers & freelancers

Trainer

Testimonials

Information

Facts & Figures
Duration: 3 Days
Language: English
Participant: Minimal | Maximum
Cancellation:

Times: 1st & 2nd day: 9 a.m. – 5 p.m., 3rd day: 9 a.m. – 4 p.m.

Contact person
Stefan Schmitt
s.schmitt@xd-i.com
+49 221 168 19 762

Certificate

Certified Service Design Thinker

The certificate “Certified Service Design Thinker” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.

The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Accomplishments

Benefits

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

Our Way

References

Recommendations

DT360°_Dublin

DT360° – Certified Design Thinking Master

Agile, user centered development of innovative products and services

Contents

Design Thinking Basics

Design Thinking Crash Course with definitions, fields of application, processes and prerequisites.

Agile User Research & Synthese

Exploration, evaluation, interpretation and evaluation through interviews, storytelling, clustering, journey map, empathy map and JTBD (Jobs To Be Done).

Ideation, Prototyping & Fieldwork

Application of different creative techniques, use of prototyping as well as design and planning of different test situations.

Business Model & Pitch

Model, structure, present and pitch solutions with Business Model Canvas.

Implementation of ala Scrum & Lean

Plan and control implementation with design sprints, SCRUM, Google sprints and lean canvas.

Design Thinking in the company context

Analysis of case studies and best practices of successful implementation of design thinking in various companies and institutions.

Developing successful, innovative business models, products and services in times of disruptive technologies, saturated markets, ever shorter product lifecycles and continuously rising customer expectations is the essential entrepreneurial challenge of our time.

An excellent way to meet this challenge is Design Thinking. Our Design Thinking Masterclass gives you a 360° view of this creative, structured innovation method and iteratively passes through the phases of the design thinking process. You will learn to analyse complex problems and to solve them creatively, iteratively and interdisciplinary.

In this workshop, we combine the most effective design thinking methods with agile project management and implementation tools to achieve a transfer into business practice without design thinking remaining ineffective. You will leave our Masterclass with a case full of practical tools and an action plan to integrate design thinking into your daily work routine tomorrow.

What to expect

In this workshop, you will learn best practices from various industries to understand and apply the versatile application possibilities of design thinking. You analyse the needs of your target groups in creative, structured work processes, develop a multitude of innovative solutions with the aid of various ideas methods and test your approaches with the help of previously developed prototypes.

You will learn different creative techniques that help you to master challenges in your daily work routine and to solve problems successfully. You will learn how to transform ideas into concrete implementation steps and how you can integrate design thinking into your work and communication processes.

You will explore the prerequisites for successful integration into your working environment and learn to recognize the interfaces between your product, your customers and internal work processes. In a pleasant, personal atmosphere, you will interactively deal with the process in small teams and will be able to apply the experience gained to your own situation and develop your own toolbox.

What you will learn

In this Design Thinking-Workshop you will learn in a participative, co-creative team process with participants from different disciplines and industries to come up with concrete innovation ideas and to force their implementation. You will get to know and apply numerous methods and tools and build up a solid set of instruments in the areas of user research, idea and prototyping.

You will learn to apply different research methods, analyze the results and derive insights for your product strategy. They experiment with different creative techniques to initiate, control and moderate creative processes. They practice different prototyping methods and apply them in different test scenarios. Our Masterclass puts you in a position to combine design thinking and agile development methods to implement ideas immediately.

You will be able to formulate a design task, moderate a team and manage design thinking processes in your company and adapt them to your needs. You will leave this master class with in-depth knowledge of the most important components of design thinking and have an individual strategy for integrating design thinking into your company and applying and passing on your knowledge.

Who should participate

The Masterclass is interesting for all those who work as a professional, consultant, manager, managing director or entrepreneur in the fields of innovation and product management, customer experience and customer service, IT & technology, sales and marketing, research and development and who deal with the topic of product and service innovations from an operational, strategic and organizational point of view.

The Design Thinking Master is particularly suitable for innovation managers and consultants, product, service and user experience designers, product, project and design managers, service and business development managers, customer service and experience managers as well as company founders, team, department and group leaders who want to manage multidisciplinary teams and make collaboration more successful with the help of creative methods. No previous knowledge of Design Thinking is required to participate in the Design Thinking Masterclass.

Agenda

On the first day you will get to know the most important components of Design Thinking, formulate your expectations and goals for the Masterclass and deal practically with methods and procedures of User Research, the basis of Design Thinking.

Interactive welcoming round and get-to-know

Definition & application fields of design thinking
Meaning of the concept and variety of interpretations, possibilities to apply design thinking in different business and service areas

Design thinking process
Discovery of iterative functions through researchs, interpretations, experiences and implementations

Focus on the user
Different steps of user centered designs: from building empathy to co-creation

Requirements
Requirements for the team, the room and entrepreneurial processes

Practical exercises (circa. 1,5h): Crash Course Design Thinking. You dive into the mindset of Design Thinking and go through the most important steps. They have first experiences with design thinking methods such as observation, visual thinking and persona development.

To discover and understand the world of life and the needs of potential users (without a great deal of time and money), to define goals and plan user research, to find and interpret “digital traces” of the users, do’s & dont’s in user research.

Practical exercises (circa 2h): Application of different research methods such as issue mapping, stakeholder map, interviews, 5-Whys and contextual inquiry.

Reflexion and outlook

From researching and interpreting to experimenting

Along with a concrete task, you will learn on the 2nd day to identify the needs and problems of real users, to analyse and interpret them and then generate a multitude of ideas for possible solution scenarios. You will learn to apply different creative techniques and to build up a high, creative intensity in the team and to make use of it.

Warm up, attunement for the day

Agile user research / guerilla research methods
Formulation of relevant goals for the challenges of the individual teams, identification and understanding of user needs based on observations, interviews, visual thinking and “digital traces”.

Result synthesis
Evaluation, interpretation and evaluation of the data collected in the form of interviews, images and video-recordings with the help of storytelling, clustering, Journey Map, Empathy Map, JTBD (Jobs To Be Done).

Practical exercises (circa 1,5h): Preparation and execution of agile user research methods and result synthesis in small teams.

Acquaintance with and application of various creative techniques and games that help you to generate a multitude of innovative ideas in your team.

Practical exercise: Generate ideas using creative containment, style brainstorming and 6-3-5 method.

Reflexion and outlook

On the third day you will get to know numerous facets and methods of prototyping. You experiment with different ways to convey and illustrate your ideas and experience user feedback as an important factor with aha effect for your product or service development.

Warm up, attunement for the day

The importance of prototypes in design thinking, the use of prototyping in all phases of the design thinking process, getting to know each other, selecting and using different types of prototyping.

Practical exercises (circa 2h): Practical application of different prototyping methods such as visual posters, paper prototyping, rapid prototyping and experience prototyping.

Design and planning of different test situations, presentation of the prototypes, recording, analysis and evaluation of feedback, integration of the feedback into the product and service development, supplementation of the design thinking methods with agile / scrum tools

Practical exercises: (circa 2h): Practical applications of SWOT-Feedback, Six Thinking Hats, Kano model and Features-Box

Reflexion and outlook

On the 4th day, the solutions developed in the team will be presented with the help of the Business Model Canvas in the form of Elevator Pitches. From there it goes smoothly into the implementation with the help of agile development methods.

 

Warm up, attunement for the day

Modeling and structuring of the desired solution in the business context, planning the adequate use of resources and budget, planning and communicating implementation in the company, coordinating procedures, corporate culture and communication, reflection on design thinking and open questions about the methods.

Practical exercises: (circa 2h): Creation and presentation (elevator pitch) of a business model canvas for your own solution in the team

Planning and controlling implementation, innovative solutions and innovative implementation models, iteration, flexibility and lean production times, design sprints as an important tool for agile work processes, agile development with SCRUM, Google Sprints and Lean Canvas.

Practical exercise (circa 1,5h): Practical exercise (circa 1,5h): Planning and drafting a project for implementing the developed solution using agile development methods

Reflexion and outlook

On the last day we analyze best practices of successful implementation of design thinking in various companies and institutions. The participants develop individual strategies for the profitable use of design thinking in their own everyday work and document their learning in words and pictures.

 

Warm up, attunement for the day

Analysis of successful practical examples (case studies), reconstruction of one’s own work situation, recognition of situations for the use of design thinking methods.

Practical exercise (circa 1h): Phrasing application strategies as well as inquiry and planning of action steps

Sharing, summarizing and discussing results and insights

Dates

Sufficient free places Few vacant places Waiting list Fully booked

10% Rabatt für Selbstzahler und bis zu 20% Rabatt für die Anmeldung mehrerer Mitarbeiter an einem Seminar

Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
10%
for self-payers & freelancers

Trainer

Testimonials

Information

Facts & Figures
Duration: 5 Days
Language: English
Participant: Minimal | Maximum
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m. | 9 a.m. – 3 p.m.

Contact person
Stefan Schmitt
s.schmitt@xd-i.com
+49 221 168 19 762

Certificate

Certified Design Thinking Master

The certificate “Certified Design Thinking Master” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.

The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Accomplishments