From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.
Get to know the personas of your users and test the developed products.
Develop a product vision and goals in a team, define KPIs and establish the ROI.
Requirements for features and content along with user stories and content strategy
Development of information architecture, the definition of navigation structure and technique and defining user flows.
Interaction design with sketches, wireframes and interactive prototypes.
Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.
From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.
Get to know the personas of your users and test the developed products.
Develop a product vision and goals in a team, define KPIs and establish the ROI.
Requirements for features and content along with user stories and content strategy
Development of information architecture, the definition of navigation structure and technique and defining user flows.
Interaction design with sketches, wireframes and interactive prototypes.
Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.
Internet, tablets and smartphones have already become our constant companions. A large proportion of people in “developed countries” is „always on”. Content, features and applications will therefore be used across channels, so as media information and services which should be always and everywhere available. For this to happen meaningful and with a positive user experience, people who are able to conceive intelligent and user-friendly concepts for various media and devices are required.
An excellent „user experience“ satisfies customers, increases credibility, allows a positive reception on social networks and improves a firm’s reputation. In this seminar, you will learn to develop successful and user-friendly websites, apps and software for your customers enjoyable and pleasant.
UX360 ° seminar empowers you to successfully design digital products or services and information services, but also to create content, structure and functionality for interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions. You will even be able to conceive websites and apps, brief and control external service providers or communicate competently with internal stakeholders and advice them.
This seminar was developed for designers, developers, consultants, speakers, project and product managers, marketing and content managers, and scrum product owners, who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations.
Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession
Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design
Phases & methods
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide
Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law
Practical exercises: Collaborative UX research for UX & usability basics
Personas
User types, user segmentation, user goals and needs, market research vs. design research
Practical exercises: Developing personas, presentation, feedback and discussion
Customer lifecycle
Customer lifecycle, task analysis & definition, cognitive task analysis, top tasks
Practical exercises: Creating a customer lifecycle with top tasks, presentation, feedback and discussion
Customer journey and experience
Customer journey, service experience, touch points, experience mapping
User scenarios
User scenarios, use cases, use contexts
Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion
Product analysis
SUS System Usability Scale, Google heart framework, expert review/heuristic evaluation, content audit, online survey
Usability testing
First click testing, A/B testing, usability lab, remote testing, mouse tracking, eye tracking, retrospective Think Aloud
Practical exercises: Implementing a live usability test for a selected application
Web analytics
Google Analytics, Adobe Analytics, Piwik Open Analytics …
Benchmarking, best practices, evaluation models, performance metrics
Business strategy
Business goals, goal definition
Product strategy
Product vision, UX principles, mission statement, value proposition, business model, success criteria, ROI (return on invest), KPIs (Key Performance Indicators), UX strategy
Practical exercises: Developing a product strategy using the product vision board, presentation, feedback and discussion
Functional specification
Requirement analysis and definition, capability and scope matrix, user stories, user story mapping
Content strategy
Content strategy, SEO, Content life cycle, voice of tone
Practical exercises: Developing a content strategy using the content strategy planner, presentation, feedback and discussion
Stakeholder management, agile & lean UX, design sprints
Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting
Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion
Navigation techniques, navigation logic and hierarchy, search, filters and sorting
Practical exercises: Developing and (tree-)testing a navigation, presentation, feedback and discussion
Process design, flow charts (user flows, screen flows), cores & paths
Sketches, scribbles & sketchnotes
Sketches, sketchnotes, stenciling, paper prototypes, paper cut-outs, design studio
Practical exercises: Creating first sketches and drafts of screens and features using the design studio-method (Lo-fi prototyping), presentation, feedback and discussion
Wireframes & prototypes
Atomic design, information design, wireframes, interactive prototypes
Practical exercises: Selecting and refining sketches into wireframes (me-fi prototyping) with Balsamiq, Sketch and others
Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states
Practical exercises: Refining and implementing wireframes into interactive, click-able prototypes (hi-fi prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feedback and discussion
Responsive design
Layout types (fixed, fluid , adaptive, responsive), design grids, break points, mobile first, workflow
Mobile design
Devices and operating systems, tips and tricks, gestures and interaction, animations and transitions
Corporate design, color palette, typography and fonts, UI patterns, graphical elements, layout grids, text and tonality, images, videos and sound, mood boards
Practical exercises: Creating a mood board with imagery, color palette and font selection as design basis
UI kits, animations, transitions, fadings, micro interactions
One pager, flat UI, poster art and typography, image and video backgrounds
Final presentation, results, final feedback, exchange and discussion
Tips, links and sources, certificates, good-byes
10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar
Short profile Short profile Short profile Short profile Short profile Short profile 
Short profile Short profile Short profile 
Christine Fish is a product strategist, agile UX practitioner, and design educator working with global clients to champion co-creation, human-centered design, empathy and conceptual thinking to envision meaningful products that align with business needs.
Christian helps teams in startups as well as corporations to find, design and implement the right products and services. Christian’s favorite topics are #universaldesign and the process for good UC (#meta_ux) and his specialty is the usability for medical technology. As mentor and coach the transferring knowledge and supporting personal development are important to him. He’s currently living and working in Hamburg.
Dr.-Ing. Thomas Vöhringer-Kuhnt has studied industrial psychology and is an expert in the user-centered design of interactive products. He has been involved in HMI development projects in the industry for more than 15 years and sees himself as an advocate for end users within interdisciplinary teams. Particularly he is interested in the interaction between man and vehicle and the further development of design-thinking into human thinking.
Customer-focused work, isn't that what we do? How far one's own thoughts and actions are partly removed from it becomes clear in this seminar. The focus is not on the solution but on the customer's needs. What would our persona do? What are the top tasks? UX360º, very refreshing and highly recommended!
"Excitingly prepared, well-founded and very comprehensible on the basis of practical examples. Stefan's many years of experience offered me great added value, especially in the practical tasks and exercises. Not only for beginners."
"That was really great, useful and a lot of fun! Thank you very much, Katya."
"If you would like an overview of the complete process of user experience design, this seminar is very useful! Mr. Schmitt passed on the wealth of information to the participants in a very clear and appealing manner".
"I think expertise and background are very good. Stefan's experience and knowledge provide deep insights into all steps of the user experience and conception process".
"I can only advise the UX360 seminar. It teaches a wide range of methods, techniques and vital knowledge in the areas of user experience, usability and design thinking. What you have learned can be applied directly. Added value for every company!"
Facts & Figures
Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m. | 9 a.m. – 3 p.m.
The certificate “Certified UX & Usability Expert” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.
The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.
Lots of Best Practices
Lots of Best Practices
Lots of Best Practices
XDi'Inhouse
XDi'360°
You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.
XDi'Coaching
In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.
XDi'Consulting
We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.
The transfer of knowledge about methods, techniques and tools of the digital world is the basis of all skills. Therefore we provide the theoretical foundation in short input units and then apply the presented methods and tools in practice.
Our credo is "Learning by Doing" - the participants of our seminars learn the application of relevant methods and techniques by means of practical exercises in a co-creative team process. The results of the practical work are then presented.
Learning is fun. Play and fun, trying out and making mistakes play an important role in learning. Only what triggers emotions can have an effect. We support you playfully to reach your goal.
Visualization is an important and powerful tool to make ideas and concepts understandable. We animate our participants to think visually and encourage them to draw their thoughts.
The results of the individual and group work are presented to the team or to all participants. Everyone is asked to communicate their work verbally, visually and argumentatively and put it into the right light.
All participants are invited to criticize - positive as well as negative. It is important to communicate what likes and dislikes and to give suggestions for improvements. In the dialogue with others and the open exchange of arguments, we make it possible to better reflect on the effect of one's own actions and to broaden one's own horizon.
All thematic blocks will be concluded with a retrospective. The experiences made are reflected in individual and group work. We create an instance of conscious perception and mentally repeat the experiences in order to better integrate them.
The power lies in the peace and quiet. Everyone is invited to explore themselves, to consciously perceive experiences and to let experiences work. We create moments of peace and look together into the inner self to manifest the acquired knowledge.
From basics and backgrounds to the disciplines, concepts and principles of user experience design.
Get to know your users and their needs with personas and user scenarios.
Requirements for features and content including user stories and content strategy
Developing information architecture and navigation design.
Interaction and information design with sketches, wireframes and interactive prototypes.
From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.
From basics and backgrounds to the disciplines, concepts and principles of user experience design.
Get to know your users and their needs with personas and user scenarios.
Requirements for features and content including user stories and content strategy
Developing information architecture and navigation design.
Interaction and information design with sketches, wireframes and interactive prototypes.
From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.
Digital media have long been established in all walks of life. Internet, tablets and smartphones have become our constant companions. Content, features and applications will therefore be used across channels, and media convergent – information and services should be always and everywhere available. Numerous contents of various kinds should be brought to the various digital devices such as desktop PC, mobile and tablet in an adequate way.
Knowledges and skills in the professions user experience design and usability are important and demanded more than ever. They are becoming increasingly extensive, differentiating themselves further and require special expertise. In this seminar, we enable participants to develop world class user interfaces for websites, apps and other screen-based applications.
This seminar enables you to successfully develop websites, mobile apps and browser-based software conceptually. You will learn the methods, phases and processes in the design of digital products and get specific tools“ and „Guidelines“ for designing interactive products with an excellent user experience. You will also learn to design contents, structures and functionalities for websites, mobile and software applications.
This seminar was developed for designers and design managers, project and product managers, web and software developers, presenters and editors, copywriters and concept developers, marketing and content managers, media and Information Officer, Information and Interaction Manager, social media consultants and managers, usability engineers, Scrum Master and Product Owner who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organizations.
Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession
Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, informa- tion architecture, user interface design
Phases, methods and tools
User analysis & design research, business goals & product strategy, product scope & re- quirements, information architecture & navigation, information & interaction design, user interface design & styleguide
Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law
Practical exercises: Collaborative UX research for UX & usability basics
Personas
User types, user segmentation, user goals and needs, market research vs. design research
Practical exercises: Developing personas, presentation, feedback and discussion
User Scenarios
User scenarios, use cases, use contexts
Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion
Functional specification
Requirement analysis and definitions, capability and scope matrix, user stories, user story mapping
Practical exercise: Creating a user story map, presentation, feedback and discussion
Content strategy
Content strategy, SEO, Content life cycle, voice of ton
Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting
Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion
Navigation technique, navigation logic and hierarchy, search, filters and sorting
Process design, flowcharts (user flows, screen flows), cores and paths
Sketches, scribbles and sketchnotes
Sketches, sketchnotes, stenceling, paper prototypes, paper cutouts, Design Studio
Practical exercise: Creating first sketches and drafts of screens and features using the design studio-method (Lo- prototyping), presentation, feedback and discussion
Wireframes and prototypes
Atomic design, wireframing (site structure, grids and stencils, using, placing and prioritizing of interface elements), interactive prototypes (with Azure, UXPin, InVision, Pop)
Practical exercise: Selecting and refining sketches into wireframes (me- prototyping) with Balsamiq, Sketch and others
Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states
Practical exercise: Refining and implementing wireframes into interactive, click-able proto- types (hi- prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feed- back and discussion
Corporate design, color pallet, typography and fonts, UI patterns, graphical elements
Practical exercise: Creating a mood board with imagery, color pallet and font selection as design basis, presentation and feedback
Screen design & animations
Animations, transitions, fadings, micro interactions
Design & UI trends
One pager, flat UI, poster art and typography, image and video backgrounds
Final presentation, results, final feedback, exchange and discussion
Tips, links and sources, certificates, good-byes
10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar
Short profile Short profile Short profile Short profile Short profile
Short profile Short profile Short profile Short profile Short profile
Short profile Short profile Short profile Short profile Short profile Arno Karrasch has 20 years of experience as a sysadmin, concept developer, information architect, director UX, experience design lead, experience strategist and design thinker in agencies, consulting firms, corporations, start-ups and innovation labs. Today he focuses on people and supports companies as a consultant & coach to act customer-centered and to deal with new technologies.
Steffen Schilb ist freier UX Designer, Trainer und Mentor (CareerFoundy) mit mehr als 10 Jahren Erfahrung in der Gestaltung interaktiver Systeme und Services. Sein besonderes Interesse gilt dem methodischen Einsatz von unterstützender Software im UX Research und Design Prozess.
Christian helps teams in startups as well as corporations to find, design and implement the right products and services. Christian’s favorite topics are #universaldesign and the process for good UC (#meta_ux) and his specialty is the usability for medical technology. As mentor and coach the transferring knowledge and supporting personal development are important to him. He’s currently living and working in Hamburg.
Born and raised in Buenos Aires, Argentina, where he majored in Graphic Design, Damian Martone has been working as a UX Designer for over 10 years, as well as teaching in the University of Buenos Aires for four. In 2014 he moved to Berlin, Germany to start working for Kayak.com and since then he’s been involved with multiple companies and startups. Almost two years ago, he founded Rigma.io, a product foundry which specializes on MVP development and tech consulting, having worked with clients like Lufthansa, Coup and HelloFresh.
Stefan Schmitt is experienced designer, consultant, trainer and speaker with more than 15 years experience in analyzing, planning, developing and designing websites, web portals, e-commerce solutions, marketing tools, software, mobile apps and social media applications.
The 3 days were very interesting and instructive. Despite much theory not boring! Great praise! My expectations were fulfilled.
The seminar explains the connections between the different research and prototyping methods very clearly. All important methods are explained and supported by many exercises. The cheerful trainer created a good atmosphere.
Dear Stefan, thank you very much for the great seminar! It was a lot of fun and pleasure to join this exciting seminar.
For me as a print designer who is increasingly involved with interactive design, the seminar was an enrichment in many respects. Stefan succeeds in conveying the variety of relevant topics in a simple and practical way.
"The seminar "UX Professional, Advanced User Experience" has given me a multitude of valuable ideas that will enrich my work in the conception of software systems. It is fascinating what a variety of topics we have worked through in three days. The extensive seminar documents with the many links to more in-depth information round off the positive overall impression."
Facts & Figures
Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m.
The certificate “Certified UX & Usability Specialist” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.
The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.
Lots of Best Practices
Lots of Best Practices
Lots of Best Practices
XDi'Inhouse
XDi'360°
You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.
XDi'Coaching
In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.
XDi'Consulting
We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.
The transfer of knowledge about methods, techniques and tools of the digital world is the basis of all skills. Therefore we provide the theoretical foundation in short input units and then apply the presented methods and tools in practice.
Our credo is "Learning by Doing" - the participants of our seminars learn the application of relevant methods and techniques by means of practical exercises in a co-creative team process. The results of the practical work are then presented.
Learning is fun. Play and fun, trying out and making mistakes play an important role in learning. Only what triggers emotions can have an effect. We support you playfully to reach your goal.
Visualization is an important and powerful tool to make ideas and concepts understandable. We animate our participants to think visually and encourage them to draw their thoughts.
The results of the individual and group work are presented to the team or to all participants. Everyone is asked to communicate their work verbally, visually and argumentatively and put it into the right light.
All participants are invited to criticize - positive as well as negative. It is important to communicate what likes and dislikes and to give suggestions for improvements. In the dialogue with others and the open exchange of arguments, we make it possible to better reflect on the effect of one's own actions and to broaden one's own horizon.
All thematic blocks will be concluded with a retrospective. The experiences made are reflected in individual and group work. We create an instance of conscious perception and mentally repeat the experiences in order to better integrate them.
The power lies in the peace and quiet. Everyone is invited to explore themselves, to consciously perceive experiences and to let experiences work. We create moments of peace and look together into the inner self to manifest the acquired knowledge.
From basics and backgrounds to the disciplines, concepts and principles of user experience design.
Get to know your users and their needs with personas and user scenarios.
Requirements for features and content including user stories and content strategy
Developing information architecture and navigation design.
Interaction and information design with sketches, wireframes and interactive prototypes.
From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.
From basics and backgrounds to the disciplines, concepts and principles of user experience design.
Get to know your users and their needs with personas and user scenarios.
Requirements for features and content including user stories and content strategy
Developing information architecture and navigation design.
Interaction and information design with sketches, wireframes and interactive prototypes.
From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.
Digital media have long been established in all walks of life. Internet, tablets and smartphones have become our constant companions. Content, features and applications will therefore be used across channels, and media convergent – information and services should be always and everywhere available. Numerous contents of various kinds should be brought to the various digital devices such as desktop PC, mobile and tablet in an adequate way.
Knowledges and skills in the professions user experience design and usability are important and demanded more than ever. They are becoming increasingly extensive, differentiating themselves further and require special expertise. In this seminar, we enable participants to develop world class user interfaces for websites, apps and other screen-based applications.
This seminar enables you to successfully develop websites, mobile apps and browser-based software conceptually. You will learn the methods, phases and processes in the design of digital products and get specific tools“ and „Guidelines“ for designing interactive products with an excellent user experience. You will also learn to design contents, structures and functionalities for websites, mobile and software applications.
This seminar was developed for designers and design managers, project and product managers, web and software developers, presenters and editors, copywriters and concept developers, marketing and content managers, media and Information Officer, Information and Interaction Manager, social media consultants and managers, usability engineers, Scrum Master and Product Owner who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organizations.
Mobile Lean UX design, and development process
Overview of the main workflow when designing a mobile product, from its conceptualization to launching.
How to choose: Mobile app vs. mobile website
Should it be an app or does a mobile website fit the users needs better?. Not everything needs to be an app. In some cases, a mobile website will do. Learn to choose when to make what.
Practical exercise: Given a product idea, participants will need to decide between making it as a mobile app or mobile web, and explain the benefits of their decision.
Ideas that are worth making as an app
Everyone has an idea for an app, but does it worth it? The key aspects to know if you have a good concept in front of you.
Taking advantage of the mobile’s phone hardware
A small computer in your pocket, learn how to take advantage of your phone’s hardware potential.
Navigation systems for both web and apps
When structuring your app or site, you need to know how to think navigation from the very beginning of your project.
Practical exercise: Sketching low-fidelity wireframes on paper to accomplish the main flow of the app, and then making a navigable prototype from it.
Interaction patterns in iOS and Android
Similar but different: we’ll learn how the same things are accomplished in both iOS and Android, following each one’s particular conventions.
Interaction design for touch screens
From touch target sizes, to interaction areas and ways of holding of a device. Learn how all this will affect your design decisions.
Dealing with data and complex information
Forms, filters and menus are normally used to split information. We’ll review good practices to use them.
Practical exercise: Participants will design a small search system using filters and resources to split information on screen.
Visual design on mobile: color, typography, grids
Visual design has to adapt to a smaller screen than a desktop, so this will affect the way all visual elements and layout are presented.
iOS and Android design languages
Both operating systems base their design decisions on principles. We’ll see how to follow them, and when to break them.
Sketch / Figma introduction
We’ll have a basic introduction to learn the tools that you’ll need to design an UI.
Practical exercise: Designing medium fidelity wireframes, and then adding interaction with InVision.
Designing a screen in all its states
An approach on how to design interfaces that change over time, and that have many intermediate states that are often not considered.
Practical exercise: We’ll take a main screen as a base, and participants will design its different loading and intermediate states.
Gestures on mobile devices
How to use gestures on mobile devices as one of the main ways of interacting with information, and how to make the most of them.
Principles of UI animation
How to use animation with care to make transitions, give feedback and reinforce meaning in specific parts of the product.
Micro-interactions
An overview of those ‘small’ interface details that could make a big difference when they are designed in a thoughtful way.
Introduction to animation tools: Framer
Framer is becoming a more and more powerful tool, so we’ll learn how to use its main features to add interaction and animation to prototypes.
Practical exercise: Designing an animation for one part of the app that attendants select.
Preparing assets for developers
The designer’s job should also include handling assets to the rest of the team, and we’ll see what to keep into account when doing that.
10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar
Short profile Short profile Short profile Almost 10 years ago, Javier traveled to Barcelona to specialize in mobile design, learning UX for apps since the first versions of iOS and Android. All his experience was put into ‘Designing Mobile Apps’ a book he co-wrote. The repercussions of this project took him to make part of different design events and conferences around the world, such as Colombia 3.0, UX Spain, UX Sofia and different editions of Campus Party. Javier has taught design at ELISAVA and IED, the two most well-known design schools in Barcelona. Besides this, he has held and co-organised design workshops in more than 15 countries around the world, from Brazil to China.
Wonderful course with the most relevant agenda of all the UX courses and conferences I've been to. If you actually want to improve your skills as a Mobile UX designer, I highly recommend this course. Javier is a great and funny trainer as well! 🙂
„The Trainer was really friendly and good. He explained stuff very well and added some topic we asked extra.“
Facts & Figures
Times: 1st Day: 10 a.m. till 5 p.m., 2nd & 3rd Day: 9 a.m. till 5 p.m.
The certificate “Certified Mobile UX & UI Design Specialist” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.
The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.
Lots of Best Practices
Lots of Best Practices
Lots of Best Practices
XDi'Inhouse
XDi'360°
You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.
XDi'Coaching
In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.
XDi'Consulting
We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.
The transfer of knowledge about methods, techniques and tools of the digital world is the basis of all skills. Therefore we provide the theoretical foundation in short input units and then apply the presented methods and tools in practice.
Our credo is "Learning by Doing" - the participants of our seminars learn the application of relevant methods and techniques by means of practical exercises in a co-creative team process. The results of the practical work are then presented.
Learning is fun. Play and fun, trying out and making mistakes play an important role in learning. Only what triggers emotions can have an effect. We support you playfully to reach your goal.
Visualization is an important and powerful tool to make ideas and concepts understandable. We animate our participants to think visually and encourage them to draw their thoughts.
The results of the individual and group work are presented to the team or to all participants. Everyone is asked to communicate their work verbally, visually and argumentatively and put it into the right light.
All participants are invited to criticize - positive as well as negative. It is important to communicate what likes and dislikes and to give suggestions for improvements. In the dialogue with others and the open exchange of arguments, we make it possible to better reflect on the effect of one's own actions and to broaden one's own horizon.
All thematic blocks will be concluded with a retrospective. The experiences made are reflected in individual and group work. We create an instance of conscious perception and mentally repeat the experiences in order to better integrate them.
The power lies in the peace and quiet. Everyone is invited to explore themselves, to consciously perceive experiences and to let experiences work. We create moments of peace and look together into the inner self to manifest the acquired knowledge.
From definitions and specifications to customer journeys, touchpoints and blueprints to the design process.
Understanding user needs and identifying innovation potential with Service Safaris and Cultural Probes.
Interpretation of research results, empathy mapping for the customer and customer journey visualization with CJM.
Finding and prioritizing ideas and utilizing them to generate and visualize service concepts.
Development of prototypical services with experience prototyping and service blueprints.
Develop service innovations with blueprints and implement them in business practice.
From definitions and specifications to customer journeys, touchpoints and blueprints to the design process.
Understanding user needs and identifying innovation potential with Service Safaris and Cultural Probes.
Interpretation of research results, empathy mapping for the customer and customer journey visualization with CJM.
Finding and prioritizing ideas and utilizing them to generate and visualize service concepts.
Development of prototypical services with experience prototyping and service blueprints.
Develop service innovations with blueprints and implement them in business practice.
Nowadays, differentiation and success on the market are not achieved by features, but by a unique customer experience, new services and connections between products and services. With special processes and methods, service design thinking helps you to identify innovation potential and to create attractive and useful services for your customers, which can be implemented efficiently by you as a provider. This seminar enables you to see the innovation and optimization potential in your own offers so that you can successfully design services and holistic customer experience.
When people are using a product or a service, they come in touch with various interfaces and communication channels. The design of such “touchpoints” often lays in the hands of several different teams, which not rarely lead to gaps and breaches in the customer experience. The demand for specially skilled designers, managers and consultants, who can orchestrate a consistent and successful customer experience, is increasing in private as well as in public sector.
You will get to know methods and tools from human-centered design, which will help you to understand your customers better and perceive pain points and improvement potential from their point of view. From there, you will be taught to think at adaptable and innovative solutions which can be communicated and implemented effectively. The perspective of service design thinking will help you to see your own offers in an integrated way and recognize new opportunities for service expansion or enhancement in all phases, from acquisition to follow-up.
This seminar was developed for people who are responsible for the conceptual and strategic development of new services and a holistic, cross-channel customer experience in organizations, agencies, institutions or NGO’s. These are, for example, service planners and managers, project and product managers, marketing and sales managers, customer service managers, designers and design managers from all fields (user experience, visual design, product design) as well as architects, scrum masters, product owners, business consultants and start-ups.
On the first day you will receive an overview of the field of service design which will include exercise, so that you can experience the way of thinking, methods and tools, and reflect on them over the course of the seminar.
Service design, design thinking, customer experience design, human-centered design
Customer journey, touch points, channels, experience cycle, blueprint, service ecosystem, expectation management, service and product design quality criteria for services…
Important trends (servitization, shared economy, experience economy,…), new requirements for companies (customer experience as USP, pressure of innovation etc.), example cases
The double diamond process, analysis and exploration, insights, ideation, concept development, prototyping, testing, implementation
Practical exercise (about 2h): Design thinking crash course. You will go through the most important steps of the design process, try exploration and empathy-building methods, develop new ideas, build prototypes and try them out.
Understanding of user’s needs, detection of latent needs, improvement of customer satisfaction, the realization of innovation potential, easier understanding of how to change customer’s behavior
Immersion, service safari, design ethnography, AEIOU observations, diary studies, cultural probes, extreme users, mood boards…
Practical exercise (about 2,5h): Design research methods
On the second day, you will learn how to analyze service offers from a customer’s perspective with the help of a customer journey map. In the context of a specific design exercise, you will be taught how to identify innovation potential and to transform your insights into adaptable and efficient solutions.
Organization of research results, build of clusters, search for patterns, interpretation, insights, modeling, problem re-framing
Personas as an empathy tool, orientation and sources of inspiration; A-day-in-the-life, empathy mapping
Visualization of customer’s journey, a discovery of the potential for improvements and innovations, optimization of resources, alternatives and applications
Practical exercise (about 2,5h): Personas, customer journey mapping
Brainstorming, body storming, inspiration cards, opportunity maps,…
Sketching, concept map, storytelling, storyboarding, scenarios, offering maps, design the box, service evidencing…
Practical exercise (about 2,5h): Finding ideas, affinity diagramming, design the box
On the third day, you will learn how to include customer feedback during the development of a concept, in order to enhance the design and minimize risks and costs. Furthermore, you will be taught how to communicate your service concepts in your own organization effectively.
Forms of prototyping in service design and possibilities to include the user: experience prototyping, lofi vs. hifi prototyping, desktop walkthrough, service staging, role plays, service evidencing, co-design, service innovation labs, etc.
Practical exercise (about 2,5): Prototyping and testing: You build and test prototypes based on your storyboard and let the feedback influence your work.
Service blueprints – requirement specifications for services (possible interactions, touchpoints, organizational and technical requirements…), stakeholder maps, system maps, motivation/use matrix, business model canvas for services
Typical challenges while integrating design thinking, tips, design tools and visualizations of the organizational change, best practices…
Practical exercise (about 1,5h): Service Blueprinting
10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar
Short profile 
