From definitions and specifications to customer journeys, touchpoints and blueprints to the design process.
Understanding user needs and identifying innovation potential with Service Safaris and Cultural Probes.
Interpretation of research results, empathy mapping for the customer and customer journey visualization with CJM.
Finding and prioritizing ideas and utilizing them to generate and visualize service concepts.
Development of prototypical services with experience prototyping and service blueprints.
Develop service innovations with blueprints and implement them in business practice.
From definitions and specifications to customer journeys, touchpoints and blueprints to the design process.
Understanding user needs and identifying innovation potential with Service Safaris and Cultural Probes.
Interpretation of research results, empathy mapping for the customer and customer journey visualization with CJM.
Finding and prioritizing ideas and utilizing them to generate and visualize service concepts.
Development of prototypical services with experience prototyping and service blueprints.
Develop service innovations with blueprints and implement them in business practice.
Nowadays, differentiation and success on the market are not achieved by features, but by a unique customer experience, new services and connections between products and services. With special processes and methods, service design thinking helps you to identify innovation potential and to create attractive and useful services for your customers, which can be implemented efficiently by you as a provider. This seminar enables you to see the innovation and optimization potential in your own offers so that you can successfully design services and holistic customer experience.
When people are using a product or a service, they come in touch with various interfaces and communication channels. The design of such “touchpoints” often lays in the hands of several different teams, which not rarely lead to gaps and breaches in the customer experience. The demand for specially skilled designers, managers and consultants, who can orchestrate a consistent and successful customer experience, is increasing in private as well as in public sector.
You will get to know methods and tools from human-centered design, which will help you to understand your customers better and perceive pain points and improvement potential from their point of view. From there, you will be taught to think at adaptable and innovative solutions which can be communicated and implemented effectively. The perspective of service design thinking will help you to see your own offers in an integrated way and recognize new opportunities for service expansion or enhancement in all phases, from acquisition to follow-up.
This seminar was developed for people who are responsible for the conceptual and strategic development of new services and a holistic, cross-channel customer experience in organizations, agencies, institutions or NGO’s. These are, for example, service planners and managers, project and product managers, marketing and sales managers, customer service managers, designers and design managers from all fields (user experience, visual design, product design) as well as architects, scrum masters, product owners, business consultants and start-ups.
On the first day you will receive an overview of the field of service design which will include exercise, so that you can experience the way of thinking, methods and tools, and reflect on them over the course of the seminar.
Service design, design thinking, customer experience design, human-centered design
Customer journey, touch points, channels, experience cycle, blueprint, service ecosystem, expectation management, service and product design quality criteria for services…
Important trends (servitization, shared economy, experience economy,…), new requirements for companies (customer experience as USP, pressure of innovation etc.), example cases
The double diamond process, analysis and exploration, insights, ideation, concept development, prototyping, testing, implementation
Practical exercise (about 2h): Design thinking crash course. You will go through the most important steps of the design process, try exploration and empathy-building methods, develop new ideas, build prototypes and try them out.
Understanding of user’s needs, detection of latent needs, improvement of customer satisfaction, the realization of innovation potential, easier understanding of how to change customer’s behavior
Immersion, service safari, design ethnography, AEIOU observations, diary studies, cultural probes, extreme users, mood boards…
Practical exercise (about 2,5h): Design research methods
On the second day, you will learn how to analyze service offers from a customer’s perspective with the help of a customer journey map. In the context of a specific design exercise, you will be taught how to identify innovation potential and to transform your insights into adaptable and efficient solutions.
Organization of research results, build of clusters, search for patterns, interpretation, insights, modeling, problem re-framing
Personas as an empathy tool, orientation and sources of inspiration; A-day-in-the-life, empathy mapping
Visualization of customer’s journey, a discovery of the potential for improvements and innovations, optimization of resources, alternatives and applications
Practical exercise (about 2,5h): Personas, customer journey mapping
Brainstorming, body storming, inspiration cards, opportunity maps,…
Sketching, concept map, storytelling, storyboarding, scenarios, offering maps, design the box, service evidencing…
Practical exercise (about 2,5h): Finding ideas, affinity diagramming, design the box
On the third day, you will learn how to include customer feedback during the development of a concept, in order to enhance the design and minimize risks and costs. Furthermore, you will be taught how to communicate your service concepts in your own organization effectively.
Forms of prototyping in service design and possibilities to include the user: experience prototyping, lofi vs. hifi prototyping, desktop walkthrough, service staging, role plays, service evidencing, co-design, service innovation labs, etc.
Practical exercise (about 2,5): Prototyping and testing: You build and test prototypes based on your storyboard and let the feedback influence your work.
Service blueprints – requirement specifications for services (possible interactions, touchpoints, organizational and technical requirements…), stakeholder maps, system maps, motivation/use matrix, business model canvas for services
Typical challenges while integrating design thinking, tips, design tools and visualizations of the organizational change, best practices…
Practical exercise (about 1,5h): Service Blueprinting
10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar
Short profile Short profile Short profile 
Nicole Neuberger studied psychology and interaction design and has been involved in human-centered design for nearly 20 years. As a freelance designer, trainer and coach, she helps organizations in various countries to develop user-friendly services and products. In addition, she works on her own projects in the fields of health and tourism.
"I am convinced that service design and the skills taught in this course would be an asset to any company. There is no better way to process the necessary knowledge in three days. Always again! Thank you, Nicole."
Facts & Figures
Times: 1st & 2nd day: 9 a.m. – 5 p.m., 3rd day: 9 a.m. – 4 p.m.
The certificate “Certified Service Design Thinker” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.
The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.
Lots of Best Practices
Lots of Best Practices
Lots of Best Practices
XDi'Inhouse
XDi'360°
You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.
XDi'Coaching
In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.
XDi'Consulting
We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.
The transfer of knowledge about methods, techniques and tools of the digital world is the basis of all skills. Therefore we provide the theoretical foundation in short input units and then apply the presented methods and tools in practice.
Our credo is "Learning by Doing" - the participants of our seminars learn the application of relevant methods and techniques by means of practical exercises in a co-creative team process. The results of the practical work are then presented.
Learning is fun. Play and fun, trying out and making mistakes play an important role in learning. Only what triggers emotions can have an effect. We support you playfully to reach your goal.
Visualization is an important and powerful tool to make ideas and concepts understandable. We animate our participants to think visually and encourage them to draw their thoughts.
The results of the individual and group work are presented to the team or to all participants. Everyone is asked to communicate their work verbally, visually and argumentatively and put it into the right light.
All participants are invited to criticize - positive as well as negative. It is important to communicate what likes and dislikes and to give suggestions for improvements. In the dialogue with others and the open exchange of arguments, we make it possible to better reflect on the effect of one's own actions and to broaden one's own horizon.
All thematic blocks will be concluded with a retrospective. The experiences made are reflected in individual and group work. We create an instance of conscious perception and mentally repeat the experiences in order to better integrate them.
The power lies in the peace and quiet. Everyone is invited to explore themselves, to consciously perceive experiences and to let experiences work. We create moments of peace and look together into the inner self to manifest the acquired knowledge.
From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.
Get to know the personas of your users and test the developed products.
Develop a product vision and goals in a team, define KPIs and establish the ROI.
Requirements for features and content along with user stories and content strategy
Development of information architecture, the definition of navigation structure and technique and defining user flows.
Interaction design with sketches, wireframes and interactive prototypes.
Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.
From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.
Get to know the personas of your users and test the developed products.
Develop a product vision and goals in a team, define KPIs and establish the ROI.
Requirements for features and content along with user stories and content strategy
Development of information architecture, the definition of navigation structure and technique and defining user flows.
Interaction design with sketches, wireframes and interactive prototypes.
Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.
Internet, tablets and smartphones have already become our constant companions. A large proportion of people in “developed countries” is „always on”. Content, features and applications will therefore be used across channels, so as media information and services which should be always and everywhere available. For this to happen meaningful and with a positive user experience, people who are able to conceive intelligent and user-friendly concepts for various media and devices are required.
An excellent „user experience“ satisfies customers, increases credibility, allows a positive reception on social networks and improves a firm’s reputation. In this seminar, you will learn to develop successful and user-friendly websites, apps and software for your customers enjoyable and pleasant.
UX360 ° seminar empowers you to successfully design digital products or services and information services, but also to create content, structure and functionality for interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions. You will even be able to conceive websites and apps, brief and control external service providers or communicate competently with internal stakeholders and advice them.
This seminar was developed for designers, developers, consultants, speakers, project and product managers, marketing and content managers, and scrum product owners, who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations.
Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession
Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design
Phases & methods
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide
Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law
Practical exercises: Collaborative UX research for UX & usability basics
Personas
User types, user segmentation, user goals and needs, market research vs. design research
Practical exercises: Developing personas, presentation, feedback and discussion
Customer lifecycle
Customer lifecycle, task analysis & definition, cognitive task analysis, top tasks
Practical exercises: Creating a customer lifecycle with top tasks, presentation, feedback and discussion
Customer journey and experience
Customer journey, service experience, touch points, experience mapping
User scenarios
User scenarios, use cases, use contexts
Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion
Product analysis
SUS System Usability Scale, Google heart framework, expert review/heuristic evaluation, content audit, online survey
Usability testing
First click testing, A/B testing, usability lab, remote testing, mouse tracking, eye tracking, retrospective Think Aloud
Practical exercises: Implementing a live usability test for a selected application
Web analytics
Google Analytics, Adobe Analytics, Piwik Open Analytics …
Benchmarking, best practices, evaluation models, performance metrics
Business strategy
Business goals, goal definition
Product strategy
Product vision, UX principles, mission statement, value proposition, business model, success criteria, ROI (return on invest), KPIs (Key Performance Indicators), UX strategy
Practical exercises: Developing a product strategy using the product vision board, presentation, feedback and discussion
Functional specification
Requirement analysis and definition, capability and scope matrix, user stories, user story mapping
Content strategy
Content strategy, SEO, Content life cycle, voice of tone
Practical exercises: Developing a content strategy using the content strategy planner, presentation, feedback and discussion
Stakeholder management, agile & lean UX, design sprints
Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting
Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion
Navigation techniques, navigation logic and hierarchy, search, filters and sorting
Practical exercises: Developing and (tree-)testing a navigation, presentation, feedback and discussion
Process design, flow charts (user flows, screen flows), cores & paths
Sketches, scribbles & sketchnotes
Sketches, sketchnotes, stenciling, paper prototypes, paper cut-outs, design studio
Practical exercises: Creating first sketches and drafts of screens and features using the design studio-method (Lo-fi prototyping), presentation, feedback and discussion
Wireframes & prototypes
Atomic design, information design, wireframes, interactive prototypes
Practical exercises: Selecting and refining sketches into wireframes (me-fi prototyping) with Balsamiq, Sketch and others
Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states
Practical exercises: Refining and implementing wireframes into interactive, click-able prototypes (hi-fi prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feedback and discussion
Responsive design
Layout types (fixed, fluid , adaptive, responsive), design grids, break points, mobile first, workflow
Mobile design
Devices and operating systems, tips and tricks, gestures and interaction, animations and transitions
Corporate design, color palette, typography and fonts, UI patterns, graphical elements, layout grids, text and tonality, images, videos and sound, mood boards
Practical exercises: Creating a mood board with imagery, color palette and font selection as design basis
UI kits, animations, transitions, fadings, micro interactions
One pager, flat UI, poster art and typography, image and video backgrounds
Final presentation, results, final feedback, exchange and discussion
Tips, links and sources, certificates, good-byes
10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar
Short profile Short profile Short profile Short profile Short profile Short profile 
Short profile Short profile Short profile
Christine Fish is a product strategist, agile UX practitioner, and design educator working with global clients to champion co-creation, human-centered design, empathy and conceptual thinking to envision meaningful products that align with business needs.
Christian helps teams in startups as well as corporations to find, design and implement the right products and services. Christian’s favorite topics are #universaldesign and the process for good UC (#meta_ux) and his specialty is the usability for medical technology. As mentor and coach the transferring knowledge and supporting personal development are important to him. He’s currently living and working in Hamburg.
Dr.-Ing. Thomas Vöhringer-Kuhnt has studied industrial psychology and is an expert in the user-centered design of interactive products. He has been involved in HMI development projects in the industry for more than 15 years and sees himself as an advocate for end users within interdisciplinary teams. Particularly he is interested in the interaction between man and vehicle and the further development of design-thinking into human thinking.
"That was really great, useful and a lot of fun! Thank you very much, Katya."
"Excitingly prepared, well-founded and very comprehensible on the basis of practical examples. Stefan's many years of experience offered me great added value, especially in the practical tasks and exercises. Not only for beginners."
"I can only advise the UX360 seminar. It teaches a wide range of methods, techniques and vital knowledge in the areas of user experience, usability and design thinking. What you have learned can be applied directly. Added value for every company!"
"I think expertise and background are very good. Stefan's experience and knowledge provide deep insights into all steps of the user experience and conception process".
"If you would like an overview of the complete process of user experience design, this seminar is very useful! Mr. Schmitt passed on the wealth of information to the participants in a very clear and appealing manner".
Customer-focused work, isn't that what we do? How far one's own thoughts and actions are partly removed from it becomes clear in this seminar. The focus is not on the solution but on the customer's needs. What would our persona do? What are the top tasks? UX360º, very refreshing and highly recommended!
Facts & Figures
Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m. | 9 a.m. – 3 p.m.
The certificate “Certified UX & Usability Expert” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.
The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.
Lots of Best Practices
Lots of Best Practices
Lots of Best Practices
XDi'Inhouse
XDi'360°
You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.
XDi'Coaching
In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.
XDi'Consulting
We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.
The transfer of knowledge about methods, techniques and tools of the digital world is the basis of all skills. Therefore we provide the theoretical foundation in short input units and then apply the presented methods and tools in practice.
Our credo is "Learning by Doing" - the participants of our seminars learn the application of relevant methods and techniques by means of practical exercises in a co-creative team process. The results of the practical work are then presented.
Learning is fun. Play and fun, trying out and making mistakes play an important role in learning. Only what triggers emotions can have an effect. We support you playfully to reach your goal.
Visualization is an important and powerful tool to make ideas and concepts understandable. We animate our participants to think visually and encourage them to draw their thoughts.
The results of the individual and group work are presented to the team or to all participants. Everyone is asked to communicate their work verbally, visually and argumentatively and put it into the right light.
All participants are invited to criticize - positive as well as negative. It is important to communicate what likes and dislikes and to give suggestions for improvements. In the dialogue with others and the open exchange of arguments, we make it possible to better reflect on the effect of one's own actions and to broaden one's own horizon.
All thematic blocks will be concluded with a retrospective. The experiences made are reflected in individual and group work. We create an instance of conscious perception and mentally repeat the experiences in order to better integrate them.
The power lies in the peace and quiet. Everyone is invited to explore themselves, to consciously perceive experiences and to let experiences work. We create moments of peace and look together into the inner self to manifest the acquired knowledge.
From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.
Get to know the personas of your users and test the developed products.
Develop a product vision and goals in a team, define KPIs and establish the ROI.
Requirements for features and content along with user stories and content strategy
Development of information architecture, the definition of navigation structure and technique and defining user flows.
Interaction design with sketches, wireframes and interactive prototypes.
Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.
From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.
Get to know the personas of your users and test the developed products.
Develop a product vision and goals in a team, define KPIs and establish the ROI.
Requirements for features and content along with user stories and content strategy
Development of information architecture, the definition of navigation structure and technique and defining user flows.
Interaction design with sketches, wireframes and interactive prototypes.
Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.
Internet, tablets and smartphones have already become our constant companions. A large proportion of people in “developed countries” is „always on”. Content, features and applications will therefore be used across channels, so as media information and services which should be always and everywhere available. For this to happen meaningful and with a positive user experience, people who are able to conceive intelligent and user-friendly concepts for various media and devices are required.
An excellent „user experience“ satisfies customers, increases credibility, allows a positive reception on social networks and improves a firm’s reputation. In this seminar, you will learn to develop successful and user-friendly websites, apps and software for your customers enjoyable and pleasant.
UX360 ° seminar empowers you to successfully design digital products or services and information services, but also to create content, structure and functionality for interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions. You will even be able to conceive websites and apps, brief and control external service providers or communicate competently with internal stakeholders and advice them.
This seminar was developed for designers, developers, consultants, speakers, project and product managers, marketing and content managers, and scrum product owners, who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations.
Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession
Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design
Phases & methods
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide
Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law
Practical exercises: Collaborative UX research for UX & usability basics
Personas
User types, user segmentation, user goals and needs, market research vs. design research
Practical exercises: Developing personas, presentation, feedback and discussion
Customer lifecycle
Customer lifecycle, task analysis & definition, cognitive task analysis, top tasks
Practical exercises: Creating a customer lifecycle with top tasks, presentation, feedback and discussion
Customer journey and experience
Customer journey, service experience, touch points, experience mapping
User scenarios
User scenarios, use cases, use contexts
Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion
Product analysis
SUS System Usability Scale, Google heart framework, expert review/heuristic evaluation, content audit, online survey
Usability testing
First click testing, A/B testing, usability lab, remote testing, mouse tracking, eye tracking, retrospective Think Aloud
Practical exercises: Implementing a live usability test for a selected application
Web analytics
Google Analytics, Adobe Analytics, Piwik Open Analytics …
Benchmarking, best practices, evaluation models, performance metrics
Business strategy
Business goals, goal definition
Product strategy
Product vision, UX principles, mission statement, value proposition, business model, success criteria, ROI (return on invest), KPIs (Key Performance Indicators), UX strategy
Practical exercises: Developing a product strategy using the product vision board, presentation, feedback and discussion
Functional specification
Requirement analysis and definition, capability and scope matrix, user stories, user story mapping
Content strategy
Content strategy, SEO, Content life cycle, voice of tone
Practical exercises: Developing a content strategy using the content strategy planner, presentation, feedback and discussion
Stakeholder management, agile & lean UX, design sprints
Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting
Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion
Navigation techniques, navigation logic and hierarchy, search, filters and sorting
Practical exercises: Developing and (tree-)testing a navigation, presentation, feedback and discussion
Process design, flow charts (user flows, screen flows), cores & paths
Sketches, scribbles & sketchnotes
Sketches, sketchnotes, stenciling, paper prototypes, paper cut-outs, design studio
Practical exercises: Creating first sketches and drafts of screens and features using the design studio-method (Lo-fi prototyping), presentation, feedback and discussion
Wireframes & prototypes
Atomic design, information design, wireframes, interactive prototypes
Practical exercises: Selecting and refining sketches into wireframes (me-fi prototyping) with Balsamiq, Sketch and others
Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states
Practical exercises: Refining and implementing wireframes into interactive, click-able prototypes (hi-fi prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feedback and discussion
Responsive design
Layout types (fixed, fluid , adaptive, responsive), design grids, break points, mobile first, workflow
Mobile design
Devices and operating systems, tips and tricks, gestures and interaction, animations and transitions
Corporate design, color palette, typography and fonts, UI patterns, graphical elements, layout grids, text and tonality, images, videos and sound, mood boards
Practical exercises: Creating a mood board with imagery, color palette and font selection as design basis
UI kits, animations, transitions, fadings, micro interactions
One pager, flat UI, poster art and typography, image and video backgrounds
Final presentation, results, final feedback, exchange and discussion
Tips, links and sources, certificates, good-byes
10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar
Short profile Short profile Short profile Short profile Short profile
Short profile Short profile Short profile Short profile Short profile
Short profile Short profile Short profile Short profile Short profile
Christine Fish is a product strategist, agile UX practitioner, and design educator working with global clients to champion co-creation, human-centered design, empathy and conceptual thinking to envision meaningful products that align with business needs.
Christian helps teams in startups as well as corporations to find, design and implement the right products and services. Christian’s favorite topics are #universaldesign and the process for good UC (#meta_ux) and his specialty is the usability for medical technology. As mentor and coach the transferring knowledge and supporting personal development are important to him. He’s currently living and working in Hamburg.
Katja Busch worked the last 20 world wide web years as a photographer, concept developer, information architect, content strategist, head of UX and trainer. Today she is 360° UX manager and coach, project manager and consultant for digital transformation. For her, people and their specific needs build the center of attention in all her doing.
Arno Karrasch has 20 years of experience as a sysadmin, concept developer, information architect, director UX, experience design lead, experience strategist and design thinker in agencies, consulting firms, corporations, start-ups and innovation labs. Today he focuses on people and supports companies as a consultant & coach to act customer-centered and to deal with new technologies.
Christian Fox is an independent UX conceptual designer, who assists companies in designing their digital products. He studied digital media and has been implementing successful relaunch and optimization projects for more than 8 years. Whether portal, shop, intranet or app – the user focus runs through all phases of his projects. Christian’s main areas of expertise are UX research, usability and prototyping.
"That was really great, useful and a lot of fun! Thank you very much, Katya."
Customer-focused work, isn't that what we do? How far one's own thoughts and actions are partly removed from it becomes clear in this seminar. The focus is not on the solution but on the customer's needs. What would our persona do? What are the top tasks? UX360º, very refreshing and highly recommended!
Thank you very much for the wonderful seminar. I learned a lot and was able to take a lot with me and I am also happy about the contacts I have made.
Facts & Figures
Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m. | 9 a.m. – 3 p.m.
The certificate “Certified UX & Usability Expert” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation. The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.
Lots of Best Practices
Lots of Best Practices
Lots of Best Practices
XDi'Inhouse
XDi'360°
You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.
XDi'Coaching
In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.
XDi'Consulting
We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.
The transfer of knowledge about methods, techniques and tools of the digital world is the basis of all skills. Therefore we provide the theoretical foundation in short input units and then apply the presented methods and tools in practice.
Our credo is "Learning by Doing" - the participants of our seminars learn the application of relevant methods and techniques by means of practical exercises in a co-creative team process. The results of the practical work are then presented.
Visualization is an important and powerful tool to make ideas and concepts understandable. We animate our participants to think visually and encourage them to draw their thoughts.
The results of the individual and group work are presented to the team or to all participants. Everyone is asked to communicate their work verbally, visually and argumentatively and put it into the right light.
All participants are invited to criticize - positive as well as negative. It is important to communicate what likes and dislikes and to give suggestions for improvements. In the dialogue with others and the open exchange of arguments, we make it possible to better reflect on the effect of one's own actions and to broaden one's own horizon.
All thematic blocks will be concluded with a retrospective. The experiences made are reflected in individual and group work. We create an instance of conscious perception and mentally repeat the experiences in order to better integrate them.
The power lies in the peace and quiet. Everyone is invited to explore themselves, to consciously perceive experiences and to let experiences work. We create moments of peace and look together into the inner self to manifest the acquired knowledge.
Learning is fun. Play and fun, trying out and making mistakes play an important role in learning. Only what triggers emotions can have an effect. We support you playfully to reach your goal.
