Certified UX & Usability Professional_Online

Certified UX & Usability Professional

User Experience & Interaction Design with Lean UX & Agile UX - UX Training

Contents

UX & Usability Principles

From basics and backgrounds to the disciplines, concepts and principles of user experience design.

User Research & Task Analysis

Get to know your users and their needs with personas and user scenarios.

Functional & Content Requirements

Requirements for functions and content with Agile UX and Lean UX.

Information Architecture & Navigation

Developing information architecture and navigation design.

Interaction Design & Information Design

Interaction and information design with sketches, wireframes and interactive prototypes.

Usability Testing

Test an existing or prototypical software application.

Accomplishments

User experience has become the most important factor for designing successful digital products. The quality of the user experience determines whether websites, apps and software are used or not. User experience design has therefore become a key factor, a touch on the scales. An excellent “user experience” ensures satisfied users, creates better customer loyalty, increases credibility, ensures positive reception in media and app stores and enhances a company’s reputation.

What to expect in this ux training

The profession of the user experience designer has become increasingly differentiated. Knowledge and skills in the professions UX Design, Usability and Interaction Design are more important and in demand than ever. It is becoming more and more important to apply the methods of these disciplines in a concentrated form in order to quickly come to pragmatic solutions and to develop them iteratively. In the spirit of the Lean UX and Agile UX mindsets, we will familiarize you with the development of user scenarios, user story maps and content strategies to develop information architectures, wireframes and interactive prototypes, which will then be tested.

What you will learn in this ux training

In this workshop we teach the participants the methodologies of the User Experience Design and provide them with a lean toolset (Lean UX). With the help of agile methods (design sprints) you will learn to find intelligent and practicable solutions with the help of different stakeholders. You will learn to design interactive, digital products with an excellent user experience in a very short time.

Who should attend this ux training

The workshop was developed for designers and design managers, project and product managers, web and software developers, speakers and editors, copywriters and concept developers, marketing and content managers, media and information officers, information and interaction managers, usability engineers, scrum masters and product owners, who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organisations.

X8® - Our Training Concept

Agenda

Usability principles
The convivence of multiple disciplines merging into the User Experience (Business + User + Content + Interaction). An introduction to the product development ecosystem: Structures, roles, who does what in a product team.The digital touchpoints, its differences, and special requirements. The complexity of approaching product development in a digital, multi-platform ecosystem

Agile & Lean UX  
What is UX? What is Lean UX? Agile methods vs other methods. What is a sprint? The design spike. User stories and scrum methodologies in action

Practical exercises: Team building, choose a project and its persona and discuss their user needs, presentation, feedback and discussion about your work

Design conventions and best practices
How do we perceive the world? The basics of design and perception. Design process with sketches, wireframes, mockups and interactive prototypes. Design for multiple devices (responsive & adaptive). Mobile first. Design patterns (navigation, filter and search…), iOS design and material design, design studio

Practical exercise: Creating scribbles using the Design studio method to visualize the previous defined functionalities. Presentation, feedback and discussion of your work

User centered design & Design research
User centered design, user segmentation, personas, marketing vs. design research, MVP – Minimum Viable Product

Practical exercises: Creating a user scenario based on the selected project, the persona and the identified ´pain points´. Presentation, feedback and discussion of your work

Importance of the customer during the design process
From personas to user scenarios, user scenarios during the customer journey, customer journeys and best practices

Practical exercise: Creating a customer journey and defining key elements to satisfy the expectations of your customers. Presentation, feedback and discussion of your work

User centered design & Design research
Thinking, building, learning and iterating. Creating a backlog of user stories, develop the MVP, product roadmap, The spring 0

Practical exercises: Creating a backlog with EPICS and the associated USER STORIES. Organizing it in a USER STORY MAP. Presentation, feedback and discussion of your work

Prototyping
Different types of prototypes (Lo-Fi, Me-Fi, Hi-Fi), agile prototyping, prototyping tools 

Practical exercise: Development of an interactive prototype of selected functionalities and screens for the desktop, tablet and mobile format. Presentation, feedback and discussion of your work

User Testing
Methods and possibilities of testing, user interviews, live testing, practical examples of test and interview situations

Practical exercises: Developing questions and tasks for live testing, executing of user tests trough interviews. Exchange and discussion

Iteration and rework 
Analysis and retrospective of your work results. Reviews and action points, applying the results of your testing to plan the next sprint, product launch and beta phase 

Practical exercise: Development of the prototype and incorporation the findings from the user test into the prototype. Presentation, feedback and discussion of your work

 

Benefits

TRAINER

Testimonials

Informations

Facts & Figures
Duration: 2 Days
Scope: 14 hours / 18 lessons
Effort: 6 hours per day
Language: English
Participant: Minimal | Maximum
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 10 a.m. – 12 p.m. & 1 p.m. – 4 p.m.

Contact person
Carola Klein

Certificate

Certified UX & Usability Professional

The certificate “Certified UX & Usability Professional” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation. The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

References

Recommendations

Certified Service Design Thinker

Certified Service Design Thinker

Service Innovation & Customer Experience Design - Service Design Training

Contents

Service Design Thinking Basics

From definitions and specifications to customer journeys, touchpoints and blueprints to the design process.

Design Research & Customer Journey

Understanding user needs and identifying innovation potential with Service Safaris and Cultural Probes.

Cognitive Synthesis & Customer Journey Mapping

Interpretation of research results, empathy mapping for the customer and customer journey visualization with CJM.

Ideation & Servicekonzepte

Finding and prioritizing ideas and utilizing them to generate and visualize service concepts.

Service Prototyping & Co-Design

Development of prototypical services with experience prototyping and service blueprints.

Service Design Thinking in the business

Develop service innovations with blueprints and implement them in business practice.

Accomplishments

Nowadays, differentiation and success on the market are not achieved by features, but by a unique customer experience, new services and connections between products and services. With special processes and methods, service design thinking helps you to identify innovation potential and to create attractive and useful services for your customers, which can be implemented efficiently by you as a provider. This seminar enables you to see the innovation and optimization potential in your own offers so that you can successfully design services and holistic customer experience.

What to expect in this service design training

When people are using a product or a service, they come in touch with various interfaces and communication channels. The design of such “touchpoints” often lays in the hands of several different teams, which not rarely lead to gaps and breaches in the customer experience. The demand for specially skilled designers, managers and consultants, who can orchestrate a consistent and successful customer experience, is increasing in private as well as in public sector.

What you will learn in this service design training

You will get to know methods and tools from human-centered design, which will help you to understand your customers better and perceive pain points and improvement potential from their point of view. From there, you will be taught to think at adaptable and innovative solutions which can be communicated and implemented effectively. The perspective of service design thinking will help you to see your own offers in an integrated way and recognize new opportunities for service expansion or enhancement in all phases, from acquisition to follow-up.

Who should attend this service design training

This seminar was developed for people who are responsible for the conceptual and strategic development of new services and a holistic, cross-channel customer experience in organizations, agencies, institutions or NGO’s. These are, for example, service planners and managers, project and product managers, marketing and sales managers, customer service managers, designers and design managers from all fields (user experience, visual design, product design) as well as architects, scrum masters, product owners, business consultants and start-ups.

X8® - Our Training Concept

Agenda

Definitions and disciplines
Service design, design thinking, customer experience design, human-centered design

The service perspective of design
Customer journey, touch points, channels, experience cycle, blueprint, service ecosystem, expectation management, service and product design quality criteria for services…

The necessity and use of service design
Important trends (servitization, shared economy, experience economy,…), new requirements for companies (customer experience as USP, pressure of innovation etc.), example cases

The Design process
The double diamond process, analysis and exploration, insights, ideation, concept development, prototyping, testing, implementation

Practical exercise: Design thinking crash course. You will go through the most important steps of the design process, try exploration and empathy-building methods, develop new ideas, build prototypes and try them out

Design research goals
Understanding of user’s needs, detection of latent needs, improvement of customer satisfaction, the realization of innovation potential, easier understanding of how to change customer’s behavior

Methods and tools
Immersion, service safari, design ethnography, AEIOU observations, diary studies, cultural probes, extreme users, mood boards…

Practical exercise: Design research methods

Design research synthesis
Organization of research results, build of clusters, search for patterns, interpretation, insights, modeling, problem re-framing

Representing users
Personas as an empathy tool, orientation and sources of inspiration; A-day-in-the-life, empathy mapping

Customer journey mapping
Visualization of customer’s journey, a discovery of the potential for improvements and innovations, optimization of resources, alternatives and applications

Practical exercise: Personas, customer journey mapping 

Finding und prioritizing ideas
Brainstorming, body storming, inspiration cards, opportunity maps,…

Developing and visualizing service concepts
Sketching, concept map, storytelling, storyboarding, scenarios, offering maps, design the box, service evidencing…

Practical exercise: Finding ideas, affinity diagramming, design the box 

 

Service prototyping, co-design and testing  
Forms of prototyping in service design and possibilities to include the user: experience prototyping, lofi vs. hifi prototyping, desktop walkthrough, service staging, role plays, service evidencing, co-design, service innovation labs, etc.

Practical exercise: Prototyping and testing: You build and test prototypes based on your storyboard and let the feedback influence your work.

Implementing service innovations 
Service blueprints – requirement specifications for services (possible interactions, touchpoints, organizational and technical requirements…), stakeholder maps, system maps, motivation/use matrix, business model canvas for services

Integrating service design thinking into your own business
Typical challenges while integrating design thinking, tips, design tools and visualizations of the organizational change, best practices…

Practical exercise: Service blueprinting 

 

Benefits

TRAINER

Testimonials

Informations

Facts & Figures
Duration: 3 Days
Scope: 21 hours / 28 lessons
Effort: 6 hours per day
Language: English
Participant: Minimal | Maximum
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 9 a.m. – 4 p.m.

Contact person
Carola Klein

Certificate

Certified Service Design Thinker

The certificate “Certified Service Design Thinker” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation. The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

References

Recommendations

UX360° – Certified UX & Usability Expert

UX360° – Certified UX & Usability Expert

User Experience Design & Usability for Web, Tablet and Smartphone - UX Design Course

Contents

User Experience & Usability Basics

From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.

User Research & Usability Testing

Get to know the personas of your users and test the developed products.

Business & Product Strategy

Develop a product vision and goals in a team, define KPIs and establish the ROI.

Product requirements & Scope

Requirements for features and content along with user stories and content strategy

Information Architecture & Navigation

Development of information architecture, the definition of navigation structure and technique and defining user flows.

Interaction Design & Prototyping

Interaction design with sketches, wireframes and interactive prototypes.

User Interface Design & Styleguide

Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.

Accomplishments

Internet, tablets and smartphones have already become our constant companions. A large proportion of people in “developed countries” is „always on”. Content, features and applications will therefore be used across channels, so as media information and services which should be always and everywhere available. For this to happen meaningful and with a positive user experience, people who are able to conceive intelligent and user-friendly concepts for various media and devices are required.

What to expect in this ux design course

An excellent „user experience“ satisfies customers, increases credibility, allows a positive reception on social networks and improves a firm’s reputation. In this seminar, you will learn to develop successful and user-friendly websites, apps and software for your customers enjoyable and pleasant.

What you will learn in this ux design course

UX360 ° seminar empowers you to successfully design digital products or services and information services, but also to create content, structure and functionality for interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions. You will even be able to conceive websites and apps, brief and control external service providers or communicate competently with internal stakeholders and advice them.

Who should attend this ux design course

This seminar was developed for designers, developers, consultants, speakers, project and product managers, marketing and content managers, and scrum product owners, who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations.

X8® - Our Training Concept

Agenda

Fundamentals & backgrounds 
The human brain, the digital eco system, the mature business, the user experience designer’s profession

Definitions & disciplines 
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design

Phases & methods 
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide

Rules & standards 
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law

Practical exercises: Collaborative UX research for UX & usability basics

 

Personas 
User types, user segmentation, user goals and needs, market research vs. design research

Practical exercises: Developing personas, presentation, feedback and discussion

Customer lifecycle
Customer lifecycle, task analysis & definition, cognitive task analysis, top tasks

Practical exercises: Creating a customer lifecycle with top tasks, presentation, feedback and discussion

Customer journey and experience
Customer journey, service experience, touch points, experience mapping

User scenarios
User scenarios, use cases, use contexts

Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion

Competition and market analysis
Benchmarking, best practices, evaluation models, performance metrics

Product analysis
SUS System Usability Scale, Google heart framework, expert review/heuristic evaluation, content audit, online survey

Usability testing
First click testing, A/B testing, usability lab, remote testing, mouse tracking, eye tracking, retrospective Think Aloud

Practical exercises: Implementing a live usability test for a selected application

Web analytics
Google Analytics, Adobe Analytics, Piwik Open Analytics …

Business strategy
Business goals, goal definition

Product strategy
Product vision, UX principles, mission statement, value proposition, business model, success criteria, ROI (return on invest), KPIs (Key Performance Indicators), UX strategy

Practical exercises: Developing a product strategy using the product vision board, presentation, feedback and discussion

Functional specification
Requirement analysis and definition, capability and scope matrix, user stories, user story mapping

Content strategy
Content strategy, SEO, Content life cycle, voice of tone

Practical exercises: Developing a content strategy using the content strategy planner, presentation, feedback and discussion

Project planning & organization
Stakeholder management, agile & lean UX, design sprints

 

Informationsarchitektur & Sitemap
Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting

Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion

Navigation & search
Navigation techniques, navigation logic and hierarchy, search, filters and sorting

Practical exercises: Developing and (tree-)testing a navigation, presentation, feedback and discussion

Processes & flows
Process design, flow charts (user flows, screen flows), cores & paths

 

Sketches, scribbles & sketchnotes
Sketches, sketchnotes, stenciling, paper prototypes, paper cut-outs, design studio

Practical exercises: Creating first sketches and drafts of screens and features using the design studio-method (Lo-fi prototyping), presentation, feedback and discussion

Wireframes & prototypes
Atomic design, information design, wireframes, interactive prototypes

Practical exercises: Selecting and refining sketches into wireframes (me-fi prototyping) with Balsamiq, Sketch and others

Interaction design & design patterns
Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states

Practical exercises: Refining and implementing wireframes into interactive, click-able prototypes (hi-fi prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feedback and discussion

Responsive design
Layout types (fixed, fluid , adaptive, responsive), design grids, break points, mobile first, workflow

Mobile design
Devices and operating systems, tips and tricks, gestures and interaction, animations and transitions

 

Styleguide & graphical elements
Corporate design, color palette, typography and fonts, UI patterns, graphical elements, layout grids, text and tonality, images, videos and sound, mood board

Practical exercises: Creating a mood board with imagery, color palette and font selection as design basis

Screen design & animations
UI kits, animations, transitions, fadings, micro interactions

Design & UI trends
One pager, flat UI, poster art and typography, image and video backgrounds

Benefits

TRAINER

Testimonials

Informations

Facts & Figures
Duration: 5 Days
Scope: 35 hours / 46 lessons
Effort: 7 hours per day
Language: English
Participant: Minimal | Maximum
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 9 a.m. – 12 p.m. & 13 p.m. – 4 p.m. 

Contact person
Carola Klein

Certificate

Certified UX & Usability Expert

The certificate “Certified UX & Usability Expert” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation. The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

References

Recommendations