UX360° – Certified UX & Usability Expert

UX 360° – Certified UX & Usability Expert

User Experience Design, User Centered Design and Usability for Web, Tablet and Smartphone

Contents

User Experience & Usability Basics

From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.

User Research & Usability Testing

Get to know the personas of your users and test the developed products.

Business & Product Strategy

Develop a product vision and goals in a team, define KPIs and establish the ROI.

Product requirements & Scope

Requirements for features and content along with user stories and content strategy

Information Architecture & Navigation

Development of information architecture, the definition of navigation structure and technique and defining user flows.

Interaction Design & Prototyping

Interaction design with sketches, wireframes and interactive prototypes.

User Interface Design & Styleguide

Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.

Internet, tablets and smartphones have already become our constant companions. A large proportion of people in “developed countries” is „always on”. Content, features and applications will therefore be used across channels, so as media information and services which should be always and everywhere available. For this to happen meaningful and with a positive user experience, people who are able to conceive intelligent and user-friendly concepts for various media and devices are required.

What to expect

An excellent „user experience“ satisfies customers, increases credibility, allows a positive reception on social networks and improves a firm’s reputation. In this seminar, you will learn to develop successful and user-friendly websites, apps and software for your customers enjoyable and pleasant.

What you will learn

UX360 ° seminar empowers you to successfully design digital products or services and information services, but also to create content, structure and functionality for interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions. You will even be able to conceive websites and apps, brief and control external service providers or communicate competently with internal stakeholders and advice them.

Who should participate

This seminar was developed for designers, developers, consultants, speakers, project and product managers, marketing and content managers, and scrum product owners, who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations.

Agenda

Welcome, get to know & warm up

Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession

Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design

Phases & methods
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide

Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law

Practical exercises: Collaborative UX research for UX & usability basics

Personas
User types, user segmentation, user goals and needs, market research vs. design research

Practical exercises: Developing personas, presentation, feedback and discussion

Customer lifecycle

Customer lifecycle, task analysis & definition, cognitive task analysis, top tasks

Practical exercises: Creating a customer lifecycle with top tasks, presentation, feedback and discussion

Customer journey and experience
Customer journey, service experience, touch points, experience mapping

Preview, calibration and warm up

User scenarios
User scenarios, use cases, use contexts

Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion

Product analysis
SUS System Usability Scale, Google heart framework, expert review/heuristic evaluation, content audit, online survey

Usability testing
First click testing, A/B testing, usability lab, remote testing, mouse tracking, eye tracking, retrospective Think Aloud

Practical exercises: Implementing a live usability test for a selected application

Web analytics
Google Analytics, Adobe Analytics, Piwik Open Analytics …

Benchmarking, best practices, evaluation models, performance metrics

Retrospektive, reflexion and integration

Business strategy
Business goals, goal definition

Product strategy
Product vision, UX principles, mission statement, value proposition, business model, success criteria, ROI (return on invest), KPIs (Key Performance Indicators), UX strategy

Practical exercises: Developing a product strategy using the product vision board, presentation, feedback and discussion

Functional specification
Requirement analysis and definition, capability and scope matrix, user stories, user story mapping

Content strategy
Content strategy, SEO, Content life cycle, voice of tone

Practical exercises: Developing a content strategy using the content strategy planner, presentation, feedback and discussion

Preview, calibration and warm up

Stakeholder management, agile & lean UX, design sprints

Retrospektive, reflexion and integration

Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting

Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion

Navigation techniques, navigation logic and hierarchy, search, filters and sorting

Practical exercises: Developing and (tree-)testing a navigation, presentation, feedback and discussion

Process design, flow charts (user flows, screen flows), cores & paths

Retrospektive, reflexion and integration

Preview, calibration and warm up

Sketches, scribbles & sketchnotes
Sketches, sketchnotes, stenciling, paper prototypes, paper cut-outs, design studio

Practical exercises: Creating first sketches and drafts of screens and features using the design studio-method (Lo-fi prototyping), presentation, feedback and discussion

Wireframes & prototypes
Atomic design, information design, wireframes, interactive prototypes

Practical exercises: Selecting and refining sketches into wireframes (me-fi prototyping) with Balsamiq, Sketch and others

Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states

Practical exercises: Refining and implementing wireframes into interactive, click-able prototypes (hi-fi prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feedback and discussion

Responsive design
Layout types (fixed, fluid , adaptive, responsive), design grids, break points, mobile first, workflow

Mobile design
Devices and operating systems, tips and tricks, gestures and interaction, animations and transitions

Retrospektive, reflexion and integration

Preview, calibration and warm up

Corporate design, color palette, typography and fonts, UI patterns, graphical elements, layout grids, text and tonality, images, videos and sound, mood boards

Practical exercises: Creating a mood board with imagery, color palette and font selection as design basis

UI kits, animations, transitions, fadings, micro interactions

One pager, flat UI, poster art and typography, image and video backgrounds

Final presentation, results, final feedback, exchange and discussion

Tips, links and sources, certificates, good-byes

Dates

Sufficient free places Few vacant places Waiting list Fully booked

25% discount for self-payers and up to 20% discount for the registration of several employees at one seminar

18.-22.02.
2019
Dublin
Early bird tariff until 24.12.2018 available
Early Bird
2.490,00
Enough places
18. - 22.02.2019 Dublin
Enough places
18.-22.03.
2019
Amsterdam
Early bird tariff until 21.01.2019 available
Early Bird
2.490,00
Enough places
18. - 22.03.2019 Amsterdam
Enough places
08.-12.04.
2019
London
Early bird tariff until 11.02.2019 available
Early Bird
2.490,00
Enough places
08. - 12.04.2019 London
Enough places
06.-10.05.
2019
Copenhagen
Early bird tariff until 11.03.2019 available
Early Bird
2.490,00
Enough places
06. - 10.05.2019 Copenhagen
Enough places
20.-24.05.
2019
Barcelona
Early bird tariff until 25.03.2019 available
Early Bird
2.490,00
Enough places
20. - 24.05.2019 Barcelona
Enough places
24.-28.06.
2019
Dublin
Early bird tariff until 29.04.2019 available
Early Bird
2.490,00
Enough places
24. - 28.06.2019 Dublin
Enough places
01.-05.07.
2019
London
Early bird tariff until 06.05.2019 available
Early Bird
2.490,00
Enough places
01. - 05.07.2019 London
Enough places
22.-26.07.
2019
Amsterdam
Early bird tariff until 27.05.2019 available
Early Bird
2.490,00
Enough places
22. - 26.07.2019 Amsterdam
Enough places
Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
25%
for self-payers & freelancers

Trainer

Testimonials

Informationen

Zahlen & Fakten
Duration: 5 Days
Language: English
Participant: Minimal 3 | Maximum 12
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m. | 9 a.m. – 3 p.m.

Contact person
Stefan Schmitt
s.schmitt@xd-i.com
+49 221 168 19 762

Zertifikat

Certified UX & Usability Expert

The certificate “Certified UX & Usability Expert” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.

The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Leistungen

Benefits

Unsere Services

XDi'Inhouse
Wir bieten auch die Möglichkeit einer speziellen, an Ihre Bedürfnisse angepassten Inhouse-Firmenschulung. Eine Firmenschulung eignet sich insbesondere, wenn Sie ganze Teams in User Experience Design und Usability schulen und die entsprechenden Methoden in Ihrem Unternehmen etablieren möchten.

Inhouse-Anfrage

XDi'360°

Den nachhaltigsten Lernerfolg erzielen Sie mit einer guten Mischung aus Training, Coaching und Beratung. Alle XDi-Trainings können mit individuellen Coachings und flankierenden Beratungsleistungen zu einem „Continious Improvement-Programm“ zur kontinuierlichen Weiterentwicklung verbunden werden.

XDi'360°-Anfrage

XDi'Coaching

Um Ihr Team oder einzelne Team-Mitglieder gezielt zu unterstützen und stärker zu fördern, haben wir ein spezielles Coaching-Angebot entwickelt. Wir coachen Sie zu allen Themen unserer Weiterbildungen. Lassen Sie uns einfach wissen wie genau wir Sie unterstützen können.

Coaching-Anfrage

XDi'Consulting

Wir beraten Unternehmen und deren Führungskräfte auf dem Weg in die Digitale Transformation. Wir bereiten Unternehmen auf den Wandel einer vernetzten, globalen Welt vor und begleiten Sie beim Aufbau neuer Arbeitswelten, der Nutzung digitaler Tools und dem Setup Ihrer Teams.

Consulting-Anfrage

Our Way

Referenzen

Empfehlungen

Certified UX & Usability Specialist

Certified UX & Usability Specialist

UX Design & Interaction Design for Web, Tablet & Smartphone

Contents

User Experience & Usability Basics

From basics and backgrounds to the disciplines, concepts and principles of user experience design.

User Research & Task Analysis

Get to know your users and their needs with personas and user scenarios.

Product requirements & Scope

Requirements for features and content including user stories and content strategy

Information Architecture & Navigation

Developing information architecture and navigation design.

Interaction Design & Information Design

Interaction and information design with sketches, wireframes and interactive prototypes.

User Interface Design & Styleguide

From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.

Digital media have long been established in all walks of life. Internet, tablets and smartphones have become our constant companions. Content, features and applications will therefore be used across channels, and media convergent – information and services should be always and everywhere available. Numerous contents of various kinds should be brought to the various digital devices such as desktop PC, mobile and tablet in an adequate way.

What to expect

Knowledges and skills in the professions user experience design and usability are important and demanded more than ever. They are becoming increasingly extensive, differentiating themselves further and require special expertise. In this seminar, we enable participants to develop world class user interfaces for websites, apps and other screen-based applications.

What you will learn

This seminar enables you to successfully develop websites, mobile apps and browser-based software conceptually. You will learn the methods, phases and processes in the design of digital products and get specific tools“ and „Guidelines“ for designing interactive products with an excellent user experience. You will also learn to design contents, structures and functionalities for websites, mobile and software applications.

Who should participate

This seminar was developed for designers and design managers, project and product managers, web and software developers, presenters and editors, copywriters and concept developers, marketing and content managers, media and Information Officer, Information and Interaction Manager, social media consultants and managers, usability engineers, Scrum Master and Product Owner who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organizations.

Agenda

Welcome, getting to know and warm up

Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession

Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, informa- tion architecture, user interface design

Phases, methods and tools
User analysis & design research, business goals & product strategy, product scope & re- quirements, information architecture & navigation, information & interaction design, user interface design & styleguide

Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law

Practical exercises: Collaborative UX research for UX & usability basics

Personas
User types, user segmentation, user goals and needs, market research vs. design research

Practical exercises: Developing personas, presentation, feedback and discussion

User Scenarios
User scenarios, use cases, use contexts

Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion

Retrospective, reflection and integration

Review, Preview and calibration

Functional specification
Requirement analysis and definitions, capability and scope matrix, user stories, user story mapping

Practical exercise: Creating a user story map, presentation,  feedback and discussion

Content strategy
Content strategy, SEO, Content life cycle, voice of ton

Practical exercises: Developing a content strategy using the content strategy planner, presen- tation, feedback and discussion

Retrospektive, reflexion and integration

Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting

Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion

 

Navigation technique, navigation logic and hierarchy, search, filters and sorting

Process design, flowcharts (user flows, screen flows), cores and paths

Retrospective, reflection and integration

Review, Preview and calibration

Sketches, scribbles and sketchnotes
Sketches, sketchnotes, stenceling, paper prototypes, paper cutouts, Design Studio

Practical exercise: Creating first sketches and drafts of screens and features using the design studio-method (Lo- prototyping), presentation, feedback and discussion

Wireframes and prototypes
Atomic design, wireframing (site structure, grids and stencils, using, placing and prioritizing of interface elements), interactive prototypes (with Azure, UXPin, InVision, Pop)

Practical exercise: Selecting and refining sketches into wireframes (me- prototyping) with Balsamiq, Sketch and others

Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states

Practical exercise: Refining and implementing wireframes into interactive, click-able proto- types (hi- prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feed- back and discussion

Retrospektive reflexion and integration

Corporate design, color pallet, typography and fonts, UI patterns, graphical elements

Practical exercise: Creating a mood board with imagery, color pallet and font selection as design basis, presentation and feedback

 

Screen design & animations
Animations, transitions, fadings, micro interactions

Design & UI trends
One pager, flat UI, poster art and typography, image and video backgrounds

Final presentation, results, final feedback, exchange and discussion

Tips, links and sources, certificates, good-byes

Dates

Sufficient free places Few vacant places Waiting list Fully booked

25% discount for self-payers and up to 20% discount for the registration of several employees at one seminar

25.-27.03.
2019
Amsterdam
Early bird tariff until 28.01.2019 available
Early Bird
1.490,00
Enough places
25. - 27.03.2019 Amsterdam
Enough places
13.-15.05.
2019
Dublin
Early bird tariff until 18.03.2019 available
Early Bird
1.490,00
Enough places
13. - 15.05.2019 Dublin
Enough places
03.-05.06.
2019
London
Early bird tariff until 08.04.2019 available
Early Bird
1.490,00
Enough places
03. - 05.06.2019 London
Enough places
08.-10.07.
2019
Copenhagen
Early bird tariff until 13.05.2019 available
Early Bird
1.490,00
Enough places
08. - 10.07.2019 Copenhagen
Enough places
26.-28.08.
2019
London
Early bird tariff until 01.07.2019 available
Early Bird
1.490,00
Enough places
26. - 28.08.2019 London
Enough places
16.-18.09.
2019
Barcelona
Early bird tariff until 22.07.2019 available
Early Bird
1.490,00
Enough places
16. - 18.09.2019 Barcelona
Enough places
30.09.-02.10.
2019
Copenhagen
Early bird tariff until 05.08.2019 available
Early Bird
1.490,00
Enough places
30. - 02.10.2019 Copenhagen
Enough places
07.-09.10.
2019
Dublin
Early bird tariff until 12.08.2019 available
Early Bird
1.490,00
Enough places
07. - 09.10.2019 Dublin
Enough places
21.-23.10.
2019
Glasgow
Early bird tariff until 26.08.2019 available
Early Bird
1.490,00
Enough places
21. - 23.10.2019 Glasgow
Enough places
04.-06.11.
2019
Amsterdam
Early bird tariff until 09.09.2019 available
Early Bird
1.490,00
Enough places
04. - 06.11.2019 Amsterdam
Enough places
11.-13.11.
2019
Belfast
Early bird tariff until 16.09.2019 available
Early Bird
1.490,00
Enough places
11. - 13.11.2019 Belfast
Enough places
25.-27.11.
2019
Manchester
Early bird tariff until 30.09.2019 available
Early Bird
1.490,00
Enough places
25. - 27.11.2019 Manchester
Enough places
02.-04.12.
2019
Edinburgh
Early bird tariff until 07.10.2019 available
Early Bird
1.490,00
Enough places
02. - 04.12.2019 Edinburgh
Enough places
Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
25%
for self-payers & freelancers

Trainer