Lifecycle Marketing, Customer Decision Journey, CLV, CLM
Customer Relationship Management & Funnel Strategien
Customer relationship management systems, funnel strategies, CRM systems
Practice: Formulation of various micro-moments, presentation and feedback from your mentor
Digital Neuromarketing
Brain research & marketing, limbic map, neuromarketing examples
Practice: Develop short marketing ideas using psychological tricks, presentation and feedback from your mentor
Artificial Intelligence & Customer Experience
AI in digital marketing, efficiency improvement, quality optimization, UX
Artificial Intelligence with Chatbots & Voice Assistants
Power of the bot, voice user interfaces, controversial marketing, SEO to BEO.
Practice: Test bots & create chat, presentation and feedback from your mentor
Virtual & Argumented Reality
Definition of terms, both factors in digital marketing, virtual outlook
Practice: Create a concept using AR, presentation and feedback from your mentor