XDi | UX360° - Learn to design websites, apps and software in user experience design and usability courses and classes
The XDi seminar UX360° - Certified UX & Usability Expert empowers you to successfully design digital products, services and information services. You learn to design content, structure and functionality of interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions.
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UX360° – Certified UX & Usability Expert

User experience design, user centered design and usability for web, tablet and smartphone

Locations & dates
London, 19th – 23th Nov 2018
Dublin, 18th -22nd Feb 2019
Amsterdam, 18th – 22nd Mar 2019
London, 08th -12th Apr 2019
Copenhagen, 06th – 10th May 2019
Barcelona, 20th – 24th May 2019
Dublin, 24th – 28th Jun 2019
London, 01st – 05th Jul 2019
Amsterdam, 22nd – 26th Jul 2019
German Events
Requests & registration
Numbers & facts
Language: English
Duration: 5 days
Max.Participants: 12
Schedules: 1st day 10:00 – 17:00
Next days: 09:00 – 17:00
Last day: 09:00 – 15:00
Participation fees*: € 2.490,00 (early bird/8 weeks before the seminar), € 2.990,00 (regular price)
Contact person: Judith Schumacher
Email: intouch@xd-i.com
Phone: +49 221 168 19 762
*tax excluded
  • 10% for the 2nd employee
  • 20% for the 3rd employee
  • 25% discount for self-payers
For completing the seminar, participants receive the certificate “Certified UX & Usability Expert” by the XDi – Experience Design Institute.
Included services
  • XDi-certificate “Certified UX & Usability Expert”
  • High-quality digitized material
  • Numerous templates for your day-to-day work
  • Single and group work with presentations and feedback rounds
  • Exchange and discussions with your fellow participants
  • Photographic and filmed documentation of practical exercise
  • A lot of best practices and online resources
  • Special seminar locations with a creative atmosphere
  • Lunch, beverages, fruit and snacks
  • An alumni group for further exchange
Recommendation reward
All seminar participants receive a 100€ coupon for any other XDi seminar* as a reward for the mediation of a new customer**.
* paying the seminar fee is required
** meditation of a co-worker won’t be considered for the reward
What is it about

Internet, tablets and smartphones have already become our constant companions. A large proportion of people in “developed countries” is „always on”. Content, features and applications will therefore be used across channels, so as media information and services which should be always and everywhere available. For this to happen meaningful and with a positive user experience, people who are able to conceive intelligent and user-friendly concepts for various media and devices are required.

What to expect

An excellent „user experience“ satisfies customers, increases credibility, allows a positive reception on social networks and improves a firm’s reputation. In this seminar, you will learn to develop successful and user-friendly websites, apps and software for your customers enjoyable and pleasant.

What you will learn

UX360 ° seminar empowers you to successfully design digital products or services and information services, but also to create content, structure and functionality for interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions. You will even be able to conceive websites and apps, brief and control external service providers or communicate competently with internal stakeholders and advice them.

Who should participate

This seminar was developed for designers, developers, consultants, speakers, project and product managers, marketing and content managers, and scrum product owners, who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations.

10:00 – 10:30 Welcome, get to know & warm up
10:30 – 13:00 User experience and usability basics

Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession


Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design


Phases & methods
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide


Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law


Practical exercises: Collaborative UX research for UX & usability basics


13:00 – 14:00 Lunch break
14:00 – 17:00 User & task analysis

User types, user segmentation, user goals and needs, market research vs. design research


Practical exercises: Developing personas, presentation, feedback and discussion


Customer life cycle
Customer life cycle, task analysis & definition, cognitive task analysis, top tasks


Practical exercises: Creating a customer life cycle with top tasks, presentation, feedback and discussion


Customer journey and experience
Customer journey, service experience, touch points, experience mapping


17:00 End of day 1
09:00 – 09:15 Preview, calibration and warm up
09:15 – 10:15 User & task analysis

User scenarios
User scenarios, use cases, use contexts


Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion


10:15 – 11:45 Product analysis & testing

Product analysis
SUS System Usability Scale, Google heart framework, expert review/heuristic evaluation, content audit, online survey


Usability testing
First click testing, A/B testing, usability lab, remote testing, mouse tracking, eye tracking, retrospective Think Aloud


Practical exercises: Implementing a live usability test for a selected application


Web analytics
Google Analytics, Adobe Analytics, Piwik Open Analytics …


11:45 – 12:00 Competition & market analysis

Benchmarking, best practices, evaluation models, performance metrics


12:00 – 12:30 Retrospektive, reflexion and integration
12:30 – 13:30 Lunch break
13:30 – 15:30 Business & product strategy

Business strategy
Business goals, goal definition


Product strategy
Product vision, UX principles, mission statement, value proposition, business model, success criteria, ROI (return on invest), KPIs (Key Performance Indicators), UX strategy


Practical exercises: Developing a product strategy using the product vision board, presentation, feedback and discussion


15:30 – 17:00 Product scope & requirements

Functional specification
Requirement analysis and definition, capability and scope matrix, user stories, user story mapping


Content strategy
Content strategy, SEO, Content life cycle, voice of tone


Practical exercises: Developing a content strategy using the content strategy planner, presentation, feedback and discussion


17:00 End of day 2
09:00 – 09:15 Preview, calibration and warm up
09:15 – 09:45 Project planning & organization

Stakeholder management, agile & lean UX, design sprints


09:45 – 10:15 Retrospektive, reflexion and integration
10:15 – 12:30 Information architecture & sitemap

Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting


Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion


12:30 – 13:30 Lunch break
13:30 – 16:00 Navigation & search

Navigation techniques, navigation logic and hierarchy, search, filters and sorting


Practical exercises: Developing and (tree-)testing a navigation, presentation, feedback and discussion


16:00 – 16:30 Processes & flows

Process design, flow charts (user flows, screen flows), cores & paths


16:30 – 17:00 Retrospektive, reflexion and integration
17:00 End of day 3
09:00 – 09:15 Preview, calibration and warm up
09:15 – 12:30 Sketches, wireframes & prototypes

Sketches, scribbles & sketchnotes
Sketches, sketchnotes, stenciling, paper prototypes, paper cut-outs, design studio


Practical exercises: Creating first sketches and drafts of screens and features using the design studio-method (Lo-fi prototyping), presentation, feedback and discussion


Wireframes & prototypes
Atomic design, information design, wireframes, interactive prototypes


Practical exercises: Selecting and refining sketches into wireframes (me-fi prototyping) with Balsamiq, Sketch and others


12:30 – 13:30 Lunch break
13:30 – 15:45 Interaction design & design patterns

Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states


Practical exercises: Refining and implementing wireframes into interactive, click-able prototypes (hi-fi prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feedback and discussion


15:45 – 16:30 Responsive design & mobile design

Responsive design
Layout types (fixed, fluid , adaptive, responsive), design grids, break points, mobile first, workflow


Mobile design
Devices and operating systems, tips and tricks, gestures and interaction, animations and transitions


16:30 – 17:00 Retrospektive, reflexion and integration
17:00 End of day 4
09:00 – 09:15 Preview, calibration and warm up
09:15 – 11:00 Styleguide & graphical elements

Corporate design, color pallet, typography and fonts, UI patterns, graphical elements, layout grids, text and tonality, images, videos and sound, mood boards


Practical exercises: Creating a mood board with imagery, color pallet and font selection as design basis


11:00 – 11:30 Screen design & animations

UI kits, animations, transitions, fadings, micro interactions


11:30 – 12:00 Design & UI trends

One pager, flat UI, poster art and typography, image and video backgrounds


12:00 – 13:00 Lunch break
13:00 – 14:30 Final presentation

Final presentation, results, final feedback, exchange and discussion


14:30 – 15:00 Integration, conclusion and farewell

Tips, links and sources, certificates, good-byes


15:00 End of the seminar
Christine Fish, Product Design Consultant, Professor of Design Management, User Experience Strategist, and Product Owner
Christine Fish, Product Design Consultant, Professor of Design Management, User Experience Strategist, and Product Owner
Dr.-Ing. Christian Graf, Senior UX architect, product manager, mentor & coach
Dr.-Ing. Christian Graf, Senior UX architect, product manager, mentor & coach
Logo Interaction Design Foundation
Evelyn Kühn, Otto Group, Hamburg
Evelyn Kühn, Otto Group, Hamburg

“Thank you Mister Schmitt for the inspiring seminar. I’ve taken with me many methods and practical examples all around the conception and development of digital applications. ”
More feedback

Your benefits
  • First-class instructors with a strong practical knowledge
  • Trainers with many years of practical experience in an international context
  • Didactically prepared and creatively implemented learning content
  • Practically applied and solid theoretical knowledge
  • Application of recent results of brain research
  • Integrated coaching and mental training methods
  • Comprehensive course materials with many other tips, tricks and links
  • Attractive spaces with a special atmosphere
  • Personal, informal handling
Our added value
The XDi works with new and interactive education programs based on current findings in brain research. Our credo is „learning by doing“ – our participants learn the application of relevant methods and techniques using practicals exercises in small groups.
In-house seminars
We are offering special in-house seminars fitting your company’s interests. We recommend in-house seminars for educating whole teams on user experience design and usability and for implementing the corresponding methods into your business. Use an in-house seminar as kick-off event or for a current project’s ideation and concept development. We educate your staff members and help them develop solutions for new challenges at your company. Request an in-house seminar.