Contents
From basics and backgrounds to the disciplines, concepts and principles of user experience design.
Get to know your users and their needs with personas and user scenarios.
Requirements for features and content including user stories and content strategy
Developing information architecture and navigation design.
Interaction and information design with sketches, wireframes and interactive prototypes.
From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.
Digital media have long been established in all walks of life. Internet, tablets and smartphones have become our constant companions. Content, features and applications will therefore be used across channels, and media convergent – information and services should be always and everywhere available. Numerous contents of various kinds should be brought to the various digital devices such as desktop PC, mobile and tablet in an adequate way.
Knowledges and skills in the professions user experience design and usability are important and demanded more than ever. They are becoming increasingly extensive, differentiating themselves further and require special expertise. In this seminar, we enable participants to develop world class user interfaces for websites, apps and other screen-based applications.
This seminar enables you to successfully develop websites, mobile apps and browser-based software conceptually. You will learn the methods, phases and processes in the design of digital products and get specific tools“ and „Guidelines“ for designing interactive products with an excellent user experience. You will also learn to design contents, structures and functionalities for websites, mobile and software applications.
This seminar was developed for designers and design managers, project and product managers, web and software developers, presenters and editors, copywriters and concept developers, marketing and content managers, media and Information Officer, Information and Interaction Manager, social media consultants and managers, usability engineers, Scrum Master and Product Owner who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organizations.
Agenda
1st Day
10:00 – 10:30 Welcome, getting to know and warm up
Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession
Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design
Phases, methods and tools
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide
Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law
Practical exercises: Collaborative UX research for UX & usability basics
13:00 – 14:00 Lunch break
Personas
User types, user segmentation, user goals and needs, market research vs. design research
Practical exercises: Developing personas, presentation, feedback and discussion
User Scenarios
User scenarios, use cases, use contexts
Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion
16:30 – 17:00 Retrospective, reflection and integration
2nd Day
09:00 – 09:15 Review, Preview and calibration
Functional specification
Requirement analysis and definitions, capability and scope matrix, user stories, user story mapping
Practical exercise: Creating a user story map, presentation, feedback and discussion
Content strategy
Content strategy, SEO, Content life cycle, voice of ton
12:00 – 12:30 Retrospective, reflection and integration
12:30 – 13:30 Lunch break
Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting
Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion
Navigation technique, navigation logic and hierarchy, search, filters and sorting
Process design, flowcharts (user flows, screen flows), cores and paths
16:30 – 17:00 Retrospective, reflection and integration
3rd Day
09:00 – 09:15 Review, Preview and calibration
Sketches, scribbles and sketchnotes
Sketches, sketchnotes, stenceling, paper prototypes, paper cutouts, Design Studio
Practical exercise: Creating first sketches and drafts of screens and features using the design studio-method (Lo- prototyping), presentation, feedback and discussion
Wireframes and prototypes
Atomic design, wireframing (site structure, grids and stencils, using, placing and prioritizing of interface elements), interactive prototypes (with Azure, UXPin, InVision, Pop)
Practical exercise: Selecting and refining sketches into wireframes (me- prototyping) with Balsamiq, Sketch and others
Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states
Practical exercise: Refining and implementing wireframes into interactive, click-able proto- types (hi- prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feed- back and discussion
12:30 – 13:30 Lunch break
13:30 - 14:00 Retrospektive, reflexion and integration
Corporate design, color pallet, typography and fonts, UI patterns, graphical elements
Practical exercise: Creating a mood board with imagery, color pallet and font selection as design basis, presentation and feedback
Screen design & animations
Animations, transitions, fadings, micro interactions
Design & UI trends
One pager, flat UI, poster art and typography, image and video backgrounds
Final presentation, results, final feedback, exchange and discussion
Tips, links and sources, certificates, good-byes
Dates
10% discount for self-payers and up to 20% discount for the registration of several employees at one seminar
Trainer
Short profile Short profile Short profile Short profile Short profile Short profile 
Short profile Short profile Short profile 
Testimonials
The seminar explains the connections between the different research and prototyping methods very clearly. All important methods are explained and supported by many exercises. The cheerful trainer created a good atmosphere.
"The seminar "UX Professional, Advanced User Experience" has given me a multitude of valuable ideas that will enrich my work in the conception of software systems. It is fascinating what a variety of topics we have worked through in three days. The extensive seminar documents with the many links to more in-depth information round off the positive overall impression."
The 3 days were very interesting and instructive. Despite much theory not boring! Great praise! My expectations were fulfilled.
For me as a print designer who is increasingly involved with interactive design, the seminar was an enrichment in many respects. Stefan succeeds in conveying the variety of relevant topics in a simple and practical way.
Dear Stefan, thank you very much for the great seminar! It was a lot of fun and pleasure to join this exciting seminar.
Informations
Facts & Figures
Certificate
The certificate “Certified UX & Usability Specialist” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation. The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.
Accomplishments
Lots of Best Practices
Lots of Best Practices
Lots of Best Practices
Benefits
Our Services
XDi'Inhouse
XDi'360°
You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.
XDi'Coaching
In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.
XDi'Consulting
We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.
Our Way
References
