UX360° – Certified UX & Usability Expert
User Experience Design & Usability for Web, Tablet and Smartphone - UX Design Course
Contents
From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.
Get to know the personas of your users and test the developed products.
Develop a product vision and goals in a team, define KPIs and establish the ROI.
Requirements for features and content along with user stories and content strategy
Development of information architecture, the definition of navigation structure and technique and defining user flows.
Interaction design with sketches, wireframes and interactive prototypes.
Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.
Accomplishments
Internationally recognized certificate
High-quality digital training documents
Extensive presentation as PDF
Numerous templates for daily work
Folder with numerous templates
Lots of Best Practices
Exchange and discussion with other participants
Alumni group for further contact
Photo and video documentation
Links, literature and tooltips
Special places in a creative ambience
Lunch, hot & cold drinks, fruit and snacks
Internationally recognized certificate
High-quality digital training documents
Extensive presentation as PDF
Numerous templates for daily work
Folder with numerous templates
Lots of Best Practices
Exchange and discussion with other participants
Alumni group for further contact
Photo and video documentation
Links, literature and tooltips
Special places in a creative ambience
Lunch, hot & cold drinks, fruit and snacks
Internet, tablets and smartphones have already become our constant companions. A large proportion of people in “developed countries” is „always on”. Content, features and applications will therefore be used across channels, so as media information and services which should be always and everywhere available. For this to happen meaningful and with a positive user experience, people who are able to conceive intelligent and user-friendly concepts for various media and devices are required.
An excellent „user experience“ satisfies customers, increases credibility, allows a positive reception on social networks and improves a firm’s reputation. In this seminar, you will learn to develop successful and user-friendly websites, apps and software for your customers enjoyable and pleasant.
UX360 ° seminar empowers you to successfully design digital products or services and information services, but also to create content, structure and functionality for interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions. You will even be able to conceive websites and apps, brief and control external service providers or communicate competently with internal stakeholders and advice them.
This seminar was developed for designers, developers, consultants, speakers, project and product managers, marketing and content managers, and scrum product owners, who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations.
X8® - Our Training Concept
Agenda
User experience and usability basics
Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession
Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design
Phases & methods
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide
Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law
Practical exercises: Collaborative UX research for UX & usability basics
User research & usability testing
Personas
User types, user segmentation, user goals and needs, market research vs. design research
Practical exercises: Developing personas, presentation, feedback and discussion
Customer lifecycle
Customer lifecycle, task analysis & definition, cognitive task analysis, top tasks
Practical exercises: Creating a customer lifecycle with top tasks, presentation, feedback and discussion
Customer journey and experience
Customer journey, service experience, touch points, experience mapping
User scenarios
User scenarios, use cases, use contexts
Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion
Competition and market analysis
Benchmarking, best practices, evaluation models, performance metrics
Product analysis
SUS System Usability Scale, Google heart framework, expert review/heuristic evaluation, content audit, online survey
Usability testing
First click testing, A/B testing, usability lab, remote testing, mouse tracking, eye tracking, retrospective Think Aloud
Practical exercises: Implementing a live usability test for a selected application
Web analytics
Google Analytics, Adobe Analytics, Piwik Open Analytics …
Strategy, requirement & planning
Business strategy
Business goals, goal definition
Product strategy
Product vision, UX principles, mission statement, value proposition, business model, success criteria, ROI (return on invest), KPIs (Key Performance Indicators), UX strategy
Practical exercises: Developing a product strategy using the product vision board, presentation, feedback and discussion
Functional specification
Requirement analysis and definition, capability and scope matrix, user stories, user story mapping
Content strategy
Content strategy, SEO, Content life cycle, voice of tone
Practical exercises: Developing a content strategy using the content strategy planner, presentation, feedback and discussion
Project planning & organization
Stakeholder management, agile & lean UX, design sprints
Information architecture, navigation & flows
Informationsarchitektur & Sitemap
Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting
Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion
Navigation & search
Navigation techniques, navigation logic and hierarchy, search, filters and sorting
Practical exercises: Developing and (tree-)testing a navigation, presentation, feedback and discussion
Processes & flows
Process design, flow charts (user flows, screen flows), cores & paths
Interaction Design
Sketches, scribbles & sketchnotes
Sketches, sketchnotes, stenciling, paper prototypes, paper cut-outs, design studio
Practical exercises: Creating first sketches and drafts of screens and features using the design studio-method (Lo-fi prototyping), presentation, feedback and discussion
Wireframes & prototypes
Atomic design, information design, wireframes, interactive prototypes
Practical exercises: Selecting and refining sketches into wireframes (me-fi prototyping) with Balsamiq, Sketch and others
Interaction design & design patterns
Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states
Practical exercises: Refining and implementing wireframes into interactive, click-able prototypes (hi-fi prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feedback and discussion
Responsive design
Layout types (fixed, fluid , adaptive, responsive), design grids, break points, mobile first, workflow
Mobile design
Devices and operating systems, tips and tricks, gestures and interaction, animations and transitions
User Interface Design & Styleguide
Styleguide & graphical elements
Corporate design, color palette, typography and fonts, UI patterns, graphical elements, layout grids, text and tonality, images, videos and sound, mood board
Practical exercises: Creating a mood board with imagery, color palette and font selection as design basis
Screen design & animations
UI kits, animations, transitions, fadings, micro interactions
Design & UI trends
One pager, flat UI, poster art and typography, image and video backgrounds
Benefits
Short profile 
Testimonials
Informations
Facts & Figures
Certificate
The certificate “Certified UX & Usability Expert” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation. The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.
Our Services
XDi'Inhouse
XDi'360°
You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.
XDi'Coaching
In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.
XDi'Consulting
We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.
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