Trainers

Julia is an expert when it comes to all forms of communication – from analogue to digital and from 240 characters on Twitter to Instagram, LinkedIn, website and Co to textbooks. Here she brings over 20 years of experience from different industries and from leading various teams in marketing and human resources management. Together with her clients and the companies she advises and coaches, she developed sustainable and unique brand concepts. Your image and text are at least as important as the people behind a brand. Personal and employer branding are essential aspects of their marketing concepts. What counts for them is visibility and authenticity with quality. Digitisation is about people and you can never get enough of good stories. This is their formula for content marketing and digital storytelling. She also brings this to her workshops in companies and to teaching at marketing academies and universities.

My holistic wealth of experience from ideation, conception and optimisation to communication and information design enables a centralised approach, without whisper mail effect. My aspiration is to add value through trusting partnership and collaboration. I don’t think much of one-fits-all solutions – I listen and with forward-looking impulses we develop individual solution and transformation concepts together. My goal is to ensure long-term adaptability. Together with my partners, I want to turn ideas and concepts into reality.

In his 6-year career, Philipp conceived and designed web applications and mobile apps in the enterprise and EdTech environment. In addition, he was involved in building a design system for an international company and thus gained profound experience in the entire software development process. When designing the user experience, his focus is on simplicity, speed and added value. He achieves this through an optimal workflow, an iterative approach and a high level of technical understanding.

In more than 13 years, Benjamin has gained a wide range of experience in UX conception, service and brand design, e.g. in the scaling phase of an excellent start-up, the successful digital transformation process of a medium-sized company, in a full-service advertising agency and last but not least as a freelancer. In addition to project work in the company, he is also enthusiastic about working for the company: With strategy and vision work, with cultural change and conflict resolution skills.
He is happy to share his knowledge and experience in workshops and seminars.

Anke Friedrich studied communication design at the Düsseldorf University of Applied Sciences and has been working as a permanent and freelance creative for various agencies in Germany since 2012. Her main interests lie in corporate and brand design, as well as in the UX/UI conception of digital products. In the past, she has also gained a lot of experience in the area of ​​digitisation processes in packaging development. She always enjoys thinking outside the box in order to create the best possible, sustainable user experiences.

Luigi is an independent app and software designer, consultant and expert in the field of Digital Transformation. He has been working in the digital and media industry for more than 13 years. After his studies, he worked in the agency environment as a UX designer and was mainly responsible for the conception and design of interactive installations in the retail sector for Nespresso, adidas, Nike & Fossil, among others. Before starting his own business, Luigi worked for several years as a senior UX designer and department head for design and vision in a software company, where he designed smartphone apps and B2B platforms in the fintech, automotive and logistics segments, among others. For some time now, he has also been a lecturer for digital media at the Academy for Communication in Karlsruhe.

Product management has been his profession for two decades. Ulf has been fortunate to work with great people in various international organizations. He is a strategic thinker and an open communicator. His focus is on innovative products and new technologies. He has experience with both physical and digital products. He very much enjoys working with multicultural and cross-functional product teams. Coaching and developing them is a special personal enrichment for him. Ulf is a believer in continuous, personal development as well as agile methods. Attitude. Transparency, trust and autonomy are important values that guide his actions.

Boris Eckstein studied his skills as information architect and UX/UI concept developer between 1999 and 2005 at Kabel New Media and the BBDO Group. He is also learned Communications Manager (2003), Scrum Product Owner (2011) and SAFe Agilist (2020). Today, as a freelance UX Manager and Product Owner, he supports companies in the implementation of their digital projects. His broad range of experience includes online stores, brand websites, online advertising, eCRM solutions, apps, augmented reality features, digital signage, social networks, B2B software, e-learning, chatbots and AI-based applications. Among them are the winners of several awards.

Dr. Reinhard Ematinger combines tried-and-tested tools from Business Model Generation, Value Proposition Design, LEGO SERIOUS PLAY ®, Service Design Thinking, Jobs-to-be-Done and Lean Startup to offer his customers and participants impulses for designing, testing and implementing functioning business models and inspiring customer benefits. In addition to his international assignments as a speaker and consultant, over 100 semesters of teaching assignments at 15 public and private universities in Germany and Austria, several non-fiction books and more than 20 years of corporate experience in IT consulting, business development and corporate universities ensure the relevance and standard of his lectures and workshops.

Christine Fish is a product strategist, agile UX practitioner, and design educator working with global clients to champion co-creation, human-centered design, empathy and conceptual thinking to envision meaningful products that align with business needs.

Geza Lakatos studied communication design at the Mannheim University of Applied Sciences. He is a senior UX designer with over 20 years of experience in the digital industry. Since 2013 he has been working as a consultant with a focus on user experience and user interface for numerous corporations in various industries. For him, a designer’s work should focus on two essential human needs – the desire for aesthetics and the desire to understand something.

Christian Fox is an independent UX conceptual designer, who assists companies in designing their digital products. He studied digital media and has been implementing successful relaunch and optimization projects for more than 8 years. Whether portal, shop, intranet or app – the user focus runs through all phases of his projects. Christian’s main areas of expertise are UX research, usability and prototyping.

Björn works as a UX concept developer, user researcher and front-end developer. For him, it is important that the user is always at the centre of the work. Björn prefers to work in multidisciplinary teams so that all necessary perspectives flow into a product. In the past, he has worked with international corporations, family-run businesses, as well as government institutions and small businesses. Björn has been teaching for a long time and has led numerous in-house workshops as well as online courses.

Christopher started his career as a UX designer in the agency environment, predominantly on Volkswagen as a client. After some time, he moved to the digital agency of Commerzbank. This was followed by a stopover at Dr. Oetker’s Innovation Lab with a focus on design research and incubations. After that, he took care of a team of interdisciplinary Designer:innen in the startup of Deutsche Bank, until he was taken over by the group. For some time now, he has been working for Vanguard, the largest bond fund provider worldwide.

In business and science, Lothar has acquired a broad spectrum of analytical and creative skills with which he helps managers and teams in a wide variety of contexts to develop and implement tailor-made solutions. Already during his Master’s degree in Social and Business Communication, he developed and implemented measures for communication and knowledge transfer in the Hamburg metropolitan region in a multi-stakeholder project on behalf of the German government’s high-tech strategy. In various innovation, design and consulting projects he has worked for clients such as the Otto Group, Volkswagen, SinnerSchrader, 25A0 and the Hamburg University of Applied Sciences.

Wojta is a certified Product Owner (PSPO) and works for one of the largest German e-commerce companies (Otto Group). He is co-responsible for the further development of a multi-client e-commerce store platform, which is tailored to customer needs. He analyzes business requirements and is responsible for the development and support of new features and functions. Develops a vision for the final product, to this end must monitor all developments in the market. Researching, observing and analyzing the end customers and the market is therefore an important part of his daily work.

Hanna Hesse creates learning experiences filled with passion and enthusiasm, which revolve around the topics of human centricity with empathy, creativity and the joy of experimenting. In recent years she has taken on the creative role in projects as a service designer in a Berlin agency and has accompanied clients in various industries (e.g. insurance and financial services) in product and service development from the initial idea to the roll-out. As an independent coach and trainer, she combines her project experience with her passion to pass on her knowledge. Her goal is to inspire people with agile methods and innovative ways of working and to help them to fully exploit their own potential as well as that of the company.

Born in Vienna, she has dedicated herself entirely to service and customer enthusiasm since her combined studies in Psychology/BWL and communication sciences. For almost 20 years she has accompanied companies from a wide range of industries on their journey to customer centricity and the development of new services. Well-founded methodologically and with a creative twinkle in her eye, she ignites the spark of enthusiasm for the Touchpoint Management sales playground!

Sven’s expertise covers all touchpoints of the customer journey – from web design to the Google Tool Suite (e.g. Analytics, Ads, Tag Manager) to search engine marketing. He has constantly expanded his knowledge both practically as the leader of a large marketing team and theoretically. As a Google partner and self-employed agency owner, he looks after customers and companies from individuals to start-ups and founders to corporations. His consulting approach is always characterised by appreciative communication and improving together. He is passionate about combining tools and technology with the creativity of marketing. Sven has been working as a trainer and coach in the areas of online marketing, organisational development and media coaching for many years.

Maria is a passionate experience designer & product strategist from Berlin. Her focus is on the strategic development of digital products based on user-centric methods. After studying human centred design, industrial design and media management in Berlin and Copenhagen, she spent several years abroad where she participated in various projects. Today she works independently as a designer and supports design teams in start-ups and established companies in the development of design systems, agile product development and digital strategies. In her private life, she euphorically develops her own projects and events, which primarily deal with ethical design and technological change.

Since 15 years Niels Meier works within the IT sector and after various positions in E-Commerce and medical engineering he now supports companies as a freelance consultant and designer. As a facilitator for UX he sets people’s needs is in the center of his attention.

Maksim is a passionate Service Design & UX expert with a strategic mindset. He enjoys creating innovative, visionary yetsustainable user experiences. He works with corporations, agencies and startups and create B2C as well as B2Bsolutions.

Sebastian has been designing and creating mobile apps and responsive websites for more than 9 years. His career to date has been shaped by various medium-sized and internationally operating companies under various team constellations, which gives him a broad insight into processes, challenges and working methods. For him, the implementation of a positive user experience and a good UI design always comes first. In order to achieve this, an optimal workflow, the effective use of design software and design implementations with closeness to the code are particularly important to him.

Katrin Mathis has been designing digital solutions with more value for more than 13 years. With a BSc in online media and an MBA in Service Innovation & Design, she brings the optimal combination of skills to support organizations in their digital transformation. With forward-looking methods, it helps to interlink internal processes in such a way that customers and employees have good experiences. She lives in Freiburg.

Bibiana Meya is a freelance user experience consultant.
She supports companies to integrate UX into their business strategy, to understand what people want and why they want it. From this, she develops products that accompany the stories of her users and make a brand perceptible in every interaction.

There would be no digitalization without people. But far too often digital technologies are used without factoring the human. The result? Stress, loss of motivation, frustration, miscommunication or even critical situations. Lea Rabe has been working with this gap since 2015. In her workshops she combines the scientific insights of her masters degree in “Human factors and Human machine interaction” with very practical examples and exercises. It teaches how to find the right target group, how to find out their needs and how to design user-centered products.

“Planet. People. Profit. And a lot of Passion and Purpose.“

That is my understanding of the triple bottom line and our “new” working and living environments. As a strategic designer, agile coach and facilitator, I work in very different corporate and industry contexts: always with a focus on people, the (eco)systems surrounding them and their immediate environments. I bring experience and expertise, especially in the areas of strategic design, agile transformation and cultural work, sustainable innovation management and futures thinking.

Every successful brand manages to create moments of enthusiasm in which the customer feels why a product or service is worth their time and money. In a market that is constantly saturated with new offers, strategic design decisions are the decisive step to success. Would you like to inspire your customers and interact with them in a more targeted manner? Then you have to get to know and understand your target group better! How they tick, what moves them and more importantly, what do they need? I would like to enable you methodically to develop knowledge about your target group, to systematize them for your business and to translate them into viable, target-oriented solutions. Products and services that add value to both sides – business and customer. As a strategy designer with expertise in service design, customer research and design management I work at the gap between strategic thinking and creative action. In 12 years of professional experience I have been active in various roles in the creation process. I am particularly enthusiastic about working with different people and mindsets.

Irina Schmitt is an art historic and designer, teaching design and systematic communications. She is currently living and working in both St. Petersburg and Cologne.

Stefan Schmitt is experienced designer, consultant, trainer and speaker with more than 15 years experience in analyzing, planning, developing and designing websites, web portals, e-commerce solutions, marketing tools, software, mobile apps and social media applications.

For her daily work, Ulrike uses her knowledge and experience from over 10 years of digital strategy and design thinking as well as her skills as a systemic coach and yoga teacher. She supports colleagues and teams every day with new impulses and creative input and thus creates inspiring processes, products and trainings. With the firm conviction that innovations can only be created in an appreciative, collaborative and positive environment at the interface of people, technology and business, she embarks on a journey of discovery and creates spaces in which digital transformation can grow and valuable learning experiences can emerge.

Yanna is an international design consultant with more than 10 years of professional practice in user experience and service design, and a strong focus on customer research. She guides and supports teams in large organizations and start-ups in their innovation journey. Yanna specializes in the early stages of product or service development, designing experience concepts and validating their value proposition with target customers. She applies a range of design research methodologies to map customer needs and deliver valuable insights and strategic direction for the business.

Shahira works as a freelance art director and lecturer and gives workshops on brainstorming, design basics and all aspects of branding. She has over 20 years of agency experience, including living and working in New York. For 10 years, she was senior art director at Jung von Matt, where she looked after national and international clients such as Mercedes-Benz, for whom she accompanied a launch into the Chinese market in Beijing, among other things. After Jung von Matt, she headed the marketing department of a company before setting up her own business.

Erik is a strategic designer with many years of experience as a freelancer, in agencies and on the corporate side. Innovation and research projects in Japan, China, USA, Uganda and in Europe. Among others for Deutsche Telekom, Bosch, B/S/H, BMW, Deutsche Bank and Samsung. Erik lived in Japan for several years where he researched technology and design culture and led service design projects. 

As a freelancing content strategist and certified scrum master Babak provides help towards self-help and supports companies in developing and implement a documented content strategy.

He also works as a lecturer at the Rheinische Fachhochschule Cologne and teaches there with emphasis on creative leadership and content strategy. As a blogger he writes about topics such as content strategy, agile management and creative leadership on www.babak-zand.de