Live Online Training & E-Learning Selbststudium

Digital Marketing Course with AI

Certified Digital Marketing Manager (AI)

Become a certified Online Marketing Manager with our Certified Digital Marketing Manager (AI) training program. Learn online through a combination of live classes with industry experts and flexible self-study. Build skills in online & performance marketing, content marketing, SEO, SEA, social media marketing and creative content with AI. Secure a lucrative job with an attractive salary and earn a state-recognized certificate of completion.

100% free with a Bildungsgutschein from the Arbeitsagentur
Community
Join a community of more than 10K successful graduates
Digital Marketing Course with AI

Start

12.10.2026
19.10.2026
09.11.2026

Format

Live Online Training &
E-Learning Selbststudium

Duration

Full-time: 4,5 months
Part-time: 9 months

Scope

Full-time: 35 h / week
Part-time: 17,5 h / week

Unterricht

Jeden Montag
09:00-16:00

Learning Level

Beginner & Intermediate

Languages

English
German

Certificate

State-recognized certificate

Get started. Take off. Toward your dream job

Start your new career in digital marketing now! 100% free

Learn in this digital marketing continuing education program online through daily live training sessions combined with self-study and plenty of hands-on practice. Shape your learning journey to fit your needs in a way that suits your lifestyle.

Gain in-demand, practical skills in customer journey, SEO, GEO, paid social media ads, CRM automation and Google analytics. Learn with first-class, experienced trainers supported by personal study advisors and our career coaches. Get up to speed in digital marketing and secure a future-proof job as a Online Marketing Manager.

Tools, techniques & methods
Google Google Google Ads Google Ads Google Analytics 4 Google Analytics 4 Meta Ads Meta Ads Facebook Facebook Instagram Instagram LinkedIn LinkedIn YouTube YouTube TikTok TikTok Canva Canva Buffer Buffer AI-Tools AI-Tools ChatGPT ChatGPT Gemini Gemini Ubersuggest Ubersuggest GlockApps GlockApps HubSpot HubSpot CRM & Automation CRM & Automation
Content, Skills & Learning Outcomes

  • Digital marketing with AI
  • Customer Journey
  • Branding, UX & Creative Experience
  • AI-powered content production
  • Social Storytelling & Media Ethics
  • SEO, GEO, Community & Performance Marketing with AI
  • SEA & Google Analytics
  • Paid Social Campaigns
  • CRM, Lifecycle Automation & Workflows

Interactive live training sessions with industry experts

You participate in interactive live training program with industry experts – this way, you learn directly from the experts and achieve lasting learning outcomes.

Self-study with multimedia content

You benefit from interactive, university-level content! We bring knowledge to life through articles, videos, quizzes and practical exercises.

Practical, job-ready experience in genuine projects

Learn through real-life, industry-specific scenarios and acquire practical skills that you can put to immediate use in your job.

Career services to help you find your new job

With job application training, career advice sessions and our active job placement service, you can count on us to help you on your way to your new job.

Learn anytime, anywhere

Tailor your training program to suit your lifestyle. Learn online anytime, anywhere. All you need is a laptop and an internet connection.

Internationally recognised certificate

Upon successful completion of the training program, you will receive a certificate that will ensure you have excellent career prospects and very good earning potential.

These companies are training their workforce with us and recruiting our students.

Request a course offer for your Bildungsgutschein!

Would you like to fund your further training with a Bildungsgutschein from the Jobcenter? If so, request a no-binding course quote now. Completely free of charge and obligations.

More XDi training courses that may interest you

Discover more bootcamps and combine them with just one Bildungsgutschein!

Performance Marketing & Growth Management (AI)

Performance Marketing & Growth Management, CRM, SEO, GEO Optimisation – Live Online Training with a Bildungsgutschein

Paid Performance Manager (AI)

Paid & performance marketing, SEA, CRM & paid media management KI content – Live-online training funded with Bildungsgutschein

Digital Marketing Campaign Management (AI)

Digital Marketing, Performance & Search Marketing, AI Content – Live-online training with Bildungsgutschein

Marketing Analytics & Lifecycle Marketing (AI)

Marketing Data & Lifecycle, CRM, Tracking and AI Data Analysis – Live Online Training with a Bildungsgutschein

SEO, Inbound Marketing & Content Marketing (AI)

Search Engine Optimisation (SEO) & Inbound Marketing – Content marketing supported by AI. With a mentor and Bildungsgutschein

Performance Marketing & Search Marketing (AI)

Performance Marketing, SEO, GEO, SEA & Keyword Research – Live Online Training with a Bildungsgutschein

What you read is what you get

The perfect blend for your learning success

You benefit from a perfect blend of live training sessions with experienced trainers, high-quality e-learning content at university level, and a community for exchange and collaboration.

Live Trainings

  • Daily live classes
  • 6 hours per day
  • 09:00 - 16:00

E-Learning

  • Multimedia content
  • Self-directed learning
  • Anytime and anywhere



Career Services

  • Application training
  • Career coaching
  • Job placement

Community

  • Unlimited access
  • Peer-to-peer learning
  • Contact & collaboration
Invest in yourself and your career

Secure the best prospects for a job as Online Marketing Manager

Secure a job in one of the fastest-growing professions in the technology industry. Acquire in-depth knowledge in customer journey, SEO, GEO, paid social media ads, CRM automation and Google analytics. Develop exactly the skills you need for a career as a Online Marketing Manager. Secure an attractive, well-paid job with a future in the IT industry.

€ 39.000

1.100

+10%

Top 10

Average annual salary (entry-level salary)
Average monthly job offers
Estimated employment growth by 2030
Fastest-growing jobs

€ 39.000

Average annual salary (entry-level salary)

1.100

Average monthly job offers

+10%

Estimated employment growth by 2030

Top 10

Fastest-growing jobs
Target Audience

Who Are Our Training Programs For?

This Certified Digital Marketing Manager (AI) training program is ideal for beginners and those with some experience who wish to expand their knowledge of digital marketing.

No prior knowledge of financial digital marketing is required. We’ll start with the basics and then move on to more advanced topics step by step.

Have this training course funded with a Bildungsgutschein from the Arbeitsagentur and the Jobcenter. If you are registered as unemployed or seeking work, you can apply for a Bildungsgutschein for this digital marketing course. We have created an application guide for this purpose. To apply for a Bildungsgutschein, you will need a course offer.

Are you an employee of a company and want to develop skills in digital marketing while working? Are you at risk of redundancy, or is your company affected by structural change? If so, your employer can make use of the Qualifizierungschanzengesetzt to have up to 100%of the training costs funded and receive a reimbursement of up to 75% of your salary costs.

There are many good reasons to become a Online Marketing Manager with XDi. Get started now and sign up, or let us advise you. We’re happy to help.

Unemployed people or jobseekers

You are unemployed or looking for work, are eligible for a Bildungsgutschein, and want to use this time to gain the qualifications needed for a new job as a Online Marketing Manager.

Career changers and professionals switching fields

You are a working professional from outside the industry and would like to become a Online Marketing Manager in pursuit of a career change, develop professionally and take advantage of new opportunities.

Employees at risk of unemployment

You are an employee at a company affected by structural change, your job is at risk, and you need training to secure your position.

Professionals and specialists

You are a specialist in your field, looking to expand your expertise, earn a certification, or optimally prepare for a certification exam.

Aspiring Online Marketing Manager

You are a Online Marketing Manager and would like to expand your knowledge in the field of digital marketing and advance your career.

Graduates and students

You have recently graduated or are still studying and want to enhance your academic qualifications with practical, industry-relevant skills.

Interested individuals

You are interested in digital marketing and want to learn the practical, real-world application of data analysis tools for personal or professional purposes.

It’s Your Path!

Learn in a Way That Fits Your Life

You decide how, when, and where you learn. Whether you want to study full-time in an intensive format, part-time with flexibility, or alongside your job. Our courses adapt to your lifestyle.

Full-Time

You want to fully immerse yourself in digital marketing In this case, our full-time intensive program is the right choice for you.

  • Graduate in 4,5 months
  • Full-Time Online Study
  • 35 hours per week

Teilzeit

Do you have a part-time job, children, or other commitments? Then complete the digital marketing course on a part-time basis.

  • Graduate in 9 months
  • Part-Time Online Study
  • 17,5 hours per week

While Working

Do you have a full-time job and little time to study? Then study whilst working, with funding provided under the Qualifizierungschancengesetz.

  • Online learning alongside work
  • Flexible weekly workload
  • Completion at your own pace
CURRICULUM

What you will learn

In this digital marketing course, you will acquire the most important digital marketing skills based on a curriculum designed by industry experts. The Certified Digital Marketing Manager (AI) training includes industry-validated, interactive content at a university level and extensive hands-on experience in real projects. You will build a portfolio and complete the program with a capstone project.

1

Digital Marketing Fundamentals, Customer Journey & AI

2

Branding, UX & Creative Experience Design

3

AI-Supported Content Production, Social Storytelling & Media Ethics

4

Organic Growth – SEO, GEO, Community & Performance

5

Paid Performance, SEA & Paid Social

6

CRM, Lifecycle Automation & AI-Workflows

7

Data, Analytics & Experimentation

8

Capstone Project

9

Bonus: AI Training

Summary

This module teaches the fundamentals of digital marketing and organizes key disciplines along the funnel and customer journey. Participants will develop a realistic understanding of their role as T-shaped marketers and receive a thorough introduction to the responsible use of AI in marketing.

Learning Outcomes

You will learn :

  • Explain and classify central disciplines of digital marketing
  • Apply funnel and customer journey concepts
  • Analyze the differences between B2B and B2C marketing
  • Assess the applications, limits and risks of AI
Content
  • Role Model of the T-Shaped Marketer
  • Marketing Funnel & ZMOT
  • Personas as Hypotheses
  • Advertising Psychology & FAST Framework
  • Market & Competitor Analysis
  • AI-Basics & Human-in-the-Loop
Core Skills
Marketing Basics Customer Journey Advertising Psychology Basic Understanding of AI
Summary

This module demonstrates how brand identity, user experience, and conversion logic work together. Participants learn to think of brands as a consistent system and to design digital experiences that are user-centered, high-performing, and accessible.

Learning Outcomes

You will learn:

  • Analyze the brand core and positioning
  • Describe the relationship between brand, campaign, and asset
  • Structure conversion-relevant landing pages
  • Classify performance, conversion, and accessibility principles
Content
  • Brand Core & Brand Identity
  • Storytelling & Campaign Logic
  • Landingpages & Message Match
  • Mobile-First & Core Web Vitals
  • Conversion Optimization (CRO)
  • Accessibility & Responsible Design
Core Skills
Branding Basics UX Design Principles Conversion Design Accessibility Basics
Summary

This module provides a structured approach to AI-powered content production. Participants will learn how to efficiently plan, create, review, and publish content tailored to specific platforms—while adhering to legal and ethical guidelines.

Learning Outcomes

You will lena:

  • Structuree AI content processes
  • Use and evaluate prompts in a targeted manner
  • Distinguish between and apply storytelling formatsClassify legal and ethical requirementsEdit and approve AI texts
  • Understand platform specifics & creator storytelling
Content
  • AI Content Workflows
  • Prompt Frameworks
  • Text, Image & Video Storytelling
  • Content Engine & Repurposing
  • Media Ethics & Governance
Core Skills
AI Content Processes Storytelling Methods Prompting Media Ethics
Summary

This module focuses on organic growth through search engines, AI response systems, and communities. Participants will understand SEO not as a technical skill, but as a strategic, user-centered process.

Learning Outcomes

You will learn:

  • Classify keyword and topic research
  • Understand on-page optimization as a process
  • Analyze community and reputation signals
  • Classify the measurability of organic measures
Content
  • Keyword & Topic Research
  • On-Page Optimization
  • Website-Performance & CWV
  • GEO & AI-Search
  • Community & UGC
  • First-Party Data & Measurability
Core Skills
SEO GEO Performance Analysis Community Growth
Summary

This module covers the fundamentals of paid marketing channels. Participants will learn to plan, structure, and evaluate paid campaigns throughout the funnel based on KPIs.

Learning Outcomes

You will learn:

  • Differentiate and classify paid channels
  • Structure campaigns along the funnel
  • Evaluate KPIs and performance signals
  • Critically analyze paid measures
  • Classify target groups on paid platforms
  • Evaluate ad landing page fit
Content
  • SEA Basics
  • Paid Social Logic
  • Funnel-Based Campaigns
  • Budget & KPI logic
  • Performance Assessment
  • Audience Targeting
  • Ad Landingpage Fit
  • E-Commerce & Retail Media
  • Affiliate & Partner-Marketing
Core Skills
Paid Marketing Campaign Logic KPI Understanding
Summary

This module deals with CRM as a strategic control tool. Participants learn how to structure customer relationships along the lifecycle and how to use automations sensibly.

Learning Outcomes

You will learn:

  • Define lifecycle phases
  • Understand CRM Logics
  • Planning automations workflows
  • Classify AI support in CRM
  • Classify data protection & consent in the CRM
Content
  • CRM Basics
  • Customer Lifecycle
  • Marketing Automation
  • Segmentation
  • AI-Powered Workflows
  • E-Mail Fundamentals & Deliverability
  • GDPR, Consent & Data Ethics
Core Skills
CRM Understanding Lifecycle Management Automation Logic
Summary

This module provides a data-informed understanding of marketing. Participants learn to interpret data, formulate hypotheses, and evaluate experiments in a structured way.

Learning Outcomes

You will learn:

  • Classify marketing data
  • Interpreting KPIs
  • Plan A/B tests
  • Critically evaluate results
  • Classify data protection & consent in the CRM
  • Building a measurement plan
  • Prepare dashboards for stakeholders
  • Justifying MarTech decisions
  • Classify AI-powered marketing strategy
Content
  • Measure, Test, Iterate
  • Measurement Plan & North Star Metrics
  • Tracking & Privacy-by-Design
  • QA & Data Quality
  • Dashboards & Data Storytelling
  • Experimentation & A/B Testing
  • MarTech Stack & TCO
  • AI-powered Marketing Strategy
Core Skills
Data Analysis Experiment Design KPI Assessment
Summary

In the Capstone Project, participants apply all the knowledge they have acquired to a real-world marketing scenario. The project is documented and serves as a meaningful demonstration of achievement.

Learning Outcomes

You will learn:

  • Develop your own marketing concept
  • Derive measures in a justified manner
  • Document results in a structured way
  • Reflect on decisions
Content
  • Project Definition
  • Concept & Measures
  • Analysis & Reflection
Core Skills
Strategic Thinking Project Work Presentation
Summary

Artificial intelligence is now part of everyday working life in many professions. To ensure you are fully prepared for the demands of the modern workplace, you will receive a free AI training course that teaches you the key fundamentals and practical applications of AI.

This AI training course provides you with a solid introduction to the world of artificial intelligence. In this course, you will learn the key terms in AI, understand how language models (Large Language Models, LLMs) work, and prepare data in a targeted manner. You’ll also use practical AI tools for text, images and presentations, develop your own prompts and create AI workflows. Furthermore, you’ll gain an overview of the legal framework – including the GDPR, the EU AI Act and compliance – as well as the future of working with artificial intelligence. This will enable you to use AI in your day-to-day work confidently, efficiently and in full compliance with the regulations.

Learning Outcomes

You will learn:

  • to confidently identify and explain the key AI terminology
  • to understand how AI makes decisions, why models sometimes ‘hallucinate’ and what you should look out for
  • to recognise common AI applications in everyday life and assess how they can be useful in your profession
  • to identify key data quality criteria and understand their relevance for AI systems
  • to independently clean and structure simple datasets and make them usable for AI applications
  • to critically reflect on the impact of data quality and presentation on efficiency, decision-making and automation
  • to apply practical AI tools in the areas of text, images and presentations
  • to generate texts, images and presentations quickly and evaluate the results using simple quality criteria
  • to understand how language models work and the effect of different prompting techniques
  • Develop, test and optimise prompts in a targeted manner
  • Design their own AI assistants and automated workflows using prompt engineering
  • Confidently navigate the key legal frameworks governing the use of AI (GDPR, EU AI Act, copyright and liability)
  • Understand the implications of these regulations for businesses and AI projects
  • Realistically assess the opportunities and risks of artificial intelligence in everyday working life
  • Understand the changes brought about by AI in work processes, job profiles and skill requirements
Content
  • What is Artificial Intelligence (AI)?
  • From science fiction to everyday life – The history of AI
  • Understanding key AI concepts
  • Language models – How LLMs work
  • Understanding data as the foundation of AI
  • Data quality as a key factor in the success of AI systems
  • Preparing data for AI applications
  • Text AI basics – Writing, analysing, summarising
  • Image AI Basics – From idea to illustration
  • Presentation AI Basics – Designing slides and narratives with AI
  • Fundamentals of Prompting – Structure and organisation
  • Data protection, copyright and liability in the context of AI
  • The EU AI Act – Rules, obligations and implications
  • Societal impacts of AI and the future of work with AI
Core Skills
Basic understanding of AI Historical context in terms of technology Understanding of concepts and models Critical reflection Data literacy Analysis & Processing Data analysis Text generation using AI Image generation using AI Presentations and visualisations using AI Evaluation of AI-generated content Prompting techniques GDPR awareness Compliance: EU AI Act Future analysis

Digital Marketing Fundamentals, Customer Journey & AI

Summary

This module teaches the fundamentals of digital marketing and organizes key disciplines along the funnel and customer journey. Participants will develop a realistic understanding of their role as T-shaped marketers and receive a thorough introduction to the responsible use of AI in marketing.

Learning Outcomes

You will learn :

  • Explain and classify central disciplines of digital marketing
  • Apply funnel and customer journey concepts
  • Analyze the differences between B2B and B2C marketing
  • Assess the applications, limits and risks of AI
Content
  • Role Model of the T-Shaped Marketer
  • Marketing Funnel & ZMOT
  • Personas as Hypotheses
  • Advertising Psychology & FAST Framework
  • Market & Competitor Analysis
  • AI-Basics & Human-in-the-Loop
Core Skills
Marketing Basics Customer Journey Advertising Psychology Basic Understanding of AI

Branding, UX & Creative Experience Design

Summary

This module demonstrates how brand identity, user experience, and conversion logic work together. Participants learn to think of brands as a consistent system and to design digital experiences that are user-centered, high-performing, and accessible.

Learning Outcomes

You will learn:

  • Analyze the brand core and positioning
  • Describe the relationship between brand, campaign, and asset
  • Structure conversion-relevant landing pages
  • Classify performance, conversion, and accessibility principles
Content
  • Brand Core & Brand Identity
  • Storytelling & Campaign Logic
  • Landingpages & Message Match
  • Mobile-First & Core Web Vitals
  • Conversion Optimization (CRO)
  • Accessibility & Responsible Design
Core Skills
Branding Basics UX Design Principles Conversion Design Accessibility Basics

AI-Supported Content Production, Social Storytelling & Media Ethics

Summary

This module provides a structured approach to AI-powered content production. Participants will learn how to efficiently plan, create, review, and publish content tailored to specific platforms—while adhering to legal and ethical guidelines.

Learning Outcomes

You will lena:

  • Structuree AI content processes
  • Use and evaluate prompts in a targeted manner
  • Distinguish between and apply storytelling formatsClassify legal and ethical requirementsEdit and approve AI texts
  • Understand platform specifics & creator storytelling
Content
  • AI Content Workflows
  • Prompt Frameworks
  • Text, Image & Video Storytelling
  • Content Engine & Repurposing
  • Media Ethics & Governance
Core Skills
AI Content Processes Storytelling Methods Prompting Media Ethics

Organic Growth – SEO, GEO, Community & Performance

Summary

This module focuses on organic growth through search engines, AI response systems, and communities. Participants will understand SEO not as a technical skill, but as a strategic, user-centered process.

Learning Outcomes

You will learn:

  • Classify keyword and topic research
  • Understand on-page optimization as a process
  • Analyze community and reputation signals
  • Classify the measurability of organic measures
Content
  • Keyword & Topic Research
  • On-Page Optimization
  • Website-Performance & CWV
  • GEO & AI-Search
  • Community & UGC
  • First-Party Data & Measurability
Core Skills
SEO GEO Performance Analysis Community Growth

Paid Performance, SEA & Paid Social

Summary

This module covers the fundamentals of paid marketing channels. Participants will learn to plan, structure, and evaluate paid campaigns throughout the funnel based on KPIs.

Learning Outcomes

You will learn:

  • Differentiate and classify paid channels
  • Structure campaigns along the funnel
  • Evaluate KPIs and performance signals
  • Critically analyze paid measures
  • Classify target groups on paid platforms
  • Evaluate ad landing page fit
Content
  • SEA Basics
  • Paid Social Logic
  • Funnel-Based Campaigns
  • Budget & KPI logic
  • Performance Assessment
  • Audience Targeting
  • Ad Landingpage Fit
  • E-Commerce & Retail Media
  • Affiliate & Partner-Marketing
Core Skills
Paid Marketing Campaign Logic KPI Understanding

CRM, Lifecycle Automation & AI-Workflows

Summary

This module deals with CRM as a strategic control tool. Participants learn how to structure customer relationships along the lifecycle and how to use automations sensibly.

Learning Outcomes

You will learn:

  • Define lifecycle phases
  • Understand CRM Logics
  • Planning automations workflows
  • Classify AI support in CRM
  • Classify data protection & consent in the CRM
Content
  • CRM Basics
  • Customer Lifecycle
  • Marketing Automation
  • Segmentation
  • AI-Powered Workflows
  • E-Mail Fundamentals & Deliverability
  • GDPR, Consent & Data Ethics
Core Skills
CRM Understanding Lifecycle Management Automation Logic

Data, Analytics & Experimentation

Summary

This module provides a data-informed understanding of marketing. Participants learn to interpret data, formulate hypotheses, and evaluate experiments in a structured way.

Learning Outcomes

You will learn:

  • Classify marketing data
  • Interpreting KPIs
  • Plan A/B tests
  • Critically evaluate results
  • Classify data protection & consent in the CRM
  • Building a measurement plan
  • Prepare dashboards for stakeholders
  • Justifying MarTech decisions
  • Classify AI-powered marketing strategy
Content
  • Measure, Test, Iterate
  • Measurement Plan & North Star Metrics
  • Tracking & Privacy-by-Design
  • QA & Data Quality
  • Dashboards & Data Storytelling
  • Experimentation & A/B Testing
  • MarTech Stack & TCO
  • AI-powered Marketing Strategy
Core Skills
Data Analysis Experiment Design KPI Assessment

Capstone Project

Summary

In the Capstone Project, participants apply all the knowledge they have acquired to a real-world marketing scenario. The project is documented and serves as a meaningful demonstration of achievement.

Learning Outcomes

You will learn:

  • Develop your own marketing concept
  • Derive measures in a justified manner
  • Document results in a structured way
  • Reflect on decisions
Content
  • Project Definition
  • Concept & Measures
  • Analysis & Reflection
Core Skills
Strategic Thinking Project Work Presentation

Bonus: AI Training

Summary

Artificial intelligence is now part of everyday working life in many professions. To ensure you are fully prepared for the demands of the modern workplace, you will receive a free AI training course that teaches you the key fundamentals and practical applications of AI.

This AI training course provides you with a solid introduction to the world of artificial intelligence. In this course, you will learn the key terms in AI, understand how language models (Large Language Models, LLMs) work, and prepare data in a targeted manner. You’ll also use practical AI tools for text, images and presentations, develop your own prompts and create AI workflows. Furthermore, you’ll gain an overview of the legal framework – including the GDPR, the EU AI Act and compliance – as well as the future of working with artificial intelligence. This will enable you to use AI in your day-to-day work confidently, efficiently and in full compliance with the regulations.

Learning Outcomes

You will learn:

  • to confidently identify and explain the key AI terminology
  • to understand how AI makes decisions, why models sometimes ‘hallucinate’ and what you should look out for
  • to recognise common AI applications in everyday life and assess how they can be useful in your profession
  • to identify key data quality criteria and understand their relevance for AI systems
  • to independently clean and structure simple datasets and make them usable for AI applications
  • to critically reflect on the impact of data quality and presentation on efficiency, decision-making and automation
  • to apply practical AI tools in the areas of text, images and presentations
  • to generate texts, images and presentations quickly and evaluate the results using simple quality criteria
  • to understand how language models work and the effect of different prompting techniques
  • Develop, test and optimise prompts in a targeted manner
  • Design their own AI assistants and automated workflows using prompt engineering
  • Confidently navigate the key legal frameworks governing the use of AI (GDPR, EU AI Act, copyright and liability)
  • Understand the implications of these regulations for businesses and AI projects
  • Realistically assess the opportunities and risks of artificial intelligence in everyday working life
  • Understand the changes brought about by AI in work processes, job profiles and skill requirements
Content
  • What is Artificial Intelligence (AI)?
  • From science fiction to everyday life – The history of AI
  • Understanding key AI concepts
  • Language models – How LLMs work
  • Understanding data as the foundation of AI
  • Data quality as a key factor in the success of AI systems
  • Preparing data for AI applications
  • Text AI basics – Writing, analysing, summarising
  • Image AI Basics – From idea to illustration
  • Presentation AI Basics – Designing slides and narratives with AI
  • Fundamentals of Prompting – Structure and organisation
  • Data protection, copyright and liability in the context of AI
  • The EU AI Act – Rules, obligations and implications
  • Societal impacts of AI and the future of work with AI
Core Skills
Basic understanding of AI Historical context in terms of technology Understanding of concepts and models Critical reflection Data literacy Analysis & Processing Data analysis Text generation using AI Image generation using AI Presentations and visualisations using AI Evaluation of AI-generated content Prompting techniques GDPR awareness Compliance: EU AI Act Future analysis
Everything at a glance

Flexible self-study on our e-learning platform

You learn with the help of elaborately developed, high-quality, and didactically prepared learning materials – available anytime, from anywhere, and on any device.

Articles

  • Comprehensive articles
  • Relevant content
  • At university level

Video 

  • Numerous videos
  • High-quality animations
  • High teaching quality

Praxis 

  • 80% practice
  • Alone and in teams
  • Professional feedback

Quiz

  • Numerous quizzes
  • Multiple questions per quiz
  • Personal knowledge check

Extras 

  • Plenty of extra material
  • Further information
  • Links, literature, and tips

Your Learning Journey at a Glance

Find out more about what your learning journey will look like and how you'll become a Online Marketing Manager step by step.

White_Rocket_Vektor
Your Path to a Future-Proof Profession

Practice-oriented learning in a human-centered online learning environment

Learn with and from the best. Get guidance from your career coaches who prepare you for the job market, and study advisors who are always there for you. Plus, connect with fellow students and alumni in our community to share insights on all aspects of your continuing education.

We’ve got your back!

With our learner-focused approach, you get the support you need and a motivated team by your side.

Daily Live Training sessions

Start anew and learn from experienced industry experts with a lot of practice to optimally prepare you for your professional future.

Career coaches accompany you

Our career coaches will accompany you from day 1 and prepare you optimally for a successful career.

Study advisors at your side

Our student advisors are there to help you with any questions and will help you overcome any challenge that comes your way.

Your Learning Community

Learning is most effective with others. Since learning is not a solitary endeavor, you will receive exclusive access to our community.

Real-World Practice. Capstone Project. Accredited Portfolio

Project-Based Learning with Real-World Skills and Portfolio

The best way to learn digital marketing is by gaining hands-on experience in customer journey, SEO, GEO, paid social media ads, CRM automation and Google analytics. Work on real projects and tasks to advance your career as a Online Marketing Manager.

Hands-on Experience

Work on a hands-on project during your training and complete tasks just like those you’ll encounter in your future job.

Capstone Projekt

Create a capstone project that highlights your learning achievements and the skills you’ve gained in digital marketing.

Industry-Approved Portfolio

Create an impressive portfolio that showcases your skills and opens doors with hiring managers.

5_Sterne_Bewertung
4,8/5,0

Customer satisfaction

5_Sterne_Bewertung
4,7/5,0

Excellent

5_Sterne_Bewertung
4,4/5,0

Highest quality

A unique offer. Lots of benefits

We support you right from day one in finding your dream job

Take advantage of our exclusive career services to prepare yourself as effectively as possible for a successful career in digital marketing and to make contacts with interesting employers.

Job application training

You will benefit from free job application training tailored to the requirements of employers.

Career coaching

We offer free career consultation sessions with experienced HR managers to provide you with personalised advice.

Educational guidance

Our student advisers are on hand to help with any questions you may have and will work with you to overcome any challenges that come your way.

Job matching

We work actively with companies to help our students secure new jobs.

Top salary & career opportunities

Secure excellent earning potential in a lucrative job as a future Online Marketing Manager.

Digital Marketing Manager

plans, manages and analyses digital marketing campaigns

Up to   49.500 €

Social Media Manager

manages content and campaigns on social media

Up to   40.200 €

SEA/SEM Expert

manages search engine advertising and optimises digital ads

Up to   41.800 €

SEO Expert

optimises websites for search engines and increases visibility

Up to   42.400 €

Content Manager

manages content strategy, planning and creation

Up to   37.600 €

Performance Marketer

analyses and optimises digital marketing performance

Up to   53.600 €
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Financing made easy

A range of financing options is available for your professional development. Find out more here or consult our customer advisors for individual guidance.

Bildungsgutschein

Continue your education free of charge. If you are looking for work or your job is threatened by structural change, then take advantage of the government's Bildungsgutschein.

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Bildungsgutschein

100% funded by the Arbeitsagentur & Jobcenter

0 €

One-time Payment

Pay your tuition fees before the start of the training program. The easiest and most affordable way to further your education.

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One-time Payment

Pay in full and save money

6.624 €

Monthly Payment

Pay conveniently in monthly installments, only for the duration you need to complete your continuing education.

One-time from the beginning 2.734 €
Next two months 2.100 €

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Monthly Payment

Pay in full and save money

1x 2.734 € +
2x 2.100 €

Qualifizierungschancengesetz

Use government funding to cover up to 100% of your course fees and 75% of your salary.

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Qualifizierungschancengesetz

Secure funding for your training costs and salary support

0,00 €

Bildungsgutschein

Leverage the Government-funded training voucher Bildungsgutschein when your business is affected by structural shifts and employees need upskilling to stay employed.

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Bildungsgutschein

100% funded by the Arbeitsagentur

0,00 €

One-time Payment

Upskill your employees and let them continue their training in digital marketing alongside work.

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One-time Payment

Register now and select your payment option.

6.624 €

Team-Kontingent

Make your team strong in digital marketing. explore our special offers for groups.

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Team Quota

Enroll multiple team members and benefit from special rates.

On request

We have helped many enthusiastic people to develop professionally

Thousands of eager learners have successfully completed their training with us – see how we can help you to!

"As a true veteran in marketing, I've witnessed many developments and have always been on the lookout for the next big leap. The Digital Marketing Manager training confirmed my existing knowledge and provided me with valuable new insights. Although many things in marketing change, one thing remains constant: people love stories and good design. This training has helped me channel my creativity effectively to inspire people in a lasting way."
Alexandra Dzitko
"The Certified Digital Marketing Manager course was extremely informative and motivating! The content was presented clearly and understandably, and I was able to apply what I learned immediately. I especially appreciated the practical approach and the interactive format. I now feel much more confident in my field! Thank you for this valuable experience!"
Anastasiia Rydannykh
"Through the Certified Digital Marketing Manager program at XDi, I not only gained expert knowledge but also, thanks to numerous practical assignments, gained deeper insights into the daily work of a Digital Marketing Manager and how practical and creative solutions can be developed."
Anita Sterr
"I completed the Digital Marketing Manager training and was thoroughly impressed. The support was excellent not only in terms of content, but also in the overall communication with XDi and my mentor. The workload was very manageable, and I learned a great deal. I can highly recommend this training."
Charlotte Eisfeld
"To be honest, I didn’t really know what to expect when I signed up for the Certified Digital Marketing Manager course – but in the end, it turned out to be a truly great experience. What I especially appreciated was the flexibility to learn at my own pace. That really helped me balance everything else in my life. The modules were clearly structured, practical, and easy to follow. And I have to say: having a mentor by my side who supported me and was always available made a big difference. I can highly recommend this course to anyone looking to get started in digital marketing."
Faith Imonah
"I had a truly great experience with the "Certified Digital Marketing Manager" course. The content was very clearly structured and consistently combined theory with practical applications, making implementation much easier. My mentor was very kind and helpful – a big plus! What I particularly appreciated was that the course placed a strong emphasis on practical projects, allowing me to apply what I learned directly instead of just studying theory."
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Product Marketing Manager
"I am thrilled with the Certified Digital Marketing Manager training! It was not only fun, but also provided an enormous gain in knowledge. The content was perfectly coordinated and motivated me to deepen my understanding and skills in this area. In addition, my mentor was always there to help me with any questions or uncertainties."
Hannah Reiss
"I successfully completed the Certified Digital Marketing Manager program and was very satisfied. The personal support and the flexibility in organizing my schedule stood out to me in particular. I can highly recommend these training programs."
Julia Schäfer
"I trained as a Digital Marketing Manager at XDI and I am absolutely delighted. I learned an extraordinarily during my training - and always enjoyed it. The many practical and useful contents were explained to me very well and clearly. Quizzes and practical tasks reinforced what I had learned. The sessions with my mentor Sven Schnitzler, who also taught me a lot, were also very helpful. I immediately benefited from the training and will soon be starting my job in marketing. I am happy to rate it 5 out of 5 stars."
Moritz Scheidel
"The course "Certified Digital Marketing Manager" offers a well-structured and engaging learning experience for anyone looking to deepen their understanding of digital marketing. The content is comprehensive and up-to-date, covering essential topics such as customer decision-making processes, AI in marketing, neuromarketing, and immersive technologies like AR and VR. I particularly appreciate the clear and logical structure, which progressively builds knowledge through videos, articles, quizzes, and practical assignments. The real-world examples and case studies made complex concepts easy to understand, and the assignments allowed me to directly apply what I had learned. Overall, this course is informative, interactive, and highly relevant to today's digital landscape. I highly recommend it to anyone seeking to enhance their marketing skills with modern tools and strategies!"
Natalia Sarzi
"I can wholeheartedly recommend the "Certified Digital Marketing Manager" course at XDi. It is clearly structured and offers highly informative content. The hands-on assignments allowed me to apply what I learned immediately, which was a real added value. I was especially helped by the motivating and empathetic guidance from my mentor, which made it much easier to understand and implement even complex topics."
Sabrina Vollmer
Virtual Assistant
"This course is up to date, modern and already looking towards the future. It’s been so interesting to read and eye opening, both for my private views on the digital world but also regarding marketing. Highly recommendable if you want a crash course in digital marketing!"
Sergio Castiglioni
"I can absolutely recommend the 'Certified Digital Marketing Manager' course at XDi. The content is very interesting and thanks to the different assignments, you have the opportunity to learn what digital marketing is all about. My mentor is always available to clear my doubts and answer my questions. XDi is a big and wonderful family!"
Sabrina Marinelli
Competent. Experienced. Empathetic

Our Trainers

Our trainers are industry experts with extensive experience in various companies, industries and countries. You will receive exactly the support you need to learn what you want. You will benefit from individuals with in-depth specialist knowledge and teaching skills.

info icon >10 years of experience info icon Industry experts info icon Extensive expertise info icon Pedagogical competence info icon Real personalities

Julia is an expert when it comes to all forms of communication – from analogue to digital and from 240 characters on Twitter to Instagram, LinkedIn, website and Co to textbooks. Here she brings over 20 years of experience from different industries and from leading various teams in marketing and human resources management. Together with her clients and the companies she advises and coaches, she developed sustainable and unique brand concepts. Your image and text are at least as important as the people behind a brand. Personal and employer branding are essential aspects of their marketing concepts. What counts for them is visibility and authenticity with quality. Digitisation is about people and you can never get enough of good stories. This is their formula for content marketing and digital storytelling. She also brings this to her workshops in companies and to teaching at marketing academies and universities.

Julia Collard

Diplom Economist, Expert in Communication & Online Marketing Specialist

Julia Collard

Diplom Economist, Expert in Communication & Online Marketing Specialist

Sven’s expertise covers all touchpoints of the customer journey – from web design to the Google Tool Suite (e.g. Analytics, Ads, Tag Manager) to search engine marketing. He has constantly expanded his knowledge both practically as the leader of a large marketing team and theoretically. As a Google partner and self-employed agency owner, he looks after customers and companies from individuals to start-ups and founders to corporations. His consulting approach is always characterised by appreciative communication and improving together. He is passionate about combining tools and technology with the creativity of marketing. Sven has been working as a trainer and coach in the areas of online marketing, organisational development and media coaching for many years.

Sven Schnitzler

M.A. Dynamic Management, Marketing Specialist and Kommunikation Advisor

Sven Schnitzler

M.A. Dynamic Management, Marketing Specialist and Kommunikation Advisor

Your questions - our answers

Do you still have questions? You can find the answers here. Is your question not answered? Then simply contact us directly.

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Certified and accredited

Government-approved and 100% eligible for funding. We are AZAV and ZFU certified. Our e-learning courses can be 100% financed with a Bildungsgutschein from the Arbeitsagentur.

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Certified and accredited

Government-approved and 100% eligible for funding. We are AZAV and ZFU certified. Our e-learning courses can be 100% financed with a Bildungsgutschein from the Arbeitsagentur.

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ZFU-Logo_schwarz

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Valentina Caronia

Valentina Caronia

Account manager & Community manager