Certified Product & Project Manager

Agile Product Management and Project Management for the Digital World - Guided E-Learning with Mentor and Education Voucher

CONTENTS

Product & Project Management Basics

From new roles and responsibilities in product management, to new project management methods

Scrum, Kanban, Lean Startup & OKRs

Develop, test and successfully launch customer-centric products through agile product development in short iteration cycles.

User, product and market analyses

Analyse users, products and markets and identify key criteria (including key features) for competitive offers.

Business Model & Financials

Create business models with Business Model Canvas and Kano model and develop value proposition design with Value Proposition Canvas.

Requirement engineering and agile effort estimation

From product vision, to story maps and user stories, as well as agile estimation with Fibonacci and Planning Poker.

Design Thinking & User Experience Design

Develop ideas and prototype products with design thinking and user experience design.

Product Life Cycle Management & Stakeholder Communication

Plan and manage products and projects with leadership and stakeholder management.

Product Strategy & Product Roadmap

Develop a product strategy and a product roadmap with metrics, key performance indicators and KPIs based on corporate goals and product vision.

LEARNING JOURNEY

Start your learning journey to "Certified Product & Project Manager".

  • You will work on a project and apply the methods taught in practice.
  • In the process, you will be accompanied by an experienced mentor and supported in building a portfolio.
    You will receive a lot of theoretical input in the form of articles and videos.
    You can permanently check your level of knowledge by means of quizzes.
  • In live trainings, you will learn how to use relevant tools in interactive settings.
    In our community, you can exchange ideas with other participants.  
    In moderated live sessions, you can ask questions and exchange ideas.
    In short retrospectives, you reflect on the knowledge you have acquired and the methods you have learned.
WHAT YOU CAN EXPECT IN THIS PRODUCT MANAGEMENT COURSE

Digitalisation is changing all of our lives – and it is changing the way products, services and business models are developed. The VUCA world is characterised by complexity, dynamics and uncertainty. Companies are confronted with constantly evolving technologies, ever-changing customer needs and disruptively changing market conditions. In this training you will learn suitable methods and tools to develop new products, services and business models and to bring innovations successfully to the market.

WHAT YOU WILL LEARN IN THIS PRODUCT MANAGEMENT COURSE

In the course to become a certified Product & Project Manager, you will learn suitable methods to develop new products, services and business models and to successfully bring innovations to the market. You will focus on the market, product analysis and potential customers, deal with business models and the financing of these and gain a deep insight into stakeholder management and product life cycle management. You will go through various development phases from market and target group analysis to the development of a roadmap, product and go-to-market strategy, from hypothesis generation to an MVP – Minimum Viable Product to the prototype-tested product. You will deal intensively with agile methods such as Scrum, Kanban and Lean Startup. You will get to know and apply proven approaches such as design thinking, user experience design, value proposition design and jobs to be done. You will develop a product vision, create user stories and user story maps and thus practically apply your acquired knowledge in realistic scenarios.

WER AN DIESER PRODUKTMANAGEMENT-WEITERBILDUNG TEILNEHMEN SOLLTE

Sie können an diesem Online-Kurs mit einem Bildungsgutschein  der Agentur für Arbeit teilnehmen. Sollten Sie als arbeitssuchend registriert sein, dann können Sie bei der Arbeitsagentur einen Bildungsgutschein beantragen. Wir haben hierfür einen Bewerbungsleitfaden erstellt. 

  • Arbeitssuchende, die Ihre Chancen auf dem Arbeitsmarkt erhöhen oder sich für einen neuen Job qualifizieren wollen.

  • Berufsumsteiger, die sich neu orientieren, ihre Berufsaussichten verbessern oder ihre Karriere voranbringen wollen.

  • Berufseinsteiger, die über eine abgeschlossene Schul- oder Berufsausbildung verfügen, sich zukunftsfähig aufstellen und erfolgreich ins Berufsleben starten oder ein Studium anstreben wollen.

  • Menschen, die in Unternehmen, Beratungen und Agenturen an der Strategie, Konzeption und Entwicklung von Produkten, Services und Geschäftsmodellen arbeiten oder arbeiten wollen.

  • Menschen, die im Umfeld von Produkt- und Projektmanagement, Produktgestaltung und Designmanagement, User Experience und Design Thinking sowie Agiler Web- und Software-Entwicklung unterwegs sind oder es sein wollen. 

  • Menschen, die sich auf agiles Produkt- und Projektmanagement spezialisieren wollen und solides praktisches Wissen erwerben wollen.

ACCOMPLISHMENTS

CURRICULUM

Digital transformation
Digital transformation, VUKA world, disruptive innovations, Gartner hype cycle, Cynefin framework, Stacey matrix, product life cycle, project management, magic triangle, project phases, Shu-Ha-Ri principle, lean management, agile frameworks, agile manifesto, distinction between classic and agile project management

Practice: Design of a disruptive business model, creation of a project profile, elaboration of challenges and opportunities of an agile project culture each with presentation and feedback with mentor

Scrum
History, Scrum process, Product and Sprint Backlog, Sprint planning, review and retrospective, Roles of Product Owner, Scrum Master and Developer

Practice: Classification of roles, events, artefacts and control points in the Scrum process with presentation and feedback with mentor

OKR Method
OKR Formula & Examples, Values of OKR, OKR Master, OKR Levels, OKR Process, OKR Artefact, OKR meets Scrum, OKR Tracking

Practice: Developing an OKR model with goals and measures, presentation and feedback with mentor

Kanban
Origin, visualisation of work, limitation of the amount of work started, control of the workflow, process rules

Practice: Creating a Kanban workflow with WIP limit, presentation and feedback with mentor

Lean Startup
Origin, Build-Measure-Learn cycle, MVP (Minimum Viable Product), Pivoting, Validation Board, Lean Startup as innovation process, MMP (Minimum Marketable Product)

Practice: Planning an MVP, presentation and feedback with mentor

Agile User Research, Interviews, Personas & Empathy Maps, Customer Journeys & Experience Maps, User Scenarios & Use Cases

Practice: Customer-centred perspective taking (expectations & pains), creation of an empathy map and persona, design of a customer lifecycle, development of a customer journey, design of a user scenario, each with presentation and feedback with mentor.

Heuristische Evaluation, Usability Testing, Smoke Test, Analytik & Smart Data

Practice: Creating a questionnaire and conducting an interview, conducting a live usability test, collecting ideas for analytics data based on the persona via Google Analytics, each with presentation and feedback with mentor.

Competitive analysis, benchmarking, identification of key criteria (incl. key features) for competitive offers, market segmentation, value & value proposition, product positioning, brand analysis, validation techniques incl. observation and problem interviews, trend analyses.

Practice: Carrying out a competition SWOT analysis, influencer competition analysis and trend analysis, each with presentation and feedback with mentor

Product vision, selection and prioritisation of the business objective, business model description and validation incl. revenue sources, cost factors, business innovation / business vision, business model design, business model canvas, value proposition design / value proposition canvas, Kano model.

Practice: Development of a product vision based on the Product Vision Canvas Board, development of a business model based on the Business Model Canvas, development of a KANO model, each with presentation and feedback with mentor.

Basics of financial planning and business case creation, financial model for a specific target group, description of different pricing approaches for a new product.

Practice: Working out the advantages and disadvantages of different pricing models (free, freemium, subscription…), presentation and feedback with a mentor.

Features, Story Maps, User Stories & Acceptance criteria

Practice: Creation of a user story with acceptance criteria and a user story map, presentation and feedback with mentor.

Relative Estimation, Storypoints, Planning Poker, T-Shirt Method, Magic Estimation

Practice: Agile estimation with Planning Poker, presentation and feedback with mentor

Design as a success factor, design as a sales driver, user experience, exceptional design, design management, UX design (user-centred design), business design, UX strategy

Ideation, Co-Creation, Creativity techniques, Brainstorming, Double Diamond, Design Sprint, Interaction Design, Ecosystems, Responsive Design, Contextual Design, Wireframes & Sketches, Information architecture, Design Patterns, User Interface Design

Practice: Development of a design thinking challenge (formulation of a problem), identification of extreme users, development of “jobs to be done”, agenda of a design thinking workshop, creation of a style guide, creation of wireframes, implementation of a usability test, in each case with presentation and feedback with mentor.

 

Corporate goals and visions, “bird-in-hand” principle, digital transformation, digital business models

Practice: Questioning backlog with the problems from everyday work Presentation, feedback and discussion of the new roles in product management

Product roadmap incl. goals, metrics, key performance indicators (KPIs) and key features, value proposition, return on invest (ROI), UX strategy, go-to-market strategy, lifecycle phases and product performance, impact on product goals, pricing and marketing strategy, key events incl. market launch, product/market fit, end of sales

Practice: Questioning backlog with the problems from everyday work Presentation, feedback and discussion of the new roles in product management

Lateral leadership, roles in agile frameworks, Leadership & Management 3.0, New Work, building a team, assigning roles and responsibilities, defining goals and release planning, culture mapping, RACI matrix, Power Interest Grid, stakeholder communication, stakeholder interviews, personality analyses (MBTI, DISG, …)

Practice: Questioning backlog with the problems from everyday work Presentation, feedback and discussion of the new roles in product management

Benefits

DATES & APPLICATION

Choose a payment option and your preferred date and register for our "Certified Product & Project Manager" bootcamp.

Ich habe bereits einen Bildungsgutschein
Ich habe noch keinen Bildungsgutschein

Wenn Sie in Deutschland gemeldet und als arbeitssuchend registriert sind oder Sie in Kürze freigestellt werden, dann können Sie bei der Arbeitsagentur einen Bildungsgutschein beantragen. Um herauszufinden, ob Sie Anspruch auf einen Bildungsgutschein haben, müssen Sie mit Ihrer örtlichen Arbeitsagentur sprechen. Wenn Sie die Voraussetzungen erfüllen, erhalten Sie einen Bildungsgutschein, der Sie berechtigt, kostenlos an dieser XDi-Weiterbildung teilzunehmen. Um eine Schritt-für-Schritt-Anleitung für diesen Prozess zu erhalten, dann werfen Sie einen Blick in unseren "Bewerbungsleitfaden".

Finden Sie Ihre lokale Agentur für Arbeit und vereinbaren Sie einen Termin

Wenn Sie noch nie mit der Arbeitsagentur in Kontakt getreten sind, dann finden Sie Ihre lokale Arbeitsagentur einfach über die Online-Suche, z.B. "Agentur für Arbeit Köln" oder "Agentur für Arbeit in meiner Nähe". Sobald Sie einen Termin vereinbart haben, wird Ihnen ein Berater zugewiesen.

Ihre Arbeitsagentur finden

Schritt-für-Schritt-Anleitung für den Antrag auf Bildungsgutschein bei der Agentur für Arbeit

Nutzen Sie unseren vollständigen Bewerbungsleitfaden, um sich auf Ihre Einstellung bei der Agentur für Arbeit vorzubereiten und Ihren Berater davon zu überzeugen, Ihre Teilnahme an dem Kurs zu genehmigen. Er enthält die Unterlagen, die Sie für den Termin benötigen.

Bewerbungsleitfaden

Fordern Sie Ihren persönlichen Kursvorschlag beim XDi an.

Eventuell müssen Sie dieses Dokument der Agentur für Arbeit zur Verfügung stellen. Das dauert nur wenige Minuten!

Kursvorschlag anfordern

Haben Sie noch Fragen?

Wir unterstützen Sie gerne in jeglicher Hinsicht! Nehmen Sie Kontakt mit uns auf.

Kontakt aufnehmen

You have an education voucher (Bildungsgutschein) from the employment agency (Agentur für Arbeit) and would like to be trained as a "Certified Product & Project Manager"! Then you can start now - you can register. It takes 10-14 days to complete the registration process. Please keep this in mind when choosing your start date.

Die nächsten Starttermine

Our offer for you

Pay once the total amount of 4.890,00 €.

Die nächsten Starttermine

Our offer for you

Pay a one-time fee of 1.890,00 € to secure your place in the training. After that, you conveniently pay 2x 1500,00 € in intervals of 30 days, starting four weeks after the start of your continuing education.

Die nächsten Starttermine

TRAINER

TESTIMONIALS

Satisfaction guarantee - 14 days try out for free

SATISFACTION GUARANTEE - 14 DAYS TRIAL

You can test this training up to 14 days after the start without risk. If you find that the training does not meet your needs, you can cancel your participation without additional costs. You also have the possibility to participate in a "trial course" - just contact us.

Contact & Callback

If you have any questions about this training, you can reach us at the email address intouch@xd-i.com and by phone at: +49 221 168 19 762 

Please check the red marked fields!
Please call me
I hereby confirm that I have read and understood Data Protection Provisions I have taken note of and accept.

INFORMATIONEN

FAQ

ZERTIFIKAT

Certified Product & Project Manager

Für die abgeschlossene Weiterbildung erhalten Sie das Zertifikat „Certified Product & Project Manager“ des XDi – Experience Design Instituts. Das Zertifikat ist durch die German UPA , die Interaction Design Foundation und die UXPA anerkannt und genießt mittlerweile internationale Reputation.

REFERENZEN

YOU MAY ALSO BE INTERESTED IN

blank