Certified Digital Marketing Manager
Design, plan and implement digital marketing strategies - Guided E-Learning Bootcamp with Mentor and "Bildungsgutschein"
INTRODUCTION TO DIGITAL MARKETING MANAGER
Digital marketing has become the supreme discipline of marketing. Digital marketing budgets have skyrocketed in recent years. Intelligent, creative and emphatic digital marketing is becoming increasingly important for business success. It is therefore important to use the various communication channels appropriately and to design touchpoints consistently with the customer. Sparks alone are no longer enough - companies must learn to listen. Today dialogue is required. It is important to conduct these dialogues across channels and to create a holistic "customer experience" in front of the customer.
CONTENT
Digital marketing strategy, digital innovations and online marketing channels and methods
Branding, corporate design, communication strategies as well as reputation management and credibility building
Social media marketing, social media communication, social media advertising in relevant social media channels
Content marketing and content strategy, content production, content planning and publishing, media ethics and law
Search Engine Marketing (SEM), paid search (SEA), Google Adwords campaigns and conversion optimized landing pages
Email marketing and newsletter marketing, mobile marketing and affiliate marketing / referral marketing
Customer Experience, Lifecycle models, digital neuromarketing & UX, CRM und funnel strategies, AI, virtual and augmented reality.
Interested?
or
or
You will work on a project and apply the methods taught in practice.- In the process, you will be accompanied by an experienced mentor and supported in building a portfolio.
- You will receive a lot of theoretical input in the form of articles and videos.
- You can permanently check your level of knowledge by means of quizzes.
- In live trainings, you will learn how to use relevant tools in interactive settings.
- In our community, you can exchange ideas with other participants.
- In moderated live sessions, you can ask questions and exchange ideas.
- In short retrospectives, you reflect on the knowledge you have acquired and the methods you have learned.
Course offer for your education voucher (Bildungsgutschein)
Would you like to finance your course with an education voucher (Bildungsgutschein) from the Federal Employment Agency? Then request a non-binding course offer now.
Thank you very much!
You will shortly receive an e-mail about your desired course offer.
If you cannot find an e-mail from us in your inbox, please check your spam folder or send us an e-mail to booking@xd-i-anmeldung.com.
Best regards
Your XDi-Team
The field of digital marketing is more diverse today than ever before. Marketing managers in the digital world should know their target group and be able to communicate adequately on all channels. A marketing manager of today’s caliber is able to transmit on all frequencies and has his ear to all wires. He has his finger on the pulse of time, which is beating faster and faster, quickly detects trends and adapts them skilfully. In this online training course, which lasts several months, you will learn how to play the keyboard of digital marketing. You will learn methods, techniques and tools to design, plan and successfully implement marketing strategies.
You will be familiarized with all essential methodologies of digital marketing. You will understand what digital transformation means in marketing and what it means to develop innovative strategies in times of disruptive markets and business models. You will learn what brand communication and branding in the field of digital media means. You will learn to understand your customers and to design their customer journey across the various touchpoints. You will learn what a content marketing strategy is and how to develop it. You will learn how you can be found first on Google with professional SEO and how you can run ad campaigns with Google Adwords. You will get fit in online marketing, mobile marketing and social media marketing. You will learn the intricacies of email/newsletter marketing and familiarize yourself with the possibilities of affiliate marketing. With this further training you dive deep into the world of digital marketing and get to know and apply the most important methods
WHO SHOULD ATTEND THIS DIGITAL MARKETING TRAINING COURSE
You can participate in this online course with an Bildungsgutschein from the Agentur für Arbeit. If you are already registered as arbeitssuchend (employment seeking), you can apply for a Bildungsgutschein at the Agentur für Arbeit. We have created an Application Guide for this purpose.
Those who are looking for a job, who want to increase their chances on the market or qualify for a new job.
Those who want to change their career path, who want to reorient themselves, improve their job prospects or advance their career.
People who work or want to work in companies, agencies and consultancies on the conception, planning and implementation of digital marketing campaigns.
People who want to be in the field of marketing, advertising and PR, social media, communication and content management, copywriting, journalism and editing, as well as media, design and websites and apps.
People who want to specialize in digital marketing and acquire solid practical knowledge.
Participate?
or
or
ACCOMPLISHMENTS
Internationally recognized certificate
Personal Mentoring via video conference
Practical exercises with mentors
High-quality, own content at university level
Approx. 60 training videos
Practice with real case studies incl. solutions
Lots of best practices
Own final capstone project
Career services incl. job application training
Community for communication of learners
Moderated FAQ's sessions with mentors
Coffee Talks with students and mentors
Live Sessions with Software Training
Countless Links, literature and tooltips
Internationally recognized certificate
Personal Mentoring via video conference
Practical exercises with mentors
High-quality, own content at university level
Approx. 60 training videos
Practice with real case studies incl. solutions
Lots of best practices
Own final capstone project
Career services incl. job application training
Community for communication of learners
Moderated FAQ's sessions with mentors
Coffee Talks with students and mentors
Live Sessions with Software Training
Countless Links, literature and tooltips
CURRICULUM
Module 1 - DIGITAL MARKETING BASICS
Digital Marketing Strategy
Market analysis, target group determination, digital business models and new approaches, collaborative consumption
Digital Transformation in Marketing
Customer Journey & Value Chain, 4P’s & 4R’s
Practice: Retrospective and analysis of the market considering the 4R’s, presentation and feedback from your mentor
Budgets & KPI’s of Digital Marketing Strategies
Digital KPIs and classic KPIs, CPL, CPA and CTR
Practice: Explanation of the methodology, measurement and application of selected KPI’s, presentation and feedback from your mentor
Digital Buyer´s Journey & Customer Decision Funnel
Buyer’s Journey, Customer Journey, Customer Decision Funnel, AIDA Model, after sales
Practice: Create a Customer Decision Journey, presentation and feedback from your mentor
Digital innovation, idea management, diffusion theory
Digital Business Models
Digital business models, innovation management methodology
Practice: Assessment and recommendation of a digital business model, presentation and feedback from your mentor
Disruptive Thinking & Disruptive Innovation
Disruptive thinking, disruptive innovation, Think Tank
Practice: Sketching an innovative product, presentation and feedback from your mentor
Big Data, SmartData & Data Driven Marketing
Big Data, Smart Data, data-driven marketing, first party data, second-party data
Practice: Outlining first, second and third party data and researching relevant statistics, presentation and feedback from your mentor
Online marketing channels, multi-channel marketing / multi-channel tracking
Push and Pull Marketing
Push marketing, pull marketing, synergy effects
Practice: Assessment and evaluation of a form of advertising, presentation and feedback from your mentor
Inbound versus Outbound Marketing
Characteristics of inbound & outbound marketing, differences, advantages and disadvantages, target group & buyer persona
Practice: Application of the key learnings to your practical example, presentation and feedback from your mentor
Websites and Blogs
Website marketing, SEO „Mobile First“, content marketing
Practice: Development of recommendations for action & creation of a buyers persona, presentation and feedback from your mentor
Module 2 - BRAND COMMUNICATION, BRANDING & PR
Branding, Corporate Design & Corporate Identity
Digital Branding, Corporate Identity, Corporate Design, UX & Brand Experience
Branding – Building a Brand
Brand identity, target groups, brand love, best practice
Practice: Explanation of measures for emotional branding, presentation and feedback from your mentor
Development of a Corporate Identity & Corporate Design
Coporate Identity, Corporate Communication, Corporate Behavior, Corporate Culture,Corporate Image
Practice: Graphical representation of a CI & structured presentation of your ideas, presentation and feedback from your mentor
Adaptive content, digital communication, communication trends
Storytelling in Cross Channel Marketing
Types of storytelling, WHY, Hero’s Journey, digital storytelling
Practice: Create a to-do list for your story, presentation and feedback from your mentor
Marketing Communications Management & Public Relations
Finding the intersection, content seeding, potential of digital PR for digital marketing,
PR strategy
Practice: Creating a blog post, presentation and feedback from your mentor
Referral Marketing & Affiliate Marketing
Referral marketing, purchased votes, stakeholders, referral and affiliate marketing
Practice: Recommendation and justification for the use of partner networks, presentation and feedback from your mentor
Influencer Marketing & Opinion Leaders
Definition of an influencer, advantages, life cycle, methods & varieties, opinion leader
Practice: Selection of a cooperation & brainstorming of your first campaign, presentation and feedback from your mentor
Module 3 – SOCIAL MEDIA MARKETING & SOCIAL MEDIA ADS
Social Media Channels
Choice of SM platforms
The Meta Empire – Facebook & Instagram
Functions, insights & target group, content selection
Practice: Creating a post for both platforms, presentation and feedback from your mentor
YouTube, Snapchat & TikTok
Statistiken, functions, insights & target groups
Praxis: Creating a storyboard taking the requirement of the chosen platforms into account, presentation and feedback from your mentor
The Business Networks – XING & LinkedIn
Data & facts, functions, insights & target group
Praxis: Creation of a company profile, presentation and feedback from your mentor
Function, social ads & landing pages, avertorials, native ads & sponsored content, success stories
Ads on Facebook, Instagram, LinkedIn & YouTube
Facebook ads, basics, ad formats
Practice: Creation of a shopping ad, documentation & explanation of your work, presentation and feedback from your mentor
Bid Strategies & Channel Hack
Strategies, channels & hacks
Practice: Plan an ad, selection & explanation of a bid strategy, presentation and feedback from your mentor
Module 4 – CONTENT MARKETING & SEO
Functionalities of search engines
Types of search engines, Index-based search engines, Catalog-based search engines, Meta search engines, The top 5, Specialty search engines.
OnPage SEO, keywords & search engine optimized writing
The important signals, content creation, SEO architecture, HTML tips, tools & universal solutions, SEO KPI’s.
Practice: Research and compare websites under given factors, presentation and feedback from your mentor
Formats with added value, top 10 content magnets, editorial planning
Storytelling & Channel Strategie
Communication goals, brand storytelling via website, blog & social media
Practice: Opening an SM channel and filling in the first content, presentation and feedback from your mentor
Tools (Trello, Canva, Buffer, Hootsuite & Co.)
Project management & editorial planning, scheduling & posting, automation & content management
Practice: Planning 1 week of content, presentation and feedback from your mentor
Media Ethics and Legal Aspects of Digital Marketing
Online law, media law & internet law, press law & press code, SM advertising & labeling requirements
Practice: Creation of a social media guideline, presentation and feedback from your mentor
Module 5 – E-MAIL & MOBILE MARKETING
Standard search display, quality factor, machine learning, points of criticism
Campaign & Ad Design
Campaign types, responsive search ads, dynamic search ads, shopping, snippet extension, remarketing
Practice: Create an ads account & plan a search campaign, presentation and feedback from your mentor
Google Advertising Network
Display campaigns, success stories, YouTube campaigns, true view in-stream ads, bumper ads, performance campaigns
Practice: Creating a performance max campaign, presentation and feedback from your mentor
Quality Factor & Landing Pages
Contexts, LP best practices, the perfect structure of an LP
Practice: Creating an attractive landing page, presentation and feedback from your mentor
Google Marketing Platform, installation and linking with Google Ads, UTM parameters, critique
KPI´s & Conversion Tracking
Dashboards, analytics 4-reports
Practice: Building your own analytics dashboard & creating widgets, presentation and feedback from your mentor
Usability & A/B Testing
Tools, examples in digital marketing
Practice: Research of hypotheses for A/B testing, presentation and feedback from your mentor
Module 6 – SEARCH ENGINE MARKETING VIA PAID SEARCH (SEA)
4 phases, opportunities & risks, GDPR, tools
Structure, text composition and design of newsletters and trigger mails
Subject line, tips for structure, trigger mails, best practice
Practice: Creating a newsletter, presentation and feedback from your mentor
Automation, GDPR & Double OptIn
Tips & Benefits, Advantages, Free Tools, Paid Tools
Practice: Setting up an own newsletter campaign, presentation and feedback from your mentor
Statistics, OTT, App Marketing, NFT’s & Fintech, Gamification, Digital Detox
QR codes: a revival
Contactless connection, OR codes in social media, QR codes in marketing, referral marketing
Practice: Create a QR code for a landing page & create two analog campaigns, presentation and feedback from your mentor
Mobile SEO
Voice Search, PopUps & Interstitials, Mobile UX
Practice: Testing landing page for mobile friendliness & report analysis, presentation and feedback from your mentor
Module 7 – CUSTOMER DECISION & AUGMENTED UX
Lifecycle Marketing, Customer Decision Journey, CLV, CLM
Customer Relationship Management & Funnel Strategien
Customer relationship management systems, funnel strategies, CRM systems
Practice: Formulation of various micro-moments, presentation and feedback from your mentor
Digital Neuromarketing
Brain research & marketing, limbic map, neuromarketing examples
Practice: Develop short marketing ideas using psychological tricks, presentation and feedback from your mentor
Artificial Intelligence & Customer Experience
AI in digital marketing, efficiency improvement, quality optimization, UX
Artificial Intelligence with Chatbots & Voice Assistants
Power of the bot, voice user interfaces, controversial marketing, SEO to BEO.
Practice: Test bots & create chat, presentation and feedback from your mentor
Virtual & Argumented Reality
Definition of terms, both factors in digital marketing, virtual outlook
Practice: Create a concept using AR, presentation and feedback from your mentor
Participate?
oder
oder
Benefits
DATES & APPLICATION
Choose a payment option and your preferred date and register for our "Certified Digital Marketing Manager" bootcamp.
If you are registered in Germany and are looking for work or you are about to be made redundant, then you can apply for an education voucher at the employment agency. To find out if you are eligible for an education voucher, you will need to speak with your local employment agency. If you meet the requirements, you will receive an education voucher that entitles you to attend this XDi continuing education program free of charge. To get a step-by-step guide to this process, then take a look at our "Application Guide".
Find your local "Agentur für Arbeit" and make an appointment
If you have never been in contact with the employment agency before, simply find your local employment agency by searching online, e.g. "Agentur für Arbeit Berlin" or "Agentur für Arbeit in meiner Nähe". Once you have made an appointment, you will be assigned an advisor.
Step-by-step instructions for applying for an education voucher (Bildungsgutschein) at the Agentur für Arbeit
Use our complete application guide to prepare for your employment with the employment agency and convince your advisor to approve your participation in the course. It contains the documents you need for the appointment.
Request your personal course proposal from the XDi.
You may need to provide this document to the employment agency. This will only take a few minutes!
Do you still have questions?
We are happy to support you in any way! Get in touch with us.
You have an education voucher (Bildungsgutschein) from the employment agency (Agentur für Arbeit) and would like to be trained as a "Certified Digital Marketing Manager"! Then you can start now - you can register.
Next start dates
Our offer for you
Pay once the total amount of 5.880,00 €.
Next start dates
Our offer for you
Pay a one-time fee of 2.690,00 € to secure your place in the training. After that, you conveniently pay 2x 1.750,00 € in intervals of 30 days, starting four weeks after the start of your continuing education.
Next start dates
-
I already have a "Bildungsgutschein"I do not have a "Bildungsgutschein" yet
If you are registered in Germany and are looking for work or you are about to be made redundant, then you can apply for an education voucher at the employment agency. To find out if you are eligible for an education voucher, you will need to speak with your local employment agency. If you meet the requirements, you will receive an education voucher that entitles you to attend this XDi continuing education program free of charge. To get a step-by-step guide to this process, then take a look at our "Application Guide".
Find your local "Agentur für Arbeit" and make an appointment
If you have never been in contact with the employment agency before, simply find your local employment agency by searching online, e.g. "Agentur für Arbeit Berlin" or "Agentur für Arbeit in meiner Nähe". Once you have made an appointment, you will be assigned an advisor.
Step-by-step instructions for applying for an education voucher (Bildungsgutschein) at the Agentur für Arbeit
Use our complete application guide to prepare for your employment with the employment agency and convince your advisor to approve your participation in the course. It contains the documents you need for the appointment.
Request your personal course proposal from the XDi.
You may need to provide this document to the employment agency. This will only take a few minutes!
Do you still have questions?
We are happy to support you in any way! Get in touch with us.
You have an education voucher (Bildungsgutschein) from the employment agency (Agentur für Arbeit) and would like to be trained as a "Certified Digital Marketing Manager"! Then you can start now - you can register.
Next start dates
-
Our offer for you
Pay once the total amount of 5.880,00 €.
Next start dates
-
Our offer for you
Pay a one-time fee of 2.690,00 € to secure your place in the training. After that, you conveniently pay 2x 1.750,00 € in intervals of 30 days, starting four weeks after the start of your continuing education.
Next start dates
