Yanna is an international design consultant with more than 10 years of professional practice in user experience and service design, and a strong focus on customer research. She guides and supports teams in large organizations and start-ups in their innovation journey. Yanna specializes in the early stages of product or service development, designing experience concepts and validating their value proposition with target customers. She applies a range of design research methodologies to map customer needs and deliver valuable insights and strategic direction for the business.

Maksim is a passionate Service Design & UX expert with a strategic mindset. He enjoys creating innovative, visionary yetsustainable user experiences. He works with corporations, agencies and startups and create B2C as well as B2Bsolutions.

Hanna Hesse creates learning experiences filled with passion and enthusiasm, which revolve around the topics of human centricity with empathy, creativity and the joy of experimenting. In recent years she has taken on the creative role in projects as a service designer in a Berlin agency and has accompanied clients in various industries (e.g. insurance and financial services) in product and service development from the initial idea to the roll-out. As an independent coach and trainer, she combines her project experience with her passion to pass on her knowledge. Her goal is to inspire people with agile methods and innovative ways of working and to help them to fully exploit their own potential as well as that of the company.

Erik is a strategic designer with many years of experience as a freelancer, in agencies and on the corporate side. Innovation and research projects in Japan, China, USA, Uganda and in Europe. Among others for Deutsche Telekom, Bosch, B/S/H, BMW, Deutsche Bank and Samsung. Erik lived in Japan for several years where he researched technology and design culture and led service design projects. 

Every successful brand manages to create moments of enthusiasm in which the customer feels why a product or service is worth their time and money. In a market that is constantly saturated with new offers, strategic design decisions are the decisive step to success. Would you like to inspire your customers and interact with them in a more targeted manner? Then you have to get to know and understand your target group better! How they tick, what moves them and more importantly, what do they need? I would like to enable you methodically to develop knowledge about your target group, to systematize them for your business and to translate them into viable, target-oriented solutions. Products and services that add value to both sides – business and customer. As a strategy designer with expertise in service design, customer research and design management I work at the gap between strategic thinking and creative action. In 12 years of professional experience I have been active in various roles in the creation process. I am particularly enthusiastic about working with different people and mindsets.