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User Research, Product and Market Analysis

User Experience Design & User Research - Guided E-Learning Bootcamp with mentoring

Bildungs- gutschein
E-Learning Bootcamp
Personal Mentoring
Flexible Learning Time
Job-ready Practice

CONTENT

User Experience Basics

You will develop a comprehensive understanding of the concepts, techniques and methods in the iterative UX design process and discover the value of User Research for product success using practical case studies.

Generative research

You will learn the basics of generative research and methods for data collection and synthesis.

Evaluative research

You will receive an introduction to evaluative research methods, an essential component for evaluating the usability of a product. You will learn about qualitative and quantitative data collection methods, user tests, and web analytics.

Market analysis and product strategy

You will receive an overview of market analysis methods and reporting techniques for developing competitive product strategies.

LEARNING JOURNEY

Start your learning journey to "User Research, Produkt- und Marktanalyse".

  • bulletYou will work on a project and apply the methods taught in practice.
  • bulletIn the process, you will be accompanied by an experienced mentor and supported in building a portfolio.
  • bulletYou will receive a lot of theoretical input in the form of articles and videos.
  • bulletYou can permanently check your level of knowledge by means of quizzes.
  • bulletIn live trainings, you will learn how to use relevant tools in interactive settings.
  • bulletIn our community, you can exchange ideas with other participants. 
  • bulletIn moderated live sessions, you can ask questions and exchange ideas.
  • bulletIn short retrospectives, you reflect on the knowledge you have acquired and the methods you have learned.
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Course offer for your education voucher (Bildungsgutschein)

Would you like to finance your course with an education voucher (Bildungsgutschein) from the Federal Employment Agency? Then request a non-binding course offer now.

Request a course offer
WHAT CAN YOU EXPECT IN THIS UX DESIGN COURSE

In the evolving landscape of User Experience (UX) Design, professionals are increasingly met with the challenge of optimizing experiences with digital products. A deep understanding of users is a prerequisite here. User research, as a unique branch of UX, plays an essential role here, offering diverse, in-demand career opportunities.

In this course, you will develop the ability to better understand your target demographics through user research, develop empathy for your users, and integrate this knowledge into the entire product development process. This will enable you to develop innovative solutions that satisfy users and ensure enjoyment and customer loyalty.

WHAT WILL YOU LEARN IN THIS UX DESIGN COURSE

In the context of User Experience (UX) Research , this course provides you with an in-depth exploration of the key concepts and methods that are essential for gaining valuable insights and creating effective digital experiences . By the end of the course , you will be a key player in the development of human-centered products using state-of-the-art techniques and methods from UX research.

The curriculum focuses on the formulation of robust research strategies and questions and the selection of appropriate research and data collection methods. From user interviews to usability testing , you will gather  practical experience in the collection and meaningful summary of qualitative and quantitative data.

Whether it’s unmet user requirements, validation of design hypotheses , or informed decision making , you will play an important role in representing the user’s voice, as well as in digital innovation.

Who is this UX DESIGN Course suitable for?

You can take part in this online course with an Bildungsgutschein from the Employment Agency. If you are registered as looking for a job, you can apply for an education voucher at the Employment Agency. We have created an application guide for this.

  • bullet Individuals who are already working in companies, agencies or consulting, in product research or development, or in the development of websites, apps and software, or who want to work in these areas.
  • bullet People who have already worked in the fields of research, design, marketing, media, IT, management, consulting and customer service.
  • bullet individuals who specialize in user experience design and research and want to acquire solid practical knowledge.

Accomplishments

CURRICULUM

You will develop an understanding of the functional areas of usability and user experience and can define their terms, objectives, and background.

You will learn about the iterative UX design lifecycle – from research to validation in the context of other design processes. In addition, you will understand how this course fits into the overall UX process – from understanding users to delivering results.

You will understand the value of user experience through case studies. You will examine how research results contribute to informed decision-making in the product design process and to the sustainable fulfillment of user requirements.

You will master qualitative methods, such as user interviews, ethnographic studies and other data collection methods. In doing so, you will acquire skills in applying the latest survey techniques to generate profound user insights.

You will learn techniques for data analysis as well as for the transformation of raw data into meaningful results and acquire knowledge in the visual representation of important UX insights such as user affinities, personas, and pain points.

You will learn and practice strategies for summarizing and presenting research results. You will enhance your narrative storytelling skills to communicate insights and recommendations in a way that resonates deeply with stakeholders.

You will perform usability testing, card sorting, and tree testing to obtain in-depth qualitative feedback on specific product aspects to maximize optimization potential.

You will master web analytics, A/B testing, user analysis, and other quantitative techniques to evaluate UX metrics, validate hypotheses, and identify optimization fields.

You will define key performance indicators and metrics frameworks to assess the business impact of a product. You will calculate ROI of UX investments by associating qualitative and quantitative results with product KPIs.

You will learn techniques such as feature analysis, user experience audits, and SWOT assessments to gain 360-degree insight into competitor products, strengths, and weaknesses.

You will use market trends, user requirements, and competitive insights to develop robust product roadmaps and positioning strategies.

You will develop the ability to summarize analytical results in meaningful, comprehensible reports that present the market landscape, product opportunities, and strategic recommendations in a compelling, data-driven manner.

Benefits

DATES & APPLICATION

Choose a payment option and your preferred date and register for our "User Research & Product Markt Analysis" bootcamp.

I already have a "Bildungsgutschein"
I do not have a "Bildungsgutschein" yet

If you are registered in Germany and are looking for work or you are about to be made redundant, then you can apply for an education voucher at the employment agency. To find out if you are eligible for an education voucher, you will need to speak with your local employment agency. If you meet the requirements, you will receive an education voucher that entitles you to attend this XDi continuing education program free of charge. To get a step-by-step guide to this process, then take a look at our "Application Guide".

Find your local "Agentur für Arbeit" and make an appointment

If you have never been in contact with the employment agency before, simply find your local employment agency by searching online, e.g. "Agentur für Arbeit Köln" or "Agentur für Arbeit in meiner Nähe". Once you have made an appointment, you will be assigned an advisor.

Find your local Arbeitsagentur

Step-by-step instructions for applying for an education voucher (Bildungsgutschein) at the Agentur für Arbeit

Use our complete application guide to prepare for your employment with the employment agency and convince your advisor to approve your participation in the course. It contains the documents you need for the appointment.

Application guide

Request your personal course proposal from the XDi.

You may need to provide this document to the employment agency. This will only take a few minutes!

Request course proposal

Do you still have questions?

We are happy to support you in any way! Get in touch with us.

Get in touch

You have an education voucher (Bildungsgutschein) from the employment agency (Agentur für Arbeit) and would like to be trained as a "User Research & Product and Markt Analysis"! Then you can start now - you can register.

Next start dates

Monday, 10.02.2025
Monday, 10.02.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 17.02.2025
Monday, 17.02.2025
Enough places
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Monday, 24.02.2025
Monday, 24.02.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 03.03.2025
Monday, 03.03.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 10.03.2025
Monday, 10.03.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 17.03.2025
Monday, 17.03.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 24.03.2025
Monday, 24.03.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 31.03.2025
Monday, 31.03.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 07.04.2025
Monday, 07.04.2025
Enough places
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Monday, 14.04.2025
Monday, 14.04.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 21.04.2025
Monday, 21.04.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 28.04.2025
Monday, 28.04.2025
Enough places
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Our offer for you

Pay once the total amount of 2.240,00 €.

Next start dates

Monday, 10.02.2025
Monday, 10.02.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 17.02.2025
Monday, 17.02.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 24.02.2025
Monday, 24.02.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 03.03.2025
Monday, 03.03.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 10.03.2025
Monday, 10.03.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 17.03.2025
Monday, 17.03.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 24.03.2025
Monday, 24.03.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 31.03.2025
Monday, 31.03.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 07.04.2025
Monday, 07.04.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 14.04.2025
Monday, 14.04.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 21.04.2025
Monday, 21.04.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times
Monday, 28.04.2025
Monday, 28.04.2025
Enough places
check icon Bildungsgutschein check icon Personal Mentoring check icon Flexible Learning Times

TRAINER

TESTIMONIALS

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SATISFACTION GUARANTEE - 14 DAYS TRIAL

You can test this training up to 14 days after the start without risk. If you find that the training does not meet your needs, you can cancel your participation without additional costs.