Live Online Training & E-Learning Selbststudium

Digital Marketing Course with AI

Paid Performance Manager (AI)

Become a certified Digital Marketing Campaign Manager with our Paid Performance Manager (AI) training program. Learn online through a combination of live classes with industry experts and flexible self-study. Build skills in multi-channel campaign management, performance & paid marketing, prompting, creative content with AI and marketing analytics & CRM. Secure a lucrative job with an attractive salary and earn a state-recognized certificate of completion.

100% free with a Bildungsgutschein from the Arbeitsagentur
Community
Join a community of more than 10K successful graduates
Digital Marketing Course with AI

Start

23.11.2026

Format

Live Online Training &
E-Learning Selbststudium

Duration

Full-time: 10 weeks
Part-time: 16 weeks

Scope

Full-time: 35 h / week
Part-time: 17,5 h / week

Unterricht

Jeden Montag
09:00-16:00

Learning Level

Beginner & Intermediate

Languages

English
German

Certificate

State-recognized certificate

Get started. Take off. Toward your dream job

Start your new career in digital marketing campaign management now! 100% free

Learn in this digital marketing campaign management continuing education program online through daily live training sessions combined with self-study and plenty of hands-on practice. Shape your learning journey to fit your needs in a way that suits your lifestyle.

Gain in-demand, practical skills in SEA & Google Ads, Paid Social Ads, Campaign Attribution & Tracking, CRM & Lifecycle-Automation, and Web analysis with GA4. Learn with first-class, experienced trainers supported by personal study advisors and our career coaches. Get up to speed in digital marketing campaign management and secure a future-proof job as a Digital Marketing Campaign Manager.

Tools, techniques & methods
Google Analytics 4 Google Analytics 4 Google Ads Google Ads Meta Ads Meta Ads GlockApps GlockApps ChatGPT ChatGPT Gemini Gemini
Content, Skills & Learning Outcomes

  • Digital Marketing Fundamentals, Customer Journeys & AI
  • SEA, Google Ads, Shopping & Paid Social
  • Attribution, Campaign Briefings, Retail Media & Partner Marketing
  • CRM-Automation, GA4-Analytics, A/B-Testing & Reporting

Interactive live training sessions with industry experts

You participate in interactive live training program with industry experts – this way, you learn directly from the experts and achieve lasting learning outcomes.

Self-study with multimedia content

You benefit from interactive, university-level content! We bring knowledge to life through articles, videos, quizzes and practical exercises.

Practical, job-ready experience in genuine projects

Learn through real-life, industry-specific scenarios and acquire practical skills that you can put to immediate use in your job.

Career services to help you find your new job

With job application training, career advice sessions and our active job placement service, you can count on us to help you on your way to your new job.

Learn anytime, anywhere

Tailor your training program to suit your lifestyle. Learn online anytime, anywhere. All you need is a laptop and an internet connection.

Internationally recognised certificate

Upon successful completion of the training program, you will receive a certificate that will ensure you have excellent career prospects and very good earning potential.

These companies are training their workforce with us and recruiting our students.

Request a course offer for your Bildungsgutschein!

Would you like to fund your further training with a Bildungsgutschein from the Jobcenter? If so, request a no-binding course quote now. Completely free of charge and obligations.

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SEO, Inbound Marketing & Content Marketing (AI)

Search Engine Optimisation (SEO) & Inbound Marketing – Content marketing supported by AI. With a mentor and Bildungsgutschein

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What you read is what you get

The perfect blend for your learning success

You benefit from a perfect blend of live training sessions with experienced trainers, high-quality e-learning content at university level, and a community for exchange and collaboration.

Live Trainings

  • Daily live classes
  • 6 hours per day
  • 09:00 - 16:00

E-Learning

  • Multimedia content
  • Self-directed learning
  • Anytime and anywhere



Career Services

  • Application training
  • Career coaching
  • Job placement

Community

  • Unlimited access
  • Peer-to-peer learning
  • Contact & collaboration
Invest in yourself and your career

Secure the best prospects for a job as Digital Marketing Campaign Manager

Secure a job in one of the fastest-growing professions in the technology industry. Acquire in-depth knowledge in SEA & Google Ads, Paid Social Ads, Campaign Attribution & Tracking, CRM & Lifecycle-Automation, and Web analysis with GA4. Develop exactly the skills you need for a career as a Digital Marketing Campaign Manager. Secure an attractive, well-paid job with a future in the IT industry.

€ 33.600

800

+6%

Average annual salary (entry-level salary)
Average monthly job offers
Estimated employment growth by 2030

€ 33.600

Average annual salary (entry-level salary)

800

Average monthly job offers

+6%

Estimated employment growth by 2030
Target Audience

Who Are Our Training Programs For?

This Paid Performance Manager (AI) training program is ideal for beginners and those with some experience who wish to expand their knowledge of digital marketing campaign management.

No prior knowledge of financial digital marketing campaign management is required. We’ll start with the basics and then move on to more advanced topics step by step.

Have this training course funded with a Bildungsgutschein from the Arbeitsagentur and the Jobcenter. If you are registered as unemployed or seeking work, you can apply for a Bildungsgutschein for this digital marketing campaign management course. We have created an application guide for this purpose. To apply for a Bildungsgutschein, you will need a course offer.

Are you an employee of a company and want to develop skills in digital marketing campaign management while working? Are you at risk of redundancy, or is your company affected by structural change? If so, your employer can make use of the Qualifizierungschanzengesetzt to have up to 100%of the training costs funded and receive a reimbursement of up to 75% of your salary costs.

There are many good reasons to become a Digital Marketing Campaign Manager with XDi. Get started now and sign up, or let us advise you. We’re happy to help.

Unemployed people or jobseekers

You are unemployed or looking for work, are eligible for a Bildungsgutschein, and want to use this time to gain the qualifications needed for a new job as a Digital Marketing Campaign Manager.

Career changers and professionals switching fields

You are a working professional from outside the industry and would like to become a Digital Marketing Campaign Manager in pursuit of a career change, develop professionally and take advantage of new opportunities.

Employees at risk of unemployment

You are an employee at a company affected by structural change, your job is at risk, and you need training to secure your position.

Professionals and specialists

You are a specialist in your field, looking to expand your expertise, earn a certification, or optimally prepare for a certification exam.

Aspiring Digital Marketing Campaign Manager

You are a Digital Marketing Campaign Manager and would like to expand your knowledge in the field of digital marketing campaign management and advance your career.

Graduates and students

You have recently graduated or are still studying and want to enhance your academic qualifications with practical, industry-relevant skills.

Interested individuals

You are interested in digital marketing campaign management and want to learn the practical, real-world application of data analysis tools for personal or professional purposes.

It’s Your Path!

Learn in a Way That Fits Your Life

You decide how, when, and where you learn. Whether you want to study full-time in an intensive format, part-time with flexibility, or alongside your job. Our courses adapt to your lifestyle.

Full-Time

You want to fully immerse yourself in digital marketing campaign management In this case, our full-time intensive program is the right choice for you.

  • Graduate in 10 weeks
  • Full-Time Online Study
  • 35 hours per week

Teilzeit

Do you have a part-time job, children, or other commitments? Then complete the digital marketing campaign management course on a part-time basis.

  • Graduate in 16 weeks
  • Part-Time Online Study
  • 17,5 hours per week

While Working

Do you have a full-time job and little time to study? Then study whilst working, with funding provided under the Qualifizierungschancengesetz.

  • Online learning alongside work
  • Flexible weekly workload
  • Completion at your own pace
CURRICULUM

What you will learn

In this digital marketing campaign management course, you will acquire the most important digital marketing campaign management skills based on a curriculum designed by industry experts. The Paid Performance Manager (AI) training includes industry-validated, interactive content at a university level and extensive hands-on experience in real projects. You will build a portfolio and complete the program with a capstone project.

1

Digital Marketing Fundamentals, Customer Journey & AI

2

Paid Performance, SEA & Paid Social

3

CRM, Lifecycle Automation & AI-Workflows

4

Data, Analytics & Experimentation

Summary

This module teaches the fundamentals of digital marketing and organizes key disciplines along the funnel and customer journey. Participants will develop a realistic understanding of their role as T-shaped marketers and receive a thorough introduction to the responsible use of AI in marketing.

Learning Outcomes

You will learn :

  • Explain and classify central disciplines of digital marketing
  • Apply funnel and customer journey concepts
  • Analyze the differences between B2B and B2C marketing
  • Assess the applications, limits and risks of AI
Content
  • Role Model of the T-Shaped Marketer
  • Marketing Funnel & ZMOT
  • Personas as Hypotheses
  • Advertising Psychology & FAST Framework
  • Market & Competitor Analysis
  • AI-Basics & Human-in-the-Loop
Core Skills
Marketing Basics Customer Journey Advertising Psychology Basic Understanding of AI
Summary

This module covers the fundamentals of paid marketing channels. Participants will learn to plan, structure, and evaluate paid campaigns throughout the funnel based on KPIs.

Learning Outcomes

You will learn:

  • Differentiate and classify paid channels
  • Structure campaigns along the funnel
  • Evaluate KPIs and performance signals
  • Critically analyze paid measures
  • Classify target groups on paid platforms
  • Evaluate ad landing page fit
Content
  • SEA Basics
  • Paid Social Logic
  • Funnel-Based Campaigns
  • Budget & KPI logic
  • Performance Assessment
  • Audience Targeting
  • Ad Landingpage Fit
  • E-Commerce & Retail Media
  • Affiliate & Partner-Marketing
Core Skills
Paid Marketing Campaign Logic KPI Understanding
Summary

This module deals with CRM as a strategic control tool. Participants learn how to structure customer relationships along the lifecycle and how to use automations sensibly.

Learning Outcomes

You will learn:

  • Define lifecycle phases
  • Understand CRM Logics
  • Planning automations workflows
  • Classify AI support in CRM
  • Classify data protection & consent in the CRM
Content
  • CRM Basics
  • Customer Lifecycle
  • Marketing Automation
  • Segmentation
  • AI-Powered Workflows
  • E-Mail Fundamentals & Deliverability
  • GDPR, Consent & Data Ethics
Core Skills
CRM Understanding Lifecycle Management Automation Logic
Summary

This module provides a data-informed understanding of marketing. Participants learn to interpret data, formulate hypotheses, and evaluate experiments in a structured way.

Learning Outcomes

You will learn:

  • Classify marketing data
  • Interpreting KPIs
  • Plan A/B tests
  • Critically evaluate results
  • Classify data protection & consent in the CRM
  • Building a measurement plan
  • Prepare dashboards for stakeholders
  • Justifying MarTech decisions
  • Classify AI-powered marketing strategy
Content
  • Measure, Test, Iterate
  • Measurement Plan & North Star Metrics
  • Tracking & Privacy-by-Design
  • QA & Data Quality
  • Dashboards & Data Storytelling
  • Experimentation & A/B Testing
  • MarTech Stack & TCO
  • AI-powered Marketing Strategy
Core Skills
Data Analysis Experiment Design KPI Assessment

Digital Marketing Fundamentals, Customer Journey & AI

Summary

This module teaches the fundamentals of digital marketing and organizes key disciplines along the funnel and customer journey. Participants will develop a realistic understanding of their role as T-shaped marketers and receive a thorough introduction to the responsible use of AI in marketing.

Learning Outcomes

You will learn :

  • Explain and classify central disciplines of digital marketing
  • Apply funnel and customer journey concepts
  • Analyze the differences between B2B and B2C marketing
  • Assess the applications, limits and risks of AI
Content
  • Role Model of the T-Shaped Marketer
  • Marketing Funnel & ZMOT
  • Personas as Hypotheses
  • Advertising Psychology & FAST Framework
  • Market & Competitor Analysis
  • AI-Basics & Human-in-the-Loop
Core Skills
Marketing Basics Customer Journey Advertising Psychology Basic Understanding of AI

Paid Performance, SEA & Paid Social

Summary

This module covers the fundamentals of paid marketing channels. Participants will learn to plan, structure, and evaluate paid campaigns throughout the funnel based on KPIs.

Learning Outcomes

You will learn:

  • Differentiate and classify paid channels
  • Structure campaigns along the funnel
  • Evaluate KPIs and performance signals
  • Critically analyze paid measures
  • Classify target groups on paid platforms
  • Evaluate ad landing page fit
Content
  • SEA Basics
  • Paid Social Logic
  • Funnel-Based Campaigns
  • Budget & KPI logic
  • Performance Assessment
  • Audience Targeting
  • Ad Landingpage Fit
  • E-Commerce & Retail Media
  • Affiliate & Partner-Marketing
Core Skills
Paid Marketing Campaign Logic KPI Understanding

CRM, Lifecycle Automation & AI-Workflows

Summary

This module deals with CRM as a strategic control tool. Participants learn how to structure customer relationships along the lifecycle and how to use automations sensibly.

Learning Outcomes

You will learn:

  • Define lifecycle phases
  • Understand CRM Logics
  • Planning automations workflows
  • Classify AI support in CRM
  • Classify data protection & consent in the CRM
Content
  • CRM Basics
  • Customer Lifecycle
  • Marketing Automation
  • Segmentation
  • AI-Powered Workflows
  • E-Mail Fundamentals & Deliverability
  • GDPR, Consent & Data Ethics
Core Skills
CRM Understanding Lifecycle Management Automation Logic

Data, Analytics & Experimentation

Summary

This module provides a data-informed understanding of marketing. Participants learn to interpret data, formulate hypotheses, and evaluate experiments in a structured way.

Learning Outcomes

You will learn:

  • Classify marketing data
  • Interpreting KPIs
  • Plan A/B tests
  • Critically evaluate results
  • Classify data protection & consent in the CRM
  • Building a measurement plan
  • Prepare dashboards for stakeholders
  • Justifying MarTech decisions
  • Classify AI-powered marketing strategy
Content
  • Measure, Test, Iterate
  • Measurement Plan & North Star Metrics
  • Tracking & Privacy-by-Design
  • QA & Data Quality
  • Dashboards & Data Storytelling
  • Experimentation & A/B Testing
  • MarTech Stack & TCO
  • AI-powered Marketing Strategy
Core Skills
Data Analysis Experiment Design KPI Assessment
Everything at a glance

Flexible self-study on our e-learning platform

You learn with the help of elaborately developed, high-quality, and didactically prepared learning materials – available anytime, from anywhere, and on any device.

Articles

  • Comprehensive articles
  • Relevant content
  • At university level

Video 

  • Numerous videos
  • High-quality animations
  • High teaching quality

Praxis 

  • 80% practice
  • Alone and in teams
  • Professional feedback

Quiz

  • Numerous quizzes
  • Multiple questions per quiz
  • Personal knowledge check

Extras 

  • Plenty of extra material
  • Further information
  • Links, literature, and tips

Your Learning Journey at a Glance

Find out more about what your learning journey will look like and how you'll become a Digital Marketing Campaign Manager step by step.

White_Rocket_Vektor
Your Path to a Future-Proof Profession

Practice-oriented learning in a human-centered online learning environment

Learn with and from the best. Get guidance from your career coaches who prepare you for the job market, and study advisors who are always there for you. Plus, connect with fellow students and alumni in our community to share insights on all aspects of your continuing education.

We’ve got your back!

With our learner-focused approach, you get the support you need and a motivated team by your side.

Daily Live Training sessions

Start anew and learn from experienced industry experts with a lot of practice to optimally prepare you for your professional future.

Career coaches accompany you

Our career coaches will accompany you from day 1 and prepare you optimally for a successful career.

Study advisors at your side

Our student advisors are there to help you with any questions and will help you overcome any challenge that comes your way.

Your Learning Community

Learning is most effective with others. Since learning is not a solitary endeavor, you will receive exclusive access to our community.

Real-World Practice. Accredited Portfolio

Project-Based Learning with Real-World Skills and Portfolio

The best way to learn digital marketing campaign management is by gaining hands-on experience in SEA & Google Ads, Paid Social Ads, Campaign Attribution & Tracking, CRM & Lifecycle-Automation, and Web analysis with GA4. Work on real projects and tasks to advance your career as a Digital Marketing Campaign Manager.

Hands-on Experience

Work on a hands-on project during your training and complete tasks just like those you’ll encounter in your future job.

Industry-Approved Portfolio

Create an impressive portfolio that showcases your skills and opens doors with hiring managers.

5_Sterne_Bewertung
4,8/5,0

Customer satisfaction

5_Sterne_Bewertung
4,7/5,0

Excellent

5_Sterne_Bewertung
4,4/5,0

Highest quality

A unique offer. Lots of benefits

We support you right from day one in finding your dream job

Take advantage of our exclusive career services to prepare yourself as effectively as possible for a successful career in digital marketing campaign management and to make contacts with interesting employers.

Job application training

You will benefit from free job application training tailored to the requirements of employers.

Career coaching

We offer free career consultation sessions with experienced HR managers to provide you with personalised advice.

Educational guidance

Our student advisers are on hand to help with any questions you may have and will work with you to overcome any challenges that come your way.

Job matching

We work actively with companies to help our students secure new jobs.

Top salary & career opportunities

Secure excellent earning potential in a lucrative job as a future Digital Marketing Campaign Manager.

Social Media Manager

manages content and campaigns on social media

Up to   40.200 €

SEO Expert

optimises websites for search engines and increases visibility

Up to   42.400 €

SEA/SEM Expert

manages search engine advertising and optimises digital ads

Up to   41.800 €

Digital Marketing Manager

plans, manages and analyses digital marketing campaigns

Up to   49.500 €

Performance Marketer

analyses and optimises digital marketing performance

Up to   53.600 €
Do you need help with financing?

Financing made easy

A range of financing options is available for your professional development. Find out more here or consult our customer advisors for individual guidance.

Bildungsgutschein

Continue your education free of charge. If you are looking for work or your job is threatened by structural change, then take advantage of the government's Bildungsgutschein.

info icon Free

Bildungsgutschein

100% funded by the Arbeitsagentur & Jobcenter

0 €

One-time Payment

Pay your tuition fees before the start of the training program. The easiest and most affordable way to further your education.

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One-time Payment

Pay in full and save money

3.974 €

Qualifizierungschancengesetz

Use government funding to cover up to 100% of your course fees and 75% of your salary.

info icon For Companies

Qualifizierungschancengesetz

Secure funding for your training costs and salary support

0,00 €

Bildungsgutschein

Leverage the Government-funded training voucher Bildungsgutschein when your business is affected by structural shifts and employees need upskilling to stay employed.

info icon Free

Bildungsgutschein

100% funded by the Arbeitsagentur

0,00 €

One-time Payment

Upskill your employees and let them continue their training in digital marketing campaign management alongside work.

info icon Flexible

One-time Payment

Register now and select your payment option.

3.974 €

Team-Kontingent

Make your team strong in digital marketing campaign management. explore our special offers for groups.

info icon Gruppentarif

Team Quota

Enroll multiple team members and benefit from special rates.

On request

We have helped many enthusiastic people to develop professionally

Thousands of eager learners have successfully completed their training with us – see how we can help you to!

"I am thrilled with the Certified Digital Marketing Manager training! It was not only fun, but also provided an enormous gain in knowledge. The content was perfectly coordinated and motivated me to deepen my understanding and skills in this area. In addition, my mentor was always there to help me with any questions or uncertainties."
Hannah Reiss
"This course is up to date, modern and already looking towards the future. It’s been so interesting to read and eye opening, both for my private views on the digital world but also regarding marketing. Highly recommendable if you want a crash course in digital marketing!"
Sergio Castiglioni
Competent. Experienced. Empathetic

Our Trainers

Our trainers are industry experts with extensive experience in various companies, industries and countries. You will receive exactly the support you need to learn what you want. You will benefit from individuals with in-depth specialist knowledge and teaching skills.

info icon >10 years of experience info icon Industry experts info icon Extensive expertise info icon Pedagogical competence info icon Real personalities

Julia is an expert when it comes to all forms of communication – from analogue to digital and from 240 characters on Twitter to Instagram, LinkedIn, website and Co to textbooks. Here she brings over 20 years of experience from different industries and from leading various teams in marketing and human resources management. Together with her clients and the companies she advises and coaches, she developed sustainable and unique brand concepts. Your image and text are at least as important as the people behind a brand. Personal and employer branding are essential aspects of their marketing concepts. What counts for them is visibility and authenticity with quality. Digitisation is about people and you can never get enough of good stories. This is their formula for content marketing and digital storytelling. She also brings this to her workshops in companies and to teaching at marketing academies and universities.

Julia Collard

Diplom Economist, Expert in Communication & Online Marketing Specialist

Julia Collard

Diplom Economist, Expert in Communication & Online Marketing Specialist

Sven’s expertise covers all touchpoints of the customer journey – from web design to the Google Tool Suite (e.g. Analytics, Ads, Tag Manager) to search engine marketing. He has constantly expanded his knowledge both practically as the leader of a large marketing team and theoretically. As a Google partner and self-employed agency owner, he looks after customers and companies from individuals to start-ups and founders to corporations. His consulting approach is always characterised by appreciative communication and improving together. He is passionate about combining tools and technology with the creativity of marketing. Sven has been working as a trainer and coach in the areas of online marketing, organisational development and media coaching for many years.

Sven Schnitzler

M.A. Dynamic Management, Marketing Specialist and Kommunikation Advisor

Sven Schnitzler

M.A. Dynamic Management, Marketing Specialist and Kommunikation Advisor

Your questions - our answers

Do you still have questions? You can find the answers here. Is your question not answered? Then simply contact us directly.

FAQ_Ansprechpartnerinnen

Certified and accredited

Government-approved and 100% eligible for funding. We are AZAV and ZFU certified. Our e-learning courses can be 100% financed with a Bildungsgutschein from the Arbeitsagentur.

Certqua_Siegel
ZFU-Logo_schwarz

Certified and accredited

Government-approved and 100% eligible for funding. We are AZAV and ZFU certified. Our e-learning courses can be 100% financed with a Bildungsgutschein from the Arbeitsagentur.

Certqua_Siegel
ZFU-Logo_schwarz

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Valentina Caronia

Valentina Caronia

Kundenbetreuerin & Community Managerin