Certified UX & Usability Professional
User Experience & Interaction Design with Lean UX & Agile UX - UX Training
Contents
From basics and backgrounds to the disciplines, concepts and principles of user experience design.
Get to know your users and their needs with personas and user scenarios.
Requirements for functions and content with Agile UX and Lean UX.
Developing information architecture and navigation design.
Interaction and information design with sketches, wireframes and interactive prototypes.
Test an existing or prototypical software application.
Accomplishments
User experience has become the most important factor for designing successful digital products. The quality of the user experience determines whether websites, apps and software are used or not. User experience design has therefore become a key factor, a touch on the scales. An excellent “user experience” ensures satisfied users, creates better customer loyalty, increases credibility, ensures positive reception in media and app stores and enhances a company’s reputation.
The profession of the user experience designer has become increasingly differentiated. Knowledge and skills in the professions UX Design, Usability and Interaction Design are more important and in demand than ever. It is becoming more and more important to apply the methods of these disciplines in a concentrated form in order to quickly come to pragmatic solutions and to develop them iteratively. In the spirit of the Lean UX and Agile UX mindsets, we will familiarize you with the development of user scenarios, user story maps and content strategies to develop information architectures, wireframes and interactive prototypes, which will then be tested.
In this workshop we teach the participants the methodologies of the User Experience Design and provide them with a lean toolset (Lean UX). With the help of agile methods (design sprints) you will learn to find intelligent and practicable solutions with the help of different stakeholders. You will learn to design interactive, digital products with an excellent user experience in a very short time.
The workshop was developed for designers and design managers, project and product managers, web and software developers, speakers and editors, copywriters and concept developers, marketing and content managers, media and information officers, information and interaction managers, usability engineers, scrum masters and product owners, who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organisations.
X8® - Our Training Concept
Agenda
Design process and design principles
Usability principles
The convivence of multiple disciplines merging into the User Experience (Business + User + Content + Interaction). An introduction to the product development ecosystem: Structures, roles, who does what in a product team.The digital touchpoints, its differences, and special requirements. The complexity of approaching product development in a digital, multi-platform ecosystem
Agile & Lean UX
What is UX? What is Lean UX? Agile methods vs other methods. What is a sprint? The design spike. User stories and scrum methodologies in action
Practical exercises: Team building, choose a project and its persona and discuss their user needs, presentation, feedback and discussion about your work
Design conventions and best practices
How do we perceive the world? The basics of design and perception. Design process with sketches, wireframes, mockups and interactive prototypes. Design for multiple devices (responsive & adaptive). Mobile first. Design patterns (navigation, filter and search…), iOS design and material design, design studio
Practical exercise: Creating scribbles using the Design studio method to visualize the previous defined functionalities. Presentation, feedback and discussion of your work
User centered design and Prototyping
User centered design & Design research
User centered design, user segmentation, personas, marketing vs. design research, MVP – Minimum Viable Product
Practical exercises: Creating a user scenario based on the selected project, the persona and the identified ´pain points´. Presentation, feedback and discussion of your work
Importance of the customer during the design process
From personas to user scenarios, user scenarios during the customer journey, customer journeys and best practices
Practical exercise: Creating a customer journey and defining key elements to satisfy the expectations of your customers. Presentation, feedback and discussion of your work
From the idea to the product - user stories
User centered design & Design research
Thinking, building, learning and iterating. Creating a backlog of user stories, develop the MVP, product roadmap, The spring 0
Practical exercises: Creating a backlog with EPICS and the associated USER STORIES. Organizing it in a USER STORY MAP. Presentation, feedback and discussion of your work
Prototyping
Different types of prototypes (Lo-Fi, Me-Fi, Hi-Fi), agile prototyping, prototyping tools
Practical exercise: Development of an interactive prototype of selected functionalities and screens for the desktop, tablet and mobile format. Presentation, feedback and discussion of your work
Feedback conclusions and reworks
User Testing
Methods and possibilities of testing, user interviews, live testing, practical examples of test and interview situations
Practical exercises: Developing questions and tasks for live testing, executing of user tests trough interviews. Exchange and discussion
Iteration and rework
Analysis and retrospective of your work results. Reviews and action points, applying the results of your testing to plan the next sprint, product launch and beta phase
Practical exercise: Development of the prototype and incorporation the findings from the user test into the prototype. Presentation, feedback and discussion of your work
Benefits
Testimonials
Informations
Certificate
The certificate “Certified UX & Usability Professional” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation. The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.