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Design Thinking Workshop
Learn Design Thinking and apply it successfully
Design Thinking, the innovative approach, which is used to develop new ideas and solve problems, is used by international companies from various industries, whether IT, industry or banking. From SAP to Pinterest, from Airbnb to Siemens, many companies rely on this user-centric innovation method. Why Design Thinking is so successful and why mastering it is essential today is the subject of this article.
What is Design Thinking?
The five-step approach of Discover, Define, Design, Develop and Evaluate can be applied universally to problems of all kinds – even to one’s own life, according to renowned experts such as Burnett and Evans – and this is certainly where its popularity lies.
Design Thinking is not so much a method or a process as an approach to a solution. And while this requires an interdisciplinary environment and consists of a predefined structure and a set of creative techniques, it remains relatively flexible in its implementation. This is the greatest strength of Design Thinking and at the same time the greatest challenge for all those who want to learn and apply this approach.
Design Thinking — the innovative approach to problem solving
What is actually innovative about Design Thinking is on the one hand the primary focus on solving the problems of real users and the resulting real user benefits; on the other hand it is the equivalence of processes, space and people. To put it simply: without an inspiring space and without a heterogeneous team, no new ideas emerge that ultimately inspire users. The needs of people who use a product can be better recognized and served by people who consciously promote their own creativity.
Another essential component of the approach is the rapid creation of a prototype that real users can immediately test.
Starting from different application areas, different methods are selected for the different stages of Design Thinking: This flexibility can seem very complex at first. But what many people know, and what Design Thinking is all about, is user research.
What is the place of user research in the design thinking approach?
User Research and Co-Creation: Welcome to User Centered Design
Wherever user-oriented work is carried out, the process stands or falls with user research. Many are familiar with the analysis of the usage concept and the creation of user profiles. Data and requirements are collected, technical inventories made, solutions developed and presented to the users. In Design Thinking, we speak of user persona and customer journey mapping. In User Centered Design, the asymmetry in the company-customer relationship is eliminated by means of co-creation. The customer actively participates in the design process during the research and test phases.
In times of fast moving products, saturated markets and (rightly) rising customer expectations, time is a decisive factor in developing products, services and problem solutions. In design thinking, rapid prototyping, testing and evaluation are replacing the classic, slower approach, which would have brought us to the agile methods, especially in the software and start-up sectors.
Agile methods in a brief comparison
Like Design Sprint, Lean Startup, Scrum and Business Model Canvas, Design Thinking is one of the so-called Agile Methods, whereby it is explicitly – first difference – not defined as a method in the e.g. sense.
In addition, design thinking can be used as an approach and thus part of the corporate culture at practically every entrepreneurial process level. Design Sprint is perfect for tight product development, Lean Startup for measuring a concrete business idea, while Scrum implements clear product specifications in an agile way and Business Model Canvas helps to plan a concrete business idea tightly and clearly.