Certified UX & Usability Specialist – Barcelona

Certified UX & Usability Specialist

UX Design & Interaction Design für Web, Tablet & Smartphone

Contents

User Experience & Usability Basics

From basics and backgrounds to the disciplines, concepts and principles of user experience design.

User Research & Task Analysis

Get to know your users and their needs with personas and user scenarios.

Product requirements & Scope

Requirements for features and content including user stories and content strategy

Information Architecture & Navigation

Developing information architecture and navigation design.

Interaction Design & Information Design

Interaction and information design with sketches, wireframes and interactive prototypes.

User Interface Design & Styleguide

From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.

Digital media have long been established in all walks of life. Internet, tablets and smartphones have become our constant companions. Content, features and applications will therefore be used across channels, and media convergent – information and services should be always and everywhere available. Numerous contents of various kinds should be brought to the various digital devices such as desktop PC, mobile and tablet in an adequate way.

What to expect

Knowledges and skills in the professions user experience design and usability are important and demanded more than ever. They are becoming increasingly extensive, differentiating themselves further and require special expertise. In this seminar, we enable participants to develop world class user interfaces for websites, apps and other screen-based applications.

What you will learn

This seminar enables you to successfully develop websites, mobile apps and browser-based software conceptually. You will learn the methods, phases and processes in the design of digital products and get specific tools“ and „Guidelines“ for designing interactive products with an excellent user experience. You will also learn to design contents, structures and functionalities for websites, mobile and software applications.

Who should participate

This seminar was developed for designers and design managers, project and product managers, web and software developers, presenters and editors, copywriters and concept developers, marketing and content managers, media and Information Officer, Information and Interaction Manager, social media consultants and managers, usability engineers, Scrum Master and Product Owner who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organizations.

Agenda

Welcome, getting to know and warm up

Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession

Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, informa- tion architecture, user interface design

Phases, methods and tools
User analysis & design research, business goals & product strategy, product scope & re- quirements, information architecture & navigation, information & interaction design, user interface design & styleguide

Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law

Practical exercises: Collaborative UX research for UX & usability basics

Personas
User types, user segmentation, user goals and needs, market research vs. design research

Practical exercises: Developing personas, presentation, feedback and discussion

User Scenarios
User scenarios, use cases, use contexts

Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion

Retrospective, reflection and integration

Review, Preview and calibration

Functional specification
Requirement analysis and definitions, capability and scope matrix, user stories, user story mapping

Practical exercise: Creating a user story map, presentation,  feedback and discussion

Content strategy
Content strategy, SEO, Content life cycle, voice of ton

Practical exercises: Developing a content strategy using the content strategy planner, presen- tation, feedback and discussion

Retrospektive, reflexion and integration

Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting

Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion

 

Navigation technique, navigation logic and hierarchy, search, filters and sorting

Process design, flowcharts (user flows, screen flows), cores and paths

Retrospective, reflection and integration

Review, Preview and calibration

Sketches, scribbles and sketchnotes
Sketches, sketchnotes, stenceling, paper prototypes, paper cutouts, Design Studio

Practical exercise: Creating first sketches and drafts of screens and features using the design studio-method (Lo- prototyping), presentation, feedback and discussion

Wireframes and prototypes
Atomic design, wireframing (site structure, grids and stencils, using, placing and prioritizing of interface elements), interactive prototypes (with Azure, UXPin, InVision, Pop)

Practical exercise: Selecting and refining sketches into wireframes (me- prototyping) with Balsamiq, Sketch and others

Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states

Practical exercise: Refining and implementing wireframes into interactive, click-able proto- types (hi- prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feed- back and discussion

Retrospektive reflexion and integration

Corporate design, color pallet, typography and fonts, UI patterns, graphical elements

Practical exercise: Creating a mood board with imagery, color pallet and font selection as design basis, presentation and feedback

 

Screen design & animations
Animations, transitions, fadings, micro interactions

Design & UI trends
One pager, flat UI, poster art and typography, image and video backgrounds

Final presentation, results, final feedback, exchange and discussion

Tips, links and sources, certificates, good-byes

Dates

Sufficient free places Few vacant places Waiting list Fully booked

25% discount for self-payers and up to 20% discount for the registration of several employees at one seminar

Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
25%
for self-payers & freelancers

Trainer

Testimonials

Information

Facts & Figures
Duration: 3 Days
Language: English
Participant: Minimal | Maximum
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m.

Contact person
Stefan Schmitt
s.schmitt@xd-i.com
+49 221 168 19 762

Certificate

Certified UX & Usability Specialist

The certificate “Certified UX & Usability Specialist” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.

The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Accomplishments

Benefits

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

Our Way

References

Recommendations

Certified Mobile UX & UI Design Specialist – Barcelona 20.03.2019

Certified Mobile UX & UI Design Specialist

Mobile UX & User Interface Design for apps and mobile websites

Contents

User Experience & Usability Basics

From basics and backgrounds to the disciplines, concepts and principles of user experience design.

User Research & Task Analysis

Get to know your users and their needs with personas and user scenarios.

Product requirements & Scope

Requirements for features and content including user stories and content strategy

Information Architecture & Navigation

Developing information architecture and navigation design.

Interaction Design & Information Design

Interaction and information design with sketches, wireframes and interactive prototypes.

User Interface Design & Styleguide

From the definition of a visual style guide, to the design of individual screens, to animations, transitions and fadings.

Digital media have long been established in all walks of life. Internet, tablets and smartphones have become our constant companions. Content, features and applications will therefore be used across channels, and media convergent – information and services should be always and everywhere available. Numerous contents of various kinds should be brought to the various digital devices such as desktop PC, mobile and tablet in an adequate way.

What to expect

Knowledges and skills in the professions user experience design and usability are important and demanded more than ever. They are becoming increasingly extensive, differentiating themselves further and require special expertise. In this seminar, we enable participants to develop world class user interfaces for websites, apps and other screen-based applications.

What you will learn

This seminar enables you to successfully develop websites, mobile apps and browser-based software conceptually. You will learn the methods, phases and processes in the design of digital products and get specific tools“ and „Guidelines“ for designing interactive products with an excellent user experience. You will also learn to design contents, structures and functionalities for websites, mobile and software applications.

Who should participate

This seminar was developed for designers and design managers, project and product managers, web and software developers, presenters and editors, copywriters and concept developers, marketing and content managers, media and Information Officer, Information and Interaction Manager, social media consultants and managers, usability engineers, Scrum Master and Product Owner who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organizations.

Agenda

Welcome, getting to know and warm up

Mobile Lean UX design, and development process

Overview of the main workflow when designing a mobile product, from its conceptualization to launching.

How to choose: Mobile app vs. mobile website

Should it be an app or does a mobile website fit the users needs better?. Not everything needs to be an app. In some cases, a mobile website will do. Learn to choose when to make what.

Practical exercise: Given a product idea, participants will need to decide between making it as a mobile app or mobile web, and explain the benefits of their decision.

Ideas that are worth making as an app

Everyone has an idea for an app, but does it worth it? The key aspects to know if you have a good concept in front of you.

Taking advantage of the mobile’s phone hardware

A small computer in your pocket, learn how to take advantage of your phone’s hardware potential.

Navigation systems for both web and apps

When structuring your app or site, you need to know how to think navigation from the very beginning of your project.

Practical exercise: Sketching low-fidelity wireframes on paper to accomplish the main flow of the app, and then making a navigable prototype from it.

Interaction patterns in iOS and Android

Similar but different: we’ll learn how the same things are accomplished in both iOS and Android, following each one’s particular conventions.

Retrospective, reflection and integration

Review and preview

Interaction design for touch screens

From touch target sizes, to interaction areas and ways of holding of a device. Learn how all this will affect your design decisions.

Dealing with data and complex information

Forms, filters and menus are normally used to split information. We’ll review good practices to use them.

Practical exercise: Participants will design a small search system using filters and resources to split information on screen.

Visual design on mobile: color, typography, grids

Visual design has to adapt to a smaller screen than a desktop, so this will affect the way all visual elements and layout are presented.

iOS and Android design languages

Both operating systems base their design decisions on principles. We’ll see how to follow them, and when to break them.

Sketch / Figma introduction

We’ll have a basic introduction to learn the tools that you’ll need to design an UI.

Practical exercise: Designing medium fidelity wireframes, and then adding interaction with InVision.

Retrospektive, reflexion and integration

Review and preview

Designing a screen in all its states

An approach on how to design interfaces that change over time, and that have many intermediate states that are often not considered.

Practical exercise: We’ll take a main screen as a base, and participants will design its different loading and intermediate states.

Gestures on mobile devices

How to use gestures on mobile devices as one of the main ways of interacting with information, and how to make the most of them.

Principles of UI animation

How to use animation with care to make transitions, give feedback and reinforce meaning in specific parts of the product.

Micro-interactions

An overview of those ‘small’ interface details that could make a big difference when they are designed in a thoughtful way.

Introduction to animation tools: Framer

Framer is becoming a more and more powerful tool, so we’ll learn how to use its main features to add interaction and animation to prototypes.

Practical exercise: Designing an animation for one part of the app that attendants select.

Preparing assets for developers

The designer’s job should also include handling assets to the rest of the team, and we’ll see what to keep into account when doing that.

Final presentation

Integration, conclusion and farewell

Dates

Sufficient free places Few vacant places Waiting list Fully booked

25% discount for self-payers and up to 20% discount for the registration of several employees at one seminar

Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
25%
for self-payers & freelancers

Trainer

Testimonials

Information

Facts & Figures
Duration: 3 Days
Language: English
Participant: Minimal | Maximum
Cancellation:

Times: 1st Day: 10 a.m. till 5 p.m., 2nd & 3rd Day: 9 a.m. till 5 p.m.

Contact person
Stefan Schmitt
s.schmitt@xd-i.com
+49 221 168 19 762

Certificate

Certified Mobile UX & UI Design Specialist

The certificate “Certified Mobile UX & UI Design Specialist” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.

The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Accomplishments

Benefits

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

Our Way

References

Recommendations

DT360° – Certified Design Thinking Master – Barcelona 18.02.2019

DT360° – Certified Design Thinking Master

Agile, user centered development of innovative products and services

Contents

Design Thinking Basics

Design Thinking Crash Course with definitions, fields of application, processes and prerequisites.

Agile User Research & Synthese

Exploration, evaluation, interpretation and evaluation through interviews, storytelling, clustering, journey map, empathy map and JTBD (Jobs To Be Done).

Ideation, Prototyping & Fieldwork

Application of different creative techniques, use of prototyping as well as design and planning of different test situations.

Business Model & Pitch

Model, structure, present and pitch solutions with Business Model Canvas.

Implementation of ala Scrum & Lean

Plan and control implementation with design sprints, SCRUM, Google sprints and lean canvas.

Design Thinking in the company context

Analysis of case studies and best practices of successful implementation of design thinking in various companies and institutions.

Developing successful, innovative business models, products and services in times of disruptive technologies, saturated markets, ever shorter product lifecycles and continuously rising customer expectations is the essential entrepreneurial challenge of our time.

An excellent way to meet this challenge is Design Thinking. Our Design Thinking Masterclass gives you a 360° view of this creative, structured innovation method and iteratively passes through the phases of the design thinking process. You will learn to analyse complex problems and to solve them creatively, iteratively and interdisciplinary.

In this workshop, we combine the most effective design thinking methods with agile project management and implementation tools to achieve a transfer into business practice without design thinking remaining ineffective. You will leave our Masterclass with a case full of practical tools and an action plan to integrate design thinking into your daily work routine tomorrow.

What to expect

In this workshop, you will learn best practices from various industries to understand and apply the versatile application possibilities of design thinking. You analyse the needs of your target groups in creative, structured work processes, develop a multitude of innovative solutions with the aid of various ideas methods and test your approaches with the help of previously developed prototypes.

You will learn different creative techniques that help you to master challenges in your daily work routine and to solve problems successfully. You will learn how to transform ideas into concrete implementation steps and how you can integrate design thinking into your work and communication processes.

You will explore the prerequisites for successful integration into your working environment and learn to recognize the interfaces between your product, your customers and internal work processes. In a pleasant, personal atmosphere, you will interactively deal with the process in small teams and will be able to apply the experience gained to your own situation and develop your own toolbox.

What you will learn

In this Design Thinking-Workshop you will learn in a participative, co-creative team process with participants from different disciplines and industries to come up with concrete innovation ideas and to force their implementation. You will get to know and apply numerous methods and tools and build up a solid set of instruments in the areas of user research, idea and prototyping.

You will learn to apply different research methods, analyze the results and derive insights for your product strategy. They experiment with different creative techniques to initiate, control and moderate creative processes. They practice different prototyping methods and apply them in different test scenarios. Our Masterclass puts you in a position to combine design thinking and agile development methods to implement ideas immediately.

You will be able to formulate a design task, moderate a team and manage design thinking processes in your company and adapt them to your needs. You will leave this master class with in-depth knowledge of the most important components of design thinking and have an individual strategy for integrating design thinking into your company and applying and passing on your knowledge.

Who should participate

The Masterclass is interesting for all those who work as a professional, consultant, manager, managing director or entrepreneur in the fields of innovation and product management, customer experience and customer service, IT & technology, sales and marketing, research and development and who deal with the topic of product and service innovations from an operational, strategic and organizational point of view.

The Design Thinking Master is particularly suitable for innovation managers and consultants, product, service and user experience designers, product, project and design managers, service and business development managers, customer service and experience managers as well as company founders, team, department and group leaders who want to manage multidisciplinary teams and make collaboration more successful with the help of creative methods. No previous knowledge of Design Thinking is required to participate in the Design Thinking Masterclass.

Agenda

On the first day you will get to know the most important components of Design Thinking, formulate your expectations and goals for the Masterclass and deal practically with methods and procedures of User Research, the basis of Design Thinking.

Interactive welcoming round and get-to-know

Definition & application fields of design thinking
Meaning of the concept and variety of interpretations, possibilities to apply design thinking in different business and service areas

Design thinking process
Discovery of iterative functions through researchs, interpretations, experiences and implementations

Focus on the user
Different steps of user centered designs: from building empathy to co-creation

Requirements
Requirements for the team, the room and entrepreneurial processes

Practical exercises (circa. 1,5h): Crash Course Design Thinking. You dive into the mindset of Design Thinking and go through the most important steps. They have first experiences with design thinking methods such as observation, visual thinking and persona development.

To discover and understand the world of life and the needs of potential users (without a great deal of time and money), to define goals and plan user research, to find and interpret “digital traces” of the users, do’s & dont’s in user research.

Practical exercises (circa 2h): Application of different research methods such as issue mapping, stakeholder map, interviews, 5-Whys and contextual inquiry.

Reflexion and outlook

From researching and interpreting to experimenting

Along with a concrete task, you will learn on the 2nd day to identify the needs and problems of real users, to analyse and interpret them and then generate a multitude of ideas for possible solution scenarios. You will learn to apply different creative techniques and to build up a high, creative intensity in the team and to make use of it.

Warm up, attunement for the day

Agile user research / guerilla research methods
Formulation of relevant goals for the challenges of the individual teams, identification and understanding of user needs based on observations, interviews, visual thinking and “digital traces”.

Result synthesis
Evaluation, interpretation and evaluation of the data collected in the form of interviews, images and video-recordings with the help of storytelling, clustering, Journey Map, Empathy Map, JTBD (Jobs To Be Done).

Practical exercises (circa 1,5h): Preparation and execution of agile user research methods and result synthesis in small teams.

Acquaintance with and application of various creative techniques and games that help you to generate a multitude of innovative ideas in your team.

Practical exercise: Generate ideas using creative containment, style brainstorming and 6-3-5 method.

Reflexion and outlook

On the third day you will get to know numerous facets and methods of prototyping. You experiment with different ways to convey and illustrate your ideas and experience user feedback as an important factor with aha effect for your product or service development.

Warm up, attunement for the day

The importance of prototypes in design thinking, the use of prototyping in all phases of the design thinking process, getting to know each other, selecting and using different types of prototyping.

Practical exercises (circa 2h): Practical application of different prototyping methods such as visual posters, paper prototyping, rapid prototyping and experience prototyping.

Design and planning of different test situations, presentation of the prototypes, recording, analysis and evaluation of feedback, integration of the feedback into the product and service development, supplementation of the design thinking methods with agile / scrum tools

Practical exercises: (circa 2h): Practical applications of SWOT-Feedback, Six Thinking Hats, Kano model and Features-Box

Reflexion and outlook

On the 4th day, the solutions developed in the team will be presented with the help of the Business Model Canvas in the form of Elevator Pitches. From there it goes smoothly into the implementation with the help of agile development methods.

 

Warm up, attunement for the day

Modeling and structuring of the desired solution in the business context, planning the adequate use of resources and budget, planning and communicating implementation in the company, coordinating procedures, corporate culture and communication, reflection on design thinking and open questions about the methods.

Practical exercises: (circa 2h): Creation and presentation (elevator pitch) of a business model canvas for your own solution in the team

Planning and controlling implementation, innovative solutions and innovative implementation models, iteration, flexibility and lean production times, design sprints as an important tool for agile work processes, agile development with SCRUM, Google Sprints and Lean Canvas.

Practical exercise (circa 1,5h): Practical exercise (circa 1,5h): Planning and drafting a project for implementing the developed solution using agile development methods

Reflexion and outlook

On the last day we analyze best practices of successful implementation of design thinking in various companies and institutions. The participants develop individual strategies for the profitable use of design thinking in their own everyday work and document their learning in words and pictures.

 

Warm up, attunement for the day

Analysis of successful practical examples (case studies), reconstruction of one’s own work situation, recognition of situations for the use of design thinking methods.

Practical exercise (circa 1h): Phrasing application strategies as well as inquiry and planning of action steps

Sharing, summarizing and discussing results and insights

Dates

Sufficient free places Few vacant places Waiting list Fully booked

25% discount for self-payers and up to 20% discount for the registration of several employees at one seminar

Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
25%
for self-payers & freelancers

Trainer

Testimonials

Information

Facts & Figures
Duration: 5 Days
Language: English
Participant: Minimal | Maximum
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 10 a.m. – 5 p.m. | 9 a.m. – 5 p.m. | 9 a.m. – 3 p.m.

Contact person
Stefan Schmitt
s.schmitt@xd-i.com
+49 221 168 19 762

Certificate

Certified Design Thinking Master

The certificate “Certified Design Thinking Master” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.

The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Accomplishments

Benefits

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

Our Way

References

Recommendations

UX360° – Barcelona

UX 360° – Certified UX & Usability Expert

User Experience Design, User Centered Design and Usability for Web, Tablet and Smartphone

Contents

User Experience & Usability Basics

From the workings of the human brain through digital ecosystems to definitions, disciplines, phases and methods in UX design.

User Research & Usability Testing

Get to know the personas of your users and test the developed products.

Business & Product Strategy

Develop a product vision and goals in a team, define KPIs and establish the ROI.

Product requirements & Scope

Requirements for features and content along with user stories and content strategy

Information Architecture & Navigation

Development of information architecture, the definition of navigation structure and technique and defining user flows.

Interaction Design & Prototyping

Interaction design with sketches, wireframes and interactive prototypes.

User Interface Design & Styleguide

Starting with the definition of a new visual style guide, to the design of individual screens, to animations, transitions and fadings.

Internet, tablets and smartphones have already become our constant companions. A large proportion of people in “developed countries” is „always on”. Content, features and applications will therefore be used across channels, so as media information and services which should be always and everywhere available. For this to happen meaningful and with a positive user experience, people who are able to conceive intelligent and user-friendly concepts for various media and devices are required.

What to expect

An excellent „user experience“ satisfies customers, increases credibility, allows a positive reception on social networks and improves a firm’s reputation. In this seminar, you will learn to develop successful and user-friendly websites, apps and software for your customers enjoyable and pleasant.

What you will learn

UX360 ° seminar empowers you to successfully design digital products or services and information services, but also to create content, structure and functionality for interactive products and services. You will learn the full range of methods of user experience design and how to practically apply them – from analysis to strategy to designing, prototyping and testing of developed solutions. You will even be able to conceive websites and apps, brief and control external service providers or communicate competently with internal stakeholders and advice them.

Who should participate

This seminar was developed for designers, developers, consultants, speakers, project and product managers, marketing and content managers, and scrum product owners, who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations.

Agenda

Welcome, get to know & warm up

Fundamentals & backgrounds
The human brain, the digital eco system, the mature business, the user experience designer’s profession

Definitions & disciplines
User experience design, human/user centered design, interaction design, usability, information architecture, user interface design

Phases & methods
User analysis & design research, business goals & product strategy, product scope & requirements, information architecture & navigation, information & interaction design, user interface design & styleguide

Rules & standards
Mental models, eight golden rules, principles of interaction design, Don’t make me think, 10 usability heuristics, DIN ISO norms 9241-110, design laws, Apple interface guidelines, Google material design, Hick’s und Fitts’s law

Practical exercises: Collaborative UX research for UX & usability basics

Personas
User types, user segmentation, user goals and needs, market research vs. design research

Practical exercises: Developing personas, presentation, feedback and discussion

Customer lifecycle

Customer lifecycle, task analysis & definition, cognitive task analysis, top tasks

Practical exercises: Creating a customer lifecycle with top tasks, presentation, feedback and discussion

Customer journey and experience
Customer journey, service experience, touch points, experience mapping

Preview, calibration and warm up

User scenarios
User scenarios, use cases, use contexts

Practical exercises: Developing a user scenario with all use cases, presentation, feedback and discussion

Product analysis
SUS System Usability Scale, Google heart framework, expert review/heuristic evaluation, content audit, online survey

Usability testing
First click testing, A/B testing, usability lab, remote testing, mouse tracking, eye tracking, retrospective Think Aloud

Practical exercises: Implementing a live usability test for a selected application

Web analytics
Google Analytics, Adobe Analytics, Piwik Open Analytics …

Benchmarking, best practices, evaluation models, performance metrics

Retrospektive, reflexion and integration

Business strategy
Business goals, goal definition

Product strategy
Product vision, UX principles, mission statement, value proposition, business model, success criteria, ROI (return on invest), KPIs (Key Performance Indicators), UX strategy

Practical exercises: Developing a product strategy using the product vision board, presentation, feedback and discussion

Functional specification
Requirement analysis and definition, capability and scope matrix, user stories, user story mapping

Content strategy
Content strategy, SEO, Content life cycle, voice of tone

Practical exercises: Developing a content strategy using the content strategy planner, presentation, feedback and discussion

Preview, calibration and warm up

Stakeholder management, agile & lean UX, design sprints

Retrospektive, reflexion and integration

Information architecture, organization structures/schemata, sitemap, categorization and labeling, card sorting

Practical exercises: Developing a information architecture using card sorting, presentation, feedback and discussion

Navigation techniques, navigation logic and hierarchy, search, filters and sorting

Practical exercises: Developing and (tree-)testing a navigation, presentation, feedback and discussion

Process design, flow charts (user flows, screen flows), cores & paths

Retrospektive, reflexion and integration

Preview, calibration and warm up

Sketches, scribbles & sketchnotes
Sketches, sketchnotes, stenciling, paper prototypes, paper cut-outs, design studio

Practical exercises: Creating first sketches and drafts of screens and features using the design studio-method (Lo-fi prototyping), presentation, feedback and discussion

Wireframes & prototypes
Atomic design, information design, wireframes, interactive prototypes

Practical exercises: Selecting and refining sketches into wireframes (me-fi prototyping) with Balsamiq, Sketch and others

Design patterns, micro interactions, feedback and gesture operating, dynamic panels and states

Practical exercises: Refining and implementing wireframes into interactive, click-able prototypes (hi-fi prototyping) with Azure, UXPin, Proto.io, Principle and others, presentation, feedback and discussion

Responsive design
Layout types (fixed, fluid , adaptive, responsive), design grids, break points, mobile first, workflow

Mobile design
Devices and operating systems, tips and tricks, gestures and interaction, animations and transitions

Retrospektive, reflexion and integration

Preview, calibration and warm up

Corporate design, color palette, typography and fonts, UI patterns, graphical elements, layout grids, text and tonality, images, videos and sound, mood boards

Practical exercises: Creating a mood board with imagery, color palette and font selection as design basis

UI kits, animations, transitions, fadings, micro interactions

One pager, flat UI, poster art and typography, image and video backgrounds

Final presentation, results, final feedback, exchange and discussion

Tips, links and sources, certificates, good-byes

Dates

Sufficient free places Few vacant places Waiting list Fully booked

25% discount for self-payers and up to 20% discount for the registration of several employees at one seminar

Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
25%
for self-payers & freelancers

Trainer