Certified UX & Usability Professional

Certified UX & Usability Professional

User Experience & Interaction Design with Lean UX & Agile UX

Contents

UX & Usability Principles

From basics and backgrounds to the disciplines, concepts and principles of user experience design.

User Research & Task Analysis

Get to know your users and their needs with personas and user scenarios.

Functional & Content Requirements

Requirements for functions and content with Agile UX and Lean UX.

Information Architecture & Navigation

Developing information architecture and navigation design.

Interaction Design & Information Design

Interaction and information design with sketches, wireframes and interactive prototypes.

Usability Testing

Test an existing or prototypical software application.

User experience has become the most important factor for designing successful digital products. The quality of the user experience determines whether websites, apps and software are used or not. User experience design has therefore become a key factor, a touch on the scales. An excellent “user experience” ensures satisfied users, creates better customer loyalty, increases credibility, ensures positive reception in media and app stores and enhances a company’s reputation.

What is it about

The profession of the user experience designer has become increasingly differentiated. Knowledge and skills in the professions UX Design, Usability and Interaction Design are more important and in demand than ever. It is becoming more and more important to apply the methods of these disciplines in a concentrated form in order to quickly come to pragmatic solutions and to develop them iteratively. In the spirit of the Lean UX and Agile UX mindsets, we will familiarize you with the development of user scenarios, user story maps and content strategies to develop information architectures, wireframes and interactive prototypes, which will then be tested.

What you will learn

In this workshop we teach the participants the methodologies of the User Experience Design and provide them with a lean toolset (Lean UX). With the help of agile methods (design sprints) you will learn to find intelligent and practicable solutions with the help of different stakeholders. You will learn to design interactive, digital products with an excellent user experience in a very short time.

Who should participate

The workshop was developed for designers and design managers, project and product managers, web and software developers, speakers and editors, copywriters and concept developers, marketing and content managers, media and information officers, information and interaction managers, usability engineers, scrum masters and product owners, who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organisations.

Agenda

Welcome, get to know each other and warm up

The convivence of multiple disciplines merging into the User Experience (Business + User + Content + Interaction). An introduction to the product development ecosystem: Structures, roles, who does what in a product team.The digital touchpoints, its differences, and special requirements. The complexity of approaching product development in a digital, multi-platform ecosystem. Usability principles

  • What is UX? What is Lean UX? Agile methods vs other methods. What is a sprint? The design spike. User stories and scrum methodologies in action

Team up in groups of 2 or 3 people and pick one of the provided examples, you’ll work with a company trying to address their problems and solving them through agile & lean methods.

  • The MVP as the first goal. User centered design and the importance of research. Research methods: User segmentation, personas, marketing vs design research

Find which one of the given personas works for your company and why.

Lunch

  • Taking personas into user scenarios. Mapping a customer journey. Examples of customer journeys and how they work. Airbnb’s story approach to a customer journey
  • Break down the user scenario for when your customer goes through a specific part of your product, and map their actions, interactions, contexts and steps taken. Quick presentation of your user scenario for the rest of the class
  • Thinking, building, learning, and iterating. Creating a backlog of user stories, defining our MVP. Product Roadmap. The sprint 0. Moving user stories across a scrum board.
  • With your idea for a product in mind, create a backlog with EPICS and FEATURES to be built. Develop user stories for at least two of the features, and analyze which roles you’ll need to be involved to bring the stories to “done”. Explain your backlog quickly to the rest of the class.

Recap, questions, end of the day.

Recap

  • Design basics: how do we perceive the world? Design process: Sketches, wireframes, Mockups, Interactive prototypes. Designing for multiple devices (Responsive / Adaptive). Mobile first. Design patterns: Navigation, filtering, search, etc. Introduction to iOS Design / Material design. What is the Design Studio method? Applying Design Studio to quick sketching
  • Quickly make some scribbles with the help of the Design Studio method to represent the way you visualise the features you defined in the previous exercise. Discuss the results with the rest
  • What is a prototype? Agile prototyping. Prototyping alternatives and tools.

 

Practical exercises: Make your scribbles into interactive prototypes for at least one of your features that responds back to your User Scenario. Elaborate at least one of the screens in Desktop, tablet and mobile format. Make a brief presentation of the results.

Lunch

  • Why is testing important? Testing methods and possibilities. How to conduct an interview? Live testing.
  • Video: Watch some UX interviews.
  • Elaborate questions and/or assignments for a live testing of your product.
  • Practical exercises: We’ll do user testing within the group. Teams split in two, one will be interviewed using the prototype they built, and the other one will be interviewed in another team, and then switch again. The person interviewing should take notes on how the person responds to the assignments. At the end of the exercise, each team member should have at least conducted 1 interview and been interviewed once.
  • What we got right, what we failed, what we learned. Retrospectives and action points. Applying results of the testing to building the next sprint. About shipping a product: Better done than perfect.
  • Propose an alternative to one of the features of your product that didn’t test as expected. Make an action plan, or change your prototype. Make a small exposition on those changes for the whole class, showing the improvements or learnings.
  • Examples of different organization sizes. A brief introduction to the Google Design Sprint. Agile vs Scrum vs Kanban vs Waterfall.

Recap, questions, fill feedback form online, delivery of certificates.

Dates

Sufficient free places Few vacant places Waiting list Fully booked

25% discount for self-payers and up to 20% discount for the registration of several employees at one seminar

04.-05.02.
2019
Dublin
Standard tariff since 10.12.2018 available
Standard rate
1.190,00
Enough places
04. - 05.02.2019 Dublin
Enough places
01.-02.04.
2019
London
Early bird tariff until 04.02.2019 available
Early Bird
990,00
Enough places
01. - 02.04.2019 London
Enough places
13.-14.05.
2019
Copenhagen
Early bird tariff until 18.03.2019 available
Early Bird
990,00
Enough places
13. - 14.05.2019 Copenhagen
Enough places
15.-16.07.
2019
Amsterdam
Early bird tariff until 20.05.2019 available
Early Bird
990,00
Enough places
15. - 16.07.2019 Amsterdam
Enough places
Discount
10%
for registration of 2 employees (applies to the 2nd employee)
20%
for the registration of 3+ employees (applies to the 3rd and each additional employee)
25%
for self-payers & freelancers

Trainer

Testimonials

Informations

Facts & Figures
Duration: 2 Days
Language: English
Participant: Minimal 3 | Maximum 12
Cancellation: Up to 14 days before the start of the seminar free of charge

Times: 9 a.m. – 5 p.m.

Contact person
Stefan Schmitt
s.schmitt@xd-i.com
+49 221 168 19 762

Certificate

Certified UX & Usability Professional

The certificate “Certified UX & Usability Professional” of the XDi – Experience Design Institute is awarded for the completed seminar, the active participation in the practical exercises as well as the final presentation.

The certificate is recognized by the UXPA and the Interaction Design Foundation and enjoys an international reputation.

Accomplishments

Benefits

Our Services

XDi'Inhouse
We also offer the possibility of special in-house company training tailored to your needs. A company training is particularly suitable if you want to train entire teams in experience design methodologies and want to establish the appropriate knowledge in your company.

In-House Request

XDi'360°

You achieve the most sustainable learning success with a good mixture of training, coaching and consulting. All XDi trainings can be combined with individual coaching and accompanying consulting services to form a "Continious Improvement Program" for continuous development.

XDi'360°Request

XDi'Coaching

In order to support your team or individual team members in a targeted way and to promote them more strongly, we have developed a special coaching offer. We coach you on all topics of our further training courses. Just let us know exactly how we can support you.

Coaching Request

XDi'Consulting

We advise companies and their executives on the path to digital transformation. We prepare companies for the transformation of a networked, global world and accompany them in the development of new working environments, the use of digital tools and the setup of their teams.

Consulting Request

Our Way

References

Recommendations