XDi | The Institute
Das XDi entwickelt und veranstaltet Seminare, Workshops, Trainings, Weiterbildungen und Kurse zu den Themen Experience Design, User Experience, Service Design, Design Thinking, User Interface Design, UCD, User Centered Design, Interaction Design, HCI, Customer Experience Management und Online-Konzeption.
Seminar, Workshop, Training, Weiterbildung, Fortbildung, Schulung, Kurs, UX, UI, User Experience, UX Design, User Experience Design, Usability, HCI, User Interface Design, Interaction Design, Interaktionsdesign, User Centered Design, UCD, Human Centered Design, Website-Konzeption, Online-Konzeption, Webdesign, Design Thinking, Service Design, Usability Engineering, Customer Experience Design
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The XDi was founded on March 31, 2014 by Stefan W. Schmitt. We develop and organize courses, workshops, lectures and events to learn how to design interactive products, services and systems.

Design lies at the very heart of our work and embodies the essence, methodology and attitude of the XDi. We live, think and breathe design. Our offerings are at the centre of the triangle composed of creation, communication and innovation.

In our training courses, we provide the knowledges and practical skills of the following disciplines: User Experience Design, Human Centered Design, Interaction Design, Information Architecture, User Interface Design, Sensory Design, Service Design and Design Thinking.



The Experience Design Institute was founded with the aim of imparting the different design, psychological and cultural dimensions and methodologies of experience design.

We help companies and organizations becoming more innovative and empower people from different sectors and industries to successfully design digital products, services and business.

Methods of user experience design, human centered design and design thinking are effective and goal-oriented tools to make the world a bit better thanks to innovative, intelligent and useful products, services and systems.

It’s only an adaptation to the needs of people that allows to develop meaningful products and services, which make people’s life becomes easier, better and more beautiful.




Every offering of the XDi is created by qualified teachers according to the methods and abilities they impart. Trainers at the Experience Design Institute bring many years of practical experience in an international environment. They have placement skills and are the best in their field.


The XDi has no fixed places and spaces. We adapt to where our participants are. We are looking specifically for CoWorking Spaces and Social Hubs – places of cooperation and social implications. We always choose them because of their atmosphere and people’s willing.


The XDi is a framework for information and education within Experience Design. Topics and contents of our training courses are developed in partnership with teachers, trainers and lecturers.


We are working with modern education and learning concepts based on the current findings of research. Our seminars are influenced by the newest coaching methods, creativity techniques as well as aspects of mental training. In this way, individual skill sets and potentials will be benefited sustainably.


Our credo is „learning by doing“ – our participants learn the application of relevant methods and techniques using practicals exercises in small groups. Profound theoretical knowledge is thereby the foundation of our seminars.


Stefan Schmitt
Diplom-Designer (design major), XDi founder, experience designer, consultant, XD trainer & systematic management coach

Stefan Schmitt is experience designer, consultant, trainer und speaker with more than 15 years experience in analyzing, planning, developing and designing websites, web portals, e-commerce solutions, marketing tools, software, mobile apps and social media applications.

Irina Schmitt
Managing director, art historic, communications trainer and educator

Irina Schmitt is an art historic and designer, teaching design and systematic communications. She is currently living and working in both St. Petersburg and Cologne.

Nicole Neuberger
Diplom-Psychologin (psychology major), interaction designer, trainer

Nicole Neuberger is a psychology major, interaction designer and human centered design/service design-trainer. Sie's helping companies developing user friendly services and products which are simple and fun at the same time.

Steffen Schilb
M. Sc. digital media, UX designer & Axure professional

Steffen Schilb is a freelancing UX designer, trainer and mentor (CareerFoundy) with more than 10 years experience in developing interactive systems and services. His own special interest is the methodical usage of supporting software in the UX research and design process.

Katja Busch
Katja Busch, media sciences major, UX manager, coach & consultant, expert in reducing complexity , empathic and pragmatic expert for digital transformation

Katja Busch worked the last 20 years as photographer, concept developer, information architect, content strategist, head of UX and trainer. Today she is 360° UX manager and coach, project manager and consultant for digital transformation. For her, people and their specific needs build the center of attention in all her doing.

Dinko Verzi
MBA information technology, B.S. biochemistry, web/app designer & front end developer

Dinko Verzi is a freelancing digital designer, consultant and developer. He is conceptualizing, designing and developing digital products such as websites, apps and web applications for the last 15 years. He focuses on the combination of design and development as well as on prototyping.

Babak Zand
Content strategist, agile management as well as creative leadership expert & blogger

As a freelancing content strategist and certified scrum master Babak provides help towards self-help and supports companies in developing and implement a documented content strategy.

He also works as a lecturer at the Rheinische Fachhochschule Cologne and teaches there with emphasis on creative leadership and content strategy. As a blogger he writes about topics such as content strategy, agile management and creative leadership on www.babak-zand.de

Arno Karrasch
Experience architect, strategist & manager & service designer

Arno Karrasch gathered his experience for the last 20 years as a system admin, concept designer, information architect, UX director, experience design leader, experience strategist and design thinker working at agencies, consulting firms, corporations, start ups and innovation labs. Today, he sees the people as the center of attention and supports companies as coach and consultant, helping them to use new technologies in order to act as user friendly as possible.

Anastasia Gramatchikova
Design thinking lead coach, digital strategist, trainer and conference speaker

Design thinking lead coach, digital strategist, trainer and conference speaker with her focus on digitalization, change management and user centered innovation. Anastasia's passion is to wake creative potential and a user centered way of thinking. She sees it as her own personal challenge to get people out of their comfort zone and onto different way leading to innovation, to try them out and to make room for new ideas that improve everyone's life.

Zwetana Penova
Dipl. Visuelle Kommunikation (visual communications major), design thinking trainer, Scrum product owner, entrepreneur

On her search for new innovation methods of the 21st century Zwetana discovered design thinking by herself in 2010. She was immediately convinced by the variety and flexibility of design thinking and had an intensive examination of this method. Today, she passes her positive experience with design thinking on to her audience as a trainer, coach and speaker.

Dr.-Ing. Christian Graf
Senior UX architect, product manager, mentor & coach

Christians helps teams in start ups as well as corporations to find, design and implement the right products and services. Christian's favorite topics are #universaldesign and the process for good UC (#meta_ux) and his speciality is the usability for medicine technology. As mentor and coach the transferring knowledge and supporting personal development are important to him. He's currently living and working in Hamburg.

Susanne Kreuz
user experience & information design

Susanne has been at home in the digital world since 2001, where she not only designs but also tests information architectures, concepts and prototypes. She deepened her interest in people, their behaviour and cultural imprint in her studies of art history, psychology and ethnology. As a senior information developer, Susanne is passionate about design thinking and agile methods and dares to take the step into product development. Today, she helps start-ups, corporations and organizations to create user-friendly websites and apps and establish a collaborative design process in
multidisciplinary teams.

Tina Weisser
User driven innovation consultant, researcher, strategist, book author and trainer

Tina Weisser is an Innovation Consultant and University lecturer with 17 years experience in supporting companies to innovate their products and services. Her focus is on user driven innovation, co-creation, service design research and implementation. She is currently living in Munich.

Bibiana Meya
Dipl. Media System Designer and freelance User Experience Consultant

Bibiana Meya is a freelance user experience consultant.
She supports companies to integrate UX into their business strategy, to understand what people want and why they want it. From this, she develops products that accompany the stories of her users and make a brand perceptible in every interaction.

Javier Cuello
Javier is a designer specialising in UX for mobile devices, author of a book and several articles on Smashing Magazine

Almost 10 years ago, Javier travelled to Barcelona to specialise in mobile design, learning UX for apps since the first versions of iOS and Android. All his experience was put into ‘Designing Mobile Apps’ a book he co-wrote. The repercussions of this project took him to make part of different design events and conferences around the world, such as Colombia 3.0, UX Spain, UX Sofia and different editions of Campus Party. Javier has taught design at ELISAVA and IED, the two most well-known design schools in Barcelona. Besides this, he has held and co-organised design workshops in more than 15 countries around the world, from Brazilto China.

Galina Emelina
Senior Design Thinking and Start Up-Coach, lecturer, entrepreneur, music producer

After a long period of experimentation with various creative and innovative methods from art, design and business, Galina found her home in the culture and organisational principles of design thinking. She enjoys constantly expanding this basis with new exciting frontiers such as mindfulness and group-based emotional work. Galina believes it is important to support individuals and teams in the process of opening something new and internalizing it through practical experience, and then anchoring it in the organisation and start-up reality.

Christine Fish
Product Design Consultant, Professor of Design Management, User Experience Strategist, and Product Owner

Christine Fish is a product strategist, agile UX practitioner, and design educator working with global clients to champion co-creation, human centered design, empathy and conceptual thinking to envision meaningful products that align with business needs.

Anna-Caterina Walk
WorkshopCoach, WorkshopDesigner, Design Thinking Coach, Lego Serious Play Facilitator, Trainer

As a trainer and consultant, Anna is particularly interested in bringing people into action and thereby initiating learning processes and making further development possible. Her passion is Active Learning. With the help of interactive tools she also conceives creative processes and supports her participants to change their perspective, to make new experiences and to create new ideas. ``The success of a training is shaped together with the participants and adapted to their individual practice.`` Based on this she conducts both trainer coaching and advanced trainings them as workshop coach.

Your picture could be here
Experience designer, service designer & design thinker

We're always looking for ambitious trainers and coaches who like to pass on their knowledges and experiences in the different disciplines of experience design.


Experience design

Experience design (XD) is the method of designing products, processes, services, events and surroundings with the focus on the quality of the user’s experience and culturally relevant solutions. The experience design contains a quantity of different disciplines.

XDi User Experience/Usability-Seminare/-Workshops/-Trainings

Interaction design

Interaction design, or IXD, is referring to the design of the function, the behavior and the final configuration of products and systems. The design of interaction processes within an organization is a part of this field as well.

XDi User Experience/Usability-Seminare/-Workshops/-Trainings

User experience design

User experience design describes all design aspects of the user’s experience while interacting with a product, service, surrounding or facility.

XDi User Experience/Usability-Seminare/-Workshops/-Trainings

Service design

Service design describes the process of designing services. Service design therefor designs interfaces of the different systems that are part of a service. This includes the communication between the people involved in the service as well as the required tools and processes.

XDi User Experience/Usability-Seminare/-Workshops/-Trainings

User centered design

User orientated design is aimed at designing interactive products with a high usability. This is mostly accomplished by putting a product's user at the center of the development process.

XDi User Experience/Usability-Seminare/-Workshops/-Trainings

Design thinking

Design thinking stands of design specific cognitive activities the designer is using during the design process. Design thinking is the combination of empathy for a problem’s context, creativity in generating insights and results, and rationality in the analysis and application of different results on the specific problem context.

XDi User Experience/Usability-Seminare/-Workshops/-Trainings


  • 01 Watch

    Observe, investigate, emphasize,
    analyse, ask, listen, learn, understand

  • 02 Define

    Synthesize, reframe, focus,
    goals, strategy, mission, vision, tasks, solution

  • 03 Create

    Ideate, brainstorm, scribble, sketch, draw, wireframe, prototype, modeling, design

  • 04 Tryout

    Test, evaluate, iterate, refine

  • 05 Produce

    Produce, implement, deploy, launch




Social Impact Lab (Enterability), Glogauerstr. 21, 10999 Berlin
-> Here



Betahaus, Eifflerstr. 43, 22769 Hamburg
-> Google Maps



XDi Köln, Hansaring 88, 50670 Cologne
-> Here Maps



Mein Arbeits(t)raum, Freibadstr. 30, 81543 Munich
-> Google Maps



Social Impact Lab, Falkstraße 5, 60487 Frankfurt
-> Here Maps



MeetNWork, Poststraße 2-4, 60329 Frankfurt a. M.
-> Google Maps



Design Offices, Lautenschlagerstraße 23a, 70173 Stuttgart
-> Here Maps



Impact Hub, Lindengasse 56, 1070 Vienna
-> Google Maps

Social Media

XDi in social media
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