XDi | Certified UX & Usability Professional
Das XDi entwickelt und veranstaltet Seminare, Workshops, Trainings, Weiterbildungen und Kurse zu den Themen Experience Design, User Experience, Service Design, Design Thinking, User Interface Design, UCD, User Centered Design, Interaction Design, HCI, Customer Experience Management und Online-Konzeption.
Seminar, Workshop, Training, Weiterbildung, Fortbildung, Schulung, Kurs, UX, UI, User Experience, UX Design, User Experience Design, Usability, HCI, User Interface Design, Interaction Design, Interaktionsdesign, User Centered Design, UCD, Human Centered Design, Website-Konzeption, Online-Konzeption, Webdesign, Design Thinking, Service Design, Usability Engineering, Customer Experience Design
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Certified UX & Usability Professional

User Experience & Interaction Design with Lean UX & Agile UX, 2-Days-Workshop

Locations & dates
Amsterdam, 27th -28 th Aug 2018
Stockholm, 08th – 09th Nov 2018
London, 26th – 27th Nov 2018
Kopenhagen, 13th – 14th Dez 2018
German Seminar
Requests & registration
Numbers & facts
Language: English
Duration: 2 days
Max.Participants: 12
Schedules: 09.00 – 17:00
Participation fees*: € 990,00* (early bird/8 weeks before the seminar)
€ 1190,00* (regular price)
Contact person: Judith Schumacher
Email: intouch@xd-i.com
Phone: +49 221 168 19 762
*tax excluded

 

Discounts
  • 25% discount for self-payers
Certificate
For completing the seminar, participants receive the certificate “Certified UX & Usability Professional” by the XDi – Experience Design Institute.
Included services
  • XDi-certificate “Certified UX & Usability Professional”
  • High-quality digitized material
  • Numerous templates for your day-to-day work
  • Single and group work with presentations and feedback rounds
  • Exchange and discussions with your fellow participants
  • Photographic and filmed documentation of practical exercise
  • A lot of best practices and online resources
  • Special seminar locations with a creative atmosphere
  • Lunch, beverages, fruit and snacks
  • An alumni group for further exchange
Recommendation reward
All seminar participants receive a 100€ coupon for any other XDi seminar* as a reward for the mediation of a new customer**.
* paying the seminar fee is required
** meditation of a co-worker won’t be considered for the reward
What to expect

User experience has become the most important factor for designing successful digital products. The quality of the user experience determines whether websites, apps and software are used or not. User experience design has therefore become a key factor, a touch on the scales. An excellent “user experience” ensures satisfied users, creates better customer loyalty, increases credibility, ensures positive reception in media and app stores and enhances a company’s reputation.

What is it about

The profession of the user experience designer has become increasingly differentiated. Knowledge and skills in the professions UX Design, Usability and Interaction Design are more important and in demand than ever. It is becoming more and more important to apply the methods of these disciplines in a concentrated form in order to quickly come to pragmatic solutions and to develop them iteratively. In the spirit of the Lean UX and Agile UX mindsets, we will familiarize you with the development of user scenarios, user story maps and content strategies to develop information architectures, wireframes and interactive prototypes, which will then be tested.

What you will learn

In this workshop we teach the participants the methodologies of the User Experience Design and provide them with a lean toolset (Lean UX). With the help of agile methods (design sprints) you will learn to find intelligent and practicable solutions with the help of different stakeholders. You will learn to design interactive, digital products with an excellent user experience in a very short time.

Who should participate

The workshop was developed for designers and design managers, project and product managers, web and software developers, speakers and editors, copywriters and concept developers, marketing and content managers, media and information officers, information and interaction managers, usability engineers, scrum masters and product owners, who are responsible for the conceptual and strategic development of websites and apps in agencies, companies and organisations.

Agenda
9:00 – 9:30 Welcome, get to know each other and warm up
9:30 – 10:15 UX & Usability Principles

Basics

The human brain, the digital ecosystem, the disciplines in user experience design

 

Principles

Eight Golden Rules, Principles of Interaction Design, 10 Principles Of Effective Webdesign

 

10:15 – 12:00 User Research & Analyse

Personas

User types, user segmentation, user goals and needs, market research vs. design research

 

User Scenarios

User Scenarios, Use Cases, User Stories, usage contexts

 

Practical exercises: Development of a user scenario with all use cases, presentation, feedback and discussion

 

12:00 – 12:30 Retrospective, Reflection and Integration
12:30 – 13:30 Lunch break
13:30 – 16:30 Functional & content requirements

Features

Requirement Analysis and Definition, Capability and Scope Matrix, User Stories, User Story Mapping

 

Practical exercises: Development of a user story map, presentation, feedback and discussion

 

Content

Content-Strategie, Content Life Cycle, SEO&SEM

 

Practical exercises: Development of a content strategy using the “Content Strategy Planner”, presentation, feedback and discussion

 

16:30 – 17:00 Retrospective, Reflection and Integration
17:00 End of day 1
09:00 – 09:15 Review, Preview and Calibration
09:15 – 11:00 Information Architecture & Navigation

Information architecture

Organizational structures/schemata, categorization and labeling, sitemap, card sorting

Practical exercises: Development of an information architecture using card sorting, presentation, feedback and discussion

Navigation

Navigation techniques, navigation logic and hierarchy, search, filter and sorting

11:00 – 11:30 Retrospective, Reflection and Integration
11:30 – 12:30 Lean UX & Design Sprint

Design Studio

Lean UX, Design Studio, Design Sprint

Practical exercises: Sketching and designing screens and features with the Design Studio method Feedback and discussion

 

 

12:30 – 13:30 Lunch break
13:30 – 16:30 Lean UX & Design Sprint

Interaction design

Design Patterns, Micro Interactions, Information Design, Mobile Design and Responsive Design, Wireframing and Prototyping

Practical exercises: Development of wireframes and clickable, interactive prototypes

Presentation, feedback and discussion

Usability Testing

Test plan, live testing, analysis, feedback

Practical exercises: Realization of live usability tests of the developed interactive prototypes

16:30 – 17:00 Tips, Links and Sources, Awarding of Certificates, Farewell
17:00 End of the workshop
Trainer
Katja Busch, media sciences major, UX manager, coach & consultant
Katja Busch, media sciences major, UX manager, coach & consultant

Stefan Werner Schmitt, Diplom-Designer, trainer & systematic management coach, XD/UX-Trainer
Stefan Werner Schmitt, Diplom-Designer, trainer & systematic management coach, XD/UX-Trainer

Your benefits
  • First-class instructors with a strong practical knowledge
  • Trainers with many years of practical experience in an international context
  • Didactically prepared and creatively implemented learning content
  • Practically applied and solid theoretical knowledge
  • Application of recent results of brain research
  • Integrated coaching and mental training methods
  • Comprehensive course materials with many other tips, tricks and links
  • Attractive spaces with a special atmosphere
  • Personal, informal handling
Our added value
The XDi works with new and interactive education programs based on current findings in brain research. Our credo is „learning by doing“ – our participants learn the application of relevant methods and techniques using practicals exercises in small groups.
In-house seminars
We are offering special in-house seminars fitting your company’s interests. We recommend in-house seminars for educating whole teams on user experience design and usability and for implementing the corresponding methods into your business. Use an in-house seminar as kick-off event or for a current project’s ideation and concept development. We educate your staff members and help them develop solutions for new challenges at your company. Request an in-house seminar.