Digital Marketing Manager | Guided E-Learning

Certified Digital Marketing Manager

Qualify as a Certified Digital Marketing Manager. Study online at your own pace with mentor support, and develop expertise in online marketing, content marketing, SEO, SEA and social media marketing. Launch your career with excellent earning potential.

Agentur der Arbeit 100% free with a Bildungsgutschein from the Arbeitsagentur
Community
Join a community of more than 10K successful graduates
Certified Digital Marketing Manager

Start

Weekly, every monday

Format

Guided E-Learning with mentor

Duration

Full-time: 3,5 months
Part-time: 7 months
On-the-job: 12 months

Scope

Full-time: 30-40 h / week
Part-time: 10-20 h / week
On-the-job: 2-4 h / week

Level of learning

Beginner & Intermediate

Languages

English
German

Certificate

State-recognised AZAV certificate

Start now. Make your move. Step into your dream career!

Build your future with a new career in digital marketing. 100% free!

Learn at your own pace with this digital marketing bootcamp fully online and flexible, whenever and wherever it suits you. Design your learning journey and advance at a rhythm that matches your lifestyle.

Acquire in-demand, practical skills in digital marketing, performance marketing and email marketing. Learn 1-on-1 with an experienced mentor, accompanied by your personal study advisor and our career coaches. Make yourself job-ready and secure a future-proof job.

Tools, techniques & methods
Google Google Google Ads Google Ads Google Analytics 4 Google Analytics 4 Google Docs Google Docs Google Sheets Google Sheets Google Slides Google Slides Teams Teams Hootsuite Hootsuite Facebook Facebook Instagram Instagram LinkedIn LinkedIn YouTube YouTube TikTok TikTok Canva Canva Buffer Buffer
Content, skills & learning outcomes

  • Digital marketing
  • Brand communication, branding & PR
  • Social media marketing & advertising
  • Content marketing & SEO
  • Search engine marketing (SEM) via paid search (SEA)
  • Email & mobile marketing
  • Customer decision & augmented user experience

Learn anytime, anywhere

Tailor your professional development to your preferences, schedule and lifestyle. Learn anytime, anywhere and at your own pace.

Personal mentoring via video conference

Book an appointment at any time with your mentor, who will accompany you on your learning and career path and provide you with personal support.

Job-ready practice in real-world projects

Our courses are based on practical, industry-specific scenarios and teach practical skills that can be directly applied in your professional life.

University-level multimedia content

You will benefit from interactive content at university level. You can expect comprehensive articles, videos, quizzes and practical exercises that bring the theory to life.

Interactive live sessions with industry experts

Take part in interactive live workshops with industry experts to dynamically review and deepen your understanding of the learning content covered.

Career services for your new job

With application training, career consultations and our active job placement service, we help you on your way to your new job.

These companies are training their workforce with us and recruiting our students.

Invest in yourself and your career

Secure the best prospects for a job as Digital Marketing Manager

Secure a job in one of the fastest-growing professions in the technology industry. Acquire in-depth knowledge in digital marketing, performance marketing and email marketing. Develop exactly the skills you need for a career as a Digital Marketing Manager. Secure an attractive, well-paid job with a future in the IT industry.

€ 49.500

1100

+10%

Top 10

Average annual salary (entry-level salary)
Average monthly job offers
Estimated employment growth by 2030
Fastest-growing jobs

€ 49.500

Average annual salary (entry-level salary)

1100

Average monthly job offers

+10%

Estimated employment growth by 2030

Top 10

Fastest-growing jobs
Target group

Who are our bootcamps for?

This digital marketing training course is ideal for beginners and advanced learners who want to expand their digital marketing expertise. No prior knowledge of digital marketing is necessary. We start with the basics and then gradually move on to more advanced topics. 

Have your digital marketing professional development course financed through a Bildungsgutschein issued by the Arbeitsagentur and Jobcenter. If you are registered as a job seeker, you may be eligible to apply for a Bildungsgutschein for this digital marketing course. To support you in the application process, we have prepared a detailed application guide. To apply for the Bildungsgutschein, you need a formal course offer.

Are you an employee of a company and want to build digital marketing skills while working? Are you at risk of unemployment or is your company affected by structural change? Then your employer can take advantage of the Qualifizierungschancengesetz and have up to 100% of the training costs financed and up to 75% of the salary costs reimbursed.

There are many good reasons to become a Digital Marketing Manager with XDi. Get started now and register or let us advise you. We are happy to help.

Unemployed & job seekers

You are unemployed or seeking work, eligible for a Bildungsgutschein, and want to use this time to qualify for a new job as a Digital Marketing Manager.

Career changers and professionals switching fields

You are a professional from another industry and want to become a Digital Marketing Manager to advance your career, grow, and seize new opportunities.

New employees & career starters

You have just started a job in a new work environment and lack the relevant skills to meet the job’s demands and work productively.

Employees at risk of unemployment

You are an employee at a company affected by structural change, your job is at risk, and you need training to secure your position.

Aspiring Digital Marketing Managers

You are a Digital Marketing Manager and want to expand your knowledge in digital marketing and advance your career.

Graduates and students

You have recently graduated or are still studying and want to enhance your academic qualifications with practical, industry-relevant skills.

Professionals and specialists

You are a specialist in your field, looking to expand your expertise, earn a certification, or optimally prepare for a certification exam.

Managers and executives

You want to advance your career, your department, or your company by successfully establishing digital marketing within the organization.

Entrepreneurs and business owners

You are an entrepreneur or the owner of an SME and want to make your business more competitive and future-proof by leveraging digital marketing knowledge.

Interested individuals

You are interested in digital marketing and want to learn the practical, real-world application of digital marketing tools for personal or professional purposes.

CURRICULUM

What you will learn in this digital marketing bootcamp

Hands-on education in the skills of the future

In this digital marketing course, you will acquire the most important digital marketing skills based on a curriculum designed by industry experts. The digital marketing training includes industry-validated, interactive content at a university level and extensive hands-on experience in real projects. You will build a portfolio and complete the program with a capstone project.

1

Digital Marketing Basics

2

Brand Communication, Branding & PR

3

Social Media Marketing & Social Media Ads

4

Content Marketing & SEO

5

Search Engine Marketing via Paid Search (SEA)

6

Customer Decision & Augmented User Experience

7

E-Mail & Mobile Marketing

Summary

In this module, you will build the foundation for your career in digital marketing. You will get to know key terms, models, and ways of thinking – from the analysis of target groups to digital business models and the customer journey. With a mix of strategic know-how, practical tasks, and data-driven thinking, you will develop a holistic understanding of modern online marketing.

Learning Outcomes

You will learn to:

  • explain basic concepts and strategies of digital marketing and classify their significance in the corporate context
  • carry out market analyses, define target groups and systematically evaluate digital business models
  • model and analyze customer journeys and decision-making processes using models such as AIDA or the decision funnel
  • understand key performance indicators (e.g. CPA, CTR, CPL), assess their significance and apply them in campaign planning
  • understand data-driven marketing approaches such as data-driven marketing and use different types of data (first-, second- and third-party data) in a targeted manner
Content
  • Fundamentals of digital marketing strategies and business models
  • Target group analysis, customer journey and funnel models
  • Digital KPIs (CPL, CPA, CTR) and data-driven marketing
  • Digital innovation, disruptive thinking and big data
  • Online marketing channels, push/pull strategies and inbound/outbound marketing
  • SEO, content marketing and website optimization
Core Skills
Customer journey Lifecycle marketing CRM systems Funnel strategies Neuromarketing Micro-moments Limbic map Artificial Intelligence (AI) Chatbots & voice interfaces Augmented & Virtual Reality (AR/VR)
Summary

In this module, you will dive into the world of brands and their impact. You will learn how brand identities are created, what makes a coherent corporate design, and how digital brand communication works today – from emotional storytelling to a targeted PR strategy. You will develop communication measures that really reach your target group, using tools such as influencer marketing, content seeding, and affiliate networks. Numerous practical tasks will help you to develop your own brand and communication strategy.

Learning Outcomes

You will learn to:

  • develop a strong brand – from brand identity to emotional branding
  • create a consistent corporate identity and a professional corporate design
  • plan an effective communication strategy for digital channels
  • utilize storytelling specifically in cross-channel marketing
  • strategically leverage measures in public relations, referral marketing and influencer marketing
Content
  • Developing brand identity, corporate design, and brand experience
  • Designing consistent corporate identity and digital communication strategies
  • Storytelling in cross-channel marketing
  • Public relations, content seeding, and digital reputation
  • Influencer, referral, and affiliate marketing
Core Skills
Branding Corporate design Corporate identity Digital communication Cross-Channel storytelling Public relations (PR) Content seeding Referral marketing Influencer marketing
Summary

This module is all about social media – from the strategic selection of platforms to the implementation of high-performance advertisements. You will learn how to address target groups on Facebook, Instagram, LinkedIn, TikTok & Co, develop content, and build reach. You will also learn how to plan, design, and analyze successful social media ads – including bidding strategies, landing pages, and channel hacks. Numerous practical tasks will help you to apply your knowledge directly.

Learning Outcomes

You will learn to:

  • tcompare relevant social media platforms and select them strategically for marketing purposes
  • plan and design content for different channels according to target groups
  • create and optimize ads on Facebook, Instagram, LinkedIn & YouTube
  • effectively utilize bidding strategies, ad types, and cross-channel ad formats
  • create a coherent connection between content, landing page, and target achievement
Content
  • Overview of relevant social media platforms (Meta, TikTok, YouTube, LinkedIn etc.)
  • Target audience approach, functions & content formats per channel
  • Creation of company profiles and storyboards
  • Introduction to social media advertising (formats, platforms, objectives)
  • Facebook & Instagram Ads, LinkedIn Ads, YouTube Ads
  • Bidding strategies, channel hacks and connection with landing pages
Core Skills
Social media platforms Addressing target groups Content creation for social media Facebook & Instagram ads LinkedIn & YouTube ads Bidding strategies Landing pages Performance campaigns
Summary

This module explains how to create successful content – search engine optimized, target group-oriented and strategically planned. You will understand the basics of SEO, the structure of websites and blogs, and how content is designed to convince both users and search engines. You will also develop editorial plans, work with common tools such as Trello or Canva and implement your content in a practical environment. Legal aspects and media ethics in digital marketing are also covered.

Learning Outcomes

You will learn to:

  • plan, create and distribute high-quality content for websites, blogs and social media in a targeted manner
  • implement search engine-optimized content using keywords, structure, and on-page measures
  • organize and automate editorial processes with tools such as Trello, Canva, or Hootsuite
  • use different content formats and storytelling approaches to support communication goals
  • consider legal requirements in digital marketing and develop corresponding guidelines
Content
  • How search engines work and types of search engines
  • On-Page SEO, keyword strategies, SEO KPIs and content structure
  • Developing effective content formats and editorial plans
  • Storytelling via website, blog, and social media
  • Tools for planning, automation and publishing (e.g. Trello, Canva, Hootsuite)
  • Fundamentals of media law & social media guidelines
Core Skills
Content marketing OnPage SEO Keyword strategies SEO metrics Storytelling Content formats Editorial planning Content tools (Trello, Canva, etc.) Media law in online marketing
Summary

This module introduces you to the planning, implementation and evaluation of digital advertising campaigns – with a focus on Google Ads, performance campaigns, conversion tracking and landing pages. You will work with common tools such as Google Ads and Google Analytics, develop your own campaigns and optimize their performance through A/B testing and user-centered design. The module offers you practical insights into data-driven online marketing and lays the foundation for professional campaign management.

Learning Outcomes

You will learn to:

  • plan, design and implement Google Ads campaigns for various formats (search, display, video)
  • design targeted landing pages and link them to advertisements
  • define conversion goals and evaluate them with the help of Google Analytics
  • interpret relevant KPIs in performance marketing and use them for optimizations
  • develop and carry out A/B tests to improve usability and campaign performance
Content
  • Google Ads: standard search ads, campaign types, dynamic & shopping ads, snippets, machine learning
  • Display & video campaigns in the Google Display Network (YouTube Ads, Performance Max)
  • Quality score & best practices for landing pages
  • Google Analytics: setup, UTM parameters, dashboards, GA4
  • KPI tracking & conversion measurement
  • A/B testing: hypothesis development, tools and implementation in the marketing context
Core Skills
Google ads Campaign types (search, display, video) Performance Max Landing pages Google Analytics Conversion tracking KPIs in SEA A/B testing
Summary

This module covers the user perspective in digital marketing. You will learn how customers behave along the customer decision journey and how you can guide them through funnel strategies, CRM systems and lifecycle marketing. Psychology also plays a role here: neuromarketing, micro-moments and the Limbic Map help you to emotionally charge marketing measures. You will also learn how modern technologies such as artificial intelligence, chatbots and augmented reality are changing the user experience – and how you can integrate them into your strategy in a meaningful way.

Learning Outcomes

You will learn:

  • to understand customers’ decision-making processes along the customer journey and develop measures tailored to them
  • to plan and apply lifecycle and funnel strategies in conjunction with CRM systems
  • to use psychological concepts from neuromarketing for emotional marketing ideas
  • to classify the influence of artificial intelligence, chatbots and voice assistants on the customer experience
  • to recognize and classify the potential of virtual and augmented reality in digital marketing
Content
  • Customer decision journey, lifecycle marketing, CLV & CLM
  • CRM systems and funnel strategies for customer loyalty
  • Neuromarketing, limbic map and psychological triggers in marketing
  • Artificial intelligence in digital marketing (efficiency, UX, automation)
  • Chatbots, voice interfaces and conversational marketing (BEO instead of SEO)
  • Virtual & augmented reality: basics, possible applications, outlook
Core Skills
Customer journey Lifecycle marketing CRM systems Funnel strategies Neuromarketing Micro-moments Limbic map Artificial Intelligence (AI) Chatbots & voice interfaces Augmented & virtual reality (AR/VR)
Summary

This module covers all aspects of direct and mobile communication channels in digital marketing. You will learn how to create effective email campaigns – from the subject line to the design, including automation, GDPR, and double opt-in. You will also explore current trends in mobile marketing, including QR codes, app marketing, voice search, and mobile SEO. In practical exercises, you will develop your own newsletters and mobile campaigns – always with an eye on user experience and the legal framework.

Learning Outcomes

You will learn to:

  • plan, design and implement professional newsletters and trigger emails in a legally compliant manner
  • automate email campaigns and take GDPR requirements into account in the process
  • use mobile marketing formats such as QR codes, app marketing and gamification in a targeted manner
  • analyze mobile user experiences and optimize landing pages for mobile devices
  • understand and apply key differences and special features in communication via email and mobile channels
Content
  • Fundamentals of email marketing: structure, design, trigger emails, best practices
  • Tools and automation: campaign setup, GDPR, double opt-in process, tool comparison
  • Mobile marketing: app marketing, OTT, QR codes, FinTech, gamification, digital detox
  • Mobile SEO: voice search, pop-ups, interstitials, mobile UX
Core Skills
Email marketing Newsletter design Campaign automation DSGVO & double opt-in Mobile marketing QR code marketing Mobile SEO Voice search Mobile user experience (UX)

Digital Marketing Basics

Summary

In this module, you will build the foundation for your career in digital marketing. You will get to know key terms, models, and ways of thinking – from the analysis of target groups to digital business models and the customer journey. With a mix of strategic know-how, practical tasks, and data-driven thinking, you will develop a holistic understanding of modern online marketing.

Learning Outcomes

You will learn to:

  • explain basic concepts and strategies of digital marketing and classify their significance in the corporate context
  • carry out market analyses, define target groups and systematically evaluate digital business models
  • model and analyze customer journeys and decision-making processes using models such as AIDA or the decision funnel
  • understand key performance indicators (e.g. CPA, CTR, CPL), assess their significance and apply them in campaign planning
  • understand data-driven marketing approaches such as data-driven marketing and use different types of data (first-, second- and third-party data) in a targeted manner
Content
  • Fundamentals of digital marketing strategies and business models
  • Target group analysis, customer journey and funnel models
  • Digital KPIs (CPL, CPA, CTR) and data-driven marketing
  • Digital innovation, disruptive thinking and big data
  • Online marketing channels, push/pull strategies and inbound/outbound marketing
  • SEO, content marketing and website optimization
Core Skills
Customer journey Lifecycle marketing CRM systems Funnel strategies Neuromarketing Micro-moments Limbic map Artificial Intelligence (AI) Chatbots & voice interfaces Augmented & Virtual Reality (AR/VR)

Brand Communication, Branding & PR

Summary

In this module, you will dive into the world of brands and their impact. You will learn how brand identities are created, what makes a coherent corporate design, and how digital brand communication works today – from emotional storytelling to a targeted PR strategy. You will develop communication measures that really reach your target group, using tools such as influencer marketing, content seeding, and affiliate networks. Numerous practical tasks will help you to develop your own brand and communication strategy.

Learning Outcomes

You will learn to:

  • develop a strong brand – from brand identity to emotional branding
  • create a consistent corporate identity and a professional corporate design
  • plan an effective communication strategy for digital channels
  • utilize storytelling specifically in cross-channel marketing
  • strategically leverage measures in public relations, referral marketing and influencer marketing
Content
  • Developing brand identity, corporate design, and brand experience
  • Designing consistent corporate identity and digital communication strategies
  • Storytelling in cross-channel marketing
  • Public relations, content seeding, and digital reputation
  • Influencer, referral, and affiliate marketing
Core Skills
Branding Corporate design Corporate identity Digital communication Cross-Channel storytelling Public relations (PR) Content seeding Referral marketing Influencer marketing

Social Media Marketing & Social Media Ads

Summary

This module is all about social media – from the strategic selection of platforms to the implementation of high-performance advertisements. You will learn how to address target groups on Facebook, Instagram, LinkedIn, TikTok & Co, develop content, and build reach. You will also learn how to plan, design, and analyze successful social media ads – including bidding strategies, landing pages, and channel hacks. Numerous practical tasks will help you to apply your knowledge directly.

Learning Outcomes

You will learn to:

  • tcompare relevant social media platforms and select them strategically for marketing purposes
  • plan and design content for different channels according to target groups
  • create and optimize ads on Facebook, Instagram, LinkedIn & YouTube
  • effectively utilize bidding strategies, ad types, and cross-channel ad formats
  • create a coherent connection between content, landing page, and target achievement
Content
  • Overview of relevant social media platforms (Meta, TikTok, YouTube, LinkedIn etc.)
  • Target audience approach, functions & content formats per channel
  • Creation of company profiles and storyboards
  • Introduction to social media advertising (formats, platforms, objectives)
  • Facebook & Instagram Ads, LinkedIn Ads, YouTube Ads
  • Bidding strategies, channel hacks and connection with landing pages
Core Skills
Social media platforms Addressing target groups Content creation for social media Facebook & Instagram ads LinkedIn & YouTube ads Bidding strategies Landing pages Performance campaigns

Content Marketing & SEO

Summary

This module explains how to create successful content – search engine optimized, target group-oriented and strategically planned. You will understand the basics of SEO, the structure of websites and blogs, and how content is designed to convince both users and search engines. You will also develop editorial plans, work with common tools such as Trello or Canva and implement your content in a practical environment. Legal aspects and media ethics in digital marketing are also covered.

Learning Outcomes

You will learn to:

  • plan, create and distribute high-quality content for websites, blogs and social media in a targeted manner
  • implement search engine-optimized content using keywords, structure, and on-page measures
  • organize and automate editorial processes with tools such as Trello, Canva, or Hootsuite
  • use different content formats and storytelling approaches to support communication goals
  • consider legal requirements in digital marketing and develop corresponding guidelines
Content
  • How search engines work and types of search engines
  • On-Page SEO, keyword strategies, SEO KPIs and content structure
  • Developing effective content formats and editorial plans
  • Storytelling via website, blog, and social media
  • Tools for planning, automation and publishing (e.g. Trello, Canva, Hootsuite)
  • Fundamentals of media law & social media guidelines
Core Skills
Content marketing OnPage SEO Keyword strategies SEO metrics Storytelling Content formats Editorial planning Content tools (Trello, Canva, etc.) Media law in online marketing

Search Engine Marketing via Paid Search (SEA)

Summary

This module introduces you to the planning, implementation and evaluation of digital advertising campaigns – with a focus on Google Ads, performance campaigns, conversion tracking and landing pages. You will work with common tools such as Google Ads and Google Analytics, develop your own campaigns and optimize their performance through A/B testing and user-centered design. The module offers you practical insights into data-driven online marketing and lays the foundation for professional campaign management.

Learning Outcomes

You will learn to:

  • plan, design and implement Google Ads campaigns for various formats (search, display, video)
  • design targeted landing pages and link them to advertisements
  • define conversion goals and evaluate them with the help of Google Analytics
  • interpret relevant KPIs in performance marketing and use them for optimizations
  • develop and carry out A/B tests to improve usability and campaign performance
Content
  • Google Ads: standard search ads, campaign types, dynamic & shopping ads, snippets, machine learning
  • Display & video campaigns in the Google Display Network (YouTube Ads, Performance Max)
  • Quality score & best practices for landing pages
  • Google Analytics: setup, UTM parameters, dashboards, GA4
  • KPI tracking & conversion measurement
  • A/B testing: hypothesis development, tools and implementation in the marketing context
Core Skills
Google ads Campaign types (search, display, video) Performance Max Landing pages Google Analytics Conversion tracking KPIs in SEA A/B testing

Customer Decision & Augmented User Experience

Summary

This module covers the user perspective in digital marketing. You will learn how customers behave along the customer decision journey and how you can guide them through funnel strategies, CRM systems and lifecycle marketing. Psychology also plays a role here: neuromarketing, micro-moments and the Limbic Map help you to emotionally charge marketing measures. You will also learn how modern technologies such as artificial intelligence, chatbots and augmented reality are changing the user experience – and how you can integrate them into your strategy in a meaningful way.

Learning Outcomes

You will learn:

  • to understand customers’ decision-making processes along the customer journey and develop measures tailored to them
  • to plan and apply lifecycle and funnel strategies in conjunction with CRM systems
  • to use psychological concepts from neuromarketing for emotional marketing ideas
  • to classify the influence of artificial intelligence, chatbots and voice assistants on the customer experience
  • to recognize and classify the potential of virtual and augmented reality in digital marketing
Content
  • Customer decision journey, lifecycle marketing, CLV & CLM
  • CRM systems and funnel strategies for customer loyalty
  • Neuromarketing, limbic map and psychological triggers in marketing
  • Artificial intelligence in digital marketing (efficiency, UX, automation)
  • Chatbots, voice interfaces and conversational marketing (BEO instead of SEO)
  • Virtual & augmented reality: basics, possible applications, outlook
Core Skills
Customer journey Lifecycle marketing CRM systems Funnel strategies Neuromarketing Micro-moments Limbic map Artificial Intelligence (AI) Chatbots & voice interfaces Augmented & virtual reality (AR/VR)

E-Mail & Mobile Marketing

Summary

This module covers all aspects of direct and mobile communication channels in digital marketing. You will learn how to create effective email campaigns – from the subject line to the design, including automation, GDPR, and double opt-in. You will also explore current trends in mobile marketing, including QR codes, app marketing, voice search, and mobile SEO. In practical exercises, you will develop your own newsletters and mobile campaigns – always with an eye on user experience and the legal framework.

Learning Outcomes

You will learn to:

  • plan, design and implement professional newsletters and trigger emails in a legally compliant manner
  • automate email campaigns and take GDPR requirements into account in the process
  • use mobile marketing formats such as QR codes, app marketing and gamification in a targeted manner
  • analyze mobile user experiences and optimize landing pages for mobile devices
  • understand and apply key differences and special features in communication via email and mobile channels
Content
  • Fundamentals of email marketing: structure, design, trigger emails, best practices
  • Tools and automation: campaign setup, GDPR, double opt-in process, tool comparison
  • Mobile marketing: app marketing, OTT, QR codes, FinTech, gamification, digital detox
  • Mobile SEO: voice search, pop-ups, interstitials, mobile UX
Core Skills
Email marketing Newsletter design Campaign automation DSGVO & double opt-in Mobile marketing QR code marketing Mobile SEO Voice search Mobile user experience (UX)
It's your path!

Learn how it suits you

You decide how, when and where you learn. Whether you want to study intensively full-time, flexibly part-time or on the job alongside your work, our courses adapt to your life.

Full-time

Want to immerse yourself fully in digital marketing? Then take part in our full-time intensive course.

  • Qualification in 3,5 months
  • Learn online flexibly
  • 30-40 hours per week

Part-time

Do you have a part-time job, children or other commitments? Then take the digital marketing course part-time.

  • Qualification in 7 months
  • Learn online flexibly
  • 10-20 hours per week

While working

Do you have a full-time job and hardly any time to study during the day? Then study alongside your job, in the evenings or at weekends.

  • Qualification in 12 months
  • Study online alongside your job
  • 2-4 hours per week

Your learning journey at a glance

Discover what your learning journey will look like and how to progress step by step toward becoming a Digital Marketing Manager.

White_Rocket_Vektor
Your path to a future-proof profession

Student-centered online learning

Learn with and from the best. Get guidance from your personal mentor, career coaches who prepare you for the job market, and study advisors who are always there for you. Plus, connect with fellow students and alumni in our community to share insights on all aspects of your continuing education.

We’ve got your back! With our learner-focused approach, you get the support you need and a motivated team by your side.

One-on-one mentoring

Kickstart your career with support from a seasoned professional to ensure you’re fully prepared.

Support from your study advisor

Your study advisors are here to guide you through every question and every challenge on your journey.

Guidance from
career coaches

Our career coaches are with you from the start, helping you build a successful career.

Your learning community

Learning works best with others. Since learning isn’t a solo journey, you get exclusive access to our community.

Real world practice. Capstone project. Accredited portfolio.

Project based learning with
real-world skills and portfolio

The best way to learn digital marketing is by gaining hands-on experience. Work on real projects and tasks to advance your career as a Digital Marketing Manager.

Hands-on experience

Work on a hands-on project during your training and complete tasks just like those you’ll encounter in your future job.

Capstone project that opens doors

Create a capstone project that highlights your learning achievements and the skills you’ve gained in digital marketing.

Industry-approved portfolio

Create an impressive portfolio that showcases your skills and opens doors with hiring managers.

5_Sterne_Bewertung
5,0/5,0

Highly recommended

Kursfinder_Bewertung_5-5
5_Sterne_Bewertung
4,9/5,0

Highest quality

5_Sterne_Bewertung
5,0/5,0

Customer satisfaction

Top salary & career opportunities

Secure excellent earning potential in a lucrative job as a future Digital Marketing Manager.

Digital Marketing Manager

plans, manages and analyses digital marketing campaigns

Up to   49.500 €

Social Media Manager

manages content and campaigns on social media

Up to   40.200 €

Content Manager

manages content strategy, planning and creation

Up to   37.600 €

SEO Expert

optimises websites for search engines and increases visibility

Up to   42.400 €

SEA/SEM Expert

manages search engine advertising and optimises digital ads

Up to   41.800 €

Performance Marketer

analyses and optimises digital marketing performance

Up to   53.600 €
Unique offer. Huge benefits.

We support you from day one in finding your dream job

Make the most of our career services to kickstart a successful digital marketing career and build connections with leading employers.

CV & interview training

Take advantage of free job application training, customized to what employers are looking for.

Career coaching

We offer free career consultations with experienced HR managers to provide you with personalized advice.

Study and training guidance

Our study advisors support you with every question and help you overcome every challenge.

Job placement

We work closely with companies to connect students with the best job opportunities.

Do you need help with financing?

Financing made easy

A range of financing options is available for your professional development. Find out more here or consult our customer advisors for individual guidance.

Bildungsgutschein

Continue your professional development free of charge. If you are looking for work or your job is threatened by structural change, then take advantage of the government-funded Bildungsgutschein.

info icon Free

Bildungsgutschein

100% funded by the Arbeitsagentur

0 €

One-time Payment

Pay your tuition fees before the start of the training program. The easiest and most affordable way to further your education.

info icon Best price

One-time payment

Pay in full and save money

6.270 €

Monthly Payment

Pay conveniently in monthly installments, only for the duration you need to complete your continuing education.

One-time payment before the course starts: 2.630 €
Monthly payment: 1.980 €

info icon Maximum flexibility

Monthly payment

Pay conveniently in monthly instalments

2.630 € +
1.980 € x 2

Qualifizierungschancengesetz

Use government funding to cover up to 100% of your course fees and 75% of your salary.

info icon Free

Qualifizierungschancengesetz

Secure funding for your training costs and salary support

0,00 €

Bildungsgutschein

Leverage the Government-funded Bildungsgutschein when your business is affected by structural shifts and employees need upskilling to stay employed.

info icon Free

Bildungsgutschein

100% funded by the Employment Agency

0,00 €

One-time Payment

Upskill your employees and let them continue their training in digital marketing alongside work.

info icon Flexible

One-time Payment

Register now and select your payment option.

6.270 €

Team Quota

Make your team strong in digital marketing – explore our special offers for groups.

info icon Group Pricing

Team Quota

Enroll multiple team members and benefit from special rates.

On request

We have helped many enthusiastic people to develop professionally

Thousands of eager learners have successfully completed their training with us – see how we can help you to!

"As a true veteran in marketing, I've witnessed many developments and have always been on the lookout for the next big leap. The Digital Marketing Manager training confirmed my existing knowledge and provided me with valuable new insights. Although many things in marketing change, one thing remains constant: people love stories and good design. This training has helped me channel my creativity effectively to inspire people in a lasting way."
Alexandra Dzitko
"The Certified Digital Marketing Manager course was extremely informative and motivating! The content was presented clearly and understandably, and I was able to apply what I learned immediately. I especially appreciated the practical approach and the interactive format. I now feel much more confident in my field! Thank you for this valuable experience!"
Anastasiia Rydannykh
"Through the Certified Digital Marketing Manager program at XDi, I not only gained expert knowledge but also, thanks to numerous practical assignments, gained deeper insights into the daily work of a Digital Marketing Manager and how practical and creative solutions can be developed."
Anita Sterr
"I completed the Digital Marketing Manager training and was thoroughly impressed. The support was excellent not only in terms of content, but also in the overall communication with XDi and my mentor. The workload was very manageable, and I learned a great deal. I can highly recommend this training."
Charlotte Eisfeld
"To be honest, I didn’t really know what to expect when I signed up for the Certified Digital Marketing Manager course – but in the end, it turned out to be a truly great experience. What I especially appreciated was the flexibility to learn at my own pace. That really helped me balance everything else in my life. The modules were clearly structured, practical, and easy to follow. And I have to say: having a mentor by my side who supported me and was always available made a big difference. I can highly recommend this course to anyone looking to get started in digital marketing."
Faith Imonah
"I had a truly great experience with the "Certified Digital Marketing Manager" course. The content was very clearly structured and consistently combined theory with practical applications, making implementation much easier. My mentor was very kind and helpful – a big plus! What I particularly appreciated was that the course placed a strong emphasis on practical projects, allowing me to apply what I learned directly instead of just studying theory."
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Product Marketing Manager
"I am thrilled with the Certified Digital Marketing Manager training! It was not only fun, but also provided an enormous gain in knowledge. The content was perfectly coordinated and motivated me to deepen my understanding and skills in this area. In addition, my mentor was always there to help me with any questions or uncertainties."
Hannah Reiss
"I successfully completed the Certified Digital Marketing Manager program and was very satisfied. The personal support and the flexibility in organizing my schedule stood out to me in particular. I can highly recommend these training programs."
Julia Schäfer
""Perfect! We had a great week. I would even say this workshop was a true inspirer and mind changer to me!""
Kim Seufert
"I trained as a Digital Marketing Manager at XDI and I am absolutely delighted. I learned an extraordinarily during my training - and always enjoyed it. The many practical and useful contents were explained to me very well and clearly. Quizzes and practical tasks reinforced what I had learned. The sessions with my mentor Sven Schnitzler, who also taught me a lot, were also very helpful. I immediately benefited from the training and will soon be starting my job in marketing. I am happy to rate it 5 out of 5 stars."
Moritz Scheidel
"The course "Certified Digital Marketing Manager" offers a well-structured and engaging learning experience for anyone looking to deepen their understanding of digital marketing. The content is comprehensive and up-to-date, covering essential topics such as customer decision-making processes, AI in marketing, neuromarketing, and immersive technologies like AR and VR. I particularly appreciate the clear and logical structure, which progressively builds knowledge through videos, articles, quizzes, and practical assignments. The real-world examples and case studies made complex concepts easy to understand, and the assignments allowed me to directly apply what I had learned. Overall, this course is informative, interactive, and highly relevant to today's digital landscape. I highly recommend it to anyone seeking to enhance their marketing skills with modern tools and strategies!"
Natalia Sarzi
"Thank you very much for the wonderful seminar. I learned a lot and was able to take a lot with me and I am also happy about the contacts I have made. "
Rika Stelljes
"I can absolutely recommend the 'Certified Digital Marketing Manager' course at XDi. The content is very interesting and thanks to the different assignments, you have the opportunity to learn what digital marketing is all about. My mentor is always available to clear my doubts and answer my questions. XDi is a big and wonderful family!"
Sabrina Marinelli
"I can wholeheartedly recommend the "Certified Digital Marketing Manager" course at XDi. It is clearly structured and offers highly informative content. The hands-on assignments allowed me to apply what I learned immediately, which was a real added value. I was especially helped by the motivating and empathetic guidance from my mentor, which made it much easier to understand and implement even complex topics."
Sabrina Vollmer
Virtual Assistant
"This course is up to date, modern and already looking towards the future. It’s been so interesting to read and eye opening, both for my private views on the digital world but also regarding marketing. Highly recommendable if you want a crash course in digital marketing!"
Sergio Castiglioni
Competent. Experienced. Empathetic.

Our mentors

Our trainers are industry experts with extensive experience in various companies, industries and countries. You will receive exactly the support you need to learn what you want. You will benefit from individuals with in-depth specialist knowledge and teaching skills.

info icon >10 years of experience info icon Industry experts info icon Extensive expertise info icon Pedagogical competence info icon Real personalities

Julia is an expert when it comes to all forms of communication – from analogue to digital and from 240 characters on Twitter to Instagram, LinkedIn, website and Co to textbooks. Here she brings over 20 years of experience from different industries and from leading various teams in marketing and human resources management. Together with her clients and the companies she advises and coaches, she developed sustainable and unique brand concepts. Your image and text are at least as important as the people behind a brand. Personal and employer branding are essential aspects of their marketing concepts. What counts for them is visibility and authenticity with quality. Digitisation is about people and you can never get enough of good stories. This is their formula for content marketing and digital storytelling. She also brings this to her workshops in companies and to teaching at marketing academies and universities.

Julia Collard

Diplom Economist, Expert in Communication & Online Marketing Specialist

Julia Collard

Diplom Economist, Expert in Communication & Online Marketing Specialist

Sven’s expertise covers all touchpoints of the customer journey – from web design to the Google Tool Suite (e.g. Analytics, Ads, Tag Manager) to search engine marketing. He has constantly expanded his knowledge both practically as the leader of a large marketing team and theoretically. As a Google partner and self-employed agency owner, he looks after customers and companies from individuals to start-ups and founders to corporations. His consulting approach is always characterised by appreciative communication and improving together. He is passionate about combining tools and technology with the creativity of marketing. Sven has been working as a trainer and coach in the areas of online marketing, organisational development and media coaching for many years.

Sven Schnitzler

M.A. Dynamic Management, Marketing Specialist and Kommunikation Advisor

Sven Schnitzler

M.A. Dynamic Management, Marketing Specialist and Kommunikation Advisor

Christopher started his career as a UX designer in the agency environment, predominantly on Volkswagen as a client. After some time, he moved to the digital agency of Commerzbank. This was followed by a stopover at Dr. Oetker’s Innovation Lab with a focus on design research and incubations. After that, he took care of a team of interdisciplinary Designer:innen in the startup of Deutsche Bank, until he was taken over by the group. For some time now, he has been working for Vanguard, the largest bond fund provider worldwide.

Christopher Leineweber

Lead Product Designer, Design Consultant & Lecturer

Christopher Leineweber

Lead Product Designer, Design Consultant & Lecturer

Your questions - our answers

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Certified and accredited

Government-approved and 100% eligible for funding. We are AZAV and ZFU certified. Our e-learning courses can be 100% financed with a Bildungsgutschein from the Arbeitsagentur.

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