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With 16 million visits per month, CarMax.com lets car buyers browse thousands of vehicles, put a seven-day hold on vehicles that catch their eye, transfer cars to their local CarMax store, and inquire about financing, among other things. CarMax is focused on evolving its online capabilities as consumers do more of their shopping and research through web and mobile apps. As part of this larger effort, my team needed to evaluate and validate which existing functionalities worked well, and which could be improved.