Putting Some Emotion into Your Design – Plutchik’s Wheel of Emotions

Stefan Schmitt

Emotional design is a big buzz word within the UX community. Designs which tap into the user’s emotions are considered to do more than just respond to their stated needs and provide a greater level of user experience. One way of understanding emotions is Plutchik’s Wheel of Emotions – this may help you deliver better experiences to your users when designing products.

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